Robin DanielsSr. Manager, Product Marketing

Running Your Business in the Cloud

Software as a Service

21st

Century Platforms

Client/Server

Late 20th

Century Platforms

Mainframe

Mid 20th

Century Platforms

An Industry Transformation is Underway

Subscription

Faster Vendor InnovationUnlimited ScalabilityAutomatic Upgrades

Multi-Tenancy

The SaaS Secret: Multi-Tenancy, Subscriptions

Why Multi-Tenant?Technology Continues to Evolve to Shared Services

Electricity

Business Applications

Water

OnsiteGenerator

Well

Software

Your Clicks

Your Code

UI & API

Logic

Database

Customize or build any app

Apps stored in database as metadata

Platform infrastructure and upgrades separated from your apps

Customizations and apps run on the latest release automatically

Single Code Base and Shared Infrastructure

Each Customer’s Metadata

The benefits of Multi-Tenancy Customize and Build Without Upgrades

The Enterprise Embraces SaaS

Number of Subscribers

~14,500~14,500~14,500~14,500~21,000~21,000~21,000~21,000

~40,000~40,000~40,000~40,000 ~30,000~30,000~30,000~30,000 ~25,000~25,000~25,000~25,00065,00065,00065,00065,000

~5,000~5,000~5,000~5,000

~55,000~55,000~55,000~55,000

~3,000~3,000~3,000~3,000 ~2,000~2,000~2,000~2,000~4,300~4,300~4,300~4,300

~6,300~6,300~6,300~6,300 ~5,500~5,500~5,500~5,500

~1,675~1,675~1,675~1,675 ~1,300~1,300~1,300~1,300

… and the Trend is Accelerating

80% of IT execs surveyed believed that

SaaS increases IT focus on innovation

By 2011, 25% of new business software will be delivered as SaaS

With EMEA Rapidly Embracing SaaS

The Next Phase: Cloud Computing Platforms as a Service

web 1.0 web 2.0 web 3.0

User Generated ContentKiller Internet Apps Platforms

Everyone Can Publish Everyone Can InnovateEveryone Can Access

App Engine S3 & EC2

Cloud ComputingClient / Server& App Server Platforms

Mainframe Platforms

Platforms Are Now Moving to Platform as a Service (PaaS/Cloud Computing)

Notes

21st

Century PlatformsLate 20th

Century PlatformsMid 20th

Century Platforms

Cloud Computing Platforms Serve Different Types of Applications

Social applications

Web Applications

Enterprise Applications

CPU and Storage

S3 & EC2 App Engine

InnovationInfrastructureServices

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Disaster Recovery

ApplicationServices

Security

Sharing

Integration

Customization

Web Services

API

Multi-Language

Multi-Currency

Workflow

Analytics

Multi-Device

Messaging

Search

OperationsServices

Authentication

Availability

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

IT

Why are IT departments using Cloud Computing Platforms for Application Development?

“Wealth in the new regime flows directly from innovation, not optimization”

-- Kevin Kelly, Wired Magazine

Your App

Us

InfrastructureServices

ApplicationServices

OperationsServices

YouThe Cloud

Cloud Computing Allows You To Focus On Innovation, Not Infrastructure

The Fastest, Easiest and Lowest Risk Path to Innovation and Success

Client/Server & App Server Platforms

Platform as a Service

Source: 3rd party analyst surveys Source Salesforce.com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party CustomerSat Inc.

The Cloud Offers a Better Model for Application Development

Development Time 100 Hours 4,000 Hours

Time to Deploy Instant 4 Weeks

No Hardware and Software

No Maintenance Required

No Extra Development Required

IT Administration Console

Analytics

Internationalization

Authentication & Security Model

Mobile Device Deployment

Compliance Audit Trail

End User Usability Rating

Comparison to Build Custom Brand Promotions Application

Source: Fortune 500 Media Corporation Evaluation

Cloud Computing Offers a Different Choice

Low Cost: Subscription Model: Pay as You Go

Simplicity: Focus on Innovation not Infrastructure

Ease Of Use: Build and Deploy Apps Instantly

Global Development, Global Deployment

Leverage the Infrastructure of the Internet to Run Your Apps

Force.com allowed us to create and deliver a total of 14 applications – all without the expense and hassles of traditional application development.

“”

Delegating the Power of the Cloud To Developers

Multi-Device

Customization

Sharing

Data Center

Multi-Language

Multi-Currency

Integration

Reporting & Analytics

You Don’t Have to Reinvent The Wheel

Workflow

Search

Cloud Computing Delivers Rapid Success

ISV Success Enterprise Success

Salesforce.com Standard Interface

Customise The Logic and Code Like You Wish

Modify The Interface To Your Needs

Look Familiar?

CODA Developed ERP General Ledger Financials on Force.com in 7 Months

2,600 Enterprise Customers

600 Employees across 14 offices

Customers in 100+ Countries

Multiple industries including Retail, Transport & Distribution, Business & Financial Services

Customers include:

Cloud Computing is Lower RiskEliminating the burden of infrastructure for IT

Force.com lets us maximize our focus on innovation. Being able to run all of these applications in the cloudchanges everything.

Doug MenefeeCIOThe Schumacher Group

Cloud Computing is Gaining Momentum

It’s Time for Every Organisation to Ask: “Which Path Will We Choose?”

It’s Time for Every Organisation to Ask: “Which Path Will We Choose?”

rdaniels@salesforce.com