robin dymond: "your brain and better product development"
TRANSCRIPT
![Page 1: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/1.jpg)
© 2012 Robin Dymond
Your Brain on Product
DevelopmentRobin Dymond, CST
Agile Eastern Europe 2012
![Page 2: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/2.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 3: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/3.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 4: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/4.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 5: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/5.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 6: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/6.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 7: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/7.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 8: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/8.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 9: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/9.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 10: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/10.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 11: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/11.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 12: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/12.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 13: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/13.jpg)
© 2012 Robin Dymond
My Scumbag brain… meme
![Page 14: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/14.jpg)
© 2012 Robin Dymond
What we thought about the brain…
Your intellect and personality are fixed
The best way to learn is by rational thinking
The brain is largely static in adults
Emotions are not important to thinking
The way the brain is wired is not that different person to person
![Page 15: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/15.jpg)
© 2012 Robin Dymond
Recent Discoveries in Brain Science
Neuro-plasticity has shown we can rewire our brain and change our thinking processes
Rational thinking is overrated
Emotions play a powerful role in brain function
Willpower has a specific location and there is a limited amount of it
Decision making uses the same circuits as willpower
Brains are wired differently from person to person
![Page 16: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/16.jpg)
© 2012 Robin Dymond
The prefrontal cortex
![Page 17: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/17.jpg)
© 2012 Robin Dymond
Experiments
Brain mapping prior to epilepsy surgery
Let’s do some arithmetic
The cookie experiment
The Eureka! moment
![Page 18: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/18.jpg)
© 2012 Robin Dymond
Specific Brain Functions are a limited resourceComplex higher concentration tasks
Attention is limited
How would that change how you work today?
![Page 19: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/19.jpg)
© 2012 Robin Dymond
InsightInsights require you to stop thinking.
![Page 20: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/20.jpg)
© 2012 Robin Dymond
Insight
Lab tests show more insights occur when people are happy, much less when anxiety is present
Going and playing a game of foozball or pool may improve insight
Control your brain by learning when to think directly about a problem and when to not think directly about a problem
![Page 21: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/21.jpg)
© 2012 Robin Dymond
Product Developers
Rational resources are limited, so try doing the more creative, technical, challenging work early in your day
Only work on one thing at a time
Collaboration improves focus, happiness
Email can wait
![Page 22: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/22.jpg)
© 2012 Robin Dymond
Emotions
The Limbic system
Move away from threats
Move toward rewards
We move much faster, stronger, and stay longer in the threat response state
More activity in Limbic area the less effective the PFC
![Page 23: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/23.jpg)
© 2012 Robin Dymond
Emotional RegulationSuppression
creates arousal, no change to memory, makes other uncomfortable
Cognitive change strategies
Label itreduces arousal, invokes stronger inhibition of threat response (ie, saying “I must be hungry, angry, etc.”)
Re-appraisalFast re-interpretation of the event to change perspective.
Reduces threat response, improves cognitive ability, memory
Recognizing internal brain function helps improve re-appraisal
![Page 24: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/24.jpg)
© 2012 Robin Dymond
Product Developers
Recognize your threat response
Act quickly to re-appraise or label it before cognitive ability is decrease
Realize that we use the same circuits for physical and psychological threat, so we need a work around.
![Page 25: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/25.jpg)
© 2012 Robin Dymond
When you hear…
“I need to give you some feedback”
“I need to talk to you about your project”
What is your immediate reaction?
![Page 26: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/26.jpg)
© 2012 Robin Dymond
Social issuesBrain is deeply social, massive circuitry dedicated to social issues
Uses same threat reward circuits and pain circuits!
Status
Local group
Large threat response from perceived reduction in position
Certainty
Autonomy
Relatedness
In group: share pain, see what they say,
out group, don’t hear with same brain circuits, default to foe
Fairness
![Page 27: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/27.jpg)
© 2012 Robin Dymond
Social issues
Status
Certainty
Autonomy
Relatedness
Fairness
What will improve these? What decreases them?
![Page 28: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/28.jpg)
© 2012 Robin Dymond
Attention
We can use the results from brain research to change how we think and work.
Notice what your brain is doing.
Use strategies to change your responses
Minimizing the threat response will increase your problem solving ability and insights
YOU ARE NOT YOUR BRAIN.
![Page 29: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/29.jpg)
© 2012 Robin Dymond
Mindfulness
Neuroscience of mindfulness
Noticing internal states
Focus in incoming senses directly
The direct experience allows much better processing of inputs
The internal narrative suppresses inputs
![Page 30: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/30.jpg)
© 2012 Robin Dymond
SummaryThe PFC has limited resources for problem solving
Insights come from engaging much larger regions of the brain and are the result of detecting weak relationships
The threat response dramatically decreases our ability to think, yet threat responses are much stronger
Social issues managed by the same threat and pain circuitry
Understanding and attention to internal states allows one to manage cognitive processes
Direct experience of inputs suppresses internal narrative and allows much improved processing of inputs and more insights
![Page 31: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/31.jpg)
© 2012 Robin Dymond
Your brain and Scrum
Improves the primary social issues that impact problem solving:
Status
Certainty
Autonomy
Relatedness
Fairness
![Page 32: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/32.jpg)
© 2012 Robin Dymond
Your brain and Scrum
Improves focus:
One team, one project at a time
Collaboration, pairing
Social
![Page 33: Robin Dymond: "Your Brain and Better Product Development"](https://reader036.vdocuments.net/reader036/viewer/2022062307/5550bff9b4c905ff618b51ab/html5/thumbnails/33.jpg)
© 2012 Robin Dymond
What can you do tomorrow?
How to better manage your brain’s resources?
How to improve chances for insights?
How to reduce your natural threat response?
How to improve your attention to your internal states?