RobinInez Ross

Fashion Merchandising Portfolio

As a young girl fashion became a way for me to step out of my comfort zone and let others see who I am underneath my shell. I am creative, inventive and very enthusiastic about sharing my fashion with the world. As I reach the end of my college career and move forward I hope to have a career in fashion merchandising as a buyer, for a well-known brand. My work encompasses the concepts of fashion trends & consumer demands within the retail business. Understanding a retailer’s target or niche market helps to develop a plan to enhance the retailer’s profit. Previously, I have constructed several elements such as a floor plan, & a budget in which I used to purchase clothing that I believe will increase sales for a boutique in Westwood, CA. These components I feel, will create a more fun and exciting shopping experience for consumers. This boutique caters to young teen & adult women with affordable high quality selections. Using my knowledge of trends and taking into consideration the market in which the boutique caters to, I looked for clothing that will ultimately increase sales.

Artist Statement

Table Of Contents

1. Fashion Presentation

Trend Analysis

2. Fashion Buying &

Merchandising

Product Development

Branding

3. Marketing

Brand Info

Marketing Plan

1. Fashion Presentation

The Power Suit The power suit originally got its

start in the 70’s. This is exactly what I’ve seen with upcoming fall/winter

2019 fashions. The 70’s are officially making a come back!

Sharp shoulders, belted, and Saville row style tailoring make up the new power suiting for fall. Suits with a

cinched in waist is also something to look forward to accessorized with heavy chain belts. Another nod to

the 70’s in upcoming fashion trends is color! On the runways I’ve seen lots of bright neon colors making a

comeback.

Trend Analysis

https://www.elle.com/fashion/trend-reports/a26147021/fall-fashion-trends-2019/

Fall/Winter 2019 Runway Trend Analysis The Power Suit

https://www.elle.com/fashion/trend-reports/a26147021/fall-fashion-trends-2019/https://www.harpersbazaar.com/uk/fashion/shows-trends/g19131531/autumn-winter-fashion-trends/https://www.vogue.co.uk/gallery/autumn-winter-2019-trends

Color Fall/Winter 2019 Runway Trend Analysis

2. Fashion Buying & Merchandising

My product development project was based around the boutique Francesca’s. This is a very popular boutique

among young women. For this project I decided to use various methods (research & visual merchandising) to

enhance the brand even further. Research was done to develop a market analysis, budget, inventory list and

floor plan that will be effective in increasing sales for the boutique. (Francesca’s) A market analysis was

created as a part of the buying process, to explain who and what I’m buying for, & through my research

making sure this information is accurate. Establish a floor plan based on my knowledge of the boutique and

research to increase sales. Throughout this project I’ve used a combination of my visual merchandising skills

(floor plans and style pages) and research (market analysis, budget, and inventory list) to create what I believe

will help the boutique thrive.

Product Development Project

Target Market Gender: Female Francesca’s clothing & accessories are made for young women between the ages 15-25 (young teens and adults from high school to college) Francesca’s clothes are modern, chic with sophistication. Women shopping at Francesca’s want quality clothing, bold accessories and modern fashions. She embodies sophistication & style. She sometimes likes to wear bold patterns & prints but she also likes to stick to the basics occasionally.

Inspiration F/W 2018

F/W 2018Line Sheet

Name: Fiercely ChicStyle Number: 6468A

Color: Sand (Cheetah Print) Fabric: Stretch Knit Faux

SuedePrice: $60

Name: Classy Slim Style Number: 7639B

Color: LavenderFabric: Polyester & Spandex

Price: $88

Name: Shoulder Show Style Number: 8624C

Color: White (Polka Dots) Fabric: Knit Sweater;

Acrylic; PolyesterPrice: $45

F/W 2018Line Sheet

Name: Sophisticated FloralStyle Number: 2570DColor: White (Floral)

Fabric: Polyester; SpandexPrice: $75

Name: Ripped JeanStyle Number: 9627E

Color: Light WashFabric: Cotton; Spandex

Price: $65

Name: Comfy ChicStyle Number: 9416F

Color: Grey Fabric: Acrylic

Price: $40

Inez & Co. Inez & Co, my on-line consignment shop resells thrifted clothing at affordable prices. There are plenty of great pieces of clothing out there in donation centers, or other resell shops that many people may not know how to discover. Sourcing pieces that cater to young teens & adults (high school & college students) is the concept behind Inez & Co while also displaying contemporary, modestly priced clothing.

Branding

Branding LogoHangtag

Storefront

Shopping Bag

3.Marketing

Inez & Co. About Inez & Co.

Inez & Co. is a contemporary clothing brand, that sells modern affordable women's clothing. This secondhand

boutique resells clothing that is fashionable & chic at modern prices. The target market for Inez & Co. are

young teen and adult women from ages 15-25. Our goal is to make everyone feel stylish on any budget. Below is more detail about how we plan on

reaching our market through various forms of social media. The content we

make available to our customers is merchandised for them to envision an

entire outfit or occasion.

About the BrandTarget MarketGender: FemaleAge: 15-25

Mission“Our mission is to provide affordable clothing for everyone. Not only are our clothes reasonably priced but they are trendy and stylish. We want everyone to feel like they’re the best dressed in the room even on a budget.”

Marketing VisionWe are an online secondhand boutique, its important that we make new content available for our customers weekly.

As social media plays a huge role in society today, we decided to use it as a

platform for our secondhand boutique. Each piece of clothing that’s for sell is

merchandised in a flat lay style. This is done to provide the customer with ideas

of how to wear the item being sold but to also create an overall mood, that goes

along with our clothing.

Marketing & Merchandising

Marketing Plan

Inez & Co. is primarily ran through Instagram. This allows us to directly interact with our target market.

The secondhand boutique is also available to customers through Poshmark, this allows us to reach other customers who may not be familiar with other social media sites.

InstagramPoshmark

Future Marketing Plans

About Tops Bottoms Accessories Contact Us

Digital Marketing Website

Affordable Fashion For All