1Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

Hi,

It’s Robin Samora, PR and Marketing expert from RobinSamora.com. Glad you had a chance to stop by and sign up for “Robin’s Rainmakers,” my weekly marketing tip sheet.

Here’s the free report I promised you:

27 Easy Ways to Promote Your Small Business — Even if You Don’t Have a PR Budget

The tips and tools in this report will help you stretch your PR and marketing budget so you can:

Attract More BusinessElevate Your Expert StatusGenerate More IncomeIncrease Lead GenerationBoost Your ImageMaximize Media Attention Achieve Your Goals

Naturally, what you’ll learn here will help you sell more products and services – which is the reason we’re in business in the first place – but, it also feels great to get recognized!

I’m all about saving time and money with cool promotional tools and getting the best promotional ROI that’s out there. If you have ideas that you’d like to share, please reach out and let me know. You can email me at Robin@RobinSamora.com or find me on LinkedIn or Twitter (RobinSamora).

Lastly, if you’re looking to run a few ideas by me, or want help with a project, feel free to drop me a line. I offer 15 minute calls at no charge and am happy to chat.

Again, the best way to get in touch with me is on my contact form at RobinSamora.com or by email at Robin@RobinSamora.com. Since I travel often, please give me 48 hours to respond.

Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

2Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

Also, if you have a question about small business marketing or PR, please let me know that too. I’m happy to answer your question, or refer you to the best source. I might also write about that same topic for an upcoming “Robin’s Rainmakers”!

I hope you enjoy this report and refer to it often.

Remember, you are your brand wherever you go!

All the best,

Robin Samora PR and Marketing Expert “Don’t Be the Best Secret in Town!”

PS – Before publication, we checked every link to make sure it worked. If it’s been taken down for some reason, we totally apologize. In that case, it’s best to Google the tool or article to get the correct info.

3Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

HelpAReporter.com – Reporters are looking for experts like you to feature in the media. Sign up for daily emails and pick and choose queries that align with your brand. Send me a quick email at Robin@RobinSamora.com if you’d like a ‘how to’ article on writing a fast and easy HARO response. You’ll definitely get noticed!

Canva.com – You’ll have so much fun creating graphics and jazzing up your blog with this easy to use website. Plus, there’s an engaging tutorial to get you started. Experiment with colors and fonts to see what you like and what fits your brand. In a hurry? Learn how to use Canva and save the stress of always having to call your designer.

InstaQuoteApp.com – Download this app on your smart phone and begin designing your own quotes or other favorites with stylish backgrounds. Customize the look and feel of your brand with professional graphics and stand out in the crowd. Get creative in between appointments. Save and share.

PhotoFunia.com – What a hoot to see your photo at a famous museum, Times Square – or almost anywhere in the world. Add text as well! Your name on neon signs or billboards? No problem! You’ll want to play around on this site and send photos to your friends and colleagues. You’ll be sure to get a smile (and comments, for sure).

BitStrips.com – If you’d like a cartoon or avatar – of yourself or others – you’ll definitely be entertained with Bitstrips. Create a visual identity and express yourself in ways words can’t capture. Your friends, even clients, will be wondering how you did it. It’s up to you to share the secret. Will you?

JibJab.com – Watch Videos and E-cards come to life! Use photos of your favorite people and create your own personalized videos. Tag ‘the star’ when you’re done and grow your list of raving fans! This is an unexpected way to involve your circle of friends and colleagues – and everyone is delighted in the process.

TweakYourBiz.com – Here’s a cool tool to use when you need a dose of inspiration or have writer’s block. It’s a free title generator for articles, blogs and so much more. Enter key words in the handy dandy online form and voilà, you’ve got hundreds of titles to download or print out in about 5 seconds. What a find!

27 Easy Ways to Promote Your Small Business —

Even if You Don’t Have a PR Budget

4Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

Quora.com – For the experts out there who want to respond in a Q + A forum and showcase their stuff, there’s Quora. Hang out with other industry leaders, listen for the latest news and scout for leads, all at the same time. You’ll be amazed at what’s going on in this online community in just 10 minutes a day.

HemingwayApp.com – This App is a writer’s dream and nemesis at the same time. It’s an amazing tool that critiques your writing and points out errors. Copy and paste your text and Hemingway will highlight areas that need adjusting. Don’t agree with his edits? That’s fine! Remember, you have the last word!

Google My Business – Here’s a way to set up a listing for your business in search engine local directories. You can get listed on Google, but other sites are available too. Let customers know where you are and attract business right to your door. Super local targeting works to find business who wants you, now. Take advantage of that so your competition won’t.

Flickr.com – Photo sharing sites give you an opportunity to display visual content plus link back to your website. Post images of events, news, products and everything work related – improving your image, with your own images! Check out other photo sharing sites on the web to see which ones you like best. Pictures say more than a thousand words – they bring business to your door!

Google AdWords – This tool works beautifully, especially if you want to target local online customers. Set your pay-per-click ads to appear only when people search for a specific city, state or region. Test what works and don’t be afraid to experiment or change up the copy. Determine the daily budget based on results – which puts you in the driver’s seat.

Build a Google Map – Thinking of building a Google Map? You can add descriptions about your location, what’s cool and interesting in the area and points of interest not to be missed. Make sure that the map is public and embed it on your website so it will be easy for people to find you. Chances are your prospects want to buy what you’re selling.

YouTube.com – Create a how-to video about your product or service, or even a slide show if you hate to be on camera. Then, upload it to YouTube. Be sure to add key words and optimize your title and descriptions. Double your exposure by using videos on your website and in your media kit. Remember that YouTube is the second largest search engine in the world with over one billion users.

Pinterest.com – If you’re marketing to women, consider Pinterest – especially if you’re in the clothing, fashion or beauty business. It’s a visual wonderland for image sharing and repinning. Link back to your website on selected pins, which helps drive traffic and sales. Check out the promoted pins now too.

27 Easy Ways to Promote Your Small Business

5Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

Elance.com – Why overpay for creative talent? Use Elance to find and hire freelancers from around the world who have great credentials and fees to meet your budget. Not sure how to start? Begin with a small project and roll the dice! Be specific in your outline, but also open to test the waters. There’s great talent out there, but you’ll never know till you try!

Infographics – You’ve seen them everywhere. An infographic is a visual illustration or online poster that’s eye catching and creatively designed to convey a message. They’re also usually quick and easy to read. Create one on your own, or check out this how-to from Hubspot, 10 Free Infographic Templates in Powerpoint. It’s amazing!

Start a Meetup Event – Organize a local Meetup and gather your ideal prospects, customers or tribe all in one room. Lead the group, showcase your expertise and build credibility all at the same time. You can also find Meetups in your area and ask to be a presenter. When traveling, search for groups that look interesting and pop in to make new contacts. Build your database wherever you go!

Pitch Freelancers to Write About You – Want to get press? How about pitching a freelance journalist who covers your topic? This is a great link to check out freelancers around the world who have written about your industry or genre. A few tips. Keep your pitches short, relevant and to the point. Plus, create a captivating subject line. Research a few of the journalist’s stories first to make sure you make a connection in your opening paragraph. This resource is invaluable!

SpeakerNet News – If you’re a speaker or aspiring to be one, you’ll definitely want to check out SpeakerNet News. This website is a goldmine of information, tips and articles for the speaking, training and consulting communities. You’d be hard pressed not to find what you’re looking for here –but then again, if you don’t, there’s always Google. This weekly resource I’d read, save and refer to. A keeper for sure. LinkedIn.com – See what you’re competitors are doing on LinkedIn when you change your privacy settings to anonymous. Snoop to your heart’s content and check out what groups your clients and customers are in – as well as your competition. Take a behind the scenes peek without getting caught. Just remember to change your settings back to public, when you’re finished. This is a top rated tip, not everyone knows about. Shhhh.

Pitch Yourself to Podcasters as a Guest Expert – If you’re reading this report, chances are you’re an expert. Take advantage of this easy to use directory to pitch podcasters, and share tips from your blog, interviews, newsletters and more. Podcasters are always looking for guests on their show – and typically, their audiences are very loyal. Always shoot for a podcast with the biggest reach to maximize visibility. And again, craft your pitch mindfully.

27 Easy Ways to Promote Your Small Business

6Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

BrainyQuote.com – Want to find cool quotes to promote your business or expertise? Look no further than BrainyQuote. Enter key words and with a push of a button you’ll find pages of selected quotes to choose from for your next roast, toast or keynote. Like what you see? Keep a swipe file by subject.

Create an Amazon Author Central Profile – Are you an Author? Did you know you can import a blog to your Amazon Author Central profile? This is a promotional opportunity that’s not to be missed! The more people that read your blog (and book) the better. And, the more subscribers you have on your list, the more opportunities you have to connect with them. Remember, they need to like, know and trust you – before they buy. A must for authors who blog!

Free Photo Sites - 65 of them – If you’re blogging, writing articles and publishing on LinkedIn, add high quality and relevant photos for max impact. Images on social media receive more likes, comments and click-throughs than text headlines alone. The truth is, our brains are wired to look at pictures (and we like them). Improve your image, with these images. Just go here.

Buffer – If you’re thinking of an alternative to Hootsuite, consider Buffer. It’s a free scheduler for updating social media links, articles and promos on Facebook, Twitter, LinkedIn and Pinterest. A few helpful hints to get you started. Write a bit differently for each platform –and post at different times. Schedule your content a few days or even a week in advance, but be flexible to change. You want to stay current with the world. Rent My Brain – Increase your expert status and income at the same time by having a ‘Rent My Brain’ icon or link on your blog or site. Prospects may want to try you out first, before they really commit, or see if you ‘get’ what they’re talking about. Give them an opportunity to test drive you for an hourly rate. If they buy your expertise for a longer period, or join one of your programs, you can always comp them the hour. But, get paid first. I love Rent My Brain!

27 Easy Ways to Promote Your Small Business

7Robin Samora MARKETING/PR EXPERT | SPEAKER | AUTHOR RobinSamora.com | 617.921.3448

I hope you’ve enjoyed these 27 Easy Ways to Promote Your Business – Even Without a PR Budget and bonus. Don’t forget to also download Get Free Publicity – A Step by Step Guide to Becoming a Journalist’s Go-To Source. Thank you again for subscribing to “Robin’s Rainmakers.” I look forward to connecting with you soon!

Robin Samora PR and Marketing Expert Phone: (617) 921 – 3448 (Eastern) Skype: Robin.Samora1“Don’t Be the Best Secret in Town”Rent My Brain? Email me at Robin@RobinSamora.com

27 Easy Ways to Promote Your Small Business

A Bonus: Create or align with a cause that makes your heart sing. Mine is Pay It Forward Global Retreats. In April of 2106, we’re bringing 10 entrepreneurial women to Guatemala on a Pay It Forward Vacation and trip of a life time – visiting Antigua and Lake Atitlan. Our goals are to give back, have fun and celebrate life. A portion of the fee will be used to contribute to the micro-lending program at Friendship Bridge, a collective for women in Guatemala.

Our itinerary has been planned with tremendous thought and detail so we can experience the rich culture of Guatemala, yet also honor each other. A group of like-minded women who love to travel and have an adventurous spirit, an open heart and the smarts to tie it all together to make this a better world.