roblyns home repair

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Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.

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Roblyn's is a service company that commets to customer service and satisfaction as our #1 Goal!

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Page 1: Roblyns Home Repair

Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________.

___________________ Signature ___________________Name (typed or printed) ___________________Date This is a business plan. It does not imply an offering of securities.

Page 2: Roblyns Home Repair

Table of Contents

Page 1

1.0 Executive Summary .................................................................................................................................11.1 Company Summary .......................................................................................................................2

2.0 Services ..................................................................................................................................................23.0 Market Analysis Summary .......................................................................................................................24.0 Strategy and Implementation Summary ...................................................................................................2

4.1 Competitive Edge ..........................................................................................................................34.2 Marketing Strategy ........................................................................................................................34.3 Sales Strategy ...............................................................................................................................34.4 Milestones .....................................................................................................................................3

5.0 Management Summary ...........................................................................................................................46.0 Financial Plan .........................................................................................................................................5

6.1 Projected Cash Flow......................................................................................................................7

Page 3: Roblyns Home Repair

Roblyn's Home Repair

Page 1

1.0 Executive Summary

Roblyn's has to be honest in our approach to business and the way we deal with our customers. Roblyn's will always have our vision in the future because we are committed to being informed/updated in any transitional changes that time mandates such as active trends in taste, decor and custom colors.

At Roblyn's we are committed to customer service : we will never ignore a single customer! Roblyn's will always make sure our craftsmanship will meet and/or exceed all expectation! Remember at Roblyn's we always do it right the first time!

Sales

Gross Margin

Profit Before Interes t and Taxes

$0

$3,000

$6,000

$9,000

$12,000

$15,000

$18,000

$21,000

$24,000

($3,000)

2009 2010 2011

Highlights

Page 4: Roblyns Home Repair

Roblyn's Home Repair

Page 2

1.1 Company Summary

Roblyn's Home Repair will start as a Sole Proprietorship. This course will be taken because of being the least expensive to start. Also regulations, taxes, start-up cost, licences, insurance are more cost efficient. Roblyn's is a service company that offers quality in service and craftsmanship. This will allow Roblyn's to claim at least 3% of the total market in Metro Atlanta Within a period of 5 years.

2.0 Services

Roblyn's Home Repair is a diversified company that caters to all seasons. In the spring we will offer spring cleaning of yards, roofs gutters. Repainting, repairs, resealing( windows, doors, wooden decks, gutters, down spouts, siding seams). In the Summer Roblyn's will offer painting, damage control and repair, landscape maintenance. In the fall we offer landscape maintenance, tree ,shrub pruning. In the winter, fire wood, landscape clean up, wintering homes for maximum heat efficiency.

Roblyn's is committed in doing it right the first time with no short cuts in craftsmanship or materials . Roblyn's will never install inferior materials nor charge for work that is not necessary.

3.0 Market Analysis Summary

According to US census the Metro Atlanta is growing at the rate of 38% per 5 years that is 8.33% per year. Our goal at Roblyn's Home Repair is to claim 3% of the market in 5 years which is 147,255 homes that need Roblyn's with room for expansion. With 3% Roblyn's gross would be $255,882,500 within that 5 year span.

Home repair is the fastest growing market in the southeast. The growth rate is staggering( around 75% in Atlanta alone)! With exceptional craftsmanship with affordable pricing Roblyn's will have no trouble getting at least 3% of the total market within 5 years of our conception.

4.0 Strategy and Implementation Summary

Roblyn's Home Repair is innovative in the concept of home repair and landscape design. Roblyn's will have an honest; no nonsense approach to customer service. Appeasing the market with quality craftsmanship and affordable pricing. Roblyn's will never cut coroners by installing faulty nor damaged products to the consumer!

Page 5: Roblyns Home Repair

Roblyn's Home Repair

Page 3

4.1 Competitive Edge

Roblyn's one stop shopping for home repair is convenient for our customers and time saving in not having to deal with 5 (five) or 6(six) diffrent contracters to only 1(one). Roblyn's is a service company that will deliver services advertised!

4.2 Marketing Strategy

First Roblyn's has to get our name out as the one stop for home repair! This is done by sending out flyers and handing out cards. Talking with people at Home Depot, Lowes, Porter Paints, Sherwin Williams, etc and letting people know that Roblyn's is a name to be trusted! Then word of mouth will be phase 2. After that comes lawn signs at work sites phase 3. Then comes more sales, growth,3% of the Atlanta market with room for expansion.

4.3 Sales Strategy

Roblyn's will start with the basics.

1) Cards

2) Word of mouth

3) Flyers

4) Web

5) Work signs at job sites

These are the base of Roblyn's sales to be modified as time dictates!

4.4 Milestones

Without funding Roblyn's will not be able to function within the time table presented! Estimations without funding is 2 years in addition to the time table furnished here!

Page 6: Roblyns Home Repair

Roblyn's Home Repair

Page 4

Table: Milestones

Milestones

Milestone Start Date End Date Budget Manager Department

Funding 4/6/2009 5/6/2009 $3,500 Robert Moody C.E.O.

Geting regestered 4/6/2009 5/6/2009 $3,000 Robert Moody C.E.O.

Buying work truck 4/6/2009 5/6/2009 $8,500 Robert Moody C.E.O.

Buying equipment 4/6/2009 5/6/2009 $1,400 Robert Moody C.E.O.

Advertising 4/6/2009 5/6/2009 $1,200 Robert Moody C.E.O.

Totals $17,600

19001901190219031904190519061907190819091910191119121913191419151916191719181919192019211922192319241925192619271928192919301931193219331934193519361937193819391940194119421943194419451946194719481949195019511952195319541955195619571958195919601961196219631964196519661967196819691970197119721973197419751976197719781979198019811982198319841985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720081899

Funding

Geting regestered

Buying w ork truck

Buying equipment

Advertising

0

0

0

0

0

Milestones

5.0 Management Summary

At first there will not any manager except Robert Moody. After Roblyn's grows to that point a system will be in place to insure that Roblyn's will be able to run with the management system that is implemented!

Page 7: Roblyns Home Repair

Roblyn's Home Repair

Page 5

6.0 Financial Plan

With proper financing Roblyn's will be the largest home repair company in the southeast with-in 5 years. This will be done by following a sound business plan. The execution of these goals are critical to the success of Roblyn's Home Repair!

Table: Financials

Financials

2009 2010 2011

Beginning Balance

Opening Balance Cash & Checking $0 $751 $4,976

Plus Money Received

New Investment $8,030 $8,500 $9,000

New Loans $3,735 $4,000 $4,500

Sales $12,650 $18,000 $24,000

Other $0 $0 $0

Subtotal Money Received $24,415 $30,500 $37,500

Less Money Spent

Direct Costs

Direct Cost of Sales $3,080 $3,200 $3,350

Other Costs of Sales $0 $0 $0

Normal Operating Expenses

Payroll and Payroll Taxes, Benefits, Etc. $0 $0 $0

Rent and Uti l i ties $11,350 $11,500 $11,650

Sales and Marketing Expenses $2,335 $2,500 $2,700

Gas (auto) $1,634 $1,800 $2,150

Other Outflows

Payments of Taxes $2,000 $3,500 $3,750

Debt Payments $2,480 $2,975 $3,500

Purchase of Assets $785 $800 $850

Other $0 $0 $0

Subtotal Money Spent $23,664 $26,275 $27,950

Ending Balance

Ending Balance Cash and Checking $751 $4,976 $14,526

Profit Before Interest and Taxes

Sales $12,650 $18,000 $24,000

Less Cost of Sales ($3,080) ($3,200) ($3,350)

Gross Margin $9,570 $14,800 $20,650

Less Operating Expenses ($15,319) ($15,800) ($16,500)

Profit Before Interest and Taxes ($5,749) ($1,000) $4,150

Net Cash Flow $751 $4,225 $9,550

Page 8: Roblyns Home Repair

Roblyn's Home Repair

Page 6

Profit Before Interes t and Taxes$0

$200

$400

$600

$800

$1,000

($200)

($400)

($600)

($800)

($1,000)

Jan

Fe

b

Mar

Apr

Ma

y

Jun

Jul

Au

g

Se

p

Oct

No

v

De

c

Profit Monthly

Profit Before Interes t and Taxes$0

$1,000

$2,000

$3,000

$4,000

$5,000

($1,000)

($2,000)

($3,000)

($4,000)

($5,000)

2009 2010 2011

Profit Yearly

Page 9: Roblyns Home Repair

Roblyn's Home Repair

Page 7

Sales

$0

$300

$600

$900

$1,200

$1,500

$1,800

$2,100

$2,400

$2,700

$3,000

JanFeb

MarApr

MayJun

JulAug

SepOct

NovDec

Sales Monthly

Sales

$0

$3,000

$6,000

$9,000

$12,000

$15,000

$18,000

$21,000

$24,000

2009 2010 2011

Sales by Year

6.1 Projected Cash Flow

roblyn's is a seasonal company that will cater to all seasons and winter will be slower than spring. Summer ( June, July, August) will be the best months followed by September, October. That is the cash flow in a nut shell.

Page 10: Roblyns Home Repair

Roblyn's Home Repair

Page 8

Net Cash Flow

Opening Balance Cash & Checking

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

($1,000)

Jan

Fe

b

Mar

Apr

Ma

y

J un

Jul

Au

g

Se

p

Oct

No

v

De

c

Cash

Page 11: Roblyns Home Repair

Appendix

Page 1

Table: Financials

Financials

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Beginning Balance

Opening Balance Cash & Checking $0 $0 $3,070 $3,816 $5,661 $4,981 $4,381 $3,921 $4,121 $4,971 $3,696 $2,721 $1,671

Plus Money Received

New Investment $0 $2,500 $100 $2,480 $200 $250 $400 $500 $650 $250 $300 $200 $200

New Loans $0 $1,500 $1,685 $250 $300 $0 $0 $0 $0 $0 $0 $0 $0

Sales $0 $350 $250 $600 $450 $900 $1,600 $2,400 $2,750 $800 $950 $800 $800

Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Money Received $0 $4,350 $2,035 $3,330 $950 $1,150 $2,000 $2,900 $3,400 $1,050 $1,250 $1,000 $1,000

Less Money Spent

Direct Costs

Direct Cost of Sales $0 $200 $215 $225 $235 $240 $300 $325 $330 $300 $275 $235 $200

Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Normal Operating Expenses

Payroll and Payroll Taxes, Benefits, Etc. $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Rent and Utilities $0 $925 $925 $950 $950 $950 $1,000 $1,200 $1,000 $900 $850 $850 $850

Sales and Marketing Expenses $0 $75 $75 $85 $150 $250 $325 $300 $325 $325 $175 $150 $100

Gas (auto) $0 $80 $74 $75 $85 $100 $175 $200 $225 $200 $175 $150 $95

Other Outflows

Payments of Taxes $0 $0 $0 $0 $0 $0 $350 $400 $275 $300 $225 $250 $200

Debt Payments $0 $0 $0 $0 $210 $210 $210 $275 $300 $300 $325 $325 $325

Purchase of Assets $0 $0 $0 $150 $0 $0 $100 $0 $95 $0 $200 $90 $150

Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Money Spent $0 $1,280 $1,289 $1,485 $1,630 $1,750 $2,460 $2,700 $2,550 $2,325 $2,225 $2,050 $1,920

Ending Balance

Ending Balance Cash and Checking $0 $3,070 $3,816 $5,661 $4,981 $4,381 $3,921 $4,121 $4,971 $3,696 $2,721 $1,671 $751

Profit Before Interest and Taxes

Sales $350 $250 $600 $450 $900 $1,600 $2,400 $2,750 $800 $950 $800 $800

Less Cost of Sales ($200) ($215) ($225) ($235) ($240) ($300) ($325) ($330) ($300) ($275) ($235) ($200)

Gross Margin $150 $35 $375 $215 $660 $1,300 $2,075 $2,420 $500 $675 $565 $600

Less Operating Expenses ($1,080) ($1,074) ($1,110) ($1,185) ($1,300) ($1,500) ($1,700) ($1,550) ($1,425) ($1,200) ($1,150) ($1,045)

Profit Before Interest and Taxes ($930) ($1,039) ($735) ($970) ($640) ($200) $375 $870 ($925) ($525) ($585) ($445)

Page 12: Roblyns Home Repair

Appendix

Page 2

Net Cash Flow $3,070 $746 $1,845 ($680) ($600) ($460) $200 $850 ($1,275) ($975) ($1,050) ($920)