iDentify

inspirE

timeleSs

refIne

imaGine

commuNicate

c o n t e n t s

the powell residence pages 1 - 8

occulus pages 9 - 16

archipel pages 17 - 22

c o n t e n t s

T H E P O W E L L R E S I D E N C Ei n s p i r a t i o n

1 PAGE

T H E P O W E L L R E S I D E N C Ei n s p i r a t i o n

PAGE 2

t h e p o w e l l r e s i d e n c e

design problem

The Powell family is busy and active

with two preteens. The family has

outgrown their current residence,

and wants a home that caters to

their busy lifestyle.

The family is looking for a creative

design that provides an oasis for

the parents, active options for

recreation, wrapped in an open

concept.

concept•

• Create a tranquility space for the parents to retreat and recharge.

• Include features that promote exercise while disguised as fun.

• Create an atmosphere with open concepts and connectivity from one space to the next.

SECTION

3 PAGE

O C U L U Si n s p i r a t i o n

9 PAGE

i n s p i r a t i o n

PAGE 10

“Travel-related businesses and organizations that don’t pursue this

affluent market – or don’t know how to attract boomers – are going

to face a baby-boomer wipeout as this on-the-go generation’s wave

of travelers washes over shores here and abroad.”

Clark Norton, Travel Copywriter

The Expert in Baby Boomer Travel

$1.

o c c u l u s

DE

SIG

N P

RO

BLE

M

Cater to the boomer and their travel partner by creating an atmosphere that allows the guest(s) to unplug and unwind. Provide a luxurious

vacation experience instantaneously escorting them into vacation mode just like when they were kids flipping the switch from everyday life into

“retirement” mode.

CO

NC

EP

T

nostalgic

forever youngfun

47 to 68 years young

gratif cation

$1.3B

$1.3B70%

$1.8T

$1T

70%

$1,302 Billion (USD) disposable income in America

Baby Boomers control over70% of US disposable income

Baby Boomers disposable income equals $911 Billion

$911B

$1.8 Trillion in annual luxury spending

$1 Trillion represents luxury experiences

Baby Boomer travel expenditures represent 70% of this market

11 PAGE

MAIN LOBBY & CEILING

PAGE 16

A R C H I P E Li n s p i r a t i o n

17 PAGE

i n s p i r a t i o n

PAGE 18

PAGE 20

FLOOR PLAN: Level One

MOULTON RESTAURANT & BARMOULTON RESTAURANT & BAR

R o b y n M . B r i d g m a n3 6 0 . 6 0 7 . 1 9 2 1r m b r i d g m a n @ l i v e . c o m