robyn sussel - u r what you tweet
DESCRIPTION
Robyn Sussel of Signals Design Group presented at Quality Forum 2013 - Topic: You are what you Tweet (session A5 & B5).TRANSCRIPT
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U R What You Tweet:
Twitter 101 — Your Twitter Identity
Presenter:
Robyn Sussel, Principal Health + Academic Communications Signals Twitter: @robynsussel Hashtag Today: #QF101
February 2013
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Hashtag Today: #QF101
Outline
1. Why use Twitter in health care?
2. My Character: Who am I on Twitter?
3. My Voice: What am I known for?
4. My Content: What do I tweet?
5. Health communities + resources
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Hashtag Today: #QF101
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Hashtag Today: #QF101
SM usage in health care
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Why use Twitter in health care?
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Hashtag Today: #QF101
Professional development > Old school professional development = white papers, journals, documents arriving on your desk > Instead, follow thought leaders > Scan what’s tweeted and open links of interest > Stay up-to-date on latest research > Listen. What are people talking about?
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Hashtag Today: #QF101
Ideas > You can follow hashtags or specific Tweeps to gather ideas
> You can float your own idea for feedback
> You can ask others for ideas on specific topics
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Hashtag Today: #QF101
Assemble data / research / proof > Health is an evidence-based field
> Gather evidence to support your goals
> Ask others for their evidence
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Build your personal brand
> Become known for your area of expertise
> Seek out others who share your interest for
mutual benefit
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Hashtag Today: #QF101
My character — who am I on Twitter?
> Is there a difference between my offline self
and my online self?
> What’s the line between personal and
professional?
> Is Twitter different than other social networking
(like Facebook)?
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Hashtag Today: #QF101
Professionals on social media
> Be aware of professional conduct guidelines —
expect to adhere to them on and offline
> Be aware of specific SM professional conduct
guidelines issued by your professional bodies
> Familiarize yourself; respect guidelines; don’t be
paranoid; don’t be a non-human
> Support your employer; be a brand ambassador
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Hashtag Today: #QF101
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Hashtag Today: #QF101
Hashtag
Curation
Retweet
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Hashtag Today: #QF101
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Hashtag Today: #QF101
Advocacy
Event promotion
Interaction
More personal
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Hashtag Today: #QF101
My Voice: What am I known for? > Determine & document your subject area
>> This may take research / soul searching >Develop general themes you can contribute to >> Clinical area? Professional discussions?
Advocacy? >Write your profile to reflect themes and follow people who share your interests
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Hashtag Today: #QF101
My Voice: What am I known for?
> What IS my voice on Twitter? Authoritative? Casual? Expert? Collaborative? Matching-making?
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My Content: What do I tweet? Curated > Articles from the media > Journal articles > Abstracts / Posters from conferences > RT’s (retweets) from thought leaders or others Original > Your ideas > Your questions > Interactions with your fellow tweeps
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Hashtag Today: #QF101
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Hashtag Today: #QF101
Interaction
RT with hashtag
Asking questions
Tweet chat
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Hashtag Today: #QF101
Thought leadership
Curation
Event promotion
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Hashtag Today: #QF101
Healthcare Social Media Community in Canada
#hcsmca @hcsmca Tweet Chats: Wednesday Mornings at 10am PST @EveningRounds, #eRounds (3rd Tues. of each month) At St. Paul’s. 5:30-7pm. Free. All welcome. www.eveningrounds.ca Other important hashtags: #bchc, #CDNhealth, #healthydebate, #hcsm (U.S.)
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Hashtag Today: #QF101
Good Resources
SM in Canadian Healthcare www.smich.ca
CDC in U.S. http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/SocialMediaToolkit_BM.pdf BC Patient Safety & Quality Council http://bcpsqc.ca/knowledge/twitter-for-health-care-professionals/