rochester tv life - march 8-14, 1952

ROCHESTER

*Now Including Radio andEntertainment Personalities

MARCH 8-14, 1952

FORMERLY ROCHESTERTVue WEEKLY

THE DANCING AUTHOR - 8

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SUNDAYS

THIS is a question-ond-cnswer program in

which outstanding authorities provide the

answers to important community questions that

have been submitted by listeners.

Howard M. Huff is heard in the role of "Mr.

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of the Program Committee. Thanks to intelligent

R.ochesterians, this program enjoys a very high

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Can the answer to the Shadow Stoppercontest be sent "Special Delivery" ormust it be sent with a 3-cent stamp inthe regular mail. I enjoy "the contestvery much.

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* *I am a subscriber to RTVL and enjoyit very much. However, I have onecomplaint. Some of my copies do notreach me until Monday or Tuesdayand naturally since the programs arefrom Sat. to Fri. this leaves me withouta TV program for several days. Canthis be remedied?

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ED'S NOTE: RTVL comes off thepress on Wednesday afternoon of eachweek. They are addressed and mailedout to subscribers that evening or nolater than Thursday morning. Any sub-scribers not receiving their RTVL onFriday or Saturday should take thematter up with their local post office orroute man.

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ROCHESTER TV LIFE ~

THE SUN

ROCHESTER TV LIFERochester's Official TV Program

and News Magazine

~12 No.7Vol. 2

Owned and Published by

ROBERT H. PEIFFER ASSOCIATES

35 Church St., Rochester 14, N.Y.

Phone BAker 0513

Editor ~ Bob PeifferAsst. Editor H. Kip Pierson

THIS WEEK'S TV FEATURESletters to the Editor .

Press Time Flashes

Vaudeville Friends ••• Burns, Allenand Benny................................... 5

TV Fashion review.................. 6

Disc Kicks by Ed Meath............ 8

TV Tips 9

Down Beat by Carl Dengler . 10

Television Service Directory ... 11

Your TViewer by Doris lester 14

Subscription Page 15

A Ring for the Playhouse... 16

Coloring Contest 17

The Dancing Author-Val Mates.. 18

Classified Ads . 18

Shadow Stopper 19

This Radio TV World 20

Miss Rochester ..... 21

Over the TV Fence 22

WHAM-TV PROGRAMS- DAILY SCHEDULE-

Your complete week's listing in oneplace for your easy reference-

Pages 12 and 13

MARCH 8 - 14, 1952

Rochester TV life published weekly atRochesler, New York. Subscription price$5.00 per year, in advance.

3

4

FRIDAY, MARCH 7, 195210.00--Cavalcade of Sports. Paddy Young

vs. Ernie Durando.10:45-Greatest Fights of the Century.

Filmed boxing bout between Tonylale and Rocky Graziano.

SATURDAY, MARCH 8, 195212:00--Sealtest Big Top, with many new

circus acts.8:00--AII Star Revue, starring Ed Wynn;

with guest Jimmy Durante.9:00--Your Show of Shows, starring Sid

Caesar and Imogene Coca.11:30--Genesee Film Playhouse. "Lydia,"

with Merle Oberon, Joseph Coltenand Alan Marshall.

SUNDAY, MARCH 9, 19527:30--Jack Benny Program, with Gracie

Allen and George Burns as guests.8:00-The Colgate Comedy Hour, star-

ring Bob Hope in comedy and song.10.00--Celebrity Time. Conrad Nagel with

guests Virginia O'Brien and JackieCooper.

11 :OO--Fireside Theater. "M'liss:' a West·ern story.

11 :30--The Sammy Kay Show.

MONDAY, MARCH 10, 19527:15-City Club of the Air. Cyrus Ching

on Labor Relations.

TUESDAY, MARCH 11, 19527:15-Quick·Quiz.9:30--Circle Theater. "The Man in 308:'

a story of how love breaks throughthe wall of om nesia.

11 :15-Slars Playhouse. "Apple of HisEye:' with June Lockhart and WordBond.

WEDNESDAY, MARCH 12, 19529.00--Kraft TV Thealer. "The Thief:' by

Henry Burnstein.10:00-Blue Ribbon Bouts. Jimmy Carter

meets Luther Rawlings in an over-the-weight match.

THURSDAY, MARCH 13, 19529:30-Ford Festival, starring James Mel-

lon wilh .0 variety show and guests.10:00-Marlin Kane, Privale Eye. Detec-

tive drama starring Lloyd Nolan,

4 ROCHESTER TV LIFE

GOOD FRIENDS GET TOGETHER-Jack Benny (right), with all the trusting innocence of longfriendship, will have George Burns and Gracie Allen as his guests on the CBS-TV "JockBenny Program" Sunday, March 9, 7:30-8:00 P.M. EST. And from the look in Gracie's eyes

there's no telling what she's cooking up for the occasion.

VI/llde,,/Ile F,/ellds •••B,urns, Allen and Benny

Jack Benny and George Burns havebeen friends since their early days invaudeville.

Back in those days they shared bache-lor quarters and started pulling jokes oneach other. They became benedicts atabout the same time (George in 1926 andJack in 1927), which only served tostrengthen their friendship and make fora continued series of personalized, wackypractical jokes,

The night that George married GracieAllen in Cleveland, Jack called up fromVancouver at 4 A.M, "Hello, this is JackBenny," he announced. George said,"Bring up two orders of ham and eggs!"and hung up.

While George was playing the PalaceIn New York, Jack sent him this wirefrom San Diego: "I think your act is sen-

sational. You've got the cleverest routine,the funniest gags Broadway has everheard. I think you're a qenius-e-betterthan Chaplin!" He signed it "GeorgeBurns."

After George and Gracie had madetheir radio debut, Jack addressed a fanletter to his pal: "I listened to your pro-gram last night and I think it was swell.I would appreciate it very much if youwould send me a picture of Tom Mix'shorse."

Forthwith, George found a photo of ajackass and inscribed it "To my verydear friend, Jack Benny." Jack ac-knowledged it with "Thank you for yourpicture." .

On one occasion Jack wrote George asix-page letter. George, it seems, was too

(Continued on Page 9)

ROCHESTER TV LIFE 5

FASHIONv PREVIEWWednesday's "Take It Easy" show

with Mort Nusbaum has as a permanent

Wednesday guest, -Pat Sumberg, a gal

who has spent the last two years in New

York City acting on network television

shows and in stage productions. As a

usual Wednesday feature Pat interviewsinteresting Rochester personalities andcelebs that are in town. On this week'sshow she introduced to viewers a youngRochesterian who is making her markin the fashion designing field-LibbyDragone. Miss Libby, as her dresses arelabelled, not only creates the originaldesign but makes the dresses as well.The complete process of designing andmaking dresses would, in a fashion cen-ter like New York, call for several dif-

Pat's first meeting with Libby was at Libby'shome, where she was busy at work on her

latest creations.

Miss Ann Trentwood, one of Rochester's topfashion models, modeled this "Miss libby"creation on Wednesday's show and will alsobe seen at Saturday's Town and Country

luncheon.

ferent artisians with their varied talentsbut Libby has them all and the finishedoutfit speaks for itself of the fine work-manship and beauty of line. How fortun-ate that Rochester women now have anopportunity to have a Miss Libby orig-inal that is designed just for them withthe personal touch that comes with anoriginal . , . Also, in Miss Libby's crea-tion of a dress just for you, all the figureproblems can be solved as well as allyour fashion needs.

At 1 :00 p.m., Saturday, March 8th,"FASHION '52", a newly formed andindependent group, whose purpose is topresent fashion shows to Rochester, willoffer a first showing of a group of MissLibby's year round cocktail dresses at aluncheon at the Town and Country Res-taurant. So, here's a chance to see MissLibby's dresses and meet the young de-signer. You can make- reservations by

6 ROCHESTER TV LIFE

calling BAker 6533, today. You'll have avery glamourous afternoon plus otherfeatures that "FASHION '52" haveplanned,

The lovely model on this week's showis a very familiar one to Rochester televi-sion enthusiasts. She is Miss Ann Trent-man, one of Rochester's top fashionmodels who has appeared weekly on theHarry Levin "On The Avenue" show

and is currently modeling for local fash-

ion shows. Both the green taffetta dress

(a Miss Libby creation) and Ann Trent-

man are an unbeatable combination for

glamour. Don't you 'agree?

"Miss Libby" fashions have appeared on tele-vision in Syracuse also and have met with

instant approval by all who have seen them.

"Flop over" and local disturbanceseliminated-no loss in signal strengthwhen someone stands near set. Picturetube lasts longer, set will require lessservice or repair because of reducedstrain on vital parts and tubes. Getsfar better signal than any other butexpensive outdoor antenna installationiq congested areas anywhere in 25mile radius of transmitter.

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ROCHESTER TV LIFE 7

GUEST DISC JOCKEY ...ED MEATH - WHEe

Lots of folks, I imagine, believe UncleEddie is a little on the square side. Thisstems from the fact that he never featuresin the wee hours of the morning overWHEC the fine musical artistry of menlike Hot Lips Page, Wild Bill Davis, etc.It might, of course, stem from manyother reasons too. Early in the morningit seems that the major portion of thelistening audience (I hope) likes light,bouncy numbers, with a moderate supplyof novelty and ballad records thrown inour early morning show, is not a requestfor good measure. The Musical Clock,program. However, we do get a numberof inquiries on tunes, which is indicativeof the present trend of listening wants.

Most popular request at the momentseems to be for Kay Starr's "Wheel ofFortune," which is. one of her best of along string of fine records. The FourAces double-side hit, "Tell Me Why"and "Garden in the Rain," still is spin-ning around with great success. HelenO'Connell has a fine Capitol record of"Anytime," ·although it does not eclipsethe popular masterpiece turned in by Pvt.Eddie Fisher of the U. S. Army. Thereare two or thrJe good recordings of"Please, Mr. s)tl" The top three in mybook belong to Fred Waring, PerryComo and Bill Kenny of the Ink Spots.I also like the other side of Waring'splatter, "Tulips and Heather." AlthoughJohnny Ray's sensational hit of "Cry" isstill riding high, I lean to Georgia Gibbs'excellent recording of the same, in themorning. It's softer on the ears for thattime of day. In fact, when I am in doubt,I play Lombardo. The Mills Brothers'and Rosemary Clooney's "Be My Life'sCompanion" still ranks in the top ten

. sellers for Western New York. alongwith Teresa Brewer's "I Don't Care."

If you are a popular record fan, youjust can't overlook at the moment suchfine waxings as Les Paul and MaryFord's "Tiger Rag," Ralph Flanagan's."Slow Poke," the Bell Sisters' "Ber-muda," Hugo Winterhalter's "A Kiss toBuild a Dream On," Gordon Jenkins'"Charmaine" and Frankie Lane's newitem, "Gandy Dancer's Ball." A balladrecently recorded by Carmen Cavallarowhich doesn't seem to be doing much butranks high in my own personal favor is"It's All in the Game." This song, bythe way, was written by General CharlesDawes, the former Vice President of theU. S. General Dawes composed it in the19205. For novelty records, Micky Katz'srecording of "Herring Boats" is a stand-out, along with Stan Freberg's latestbrainstorm, "Tel-e-vee-shun." UncleEddie usually plays a kiddies' record forhis nieces and nephews at 8:20 eachmorning.

The standout record by far is an oldie,Ann Stephens' "Teddy Bear Picnic." RoyRogers has a new Easter type recordwhich might do something, called "Eg-bert, the Easter Egg," with Peter Cotton-tail on the bottom side.

I am sure my fellow workers at thevarious stations will help me out withthe top jazz, classical and Western re-cordings, in the reviews to come. Kindestregards.

8 ROCHESTER TV LIFE

Vaudeville Friends ...(Continued from Poge 5).

busy to answer, so he switched thenames in the salutation and signature,and sent the letter back. Jack redoubled,and .for a year and a half, that was theonly letter that passed between them.

The most expensive and widely-heralded exchange of jokes between thetwo funsters came this wise:

On the opening night of Benny's en-gagement at the London Palladium in1948, George put in a long distance callfor him from his Beverly Hills, Calif.,home. When the connection was made,George said, "Hello, Jack. This is GeorgeBurns," then abruptly hung up.

Jack got reprisal in full measure on theopening night for George and Gracie, thefollowing year, at the Palladium. Heflew all the way from Hollywood, andmade his way to the apartment of ValParnell, manager of the Palladium, wherea party was in progress in honor ofBurns and Allen.


ilnuite Uj.to !:J0M 'Wedding.. we'ff take the Candidj.THE FINEST IN CANDIDSAND FORMAL WEDDING

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133 Clintan Ave. S. • BAker 4431

ROCHESTER TV LIFE 9

THIS WEEI('S TV TIPBy

RADIO TECHN ClANS GUILD=OF RO(;HES• N..Y.,Inc:.=

HORIZONTAL HOLD CONTROL

(continued [rom last week)

A very simple and easy way todetermine whether a Horizontal Con-trol is set properly is to momentarilyturn the Channel Selector to anotherChannel and then back and notice ifthe picture appears instantly. If thediagonal lines appear it is usually anindication that the control is not prop-erly set and should be adjusted.

In many instances Service Tech-nicians are told by television usersthat the picture disappears or linesappear on the screen repeatedly andthe only way the picture can be madeto appear again is by turning the setoff and then back on. A condition ofthis kind can be very easily overcomeby properly adjusting the HorizontalHold Control.

The operation of this control insome cases can be rather difficult tounderstand but every television usershould make an effort to learn howand when to use it. Your ServiceTechnician knows and appreciates thedifficulty that this Control can causeand will be happy to explain it toyou.

Readers are urged to send in theirquestions which will be answered infuture issues. Address: TV TIPS, thismagazine.

DEAN of the DOWN BEATReminisce With CARL DENGLER

Many Rochesterians, and not such old-: timers at that, will recall many of the, early shows on WHAM. Of these, per-: haps the ones easiest to remember will

be the Arpeako Minstrels, Hank andHerb and the Saturday Night Barn

, Dance which starred the late Jack Lee, and Gene Lang, who by the way is stillassociated with WHAM, doing the Sib-ley show mornings with Louise Wilson.Sax Smith is another local boy who

; starred on the Ivanhoe Proqram=-Ionq a'favorite with listeners. Reminiscing aswe are brings to mind the bubble bari-tone of Lowell MacMillan and his tattle-tale gray songs for the Fels Naptha pro-gram, which also featured Sax Smith.Lowell, incidentally, was also sports an-nouncer at WHAM in the early days,doubling as a vocalist on various otherprograms. He is now one of the topexecs at WHEe.

Another chap who has done real wellin the radio field is Frank Kelly, who isnow station manager for Station WBENin 'Buffalo. Clyde Morse, an announcerand pianist on WHAM during the early30s, left for San Francisco and there meta violent death' which to this day re-mains an unsolved mystery. Then therewas Dorothy Drakley, now Mrs. DottieMullen, and Inez QUinn, who were thehot canaries of the early thtrtles=-Inezis still with WHAM. Bill Driscoll willbe recalled by many as a most talentedcomedian and impersonator. NorbertKlem's ark was featured on the Roches-ter Telephone Company's program and

was popular with radio listeners of thetime.

May we be the first to offer advancecongratulations to WHAM, who willcelebrate their 30th year of broadcastingon July II of this year. Early studioswere located in the Eastman Annex onScio Street and later were moved to theSagamore Hotel, which has since beenrenamed the Sheraton. All are familiarwith wHAM's new home, "RochesterRadio City," on Humboldt Street.

Bill Fay, now vice president of Strom-berg Carlson's radio division, joined thestaff in the middle 20s as a programdirector and entertainer. Many will re-call Bill as a very fine tenor in thosedays despite the fact that his executiveposition today may hide his vocal talent.Bill's career has paralleled that of manyradio executives, in that he graduatedfrom the active entertainment phase ofthe business to take over the reins ofmanaging it. Much of WHAM's successcan be credited to his efforts.

*

DRESSED FOR THE PARTLEN DOYLE, who puts everything he

has into his role as "MR. DISTRICTATTORNEY's" "Harrington," provedalso that he comes from sturdy stock.Director ED BYRON called the castfor a rehearsal last week of a "Mr.D.A." radio chapter .one to be taped forbroadcast during the hot part of thesummer. Doyle arrived at the ABC stu-

, dio bedecked in light summer attire, opensports shirt and all ~ on New York'scoldest day of the year!

.................................................. ""'"

NOTICERochester TV Life has an openingfor an experienced AdvertisingSalesman, full or part-time basis,Call BAker 0513, or write, statingyour qualifications. Splendid op-portunity for the right man.

10 ROCHESTER TV LIFE

TELEVISION SERVICE DIRECTORYFor The Finest TV Service Possible, Call One of The Reliable

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Radio--Phonographs. All work guaranteed.Established since 1935. 717 Clinton Ave. N.Rochester, New York, lOcust 8483.

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teous .Service combined with Quality Work·monship assure you of "The Finest in Te/e·vision Service." 942 Hudson Ave. BAker 9652.

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Evenings and Sunday. 439 Joseph Avenue.HAmilton 0303.

Vaudeville Friends . . .(Continued from Page 9)

Before he arrived, he picked up JaneWyman (then making a movie in Lon-don) and asked her to be his stooge inthe finale to this running gag. Un-beknownst to George or Gracie, they hidin a room adjoining the party in progress.

Jane played like a veddy British tele-phone operator, and pretended to beputting through a call to George fromHollywood. "Mr. Burns, Mr. Burns," shesaid, "Hollywood calling, Mr. Burns.Riqhto, it's Mr. Benny. I'll put him on

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the wire now."George, in the other room, exclaimed

to the guests, "That [ack!" Jack thensaid, "Hello, George," and hung up.

"He hung up on me!" George saidrather plaintively. And he had hardlyfinished the sentence when Jack walkedinto the room.

George was so overwrought he cried.Following a gruelling tour of the

battlefronts of Korea to entertain thetroops in 1951. Benny returned to Holly-wood to resume his radio and television


FEATURING NIGHTLY

PA T CO UGH LI Nwith the

5 WI N G FO U RWe Cater to Banquets and Parties

CHANNEL 6

CHECK THE SCHEDULESDAILY-COMPACT, COMPLETE LIST

FOR THE ENTIRE WEEK

Saturday, March 8th9:30-Hopalong Cassidy

10:30-Smilin' Ed McConnell (CBS)• 11:OO-Star Matinee

11:30-To be announced12:00-Big Top1:OO-Kate Smith (NBC)2:00-Star5 Cavalcade3:00-TV Teen Club (ABC)3:30-Super Circus4:00-Roy Rogers4:30-Cloudia5:00-Better Homes Show5:30-Nature of Things5:45-Story Time·6:00-Kit Carson6:30-Wild Bill Hickok7:00-Who Said That? (NBC)7:3O-Court of OpinionB:OO-Jack Corson9:00-Your Shows of Shows

10:30-Wrestling from Chicago11:30-Film Playhouse.

Sunday, March 9th11:30-Mr. Wizard11:30-Zoo .Parade (NBC)

I12:00-Ranger Joe (ABC)

I

12:15-Filml~i30-Gruen Theatre~i0O-Frontiers of Faithli3O-One Man's Family2:00-The Name's The Same (ABC)2:30-Trauble With Father3:00-Godfrey's Talent Scouts·3:30-1 Love Lucy4:00-Meet The Press4:30-Juvenlle Jury.

5:00-Super Circus5:30-Range Rider6:00-Boston Blcickie6:30-Faye Emerson's Town7:00-Greatest Story ~ver Told7:30-Jack Benny (CBS)8:00-Bob Hope (NBC)9:00-TV Playhouse (NBC)

10:00-Celebrity Time10:30-Electric Theatre11:OO-Fireside Theatre.11:30-Sammy Kaye12:OO-News

Monday, March 10th

6:00-Spoce Cadet

6:15-Local and National News

6:30-Speaking of Sports

6:45-Perry Como

7:00-Kukla, Fran & Ollie (NBC).

7:15-City Club Corner

7:30-Those Two (NBC)

7:45-Camel News Caravan

B:OO-Lux Video Theatre (CBS).

B:30-You Can Be A Star

9:00-nLights Out." Spine chilling thrillers.

9:30-Sportsmen's Club

9:45-Show Goer

10:00-Studio One

11:00-News

l1:IS-Hollywood Opening Night (CBS)

Tuesday, March 11th6:00-Film6:1S-The News of the Day with Earl Wood.6:30-Speaking of Sports6:45-"TV Varieties"7:00-Kukla, Fran & Ollie (NBC).7:1S-Quick·Quiz7:30-Dinah Shore (NBC)7:45-Camel News Caravan8:00-Milton Berle9:0O-Cinderella Weekend.9:30-Circle Theatre (NBC)

lO:OO-Original AmQteurHour10:45-Bob Considine11:00-News11:15--Stars Playhouse (CBS)

J

12 ROCHESTERTVLIFE

9:55-Lenlen Thoughl for the DayIO,OO-Breakfast Party1O:15-(MTWT) Arthur Godfrey

(Fri.) Breakfast PartyIO,30-Take It Easy wit.h Mort Nusbaum11:OO-(MTTF) Bride and Groom

(Wed) Dollar Derby11:15-(Mon) You and Your Child

(T& T) Tower Clock Time(Wed) Dollar Derby(Fri) Film

11,30-Strike II Rich12:00-Noonday News12,15-Love Of life12:30-Seorch For Tomorow12:45-(Mon) Voice of R. I. T.

(Tues) Homemakers Holiday

DAYTIME PROGRAMSMONDAY THROUGH FRIDAY

(Wed.) Art Gallery Program(Thur) How Do You Do II?(Fri) Make It and Market

1:OO-To Be Announced1:15--{Wed) Bride and Groom1:30-Gary 'Moore Show2,15-(Mon) Film2:30-First Hundred Years2,45-0pen House3:00-The Big Pay-Off3:30-(MWF) Ralph Edwards Show

(T& T) Bill Goodwin Show4:00-Kate Smith Hour5,00-Hawkins Falls5:15-Gabby Hayes5,30-Howdy Doody

Wednesday, March 12th

6,00-Space Cadet6:15-Top of the News with Earl Wood.6:30-Speaking of Sports6:45-Perry Como7:00-Kukla, Fran & Ollie (NBC).7:15-Quick-Quiz7:30-Those Two7:45-Caml!l News Caravan (NBC)8:00-Crusade in The Pacific.8:30-John Kiernan. A panorama of nature8:45-American Barn Dance9:00-Kroft TV Theatre

10,00-Blue Ribbon Boxing (CBS)10:45-Chronoscope11:00-News11:15-Robt. Montgomery

Thursday, March 13th

6:00-U of R Interview6:15-Latest National and Local News6:30-Speaking of Sports6:45-Week in Sports7:00-Kukla, fran & Ollie (NBC).7:15-Quick-Quiz7,30-Dinah Shore7:45~amel News Caravan (NBC)8:00-Grou(ho Marx8,30-Alan Young Show

9:00-Sports Digest9:15-Focus on Photography9,30-James Melton Show

10:00-Martin Kane (NBC)10:30-Film11:OO-News (Doyle)

Friday, March 14th

6:00-Space Cadet6:15-News6:30-Speaking of Sports6:45-Perry Como7:00-K~kla, Fran '& Ollie (NBC).7:15-Ask The Kids7,30-Those Two7:45-Camel News Caravan (NBC)8:00-"Mama"8:30-We The People, with Dan Seymour.9:00-The Big Story (NBC).9:30-The Unexpected

10:00-Gillelle Fights (NBC)10:45-Greatest Fights (NBC).11:00-News11:15-Charlie Wild, Detective (CBS)11:45-Racket Squad (CBS)

To get fuller enjoyment and lost-minute

* informufion, always check *"Press Time Flashes" on Page 4

ROCHESTERTV LIFE 13

YOUR TVIEWERBy DORIS LESTER

The TV world has been shaken by theban on radio and television coverage im-posed by Speaker of the House SamRayburn. Your thoughts and commentson the matter are welcomed in this col-umn and will be printed if you will takethe time to write to me. My thoughtsare very well expressed by the followingstatement by Frank Stanton, CBS presi-dent:

"The American public will be de-prived of an opportunity for accurateand first-hand reporting of congressionalhearings if the present ban on radio andtelevision coverage imposed by SpeakerSam Rayburn is continued.

"There is no justiflable basis for bar-ring radio and television from committeehearings which are otherwise open to thepublic and where facilities for broad-casting can be provided without inter-fering with the conduct of the proceed-ings. Any <blanket prohibition will de-prrve the American people of an oppor-tunity for first-hand information concern-ing governmental processes. There is nodiscernible difference in principle be-tween a committee hearing attended byseveral hundred people in person andone which is heard on radio or seen ontelevision by several hundred thousandsor even millions.

"Our democratic system of govern-ment is founded on the fullest dissemina-tion of information, and any rulingwhich thwarts or impairs this Blow ofinformation to the people is contrary toour traditional American principles.

"There can be no argument that ameans of reporting where tones of voiceand facial expressions and mannerismsare conveyed often adds meaning to thespoken word. The" argument that broad-

casting or televising of committee hear-ings tends to encourage a 'spectacle'rather than an honest search for facts isa slander on the motives of the greatinajority of our elected representativesand is based on the assumption that theAmerican people cannot recognize in-sincerity and irrelevancies when theyhear them and see them.

"We hope that speedy action will betaken to restore the opportuni ty to mil-lions of radio listeners and televisionviewers of hearing and seeing our gov-ernment in action."

This is a perfect example of the kindof action you as a citizen can thwart ifyou will just take the time and effortnecessary to do so. A letter to yourRepresentatives would do much to showthem what your sentiments are, and ifenough of the citizenry will make theeffort, their voices will be heard andacted upon. We have "Freedom of thePress" and it is about time that our law-makers consider the writing of a" "FreeRadio" and "Free Television" into thelaws of our nation. Whether you chooseto write to us or better yet to your Con-gressman, you owe it to yourself andyour country to at least make yourvoice heard" one way or another. It isonly by such expressions of yourthoughts and desires that we can retainthe freedom for which our forebearersfought and died.

•"

• •• •• •• WELCOME WAGON •

1-4 ROCHESTER TV LIFE

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ROCHESTERTV LIFE

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• Backstage Stories of the Stars

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Vaudeville Friends ...(Continued from Page 11)

activities.George had not seen Jack since his

return, but he was not at a loss for a gagwhen Benny casually sauntered back-stage at rehearsal for the Burns andAllen TV show.

"Why, hello, Jack," he said casually,"when are you leaving for Korea?"

Jack did what he usually does whenGeorge pulls a "fasty."

He doubled up with laughter, and hungonto George's knees before he straight-ened up.

He thinks George is the funniest manon earth. The feeling is mutual.. Back in the '40s, Burns and Allen con-

templated. a change in format beforestarting a new series of their radio show.Benny voluntarily attended many of thepreliminary meetings in the office of theadvertising agency. He offered some'good advice. It was taken, and the newBurns and Allen show got off to a flyingstart.

George and Jack are pals who knowhow to talk-and listen.

35 CHURCH STREETRochester 14, New York

MY NAME .

GEnesee 8275TV Service - Maintenance

Aerial Erection

ZITT'S TELEVISIONROCHESTER, N.Y.824 W. MAIN ST.

ROCHESTER

Please enter my subscription to ROCHESTER TV LIFE for one year for

which I enclose $5.00

TV ureGentleme,;:

ADDRESS ~ ZONE .

ROCHESTER TV LIFE 15

A RINGfor thePLAYHOUSE

Recently the Pulitzer Prize Playhousewanted to dramatize the Ernest Heming-way story about boxing, "Fifty Grand."But they needed a 20-foot ring wherethe entire third act of the story was totake place. The champion, who was tobe played by Dane Clark, was to fightthrough fifteen rounds of gruelling actionand they wanted the action to be as real-istic as possible.

The only one in the country capableof installing a ring that size and in thetime needed was Everlast Sporting GoodsCo. Their young, energetic' president,Dan Golomb, went to the' theatre ...in this case CBS Playhouse 58, a trans-planted movie theatre, surveyed the areaand the next day had a complete 20-footboxing ring in' place. From the picture

49 Elm Street

Overall shot of the boxing ring which wasused during the Pulitizer Prize Playhousehour-lonq dramatization af the Ernest Hem-ingway story, "Fifty Grand." The ring wasused throughout the play and the entire third.act action took place in the ring. Dane Clark,a former fighter himself, was the star~ of theshow. Photo was snapped right before theshow went on the air in the CBS Playhouse

58, a remodeled theatre.

above you can see that it could havehoused a fight staged for television or aworld's championship bout. That the playwent off without a hitch, will be verifiedby many Rochester viewers.

VAL MATES• Personalized and Exclusively Styled Dancing •

SCHOOL of DANCE

TAP, BALLET, MUSICAL COMEDY, TOE

ACROBATIC, BATON, MODERN BALLROOM

Including FOX TROT, WALTZ,

RUMBA, TANGO.

THE VAL MATES SCHOOL OF DANCE ENDEAVORSTO DISCOVER, CREATE AND MANAGE NEWTALENT for RADIO, TELEVISION, STAGE & SCREEN.

Private and class instruction for beginners,advanced and professionals.

VAL MATES


BAker 5815

ColoringHEY KIDS! Here's a

CONTEST WINNERS(For the Week March 1-7)

Mary C Cole, Age 4, 19 Clinton St ..Dansville, N. Y.

Joanne Kamela, Age 10, 45 WakefieldSt., Rochester, N. Y.

Judith Mary Adamski, Age· 10, 349Somershire Dr., Rochester, N. Y.Win~ers will' receive 2 guest tickets

to the Paramount Theatre for its currentattraction.

RULES:1. This contest is open to all boys

and girls 10 years old or younger_

2. Three winners will each receive 2Guest Tickets to the Paramount Theatrefor the current attraction.

'"t-W~U-t-ar:W

,t-~w:::t:t-WWar:II.

Z-~

>t-

.,.;

.!!coUCD.so'0u§"0c.n

Contestchance to win FREE

Tickets to theParamount Theater

Here is a coloring contest for all boysand girls 10 years and under. Each week- for the next 5 weeks - three boysand girls can win guest tickets to theParamount Theatre.

And-here's more big news! At theend of the 5 weeks the lucky winnershave a chance for a free merchandiseprize from Field's Toy Department.

3. Print your name and address dearly.Send colored cartoons to Rochester .TVLife. 35 Church St .• Rochester 14. N. Y.All entries must be submitted beforeMarch 13, 1952.

4. Decision of the judges is final. Ailentries become the property of RochesterTV Life.

(CLIP AND MAIL TODAY)

V)V)wco::oo-c

THE DANCINGAUTHOR

VAL MATESAlready well-known to Rochesterians forhis specialized dance instruction foryoungsters. Val Mates carved anotherniche in his already successful dancingcareer· with the publication of his newbook, "How to Tap Dance." With thepaint hardly dry in his new enlargedstudios located on Elm Street. Val tooktime out from his hectic schedule ofteaching 'and the hundred and one prob-lems connected with the opening of hisnew location to complete the work nec-essary to bring out the new publication.

Written in collaboration with his long-time friend and one-time "Show Biz"manager. Joseph Mann. of New YorkCity. "How to Tap Dance" brings tothose who have long wanted to learn tapdancing but who lacked the time. moneyor perhaps were too shy to attend regu-lar classes. a chance to learn the basicfundamentals necessary.

As an instructor. Val has read mostof the books published on dancing. How-ever. he shares a belief with many otherdance instructors that these books are

much too complicated for the amateur tounderstand. It was with the aim of over-coming this apparent lack that his bookwas written. In Val' s own words. "Howto Tap Dance" will eliminate confusionfor the beginner.

Val' s past experience in touring the-aters and ·night clubs and his more re-cent success in teaching youngsters whohave been winners on local TV andtheater programs give credit to his wordsand insure "How to Tap Dance" greatsuccess.

READAND use

SAVE TIMESAVE MONEY

Advertisements in this section, 5 cenls per word, each insertion, mrmmum 20 words, payable inadvance. Copy must be in our office Thursday of each week preceding date of issue. Address,Classified Advertising, c/o Rochester TV life, 35 Church Street, Rochester 14, N. Y.

PERSONALIZED lABELS-250 deluxe gummedlabels, $1.50, in beautiful plastic case. Use

for return address when mailing envelopesand packages or for any identification.Printed 2 colors with your nome and address.LABELS, Box 1, cia Rochester TV life, 35Church Street, Rochester 14, N. Y.

PHOTO-STAMPS-10 for $2.00. Personalizeyour stationery, invitations, onnouncements,

greeting cards, albums, etc., with your photo-graph in stamp form. Perforated andgummed, ready to use. Send any si:z:e photo-graph or negative (returned unharmed) withyour remittance to PHOTO-STAMPS, Box 3,c/o Rochester TV life, 35 Church Street.

PERSONAL DECAlS-36 for $1.50. Yourchoice of red, blue or yellow, size Y2 x2

inches. Use on billfolds, cigarette lighters,golf clubs, briefcases, car and other belong-ings. Order yours today. DECALS, Box 2,clo Rochester TV life, 35 Church Street,Rochester 14, N. Y.

PERSONALIZED CARDS-150 midget deluxecards, $2.00. Si:z:e 1% x2 3fa inches, wh ite

stock with black ink. Your initials stamped ingold on top of plastic case. Order yourstoday. PERSONALIZED CARDS, Box 4, c/oRochester TV life, 35 Church Street, Rochester14, N. Y.

1B ROCHESTER TV LIFE

~lJJ}DJJ!USTOPPER

GUESS THE SHADOW

C L U E

Old But New

Win This Jackpot$10.00

The SHADOW STOPPER can beeither a person, place, or thing.

. Each week, if no reader guesses itsidentity correctly, a new CLUE willbe added.

The Jackpot Prize will be increasedby $10.00 each week until some luckyreader names the Shadow.

FOLKS! Let"DICKII MERTZ

Solve Your Heating Problem

M & M SUPPLY CO.Heating Contractors

Automatic Gas & Oil Heat20 SOMERTON ST.

HillSIDE 3504 Free Estimates

The first to identify the "Shadow Stopper" as

KUKLA-Kukla, Fran and Ollie

ROSE MARY CANDELA, 1509 Clifford Ave.

OFFICIAL ENTRY COUPONROCH ESTER TV II FE

35 Church Street

Rochester 14, N. Y.

MY GUESS FOR THE SHADOW STOPPER IS:

NAME.................... . .

ADDRESS .(Please Pri nt)

ROCHESTER TV LIFE 19

to listeners through the years, was re-cently inducted Mayor of Encino, 'Calil.Former mayor of the San FernandoValley was Phil Harris; and his prede-cessor was the late AI Iolson .... DeanMartin and Jerry Lewis will stage an 18-hour telethon over New York WNBTstarting Friday of this week to raisefunds for the construction of the NewYork Cardiac Hospital-the first of itskind in the United States. They hope toraise $2,000,000.

~al1~THIS RADIO AND TV WORLm T~

Arthur Godfrey returns to the TalentScout show on Monday, March 10. Theprogram has been in the capable handsof old-timer Joe E. Brown, who is anewcomer to TV. . . . Robert Mont-gomery, who daily broadcasts "A CitizenViews the News," is to be commendedfor his expose of corruption and crimein New Jersey's Bergen County. Mont-gomery has had an enviable war recordas a former PT boat commander andis a man who has learned through per-sonal contact and experience about theevils of tyranny and how to measure itsincipient roots wherever they sprout inthe soil of public apathy. As a case his-tory and as a prime example of the crim-inal and political slum area, BergenCounty should be of interest to everyother county in America. What hashappened in that county can happen.and may be happening, in our very own.. . . Phil Harris, one of the entertain-ment world's most versatile stars, hassigned a long-term contract with NBCfor both radio and television. The con-tract calls for a continuation of thehighly-successful Phil Harris-Alice FayeShow, which is heard over WHAM Sun-days at 8 P.M. Phil and his charmingwife, Alice Faye, began their radio pro-gram in the fall of 1946. Prior to this,Phil had been one of the nation's out-standing band leaders. The new pactwith NBC will bring him into the ranksof television along with the network'sother top TV stars, and will also providehim with the opportunity to develop aTV format of his own in the future.. . . Another news commentator whosewords bear real interest for listeners isPaul Harvey, who is aired over WARCevery Sunday evening at 10. His wordsmay many times be in the vane of acynic but they do make you stop andthink-and that is good for all of us....Harry Von Zell, well-known announcer

.• .• *ONE TO TEM Raymond Massey.who usually averages about 10 portrayalsof Lincoln a year, 'is doing it only oncethis year. NBC's "Cavalcade of Amer-ica" has the exclusive.

A W. W. O'BRIEnA~'ltiJUt9 A9CIt~Cf

IWa!111 PR ODU CT ION

"YOU CAN BE A STAR" Mon., 8:30 P.M.For Columbia Music & Appliance Store

"CINDERELLA WEEKEND" Tue. 9 P.M.For Columbia Music & Appliance Store

"BOB TURNER SHOW" Wed., 7:30 P. M.For Heinrich Motors

"ASK THE KIDS" Fri. 7:30 P.M.For Rochester Savings Banlc

"TElENEWS DAilY" Mon. thru Fri. 11 P.M.For Doyle Main Motors

SATURDAY NIGHT WRESTliNG Sat. 10:30For Rochester Silvertown

and Nothnagle Realtors


Burke. Bldg. • BA. 5695

"MISS ROCHESTER"Picked at the monthly meeting of the Friendship Club from a bevyof 30 local beauties, EMilY SANSERVINO was chosen as "MissRochester." With brown eyes, brown hair and standing 5 feet, 3 %inches tall she wears her crown well, with intelligence and personality

to match.

ttOVER THETV FENCE"

TViewers have had much interestingreading the past few weeks, what withWayne Coy's recent resignation fromthe chairmanship of the FCC. Despitehis staff's apparent surprise at themove, it is now figured in TV circlesthat they had known about it a weekprevious. They were caught off guardby an observing FCC messenger whoinnocently asked them if they were sur-prised by "today's news." One of thestaffers replied hastily, "No, we weren'tsurprised today, but we were when wefirst heard of it." .. Another bit of na-tional TC news that has started a greatdeal of speculation is Speaker Rayburn'sban of television and radio broadcastingof committee hearings. Television andradio coverage of news events is reach-ing such proportions that Congress mustmeet the issue immediately and set updefinite rules regarding its use. The pub-lic wants this type of news coverage andthere is no doubt that we eventually willhave it. What better way is there for usto see and hear our government inaction? ... March 1st marked the daythat the TV Program Standards Codebecame effective. Have you noticed anydifference? . . . From nearby Syracuse apuzzled televiewer registered a unique"reception" complaint with the engineer-ing department of WSYR-TV. Thedialer claims that every time she tunesin Channel 5 (WSYR) her garage doorsopen. . . . Bob Hope will forsake thestudio in favor of originating his March 9"Colgate Comedy' Hour" show at SanDiego's Camp Elliott. This will markthe second time that a Colgate showmoved into a service camp for its origi-nation since Eddie Cantor's El , TorreMarine Base show first of the year.NBC's camera crew and staff is being

shipped down to the service base aboarda naval craft. ... Televiewers had theopportunity to see a real million-dollarattraction on a recent Blue Ribbon Mar-clano-Savold bout. That was the esti-mated price of the uncut diamonds thatspelled out the familiar Pabst commer-cial questions, "Whar'll You Have?"Naturally a large police detail crowdedthe studio on guard. . . . March 8 ushersin a new and unusual "Junior AdmakersGuild" contest for children 14 years andunder. The contest is being conductedby the Kellogg Company on their WildBill Hickok TV show. Youngsters areasked to draw a picture and writesome words to advertise Kellogg's CornFlakes-sending each entry along witha Kellogg's Corn Flakes box top. Sav-ings bonds are sent winners and all whosubmit entries will receive Junior Ad-makers' Guild membership pins. This iscertainly one of the most original andnovel contests ever conducted by Kelloggor any other company for that matter.. . . That familiar face you may haverecognized on the Roy Rogers show isC~rl "Alfalfa" Switzer, who early moviefans will recall as the freckle-faced starof the rib-tickling "Our Gang Comedies."

* *PROTECTION - While John Ireland

rehearsing for "Theatre Guild on the

Air," his brother, comedian Tom Noonan,

came over to heckle. At the first break,

Ireland turned to Tom and said, "What's

the idea of wearing my raincoat?"

Noonan replied, "You wouldn't want me

to get your suit wet, would you?"


•ON THE

EFFICIENT

1370FREQUENCY

•'WSAY

•Programs Are Specifically Directed To The Age

Brackets and Type of Audience Which Statis-

tics Show Have the Greatest Buying Power.

•ROCHESTER TV LIFE 23

ROCHESTER

II

GENESEE~o

~

Programs on Radio and Television on

WHAM and WHAM-TV* \'BOLD VENTUllE~/*

Every Wed. Night at 10:30

* \\THE SPORTSMAN/S CLUB"Every Mon. Night at 9,:30

* \\THE UNEXPECTED"Every Fri. Night at 9:30

* \\THE GENESEE PLAYHOUSE"Every Sat. Night dt 11 :30

rochester tv life - march 8-14, 1952

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