rock out your page
DESCRIPTION
How to design your Facebook page and increase engagement with students online. Presented at the 2012 ACUHOI Annual ConferenceTRANSCRIPT
ROCK OUT YOUR PAGE MAKE THE MOST OF YOUR FACEBOOK PRESENCE
@AmyLJorgensen
http://www.facebook.com/press/info.php?statistics
901+
Million
Users
@AmyLJorgensen
@AmyLJorgensen
500+
Million
Mobile
Users
@AmyLJorgensen
900+
Million
Interactions
@AmyLJorgensen
80+
Page & Group
Connections
per Avg User
@AmyLJorgensen
300+ Million
Photo Uploads
Daily
@AmyLJorgensen
3.2+ Billion
Likes &
Comments
Daily
@AmyLJorgensen
1 in 13 People on Earth
have Facebook
@AmyLJorgensen http://www.facebook.com/press/info.php?statistics
74% growth 18-24 college
demographic
grew the fastest
last year
@AmyLJorgensen
57% Of people talk
more online than
in real life
@AmyLJorgensen
48% of 18-34 year olds
check upon waking up
@AmyLJorgensen
125+ Billion
Friend
Connections
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
85% Check-in on
Friends
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88% Comment on
Content
Frequently
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88% View Photos
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
101min Average Daily Time Spent
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
92% Of Students
Use Facebook
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
Average # of times checked daily
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
Commenting Event Activity Viewing Photos
Predicts Campus Involvement
Predicts Student Engagement
FACEBOOK: STUDENTS
@AmyLJorgensen
Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
+ Facebook Time
= + Campus Activities
Marketing Philosophies • Be dynamic & relevant
• Meet customers where they are
• Website: Formal Information
• Social Media: Customer Engagement (dialogue)
Social Media Philosophies • Build the customer into our brand
• Be transparent
• Build a relationship with the customer
THE BEGINNING
@AmyLJorgensen
Be relevant
Be flexible
Be dynamic
Be timely and accessible
Be attractive
Build relationships
THE BEGINNING
@AmyLJorgensen
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Oct
09
Jan
10
Apr
10
Jul 1
0
Oct
10
Jan
11
Apr
11
Jun
11
Sep
11
Dec
11
Mar
12
Jun
12
7500
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
New Likes (March 31, 2011)
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
10 2
DAILY AVERAGE
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Page Views (March 29, 2012)
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Engaged Daily Users (March 29, 2012)
HIGHLIGHTS FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
Engaged Mthly Users (April 2012)
HIGHLIGHTS
Content Views (April 2012)
FACEBOOK.COM/UFHOUSING
@AmyLJorgensen
BRANDING Look at what works
@AmyLJorgensen
BRANDING Look at what works
@AmyLJorgensen
BRANDING
@AmyLJorgensen
BRANDING
Change Picture > Edit Thumbnail > Save
180px X 180px • scaled to 160px X 160px
• Visually 32px X 32px
@AmyLJorgensen
BRANDING
851px X 315px • Less than 100 kilobytes
@AmyLJorgensen
BRANDING
Static IFRAME Tab www.facebook.com/iframehost
• Install Page Tab
• @ bottom: Install 2nd Tab, 3rd Tab, etc.
• Edit Page>Apps>Static IFRAME
• Name the Tab
• Go back to your page and edit
in HTML
@AmyLJorgensen
ENGAGEMENT
@AmyLJorgensen
ENGAGEMENT
@AmyLJorgensen
ENGAGEMENT
@AmyLJorgensen
AREAS
Pages
Timeline
Activity Log
News Feed
Photos
Video
Groups
Messages
Events
Ticker
And more..
ENGAGEMENT
@AmyLJorgensen
ENGAGEMENT
Viewing
Liking
Sharing
Commenting
Posting
Collaboration
MO
RE
ENG
AG
EMEN
T
*Variety is key!
@AmyLJorgensen
• Photos for Marketing Materials
• Fun for current students
• Increase Future Student Interest
• Customer Appreciation
Room Design Contest ENGAGEMENT
@AmyLJorgensen
Room Design Contest ENGAGEMENT
@AmyLJorgensen
Room Design Contest ENGAGEMENT
• Brand Ambassadors
• 1565 Likes 3/31/2011
• Opportunities
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
Now ENGAGEMENT
@AmyLJorgensen
MANAGEMENT
• Schedule Posts
• Insights
@AmyLJorgensen
ROCK OUT YOUR PAGE MAKE THE MOST OF YOUR FACEBOOK PRESENCE
@AmyLJorgensen