rock your linkedin profile tips and tricks to make your linkedin

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Rock Your LinkedIn Profile

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Page 1: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Rock Your LinkedIn Profile

Page 2: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Develop

A stellar LinkedIn profile with skills and accomplishments that represent you, what you stand for and what you are passionate about.

Grow

Your professional skills everyday by stay informed on the latest news and insights from industry leaders, relevant content and groups.

Build Your online brand by the latest industry news and your opinion and thought leadership with your audience.

Learning Objectives!

Page 3: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Welcome Lunch and Intros LinkedIn Vision Your Professional Brand 6 Simple Steps to Rock Your Profile How to Stay Informed Questions Keep In Touch!

Agenda

Page 4: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Create economic opportunity for every professional in the world

LinkedIn’s Vision

Page 5: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Building the Professional Knowledge Graph THE ECONOMIC GRAPH!

Members Companies Jobs Skills Updates Schools

Page 6: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

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Be the most effective platform for marketers to engage with professionals

LinkedIn’s Marketing Solutions’ Mission

Page 7: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Whether you’re just starting out, "or well on your way

Page 8: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

DRIVES REFERRALS!

ATTRACTS !NEW BUSINESS !

CONTACTS!

Your professional brand is the key to all new opportunities, to build your brand and set yourself up for success.

GIVES YOU!CREDIBILITY!

Page 9: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

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Page 10: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

6 Simple Steps to Rock Your Profile

Page 11: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Add a professional photo 14X MORE LIKELY TO BE VIEWED IF HAVE PHOTO!

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Page 12: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Write an "attention-grabbing headline EXPLAIN WHAT IT IS YOU DO!SHOW YOUR PASSION AND VALUE!

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Page 13: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Draft a compelling "summary 40 WORDS OR MORE!INCLUDE KEYWORDS BUT !NOT BUZZWORDS!FOCUS ON CAREER ACCOMPLISHMENTS!

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Page 14: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Detail your past "work experience 12X MORE LIKELY TO BE VIEWED IF HAVE MORE THAN 1 POSITION LISTED.!

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Page 15: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Add skills and get endorsements INCLUDE A MIX OF HIGH LEVEL AND NICHE SKILLS.!

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Page 16: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Include volunteer "experiences & causes ALMOST HALF OF ALL HIRING MANAGERS SAY THEY VIEW !THEM AS EQUIVALENT TO FORMAL WORK.!

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Page 17: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

You are ____ times more likely to be viewed if you have a professional photo.

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Page 18: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

What should you include in your professional summary?

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Page 19: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Rock your professional brand!

Stay Informed

Page 20: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

The most relevant professional news and knowledge

Pulse Influencers &"Publishing

Groups SlideShare

Page 21: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Find and "join groups

Participate in discussions related to your industry

Page 22: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Discover content"relevant to you

Page 23: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

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Gain insights from top industry leaders

300+ Influencers are CEOs, Chairmen or Founders

Deepak Chopra Founder, Chopra

Foundation

Angela Ahrendts Senior VP"

Retail & Online, Apple

Barack Obama The President of"the United States

Jim Kim President,"

The World Bank

Mary Barra CEO, "

General Motors

Narendra Modi Prime Minister"

of India

230+ Influencers are published authors

~347M Professionals are on LinkedIn

Bill Gates Co-chair, Bill & Melinda"

Gates Foundation

LinkedIn influencer is a megaphone for the world’s top minds to broadcast"their thoughts to the largest group of professionals ever assembled

Page 24: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

LinkedIn influencer features"~500 top business minds who write and share on LinkedIn

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Page 25: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

UPDATES!Share links, articles, images, quotes or anything else your

followers might be interested in.

POSTS!Deeply explore topics that matter to you, then watch the comments

to see your impact.

Sharing updates vs. publishing posts

Page 26: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Helping you grow and engage your network Publish a Post

Page 27: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn
Page 28: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn
Page 29: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Share content with status updates Include links to content or upload photos

Page 30: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn
Page 31: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

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? Name 3 of the top 5 most followed "

LinkedIn Influencers

Page 32: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

What are some ways to stay informed on LinkedIn?

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Page 33: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn

Now, let’s rock your profile!

Page 34: Rock Your LinkedIn Profile Tips and tricks to make your LinkedIn