rock your marketing with facebook gain an unfair advantage ...5+freebie... · we give you an unfair...

Episode 5 Show Notes ‐ Rock Your Marketing with Facebook The Most Popular Social Media Network In The World Presented by Ken Countess, The Countess Group

Copyright 2017 ‐ All Rights Reserved

We Give You An Unfair Advantage Over Your Competition 1.407.242.4200 www.TheCountessGroup.com 1

Rock Your Marketing with Facebook

The Most Popular Social Media Network in the World

Gain An Unfair Advantage Over Your Competition

www.TheCountessGroup.com 407‐242‐4200 [email protected]

www.TheCountessGroup.com 407-242-4200 [email protected]

A Full Service Marketing Consultancy• Strategic Marketing and Communications• Executive Coaching and Workshops• Email Marketing• Social Media Marketing• Websites• Search Engine Optimization• Pay Per Click Advertising• Public Relations

… and more






Winner of the Authorized Local ExpertLeadership Award

www.TheCountessGroup.com

An internationally recognized marketing expertKen Countess

(Now )

Clients we’ve served

(Now )

…and hundreds of small‐to‐mid‐sized businesses and non‐profits




The “Market Your Business Like A Pro”

Podcast

Get expert marketing tips and advice you can listen to each week:

–Wherever you are–Whenever you want–On any device

© 2017 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

www.facebook.com/thecountessgroup

Connect with Me!

www.linkedin.com/in/kencountess

Really, Connect with Me!

12

Let’s Get Started!




Businesses around the corner, around the country, and around the world…

…are making a lot more money because of Facebook.



“I Created a Facebook Business Page, But…”

■I don’t know how to make Facebook work■No one knows about my Facebook page■I don’t have the time to do Facebook marketing AND my

other marketing■I don’t know what to post on Facebook or how often■I’m not getting worthwhile RESULTS

Does this sound like you?




You’re In The Right Place

© 2017 ‐ KEN COUNTESS – 407‐242‐4200 – ALL RIGHTS RESERVED

Fast Facts

2004Monthly Users as of mid-2017

2,000,000,000+• Source: Facebook, 7/2017




Daily Users as of mid-2017

1,300,000,000+• Source: Facebook, 7/2017

More than 50% of active users

log on to Facebook in any given day



Average Facebook user

has 338 friends

Source: bigthink.com© 2017 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved

Over 1,000,000,000 users access Facebook on a mobile device




What does all of this mean?

Facebook connects

people

Who’s Using Facebook?

39% are age 13-25

61% are over age 25…Your prime target




Facebook’s analytics… a.k.a. Insights

What types of posts are doing well

Engagement metrics

Who engages with your content

30

Use Facebook’s Insights tools to know what works for you

When your fans are online


See the reach of your posts See which types of posts worked best




See which posts resonate with your audience more by date, time and type

Gender and Age Demographics

See who your most active fans are

See how you stack up against competitors




Reactions, Comments, Shares and More

See the number of views your page gets

Video viewing Video viewing

Facebook now serves more than 8 billion daily video views per day.




Image source: Constant Contact

Doesn’t require editing or scripting

Enables engagement with your audience

Builds authenticity for your brand

Automatic notifications increase visibility

What about ads?

What about video ads in the NewsFeed?

What about video ads in the NewsFeed?




What about ads?

Ads really work

So How Do You Make Money with Facebook?

1. Build a loyal following 2. Become a trusted source3. Get active with

• Posts• Ads• Live video

What to do next

Start By Going Beyond Just Posting on Facebook

Posting on Facebook

Marketing on

Facebook




Page, Profile or Group?Pages are the best way to market your

organization for three reasons.

Pages are public and easily sharableWith Pages you can run promotionsYou can access statistics telling you who has interacted with your page. They’re called Analytics or Insights

Why Fans Matter

say they’re more likely to recommend a brand to a friend after becoming a fan

85%say they’re more likely to buy after becoming a fan

88%

3 things that have to happen for a Facebookmarketing campaign to

be successful




3. Convert to a sale

55

Take action!

Go For The Gold




The “Market Your Business Like A Pro”

Podcast

Get expert marketing tips and advice you can listen to each week:

–Wherever you are–Whenever you want–On any device

www.marketyourbusiness.co/podcast.html


We help businessesgain an unfair advantage over their competition

withtargeted marketing

Ken CountessThe Countess Group

Marketing & Communications407‐242‐4200

[email protected]

google.com/+TheCountessGroup

pinterest.com/CountessGroup

instagram.com/CountessGroup

facebook.com/TheCountessGroup

twitter.com/CountessGroup

linkedin.com/in/kencountess

We Can Help You Gain An Unfair Advantage Over Your Competition

www.thecountessgroup.com

Google Partner

youtube.com/CountessGroup marketyourbusiness.co/podcast.html



rock your marketing with facebook gain an unfair advantage ...5+freebie... · we give you an unfair...

Documents