rock your world recruitment

This could be the year of your best-ever Recruitment. Are you ready? This relevant, interactive workshop will give you the tools you need to lead change and cast the vision of the ideal Sorority Recruitment for your campus and Sorority Life Community.

INDIVIDUAL ACTIVITYABOUT ME | Complete your About Me as you wait for the interactive workshop to begin.

“There is nothing like a dream

to create the future.”

Victor Hugo, Les Misérables

rock your worldRECRUITMENTyou-can-do-it changes that get

BIG RESULTS

Andrea BattagliaDirector of Greek Life | [email protected]

Lisa Hellmich | Panhellenic PresidentKaitlin Horner | Panhellenic VP StandardsAli Hoover | Panhellenic VP RecruitmentKay Allen | Panhellenic VP Special Events

Friend us on Facebook! www.drury.edu/drurypanhellenic

“We want people who will fix their eyes on

the stars, but who will not forget that their

feet must walk on the ground.”

Theodore Roosevelt


BIG RESULTS

UNDERSTANDING YOUR TARGET AUDIENCE

The Target Audience is a specific group of people that your message is designed to reach and impact.

Who is your PRIMARY Target Audience?Potential Member

“Laughter is the shortest distance

between two people.”

Victor Borge


BIG RESULTS

UNDERSTANDING YOUR TARGET AUDIENCEYour PRIMARY Target Audience for Sorority Recruitment is:Potential Member

Where are they located?What do they think about you?What would you like them to think about you?How will you attract them to you?Who else is competing for their loyalty?

“Kindness is always fashionable.”

Amelia Edith Barr, All the Days of My Life


BIG RESULTS

MEETING THE NEEDS OF YOUR TARGET AUDIENCEPotential Members need to be able to understand and relate to your: Language, Marketing, Schedules, Events, Recruitment Teams, Registration Process, Time Requirements, Academic Standards, and Financial Obligations

MARKETING SAMPLE! Sorority Basic Requirements

“The future holds great opportunities. It also

holds pitfalls. The trick will be to avoid the pitfalls, seize the opportunities,

and get back home by six o’clock.”

Woody Allen,Side Effects


BIG RESULTS

SECONDARY TARGET AUDIENCEYour SECONDARY target audience has a big impact on your recruitment success, they are your supporters and they need to be involved and understand your priorities for your PRIMARY target audience.

Who is your SECONDARY target audience?Current Members, Sorority Alumna, Parents, University, and the Community. Also called Stakeholders.

“I don’t know the key to success, but the key to

failure is trying to please everybody.”

Bill Cosby


BIG RESULTS

MEETING THE NEEDS OF YOUR TARGET AUDIENCEStakeholders need to be able to understand and support: Language, Marketing, Schedules, Events, Recruitment Teams, Registration Process, and Operations

Your job is to make sure that Potential Members have the best recruitment experience and that your stakeholders help and support you in this endeavor.

“Sometimes it’s a form of love just to

talk to somebody that you have nothing in

common with and still be fascinated by their

presence.”

David Byrne


BIG RESULTS

TRADITIONSHOT TIP! Do what makes sense and enhances the recruitment experience for Potential Members.

Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.

King Whitney Jr.

“The most dangerous phrase in the language

is, “We’ve always done it this way.””

Grace Hopper


BIG RESULTS

GOAL SETTINGLook at the big picture, think of changes that need to be made and cast the vision to get everyone excited and on board.

GROUP ACTIVITY 1SMART GOALS | Break into 8+ groups and discuss improvements, ideas and solutions for the case studies listed on your ACTIVITY PAGE.

“You don’t have to take life the way it comes

to you. You can design your life to come to you

the way you want it.”

Dan Zarda


BIG RESULTS

RECRUITMENT RULES, STANDARDS & POLICIESMake the rules work for your Sorority Life community.Getting the right balance takes work and thought.

HOT TIP! There are other situations which, based upon the circumstances, may result in immediate action taken by Panhellenic Council. Sorority women should always promote all aspects of Sorority Life with a positive, supportive attitude. If you have a question regarding a rule, policy or procedure; please ask before you act.

“To give real service, you must add something

which cannot be bought or measured

with money, and that is sincerity and integrity.”

Donald A. Adams


BIG RESULTS

RECRUITMENT RULES, STANDARDS & POLICIESHold individuals accountable for their behavior and hold chapters accountable for the individual’s behavior.

Provide copies and explain rules and reasoning in plain language to all current members. Post rules in common areas for current members.

MARKETING SAMPLE! Membership Expectations Contract

“It is easy to dodge our responsibilities, but

we cannot dodge the consequences

of dodging our responsibilities.”

Sir Josiah Stamp


BIG RESULTS

JUDICIAL PROCESSPanhellenic needs to understand the different types of cases, how to assess cases and understand resolution options for different cases before the situation arises.

The decision-making ability should rest with well-trained Panhellenic council officers. The best interests of the Potential Member should always be the first priority.

MARKETING SAMPLE! Panhellenic Judicial Procedures

“Finding common ground for

organizational communication and

public relations seems to be a risky endeavor.”Anna Theis-Berglmair


BIG RESULTS

JUDICIAL PROCESSJudicial cases are some of the least enjoyable parts of recruitment operations, but when Panhellenic officers keep emotions out of the equation and expect others to do the same, it makes the process much easier.

HOT TIP! Host a training/practice session for all judicial stakeholders. Review all standards in advance.

MARKETING SAMPLE! Panhellenic Judicial Ops Guide

“Common sense is the knack of seeing things

as they are, and doing things as they ought to

be done.”

Stowe


BIG RESULTS

MARKETINGYour marketing should be personal, relevant and effective.

To market to your target audience, you need to know exactly what you’re about and you need to know your target audience better than you know yourself.

Marketing should speak to your target audience. When your target audience is making a decision, make sure that they will choose you.

“Make it simple. Make it memorable.

Make it inviting to look at. Make it fun to read.”

Leo Burnett


BIG RESULTS

TOTAL MARKETING PLANYour total marketing plan should include these key areas:Public Relations, Mass Media (especially Social Media), Networking, Promotional Items and Branding

GROUP ACTIVITY 2TOTAL MARKETING PLAN | Break into 8+ groups and discuss snazzy, relevant options for your area of the Total Marketing Plan category listed on your ACTIVITY PAGE.

“Never miss an opportunity to make

others happy, even if you have to leave them alone in order to do it.”

Anonymous


BIG RESULTS

ONLINE REGISTRATION & MANAGEMENTThere are multiple online registration options that will help you effectively manage, organize and streamline your registration and invitation process for recruitment.

HOT TIP! By using online registration and RFM, we were able to increase NM placements into chapters by 34% in one year. All chapters received more equal numbers of members and now our chapters continue to grow.

Do you realize if it weren’t for Edison we’d

be watching TV by candlelight?

Al Boliska


BIG RESULTS

BUDGETING EFFECTIVELYYou can plan the best recruitment ever, but if you can’t afford to maintain your spending or it compromises other programs, it is an ineffective tool.

INDIVIDUAL ACTIVITYCOST OF EACH NEW MEMBER | Write down how many NMs joined chapters last year and how much Panhellenic spent to host recruitment. How much did each NM cost? Repeat activity for each chapter.

“A budget tells us what we can’t afford, but it doesn’t keep us from

buying it.”

William Feather


BIG RESULTS

EMERGENCY MANAGEMENTUnderstanding safety basics for recruitment and having trained safety team members provides opportunities to assist students if an emergency arises.

Safety Training Ideas: Active Shooter, Bomb Threat, Fire, Medical Emergency, Tornado and General Planning

ANSWER MINUTE! What kind of successful safety training programs do you have? Describe them.

“It is better to be prepared for an

opportunity and not have one than to have an opportunity and not

be prepared.”

Whitney M. Young, Jr.


BIG RESULTS

RECRUITMENT TEAM INVOLVEMENTSorority Life Recruitment has many levels of team-based involvement. Some of the potential groups options:

Panhellenic Council, Recruitment Chair Council, Sorority Recruitment Teams, Panhellenic Alumni/Parent Boards and Recruitment Counselors

“If everyone is moving forward

together, then success takes care of itself.”

Henry Ford


BIG RESULTS

RECRUITMENT COUNSELORSRecruitment Counselors are your recruitment leaders and decision-makers. When selecting and training Recruitment Counselors, it’s important to remember:

They are human, it’s ok to make mistakes• They have to work as a unified team ALWAYS• They must keep the Potential Member needs first•

ANSWER MINUTE! What else is important to remember when selecting and training Recruitment Counselors?

“Coming together is a beginning. Keeping

together is progress. Working together is

success.”

Henry Ford


BIG RESULTS

RECRUITMENT COUNSELORS TRAININGRecruitment Counselor Training may seem like an big task to review everything, but by segmenting training into categories, it becomes easier to manage.

Training categories may include:Responsibilities, Communication with Target Audiences, Emergency Management, Leadership Techniques, Knowledge Basics

“Education is what survives when what has been learned has been

forgotten.”

B.F. Skinner


BIG RESULTS

ORIENTATION EVENTSSorority Recruitment Orientation Events have a few NPC requirements, but can also be a fun, interactive introduction into Sorority Life.

HOT TIP! Include comfortable team-building activities as part of the orientation event to increase Potential Member retention and build personal relationships (much better than being a facebook-stalker).

“A smile is the universal welcome.”

Max Eastman


BIG RESULTS

TEAM NIGHTBy adjusting our opening activity to a team-based approach, we increased our recruitment retention for the first day by 20%. Potential Members are excited to return and have the basics covered and feel comfortable.

INDIVIDUAL ACTIVITYSORORITY BINGO! | Meet people who fit the description on square and have them sign square. To complete game, fill in all squares on the entire board.

“You meet people who forget you. You forget people you meet. But sometimes you meet

those people you can’t forget. Those are your

friends.”

Anonymous


BIG RESULTS

NPC-BASED AGENDAS THAT WORKNPC recommends covering certain topics at certain times. This information is important to ensure that Potential Members understand their options and responsibilities.

With our script-style agenda, all information is communicated consistently and completely by each Recruitment Counselor.

“Communication works for those who work at it.”

John Powell


BIG RESULTS

EVENT & ROUND SCHEDULESEach event (night) and round (party) should reflect the culture and values of your Sorority community. The right balance of events and rounds maximizes your recruitment retention success.

Event Ideas: Philanthropy, Skit, Preference

ANSWER MINUTE! What are other good event ideas?

“Friendship is always a sweet responsibility,

never an opportunity.”

Kahlil Gibran


BIG RESULTS

BID DAYPanhellenic Bid Day events put a cohesive end to the recruitment and provide a welcome for new members.

HOT TIP! Schedule and take an all-sorority picture as part of the Panhellenic Bid Day celebration. Use this picture on your website or facebook.

ANSWER MINUTE! What are other good Bid Day ideas?

“We tend to forget that happiness doesn’t

come as a result of getting something we don’t have, but rather

of recognizing and appreciating what we

do have.”

Frederick Keonig


BIG RESULTS

ASSESSMENTYour feedback and assessment collection methods are your most effective tool for figuring out what needs to be changed to improve future recruitment programs.

Take the feedback seriously and make smart changes based on your target audience opinions and suggestions. There are great ideas out there and you’ll find them if you’re actively listening for them.

“Ideas can be life-changing. Sometimes all you need to open

the door is just one more good idea.”

-Jim Rohn


BIG RESULTS

OFFICER TRANSITIONSDon’t make your successor re-invent the wheel. Take diligent notes as you’re planning your events and activities. Make it easier for them and it will make everything better for everyone.

HOT TIP! As an officer transition “notebook”, try a file-sharing program like Google documents. You can upload everything online and anyone with the password can access your up-to-date information.

“Planning is bringing the future into the present

so that you can do something about it now”

Alan Lakein


BIG RESULTS

MAKE IT BETTER, EASIERWhen making any changes, it’s important to remember:

Do what makes sense.• It’s OK to make significant changes, but don’t walk in • with a wrecking ball.Communicate everything consistently and effectively.• Just because you’ve always done it that way doesn’t • mean its still a good plan.Be flexible and open to others’ ideas.• Believe in yourself and your [student] leaders.•

“Trust yourself. You know more than

you think you do.”

Benjamin Spock


BIG RESULTS

Andrea BattagliaDirector of Greek Life | [email protected]

Lisa Hellmich | Panhellenic PresidentKaitlin Horner | Panhellenic VP StandardsAli Hoover | Panhellenic VP RecruitmentKay Allen | Panhellenic VP Special Events

Friend us on Facebook! www.drury.edu/drurypanhellenic

“You see things; and you say, ‘Why?’

But I dream things that never were;

and I say, ‘Why not?’”

George Bernard Shaw


BIG RESULTS

rock your world recruitment

Education

panhellenic

primary target

training recruitment

sorority life

panhellenic

target audience

recruitment

8 groups