TV Commercials Air on CBC’s Hockey Night in Canada on Saturday Night!

NHL Hockey Dominates Prime Time Television:

Scripted Series: 26% larger than Grey’s Anatomy on CTVReality Television: 5% larger than The Amazing Race on CTVNews & Info: 63% larger than CTV Evening News

Windsor Feed covers: Windsor, Essex County, Chatham-Kent Carried on - Cogeco Cable 10, and Bell ExpressVu 597 with 4 Distinct Time Slots:

Hockey Central Saturday (6:27pm – 7:03pm)

Prime Time East Game (6:57pm – 10:03pm)

Prime Time West Game (9:57pm – 1:03am)

Hockey Central Post Game (1:00am – 1:30am)

*Season Schedule runs October 10th 2016 – April 3rd 2017*

**Playoff Schedule runs April 10th 2017 – June 5th 2017**

The TV Listings Channel reaches 2,782,180cabled households in Ontario each week! Demo (45+)

TVL features local weather and news headlines, lottery numbers, local gas prices and the next 90 minutes of TV program listings.

Avoid ad avoidance: viewers cannot bypass commercials; they are actively and attentively ‘tuned-in’.

High ad frequency: advertisers receive at least one spot per hour to reach EVERY viewer! (168 commercials per week)

www.tvlistingschannel.ca

*Some TVL Advertisers*

TV Listings reaches 900,000 unique viewers on average in Ontario each week!

Of these, 60.9% are Female and 39.1% are Male:

Commercial Display

Banner Zone

*21 unique markets available in Ontario. Other markets available in Newfoundland and New Brunswick

Male

Female

0.0%

10.0%

20.0%

30.0%

Under$30K

$30K -50K

$50 -75K

$75K -100K

$100K+

17.9%21.6% 21.3%

16.5%22.7%

0.0%

10.0%

20.0%

30.0%

2-17 18-24 25-34 35-54 55-64 65+

Over 65% of TVL Viewers have a Household Income of $50,000+:

TV Listings viewers skew to a slightly older demographic, with the biggest portion falling into the A35-54 age range (29%) followed by adults 65+ (25%).

Source: BBM Infosys, Ind2+, Ontario, Mon-Sun 6a-6a (Jan–Aug 2015)

www.sportsnews999.ca

Sportsnews Channel 500 reaches 1,622,000 digital cable subscribers in Ontario each week. Demo (M 18+)

Fully-automated cable service on Rogers Digital Channel 999 and 500, updated 24/7 with up-to-the-minute sports scores and information.

Avoid ad avoidance: viewers cannot bypass commercials; ads play with ticker.

High ad frequency: advertisers receive at least one spot per hour to reach EVERY viewer! (168 commercials per week)

*Some Sportsnews Advertisers*

Banner Zone

Commercial Display

Canadian sports television services attract a wide variety of age groups: 55% are in the hard-to-reach adult 18-49 demographic, 18% are adults 50-64, and 16% are adults 65+.

- Match-ups, betting odds, schedules, scores and results as they happen

- Real-time scores and standings for additional leagues, including pre and post games notes

- Channel advertised throughout Rogers Media

- Displayed on channel 500 (between TSN & Sportsnet)

- Up to the minute, in-game Boxscores and Highlights from around the NHL

10%

55%

18%

16% T12-17

A18-49

A50-64

A65+

*4 unique markets available in Ontario. Other markets available in Newfoundland and New Brunswick

ROGERS GAMECENTRE LIVE

For the first time, brands can surround live NHL hockey on every device!

Sportsnet and Rogers are able to offer Dynamic Ad Insertion within live NHL games on Rogers Gamecentre Live.

Mid-Roll ads will run within the broadcast breaks of NHL games to give fans a seamless transition.

DEVICE LAST USED TO ACCESS RGCL

33%

22%

21%

13%

12%

PC, Mac (Internet browser)

Smartphone

Streaming / digital media player

Game console

Tablet

16% 19%

59% 61%

17% 14%8% 6%

Week 6 YTD

Less than once a week

Once a week

Several times a week

Usually once or more per day

FREQUENCY OF USING RGCL

0%8%

32%26%

17%11%

6%

< 18 18-24 25-34 35-44 45-54 55-64 65+

GENDER

AGE

AVERAGE

AGE 40.6

(YTD: 88%) (YTD: 12%)

(YTD: 40.0)

(YTD: 0% 9% 32% 25% 18% 12% 4%)

Video Pre-Roll Commercials play before video content on 3 “Video Channels” comprised of Premium Brand websites targeting similar demographics.

• Video Channel – Canadian Health & Lifestyle, MacLean’s, Eating Well, Traditional Home, Canadian Business, NHL.com, Martha Stewart, etc.

• Men’s Channel – Sportsnet.ca, NHL.com, MLB.com, NBA.com, WWE.com, etc.

• Women’s Channel – Lou Lou, Flare, Chatelaine, Divine Caroline, Rachel Ray, etc.

Pre-Roll Video Campaigns – Minimum 50,000 impressions

VIDEO PRE-ROLL COMMERCIALS ARE NON-SKIPPABLE!

Wrap Reports included, providing YOU with impressions delivered and clicks recorded

TECHNOLOGY

Digital Display ads can be placed across any of the “Digital Channels” comprised of Premium Brand websites to target specific demographics

Digital Display ads are Leaderboard and Big Box (Rich Media optional)

Display Ad Campaigns – Minimum 50,000 Impressions

Wrap Reports included, providing YOU with impressions delivered and clicks recorded

Sports - NHL.com, MLB.com, Golf Digest, Sportsnet.ca…

Fashion & Beauty - Glamour, Flare, Hello, InStyle, Allure…

Parenting & Family - Today’s Parent, Family Circle, Real Simple…

Business & News - MacLean’s, Money Sense, Canadian Business…

Technology - G4, Wired, Time – Tech & Science…

Home & Garden - Martha Stewart, Chatelaine, Better Homes & Garden…

Food & Recipes – Eating Well, Cooking Light, Gourmet, My Recipes..

Health – Canadian Health & Lifestyle, Fitness Magazine, Self…

Entertainment – GQ, Rachel Ray, Style, Vanity Fair, W Magazine…