IMEX Politicians’ Forum

May 25th 2011

Rohit Talwar

CEO – Fast Future

Executive Director - FCCI

rohit@fastfuture.com

Transformational Change?

It’s Only Just Begun

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• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Multiple outputs Nov 2009 – December 2011

• Recent survey on issues / strategies / business models for 2011 & 2015

Convention 2020

• Cities that want to be at the leading edge of delivering business events

• Focus on maximising long term economic benefit of events

• Research, sharing of expertise and best practices

• Meet four time a year

Future Convention Cities Initiative

Event Management Strategies 2015

Stronger focus

on

personalization

and maximizing

individual

learning

Greater focus

on capturing

the knowledge

generated at

an event

Increased

emphasis on the

overall ‘meeting

architecture’ to

ensure delivery

against objectives

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Destination Strategies 2015

Show ROI for

event

owners/delegates

Show longer

term contribution

to economic

development

More

extensive

data mining

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Next Steps – June – Dec 2011

• Venue Strategies

• Destination

StrategiesStrategies

• Technology

Timeline

• Association Events

• Corporate Events

ICCA Rankings - Subject Areas

The opportunity is partnering to maximise knowledge transfer and value

creation in the key industries of the future

Seoul SydneyDurban

London

TorontoAbu Dhabi

San Francisco

FCCI - Primary Research Activities

Point Research

and Knowledge

Sharing

Competitive Advantage

Research

Thought Leadership

ActivitiesImage sources: blogspot.com / innovaction-group.com /

The Beyond Tourism Study

• Identifying the longer

term economic

benefits resulting from

key business and

association events

• 6 cities participating

• Sydney already

completed a similar

exercise

Attributable Sales Revenues

DelegatesExhibitors / Sponsors

Local Businesses

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Business Innovation and Performance Improvement

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Knowledge Transfer

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Research Opportunities and Funding

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Entering New Networks, Partnerships and Collaborations

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Awareness and Awards

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Inward Investment

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Job Creation

Image source tutpr2u.net

Conclusion

• New economic era

• Too important to mess up

• Strategy, research and

innovation now critical

• Convention 2020

contributing to dialogue

• FCCI testing out strategic

approaches

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Fast Future – Meetings Industry

Services

• Briefings and workshops for executive

management and boards of venues, CVB’s and

associations

• Customised research on trends, technologies

and new marketsand new markets

• Development of strategies and business plans

• ‘Deep dives’ on key trends and technology

developments

• Consultancy and workshop facilitation on

innovation and new business models

21

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future

• Clients

– Industry Associations – ICCA, ASAE, PCMA, MPI

– Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBankSantander, Barclays, Citibank, DeutscheBank

– Governments - Dubai, Finland, Nigeria, Singapore, UK, US

– Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen

– Convention Centres – Melbourne,

Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

– Intercontinental

– Congrex, Kenes

– Aeroports de Paris / Schiphol Group

Hotels 2020: Beyond Segmentation Objectives

• Identify change drivers and

key success characteristics

for the globally branded hotel

sector over the next decade

• Examine the implications for:

– Hotel strategy

– Brand portfolio

– Business models

– Customer targeting

– Innovation

Rohit Talwar• Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications, consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

rohit@fastfuture.com

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

Designing Your FutureKey Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

rohit@fastfuture.com

Our ServicesBespoke research; Identification & Analysis of Future Trends, Drivers & Shocks

Accelerated Scenario Planning, Timelining & Future Mapping

Personal Futuring for

Public Speaking, In-Company Briefings, Seminars and Workshops

Identification of Opportunities for Innovation and Strategic InvestmentStrategy Creation &

Development of Implementation Roadmaps

Design & Facilitation of Innovation, Incubation & Venturing Programmes

Expert Consultations & Futures Think Tanks

Personal Futuring for Leaders and Leadership Teams

Example Projects• Public and private client research e.g. :

– Convention 2020 – the Future of Business Events

– Future Convention Cities Initiative – Maximising Long Term Economic Impact of Events

– One Step Beyond – Future trends and challenges for the events industry

– Hotels 2020: Beyond Segmentation – Future Hotel Strategies

– The Future of Travel and Tourism in the Middle East – a Vision to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Aviation and Airports e.g. Aviation 2030

– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030

– Scenarios for the global economy for 2030 and the implications for migration

– Designing Your Future (Published August 2008) – book written for the American Society

of Association Executives & The Center for Association Leadership

– Global Economies – e.g. The Future of China – the Path to 2020

– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers

– Winning in India and China

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

Example Clients