Alan Coleman – Founder & CEORoisin Linnie – Head Of Social

Google Makes The World Wide Web Go ‘Round

Digital Media Duopoly

???

Digital Media Duopoly

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Digital Media Duopoly

CONVERSION!!!

Play A Game

0 0

Ad Account Structure

0 1

Email Targeting

1 1

Lookalike Audience

2 1

Shopping

2 2

Steal Competitor Sales

3 2

Shoppable Video

3 3

ROPO Reporting

4 4

Who’s Going To Take The Lead in 2018

???

DRIVING CONVERSION THROUGH INTEGRATION

An Integrated Love Story

The Objective

• Sell More Turkeys!

• Improve Conversion Metrics

Our Solution?

Question 1: Could we use Search Insights to Create the Social

Strategy?

Question 1: Could we use Search Insights to Create the Social Strategy?

Using Keyword Research to shape the Strategy

Using Keyword Research to shape the Strategy

Question 2: Could we Share Audiences from Search to Social?

Question 2: Could we Share Audiences from Search to Social? Question 2:

Could we Share

Audiences from Search to Social?

???????

Sharing Audiences Cross Channel

UTM Strategy

UTM Strategy

EURIKA!!!!

Integrated UTM Strategy In Action

Question 2: Could we Share Audiences from Search to Social?

Question 3: Could we Share Audiences from Social to Social?

Social to Social

Question 4: What about Email to Social?

Question 4: What about Email to

Social?

Email Audience Collection Hack

Confused???

Did it work?

RESULTS

•

• Conversion Rate for cross channel audiences were 9X higher

RESULTS

Question 5: How did Customers Feel about this multi channel strategy?

Helpful Content Driving Positive Sentiment

Helpful Content Driving Positive Sentiment

Key Takeaways

If you have an excellent presence on Google & Facebook you are most of the way towards winning online.Steal Sales From Under The Noses of Your Competitors9x Your Conversion Rate By Creating Cross Channel CampaignsROPO Reporting a Must for Multichacnnel Biz in 2018.Grab Our Online Economy Study

Thanks!

Alan Coleman – Founder & CEORoisin Linnie – Head Of Social