roland harwood: collaboration not competition
DESCRIPTION
A copy of the slides used by Rolan Harwood of 100%Open during his talk at the Collaborate Cornwall conference, held at Tremough on 24th September 2010.TRANSCRIPT
© 100%Open 2009
Collaboration not CompetitionRoland Harwood
08/04/2023 1
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© 100%Open 2010
100%Open is dedicated
to open innovation.
Our know-how
helps you co-innovate
better, cheaper and faster.
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About us
© 100%Open 2010
Innovating with partners by sharing the
risks and the rewards
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What defines open innovation?
© 100%Open 201008/04/2023 4
Open Innovation?Lego
Lego Mindstorms is their most successful product range ever and has helped shift their strategy from a toy manufacturer to an innovation platform.
© 100%Open 2010
Open Innovation ModelsDiscover™ and Jam™
• Starts with an innovation brief detailing
a specific unmet need
• Is a competitive innovation marketplace amongst customers,
suppliers or users
• The innovation process is mediated by a Trusted Agent
• Innovations are extracted through a linear process
• Tend to be internal routes to market (e.g. license deals)
Discover:• Starts with finding collaboration partners, often to explore a
broad opportunity
• Is a cooperative process , with customers, suppliers or users
• The innovation process is facilitated through a Catalyst
• Innovations are built using an iterative process
• Tend to be external routes to market (e.g. joint ventures)
Jam:
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© 100%Open 2010
“For complex and creative tasks, financial
incentives have a negative impact
on performance.”
Dan Pink
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Tap into intrinsic incentives
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From What to WhoVirgin Atlantic - VJam
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.
© 100%Open 2010
“You don’t own your reputation. It lives and
breathes in those that interact with you.”
Ron Burt
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You can’t run away from your reputation
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© 100%Open 201008/04/2023 9
Being a partner of choiceP&G Open Innovation Challenge
We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.
© 100%Open 201008/04/2023 10
Innovation is a U-Shaped Process
•Find trusted new collaboration partners
•Uncover unmet needs or spot new opportunities
for innovation
•Co-create compelling new ideas, products or
services
•Filter the ideas and prototype innovations
•Build and motivate collaborative teams
•Create investable propositions with evidenced
business plans
•Form new collaborative business arrangements
•Obtain the resources and commitments
necessary
•Coordinate production, communications and
launch
Explore Extract Exploit
© 100%Open 2010
“The future reveals itself through the
peripheral.”
JG Ballard
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Develop your peripheral vision
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© 100%Open 08/04/2023 12
Build business empathyMcLaren and NATS
McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
© 100%Open 2010
“The inability to suspend judgement is a
hallmark of the irrational.”
Stuart Sutherland
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Suspend Judgement
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© 100%Open 201008/04/2023 14
Support ideas in a vacuumCancer Research UK OVC
600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.
© 100%Open 2010
“The only thing harder
Than starting something new, is stopping
something old.”
Russell Ackoff
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From Discovery to Detection
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Avoid not-invented-here syndrome Oracle Open Alchemy
We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.
© 100%Open 2010
Connect the dots
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“If you want to go fast,
go alone, if you want to
go far, go together.”
Proverb
© 100%Open 201008/04/2023 18
Keep communicating outsideOrange – OSCR Project
© 100%Open 2010
Collaboration not Competition Tactics & Lessons Learned
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Do
Share both risks and rewards
Focus on 'who?' as well as the 'what?’
Suspend judgement
Target quantity then quality
Connect the dots – clients not cash
Build business empathy
Find your top 1%
Don’t
Overestimate your own brilliance
Expect something for nothing
Forget about intrinsic incentives
Mange risk down to zero
Forget to keep communicating outside
Delay through analysis paralysis
Support ideas in a vacuum
© 100%Open 2010
“More people pooling more resources in
new ways is the history of civilisation.”
Howard Rheingold
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Summary
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© 100%Open 2010
1 Alfred Place, London, WC1E 7EB
Phone: +44 (0)20 7438 2658
Email: [email protected]
Web: www.100Open.com
Twitter: @rolandharwood
Roland Harwood
Co-Founder & Networks Partner
Thank you
08/04/2023 21
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