role of corporates and csr initiatives - in the context of indian mountaineering foundation and...

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  • 1. AIM for Good FitnessIndias 1st Fitness Assessment, Intervention and Monitoring ProgramRole of the Corporate and CSR Initiatives: Indian Mountaineering Foundation Sujit Panigrahi, CEO Sequoia Fitness and Sports Technology Pvt. Ltd. 24 September, 2013

2. Fitness365: AIM for Good Fitness FITNESS is the starting point of any Education, Sports or Recreation. Whatever is your existing level of Fitness in your Children, give it a PLUS! Fitness365 Objectives 1.Widen the concept of 'Fitness and Sports for All' 2.Promote Fitness as a 365 days a year activity. 3.Improve fitness levels of children over a period of time through a series of Motor and Physical Fitness Assessments, and round the year focus on Fun-based Physical Activities, Nutrition and Mental Fitness. 4.Align with national education policies of providing quality fitness & sports program in schools. 5.Reward and Recognition Programs at National and State levels to felicitate Top Talent, and move them to specific Sports Programs.FITNESS365 PROGRAMS PEP365: Full Year Physical Education Program SportsFit: After School (AS) Sports and Fitness program 2A: 2-times Motor Fitness Assessment in a Year 3. NSDC/FICCI Sports, Physical Education, Fitness and Leisure Skills Council (SPEFL-SC) 1. Aggregate the efforts of the Sports sector for workforce development 2. Set workforce benchmarks 3. Institutional Capacity Building of the Existing Institutions 4. Setting up ecosystem for new institutions 5. Develop a skills repository for the Sports Sector 6. Quality Assurance in workforce development 7. Integration of Technology in Training3 4. Sports Development in India4 5. Corporate Social Responsibility Corporate social responsibilityisaformofcorporateselfregulationintegratedintoabusinessmodel.CSRisalsocalled Corporateconscience Corporatecitizenship Socialperformance,or sustainableresponsiblebusiness/ResponsibleBusinessAfirm'simplementationofCSRgoesbeyondcomplianceandengages in"actionsthatappeartofurthersomesocialgood,beyondtheinterests ofthefirmandthatwhichisrequiredbylaw.5 6. Potential Business Benefits Triple Bottom Line People Planet Profit6Implementation Questions: 1.DeterminingOrganizationalCompetencies: Whatcanwedo? 2.LookingatIndustrythreatsandopportunities: Whatmightwedo?HumanResourcesRiskManagement3.Examiningthevaluesofkeyimplementers: Whatdowewanttodo?BrandDifferentiationEngagementPlan Developinganengagementplan4.Determiningthesocialresponsibility: Whatoughtwetobedoing?LicensetoOperateSupplierRelations 7. CSR Framework7 8. Areas of CSR Engagement in the Mountains Local Database/Skills and Infrastructure Mapping Skills Development for Locals Support for Adventure Sports/Events/High Altitude Sports Training Developing/Improving/Promoting Local Tourism Creating Accessibility Sustainable Development Restoring Ecological Balances Pollution Control Cleaning and Waste Management (clean planet) Self-Help Groups Social Welfare Organizations Rural Development Cultural and Heritage Centers Community Learning Partnerships with Locals Blind, Hope, Impaired Children Education and Healthcare Projects Human Capital: Employability Training, Employment Generation and Career Guidance Economic Empowerment through Improvised Agriculture Supply Chain/Allied Services Lifeline Expresses Disaster Management Training Sports Infrastructure8 9. [email protected] | [email protected] Sequoia Fitness and Sports Technology Pvt. Ltd. 10. [email protected] | [email protected] Sequoia Fitness and Sports Technology Pvt. Ltd.