1. 1. Design in Business Innovation
2. 2. Introduction Tim Selders Co-founder & Director 7/13/15
3. 3. 3 7/13/15 We are worlds leading consultancy in the area of design management and design leadership.
4. 4. Introduction We are worlds leading consultancy in the area of design management and design leadership. 4 7/13/15
5. 5. Introduction Role of Design in Business Innovation 7/13/15 6 1. Designmaturing 2. Designinbusiness 3. Valueofdesign 4. Integrateddesign 5. Designinbusinessinnovation
6. 6. Design Maturing
7. 7. Design
8. 8. Design process Design result
9. 9. Design
10. 10. Design
11. 11. Design
12. 12. Furniture Automotive Fashion Consumer Electronics Furniture
13. 13. P&G Coca-Cola Unilever
14. 14. Festo Res-Q-tec Claas
15. 15. Daimler CAR2GO Schiphol Airport Yellow Strom
16. 16. More types of design in more types of industries Design maturing
17. 17. ?Design maturing More types of design in more types of industries
18. 18. ?More types of design in more types of industries
19. 19. Why? Design is good business
20. 20. Design in business
21. 21. Design?Tom Peters
22. 22. an easy-to-fill-in shipping form of Federal Express a waiter who serves salads singing like Placido Domingo in his role in La Boheme just as important for a product of 29 cent as for a product of 29.000 dollar everything that literally takes your breath the guts to stop selling a product that sells well if you have better idea dull perfectionism with passion in this time of telephone & e-mail a handwritten letter of somebody the apple in the logo of Apple the lacking of over-design the sound of a closing door of a Mercedes Tom Peters
23. 23. Quality Experience Innovation Tom Peters
24. 24. Quality Experience Innovation
25. 25.
26. 26. Apple
27. 27. LEGO LEGOFriends +25%revenue upto$1.6billion byonenewproduct line
28. 28. bugaboo in10years growthofrevenue upto$100million andfrom1designer to800employees
29. 29. Innocent in13years growthofrevenue upto$300million
30. 30. Design is business Design is business
31. 31. Moreandmorecompaniesconsiderdesign asakeypillaroftheirbusiness andwanttoleverageallaspectsofitspotentialvalue. Design is business
32. 32. Moreandmorecompaniesconsiderdesign asakeypillaroftheirbusiness andwanttoleverageallaspectsofitspotentialvalue.
33. 33. Value of design
34. 34. The value of design Beauty Function Experience
35. 35. Beauty Function Experience
36. 36. Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
37. 37. Chaptertitle 7/13/15 42 More revenu Less costs More intangible assets Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
38. 38. Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
39. 39. Bettercustomerexperience Strongerdifferentiationfrom competitors Reducedcostprice Morebrandawareness Strongerbrandloyalty More&betteropportunities Morenewperspectiveson doingbusiness Moreefficientprocesses Higherlevelofemployee engagement Morepositivesocietalimpact
40. 40. Integrated design
41. 41. Design in companies Integration
42. 42. Design in companies From solistic staff function to deeply integrated in businesses or other functions
43. 43. Design in marketing From solistic staff function to deeply integrated in businesses or other functions
44. 44. Design in marketing Experience Design
45. 45. 360 Experience Design
46. 46. Experience Design
47. 47. Design in R&D Visionary Design
48. 48. Visionary Design
49. 49. Visionary Design
50. 50. Design in business Service Design
51. 51. Service Design
52. 52. Service Design
53. 53. Design in Business Innovation
54. 54. Design in business innovation Design Thinking
55. 55. Design Thinking
56. 56. Designers adding value to business Business men using design capabilities
57. 57. Business men using design capabilities
58. 58. hasaholisticviewondesign: businessdevelopmentand strategicplanningaredesign problemsratherthanmerely logicproblems feelsheisdoingbusinessdesign himselfandownssomeofthe describeddesigncompetencies himself doeshowevernotconsider bringingindesignfunctionfor businessdevelopment&strategic planning Jrgen Vig Knudstorp (CEO LEGO)
59. 59. BusinessWeek on LEGOs future
60. 60. Designers adding value to business Business men using design capabilities
61. 61. Designers adding value to business
62. 62. Johnson Controls Organize&facilitate workshop inviewofstrategic businessplanning fortop60globalleaders improvinglong-term thinking &focusingoncustomer andconsumer
63. 63. Design in business innovation 1. Designmaturing 2. Designinbusiness 3. Valueofdesign 4. Integrateddesign 5. Designinbusinessinnovation