role of motion graphics in visual communication
TRANSCRIPT
ROLE OF MOTION GRAPHICS IN
VISUAL COMMUNICATION
NAMITHA M RID. No.
2015664502M.Tech. LWMETNAU
PGS 602 TECHNICAL WRITING AND COMMUNICATION SKILLS
INTRODUCTION Visual communication is a method of
expressing ideas in the form of pictures, graphs or other visual aids
It is a language which is composed of pictures
On the path of intellectual communication the magic of motion has always been attractive for human and helped him a better communication
CONTD… Nowadays, the art of animation is
considered as a powerful means of communication
For more effective communication a new tool called motion graphics has been introduced in the field of visual communication
John Withney, the well-known animator coined the term in 1960
CONTD.. Movement is a principal characteristic of
human life Different movements were considered as
influential factors in the process of communication
Human beings have always tried to animate their pictures to convey their messages to the audience
Eg. Lascaux cave in France
CONTD…
Motion graphics or moving graphics is created by video or animation technology and also by making a hallucination of movement or changing the appearance of visual factors
When used in multimedia projects, motion graphics is usually accompanied by sound
METHODS OF MOTION GRAPHICS IN THE FORMATION OF
COMMUNICATIONS
Different methods of motion graphics are adopted based on:
Type of message and its audience
The taste of the motion graphic designer
The conditions under which the work is going to be produced
1. FLASH ANIMATION AS AN ANIMATION METHOD
File extension is .swf Need their own special player to be
played Simple in production and file size is
small Used by producers of 2D motion graphic
and internet advertisements
CONTD…
Flash animation saves the vector
information instead of saving the pictures
and while playing draws this information
according to the time table designed by
the animator
For pre-recorded shows, rendered frames
are transferred into other formats or media
like movie or digital image
2.FLAT, A 2 DIMENSION METHOD
2D motions are a group of images made by computer which includes 2D models like geometric figures, text and digital images
Here, a definite number of pictures are played one after the other with a definite speed
File extension is .gif Huge size and has capability of unlimited colors Used in Reciprocating Short Motion in web pages
CONTD… To produce 2D animation, separate
images and separate transparent layers are used
Then, hands, eyes, mouth, clothes and other elements are moved by the animator in the key frames
The difference in appearance of the key frames are identified by the computer in the process of morphing
CONTD… At the end, the animation is
rendered Key frames and the
intermediate frames play important roles in the production of 2D animation
3. VIRTUAL 3D ANIMATION
Brain has the ability to integrate 2 images received from 2 eyes and to overlap them in order to identify the depth of the environment
In 3D animation, a 3D environment is simulated in the brain by showing 2 simultaneous images to each eye
For that, the producer records the particular 3D image from 2 view points and plays it
CONTD..
By using a special device which is able to show these 2 pictures separately for each eye, the audience is able to watch the picture in a completely 3D manner (Taylor 1996)
4.PHOTO MONTAGE
The innovative art of photo montage is able to realize many of the impossible wishes of human by placing a couple of pictures besides each other or by using computer software
Creativity can be the shortcut to human wishes
CONTD.. Music helps feelings be well expressed; really
enlivens a dead work In a motion graphic work in which sound is
more attractive, the audience will focus on the sound
3.Alphabetical characters in motion graphics In the realm of motion graphics, alphabetical
characters are considered as images These are more seeable than readable
CONTD… Eg. Nastaliq calligraphy has gentleness and
passionate impressive tranquility which are the characteristics of curves in graphics
Aesthetic aspects are given the primary priority
4.Color in motion graphics In the context of motion graphics, color and
paying attention to color are more important
CONTD…
The visual simulators enter into sensing memory and are saved there for about one second
The capacity of this storage space is about 16 objects
So, the objects enter the sensing memory and immediately disappear
CONCLUSION…
Generally in motion graphics, visual elements like line, dot, surface etc are mixed with visual ideas such as rhythm, emphasis and contrast, then combined with sound and motion and finally, by passing through the mind of the designer, they will be presented to the audience and create an influential performance
CONTD…
The presence of motion and sound as the effective elements in the process of influencing the audience’ minds ends in better communication of the audience with work and conveys more complex concepts and meanings in simpler format
REFERENCE http://www.ijsr.in/upload/1126697859Mr%20
%20Fattahi%202%20Rev.pdf https://www.youtube.com/results?search_que
ry=2d+animations https://www.youtube.com/watch?v=2J-rQMO3
q_o