role of packaging in supply chain
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Role of Packaging in Supply ChainTRANSCRIPT
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The Role of Packaging in
the Supply Chain:
The requirements ofpackaging
Forces changing thenature of packaging –from a South African
perspective1
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p p
1 Protect
! "#entify
$ %eep Together &'niti(e)
* +na,le han#ling
- .arketing/ Convey "nformation
1 Requirements of
packaging:
!
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Requirements of packaging: 1Protect
$
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Requirements of packaging:"#entify
How does packaging contribute to product identifcation?
Ans0er:
The right packaging com,ines size, design an# colour to attractpotential consumers*
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Requirements of packaging:"#entify
COLOR INDICAION
The package is #esigne# 0ith a num,er of in#icationsthat ensure fast an# relia,le pro#uct i#enti3cation:∗1 4i# colour in#ication – four colours represent #i5erent#iameters: re# ,lue green an# gol#∗! The la,el on the tu,e6s li# in#icates the implant6s#iameter an# length∗$ A pro#uct characteri(ation la,el is positione# outsi#ethe implant6s outer tu,e
http:22000paltop#entalcom2Pro#ucts2"mplant7Packaging-
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Requirements of packaging:"#entify
/
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∗ +asier to han#le an# control
Requirements of packaging:'niti(e
8
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Requirements of packaging:
+na,le 9an#ling
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Requirements of packaging: +na,le .arketing
;
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Requirements of packaging: Convey "nformation
1<
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1 Technologya .aterials
, .anufacturing techniques
! .arketinga Customisation
, =ra0ing attention
$ 4egislationa 9ealth concerns
, +nvironmental concerns
c Compulsory "nformation
* >lo,al movement an#regulation
- .o#es of transport
/ .arket #ynamics 11
! Forces that are changing thenature of packaging:
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1 Technologya .aterials an# coatings
i .yco,on# – organic 3ller & replaces foam)
&.ushroom)
ii Cellulose ?am,oo an# ?anana
iii @rganic &composta,le) plastics
"v e0 polymers
v Composites &4aminates an# coate# pro#ucts)
vi >raphene – molecular layer #eposition
!ii Ato"ic La#er Deposition Coating ec$ni%ue&Coating'
Coming soon – 0atch this spaceB
! Forces that are changing thenature of packaging:
1!
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=evelope# in Finlan# in the 1;8<6s
Coating 0hich has ecellent gas permeation resistance an#is particularly suita,le for treating packaging for foo# an#pharmaceutical pro#ucts Thus far it has ,een use# mainlyin microelectronic applications A4= lea#s to themanufacture of packaging materials 0hich are thinnerlighter an# ,etter seale# than tra#itional ,arrier materials
Atomic 4ayer #eposition
&A4=)
1$
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1 Technology
, .anufacturing techniquesi $G# printing
ii Print – on –#eman# – eg Din#o0s 8 launch
iii =igital printing vs 4ithographic plate &o5set)
! Forces that are changing thenature of packaging
&continue#)
1/
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?ene3ts:∗ Transportation costs to sen# printe# material in I eli"inated∗Darehousing costs to store printe# material in inventory I greatl# reduced∗"nventory #estruction costs to scrap out#ate#2ecess inventory I greatl#reduced∗Flei,ility to up#ate marketing materials on a regular ,asis at no a##itionalcost I enabled wit$ (OD∗Fast turnaroun# times for print pro#uction I o)ered wit$ (OD∗Custom2Jaria,le #ata printing I o)ered wit$ (OD∗Small volume 2 specialty print Ko, capa,ility that can ,e easily integrate#into eisting ful3lment services for a customer I enabled wit$ (OD∗*n!iron"ental sustainabilit# + #igital printing #oes not require 3lm plateGmaking chemicals J@CGemitting an# oilG,ase# inks synthetic proo3ng
materials or large amounts of makeGrea#y paper =igital is a cleaner greener0ay to print
$ttp--www./ulfll"enta"erica.co"-pod-print+on+de"and+benefts.c/"
=igital Printing: Print @n
=eman#
18
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∗ Stu#ies ,y the Plastics Fe#eration of South Africafoun# the car,on footprint of a 1 litre sachet of milk is/<L lo0er than that of equivalent P+T ,ottleAccor#ing to the latest 3gures ,y the .ilk Pro#ucers@rganisation of South Africa only !<L of the annual
pro#uction of 1- ,illion litres is package# in sachets0hile 8<L is package# in plastic ,ottles
"t requires almost !- times more energy to ,ottleliqui#s than using sachets G South African pro#uctionplants can save up to /<L of the energy consumption,y s0itching to milk sachet packaging
∗ http:22all*0omenco(a2foo#Gan#Grecipes2foo#Garticles2competitionGfoo#GtapGitGmilkG#ispensingG0inhtml
e0 pro#ucts
1
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∗ ?ut #igital packaging isn6t only for cereal >eneral.ills is 0orking on a##ing assets to their 0hole lineof pro#ucts from cake mies to snack ,ars 9o0
a,out a downloadable pedo"eter appattac$ed to a low calorie #ogurt or aninteracti!e Ol#"pic sc$edule on a ,o ofDheatiesMhttp:22000marketingpilgrimcom2!<1!2<!2theGfutureGofGcerealGpackagingGinclu#esGaG#igitalGsurprisehtml
e0 Pro#ucts &Continue#)
1;
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e0 Pro#ucts:
PaintGon 4ithiumG"on ?atteries
!<
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a Customisation:
∗ +conomic or#er quantity of one unit
∗ Rapi# prototyping an# concurrent #evelopment
∗ Short setup time
∗ "ntelligent use of @ptions
∗ .ass customisation 0as #e3ne# ,y Tseng O iao &!<<1 p /-) as Qpro#ucing goo#s an#services to meet in#ivi#ual customers nee#s0ith near mass pro#uction eciencyQ
, =ra0ing attention
?igger lou#er shinier more
comple
! .arketing
!!
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a 9ealth concerns, +nvironmental concerns
c Compulsory information
$ 4egislation
!$
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• Cost•
4inke# to cost of fossil fuels – 0ill restrict air an# roa# movement• Africa nee#s to invest in transport infrastructure – especially
roa# an# rail then airports an# ports
• Regulations• Restrictions on use of certain organic materials &0oo# an#
foo#stu5 )
• ?or#er control• Shoul# ,ecome less in Africa &free tra#e (one) Packaging to
allo0 for easy scanning an# inspection to minimi(e #elays
* >lo,al movement
!*
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a Roa#
, Rail
c Air
# Dater
e Pipeline
/ .o#es of transport
!-
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A =emography:
∗ Age #istri,ution culture e#ucation'r,anisation an# income #istri,ution#etermines the type of pro#uct ,eing ,ought
? Purchasing ha,its – #etermine the quantitiesan# timing of fmcg &an# other) pro#ucts,eing ,ought:
America: Philippines:
- .arket =ynamics
!8
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>o >reen
Avoi#Re#uce
ReGuseRecycle
c Social Conscience:
!
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a Fragility
, Temperature control
c ?reathing Requirements
@rganics an# livestock
# See requirements of packagingUB
Pro#uct &Speci3c) requirements
!;
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