ROLE OF STRATEGISTSROLE OF STRATEGISTS

IntroductionIntroduction

Who are strategists?

Formulation, Implementation and Evaluation

Can be internal, as well as external

List of strategistsList of strategists1. Board of directors2. CEOs3. Entrepreneurs4. Senior Management5. SBU- Level Executives6. Corporate Planning Staff7. Consultants8. Middle Level Managers9. Executive Assistants

1. Board of Directors1. Board of Directors

Who are they?

Who appoints them?

What are they supposed to do?

What binds them?

Board of directorsBoard of directors

Variation in the boards of companies across sectors

Directions to managers + Operational matters of significance

Formal and informal functions

Vital link between the company and the environment

BoD as STRATEGISTSBoD as STRATEGISTS

Guidance for objectives, review and appointment

Strategic direction to the organisation

Exact role of board dependent on relative strength

2. Chief Executive Officer2. Chief Executive Officer

Who is a CEO?

What else is he/she known as?

How important is the CEO to the organisation?

Chief Executive OfficerChief Executive OfficerDefining Roles Theoretically:1. The Role Modelling Approaches

Chief architect of organisational purpose, strategist or plannerOrganisational leader, organiser, or organisational builderChief administrator, implemetor, or coordinatorCommunicator of organisational purpose, motivator, personal leader or mentor

Chief Executive OfficerChief Executive Officer2. The other approaches:On parameters like:

How time is spentQualities & personalitiesCommunication stylesDemographic characteristicsManagerial valuesEnvironmentManagerial styles

Chief Executive OfficerChief Executive Officer

Defining roles practically: By practitioners or by CEOs themselves

‘Keynote’ by J.R.D. Tata

‘Return to Punjab’ by Prakash Tandon

‘India’s industrialists’ by Gita Piramal

Example: Indira Nooyi (Pepsi co)Example: Indira Nooyi (Pepsi co)Extremely important strategies for the

company, for e.g.,

Acquisition of Tropicana

Merger with Quaker Oats

3. Entrepreneurs3. Entrepreneurs

The entrepreneur always searches for change, responds to it and exploits it is an opportunity.

ExampleExample

Kiran Mazumdar, a young entrepreneur, set up an export-oriented unit manufacturing a range of enzymes.

She was actively involved in all aspects of policy formulation and implementation for her companies.

4. Consultants4. Consultants

They can be individuals, academia, or consulting companies specializing in strategic management.

5. Corporate Planning Staff5. Corporate Planning Staff

They support and assist the management, prepare & communicate strategic plans and conduct special studies & researches.

6. SBU- Level Executives6. SBU- Level Executives

The executive head of each SBU is responsible for the framing of strategies for that SBU and for the coordination with the other SBUs in the organisation.