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Prepared by Presented toBishwjit Ghoshal Dr. Prabha Garg

18/08/2014Department of Pharmaceutical Management, NIPER Mohali1

Role of Information Technology in Pharmaceutical Industry

Information Technology

18/08/2014

Department of Pharmaceutical Management, NIPER Mohali2

What is information Technology??Information technology is the application of

computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise.

The automation of all the manual work of the Pharmaceutical industry is based on the principles of IT systems.

There are many different automated softwares that aid the smooth functioning of pharmaceutical units and improve efficiency, accuracy and decision making

Pharmacoinformatics

18/08/2014Department of Pharmaceutical Management, NIPER, Mohali

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Application of IT systems in Pharmaceutical industry is called as PHARMACOINFORMATICS .

The scientific field that deals with biomedical information, data, and knowledge – their storage, retrieval, and optimal use for problem-solving and decision-making.

It is tightly focused on the optimal use of drug information for problem-solving, decision-making, and promoting safe pharmaceutical care.

PHARMACOINFORMATICS

18/08/2014Department of Pharmaceutical Management, NIPER Mohali

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Why is PHARMACIST needed in INFORMATICS


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Crossing the Quality ChasmPreventing Medication ErrorsInterconnect cliniciansPersonalize careImprove population health

Importance of IT in Pharma Industry


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Decreased manual workSmooth & ease of work flowStrict securityReduced paper work i.e. documentation Time efficient

Automated systems in Industry


Various IT Systems in Pharmaceutical Industry

Computerized physician order entry (CPOE)

Enterprise Resource Planning (ERP)

Laboratory Information Management System (LIMS)

Sales Force Automation (SFA)

eBR (Electronic Batch Records)

Customer Relationship Management (CRM)

Clinical trial Management system (CTMS)

Corrective Action & Preventive Action (CAPA)

Distributed Control System (DCS)

Computerized Maintenance Management System (CMMS)

Computerized Physician Order Entry (CPOE)


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CPOE is defined to include both inpatient orders and the electronic ordering of outpatient prescriptions often referred to as e-prescribing..

It allows physicians & other caregivers input orders directly into a computer, thereby eliminating problems with handwriting legibility and order transcription.

Physician can make good clinical decisions based on e-records of patients.

CPOE, It helps in


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Order entry into the pharmacy information system,

Online order verification by pharmacistComputerized warnings for drug allergies, Inappropriate doses.Drug-drug interactions.Computer-supported medication supply and

distribution.Automated label generation,Computerized pharmacy billing.

Computerized Physician Order Entry (CPOE)


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Enterprise Resource Planning (ERP)


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An ERP system is a software that integrates all data and processes of an organization. Such integrated systems reduce information silos in various departments.

The purpose of ERP is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders.

It provides an integrated view of core business processes, often in real time, using common databases maintained by a database management system.


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Laboratory Information Management System (LIMS)


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It manages the information flow within the lab and can be the modus operandi of connecting the lab with the rest of the organization.

Automates lab processes to increase productivity, efficiency and quality in analysis.

More important is that, it takes care of 70% of laboratory guidelines, what we called as GLP.

LIMS enables laboratories handle complex work flow and sample data management requirements.


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It helps in doing

Sample request to sample registration, Sample collectionAutomatic calculations of tests methodsSpecification maintenanceAssigning properties to those testsrecording results, generating reportsIssuing COA’s

Sales Force Automation (SFA)


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SFA are information systems used in CRM marketing and management that helps to automate some sales and sales management functions.

It is a system that automatically records all the stages in a sales process.

It manages data, controls on-line the movement of goods and manpower, including distribution network for pharmaceutical marketing.


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It automates all the areas starting fromOn-line recordsDoctor visit reportsTour plans and approvals,Sales summaries & Booking sales ordersExpense details & stockist inventory

eBR (Electronic Batch Records)


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It is a software for on-line management of batch manufacturing and packaging records.

It converts the bulky documentation work into very centralized automatic version.

EBR aggregates data from across various silos of stored information and contextualizes it into one consolidated record for the lot produced.


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It performs following functionsSecured document managementchecks data integrityperforms automatic calculationsAutomatic audit trailother control measures to help ensure

compliance with 21 CFR Part 11 regulation

Customer Relationship Management


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It is a system for managing a company’s interactions with current and future customers.

It often involves usig technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

These systems can track customer analysis by customer clicks and sales.

Places where CRM is used include call centres, social media, direct mail, data storage files, banks, etc.

Clinical Trial Management System


It is the software used by biotechnology nd pharmaceutical industries to manage clinical trials in clinical research.

The system maintains and manages planning, performing and reporting functions, along with participant contact information, tracking deadlines and milestones.

Often, it provides data to a business intelligence system, which acts as a digital dashboard for trial managers.

Functions of CTMS


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These are widely used at sites where clinical research is conducted such as research hospitals, physician practices and cancer centres.

Used in areas such as conducting study feasibility, streamlining the workflow of trial coordinators and improve clinical dtaa management by equipping staff.

To sum up…


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High competition, less time to reach the market and a highly regulated environment have forced Indian pharma companies to adopt advanced and latest IT and automation solutions.

In the recent years, there has been a significant rise in the use of computer related systems in the pharma industry.

Many industries have got most of their operations computerized. Not just the big pharma companies, but even about 70% of the small and medium enterprises utilize automation in one form or the other. Software systems are being increasingly accepted as an essential part of a modern and progressive pharma industry.


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Thank you for attention

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