“THEY SAY TIME IS MONEY, SO I WENT AND

BOUGHT A ROLEX”A DIGITAL STRATEGY FOR A LUXURY BRAND THAT IS ALREADY AHEAD OF ITS TIME.

THE BIG PICTURE:PCU

• Personalization•Customization

•Understanding

Images via http://bloomreach.com/snap-b2b/, http://opcrat.com/opencart-customization, http://cleantechsg.com/understanding-light-bulbsdid-you-know/

SOCIAL MEDIA

Image via https://www.youtube.com/watch?v=l0D9OWiQAx4

INTERNET MARKETINGImage via Guerrilla SEO

MOBILE STRATEGY"We craft our content thoughtfully, privilege quality over quantity, talk only when we have something to say and when we feel it's right.“ -Rolex

Image via http://www.rolex.com/

BUDGET

$4.6 Billion: Brand Sales

$8.3 Billion: Brand Value

$8,000: YouTube Promotional Video

$10,000: Blogger Promotion

$5,000: Additional Social Media Promotions

TARGET AUDIENCE

Stereotype Audience:

• Business men

• Ages 25-50

• Sophisticated

• Stylish

Vision with Digital Strategy:

• Unisex

• Creative

• Adventurous

• Daring

Image via https://sites.google.com/site/craigparry27/_/rsrc/1351132335422/rhetorical-analysis/Eng102%20advertisement.jpg

KPI METRICS• Demographics:

Image via http://getplayapps.com/office-watch-face-for-wear/

Age

Gender

Race

LocationIncome

Marital Status

Interests

BENEFITS

We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”

-Gayle Fuguitt, CEO and President of the Advertising Research Foundation

BRAND REJUVENATION

• Broadening target audiences

• Strengthening customer relationships

• Building customer loyalty

• Encouraging creativity

• Motivating brand development