ROMANTIC DRAMA PROMOTIONAL

PACKAGE

LOVE ACTUALLY Nine intertwined stories examine the complexities of the one

emotion that connects us all: love. Among the characters explored are David (Hugh Grant), the handsome newly elected British prime minister who falls for a young junior staffer (Martine McCutcheon),

Sarah (Laura Linney), a graphic designer whose devotion to her mentally ill brother complicates her love life, and Harry (Alan

Rickman), a married man tempted by his attractive new secretary.

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POSTERThe Love Actually poster includes 10 of the famous British actors, which are included with in the film. This helps to attract audiences, as they can now see the main characters of the film, and can be attracted to them through the popularity of the actors, so chances are, that the audience members will at least like 1 of the actors in this film. Hugh Grant, Colin Firth, Bill Nighy and Rowan Atkinson, all appear in more than one Richard Curtis film, so already have a past popularity within Curtis’ films. Other actors include Liam Neeson and Alan Rickman, who typically appear in action packed films.

CONVENTIONSThe poster in rather conventional, with the film name at the bottom, along with the informative text below that, with a tag line also. As well as this the actors surround the cover to help appeal to the audience. In terms of conventions for genre, the colours are all very bright, and the red bow through out the middle, can represent love (The word love is also written in red.) The bow and snow within the smaller pictures of the actors represents the Christmassy feel to the film.

CHRISTMAS IS ALL AROUNDWithin the film, Bill Nighy’s character Billy Mack, covered, Wet Wet Wet’s cover version of Love Is All Around, from Curtis’ Four Weddings and a Funeral. The song was released as a ‘crap’ attempt at Christmas number 1 in the film. The song was released in 2003, on the films soundtrack, along with another cover Jump, by the Sugar babes. Over all the album got to second position on the soundtrack billboard chart.The song includes a music video of Mack singing a dancing with a series of blonde, female Santa's. The music video was all great at seeking to gain greater audiences, using sexism to give the rom-com an extra masculine touch

DR. STRANGELOVE ACTUALLYThe telegraph also created an article not long after, mimicking the films poster, with aspects of another film interwoven into it. In 1964, Stanely Kubrich created a political satire film, known as Dr Strangelove. The film was a black political comedy, which was recreated in the form of a love actually poster.This was made to entice audiences of those who enjoy war films, and these sort of black comedies to gain more of an audience for Love Actually.

COMPUTER BACKGROUNDSViewers, and other internet users also had the opportunity to change the desktop background of their home computers, which were very popular at this time, especially for those who were first buying a computer. The backgrounds includes images of all the characters, and would allow you to create a better background, than the default ones which come with the computer.