ron cooper - messin' with the media
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Messin’ with the Media
Presenter: Ron Cooper
November 10, 2011
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Overview
The Right Way to Deal with the
Media
How to Identify a Good News Story
How to Make a Media Action Plan
How to Build Better Media
Relationships over the Long Run
Why a Crisis Communications Plan is
a Good Idea
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• Do Your Homework
• Be responsive
• Follow up
• Say Thanks
• Set the record
straightwww.flickr.com/photos/zooboing/4229413061
Tips for Better Media Relations
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What Do Other PR Pros Say?
www.flickr.com/photos/quinnanya/3003245982/
Prepare, Prepare, Prepare
Reporters are People, Too
www.flickr.com/photos/web4camguy/453485362/
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What’s the
best tip in
dealing with
the media that
you can share
with us today?
Tips, Anyone?
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What is your M.A.P.?
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T h e s t o r y i d e aW h y i s t h i s
n e w s w o r t h y ?H o w a r e y o u t o g o i n g
t o p i t c h t h e s t o r y ?W h i c h m e d i a o u t l e t s
a r e y o u r t a r g e t s ?www.flickr.com/photos/valeriebb/1681924558/
Building a Media Action Plan
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Open Discussion
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M e d i a E n g a g e m e n t• Meet editorial board of the
paper.• Tour the TV station.• Visit the newsroom.• Get to know the managing editor.• Get to know the reporter who
covers your industry.• Put reporters and editors on
mailing lists.
Considerations for Your Media Action Plan
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I n - h o u s e• Identify a media spokesperson,
and a backup.• Do mock interviews, especially
when trouble is brewing.• Update your Media Action Plan
yearly. Also, update your media mailing list.
Considerations for Your Media Action Plan
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Crisis Communications
www.flickr.com/photos/unfccc/5600066127
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Open Discussion
www.flickr.com/photos/sskennel/2330323726/
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http://www.flickr.com/photos/29890539@N07/4648496819
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Thank You!
Email: [email protected]
Phone: (812) 989-8236
LinkedIn:
www.linkedin.com/in/ronhcooper
Website: www.roncooperwriter.com
Blog: blog.roncooperwriter.com