ron jones - keyword intelligence: keyword research for search, social and beyond
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- Keyword Intelligence
Ron Jones
Symetri Internet Marketing
Twitter: @ron_jones
Download at www.symetri.com/presentations - Consulting
Strategy - Consulting - Training
Drive to Site
SEO PPC Social Media Local - Mobile
Site Design and Conversion Tuning
Technical Visual - Behavioral - Pick the Right Keywords
- Relevant Destination Content
- Keyword Success Formula
Picking the Right Keywords + Relevant Destination Content = Conversions - Keyword Research helps determine the needs and wants of your Social Community
- Strategy
Branding Volume of Impressions
Conversion Volume of Conversions
Hybrid Combination of both - Keyword Relevancy
Keyword Relevancy - Central to all channels
Keyword Research SES NY 2011 - Think Outside Your Industry
couch vs sofa - Keyword Research Process
- Tools: Automation vs Aided
Mindset should be Computer Aided
Build a qualitative layer into your processes - Keyword Tools
Forecast / Trend Tools
Google Traffic Estimator
Google Search Insights
Google Trends
Google Sets
Other Keyword Tools
Local Keyword Lists
SEO Book Keyword Tools
Wordze
Suggestion Tools
Google AdWords Keyword Tool
YouTube Keyword Tool
Keyword Discovery
Paid
Free
Wordtracker
Paid
Free
Wordstream
Paid
Free - Analytics
- Track Popular and Trending Topics
Keyword Cloud generated from TweetStats.com
Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries. - Gauging Market Interest
Dells IdeaStorm.com Site Gauges Market Interest - Understand User Intent & Sentiment
Learn about top keyword, user intent and sentiment
Other notable sites are www.twitscoop.com for trending keywords and www.twassup for insights on specific keyword search queries. - Buying Cycle and Keyword Intent
Broad Search Terms
iecamera, digital camera, orange camera
More Specific Terms
ieaffordable digital camera orange, black digital slr camera zoom
Very Specific Search Terms
iecanon eos mark III, nikon d700, f2.8 24-70 zoom lens
In the buying cycle for your product or service, how long does it take on average for someone to start their information gathering and then to make a purchase. - Relevant Points of Engagement
Keyword Tools like tweetbeep.com and socialoomph.com provide alerts for specific keywords
Companies have the privilege of listening in. What they decide to do with the information is what actually influences users and potential customers. - Keyword Intelligence
Ron Jones
Symetri Internet Marketing
Twitter: @ron_jones
Thank You
Download at www.symetri.com/presentations