Roots in Social Media

Connecting through ancestry.

Roots in Social Media

Taking social mediawith @topgold from LIT.ie

to new fields of work.

What We KnowO Genealogy continues to thrive as access

to digital records increases.O Social networking is built into the

infrastructure of successful ancestral research.

O People want to share their stories.O “Returning to roots” features on bucket

lists.O The Gathering in Ireland shares these

conclusions.

O LIT runs a Skillnets programme for local tourism promotion.

O LIT runs Special Purpose Award in Web Promotion for Business.

What We Are Doing

Social Media is Business

People gather things and connect in various networks.

The Power of VoiceVibrant and effective Audioboo.fm

Ancestry on TwitterConsultants and the curious alike.

Smart Skills Deliver

O People learn how social networks create discussions.

O Effective hands-on training is required because mobile touchscreens are the primary watering holes.

O Respect for time-motion requirements means developing field recording skills.

Dynamic Uploading

Pro-am Equipment

Some field work requires pro-am gear.

Connecting People

Handheld Connections

Tracking ConversationsO Clever titles, headlines and captions

pique interest, resulting in uptick of views.

O Upvoting, sharing and liking content causes it to spread.

O Web Analytics can show this amplification and ripple effect.

Tracking Metrics

Growing the Community

O Affinity groups grow by nurturing their core interests.

O Social networking complements genealogical research.

O Once uploaded, context often embellishes new social shareable content.

O Individuals build a handheld view of a large community of interest.

Cultural Tourism• A business owner is a heritage

storyteller.• B&B owners help visitors trace their

roots.

Transmedia StoriesWe can write and share memories as ebooks.

With Thanks toO @jtcurragh and

@boydjane for helpful tips.

O Affordable Smartphones.

O Free wifi.

Strategic Connections

Happy Storytelling!Bernie Goldbach edits

http://www.insideview.ieTweets @topgold

http://gplus.to/topgold

http://slideshare.net/topgold/roots-in-social-media

Thoughts?

http://goo.gl/m4SQA