EVERY SNEAKER HAS A STORY

ROOY empowers global designers and creators by pioneering “Fast

Fashion” and “Designer Brands” in the footwear industry

Vision

Founding Team

Ryan

Founder & CEO

Ryan Kang serves as the leader of ROOY, focusing on

the company’s discovery of new emerging brands and

strategic partnership development across the board

from media to manufacturing partners.

He is also a second generation footwear entrepreneur

who’s life has always been centered around footwear. It

is his life long passion within the industry that sparked

his vision to create the ROOY platform.

Ryan is a graduate of Indiana University at Bloomington

(BS) and also from Cornell University (MS in Applied

Statistics).

Alex

Co-Founder & CMO

Alex primarily focuses on marketing and branding

strategies for the company. Kick starting his career with

adidas as a brand coach, Alex has extensive

experience with various marketing efforts with a

specialty in brand identity. A life time sneakerhead

dreamer finally connecting the dots for other

sneakerheads in the world.

Alex is a graduate of Purdue University (BS) and also

from New York University (MS in Sports Business).

Footwear Creation Expert Footwear Marketing Expert

Footwear Market

$259BGlobal Footwear

Market

41%‘Sneaker’ is king within

shoe search

$15B(21.3% CAGR)

Online Footwear Market

(US)

Market Player

Fragmentation

Rapid growth of sneaker

communities

Offline shift to

Online

One of the largest industry with continual growth

Tremendous opportunities with the changing

consumer behavior

Footwear Industry - Key Obstacles

Problem

Solution

1. Lack of industry

expertise

2. Financial

burden

3. Difficulties in

finding audience

DESIGNER

DESIGNER

CONSUMER

Platform

One Stop Solution

CONSUMERS

Business Model

Design /

Idea

Prototype

Market TestProduct

Launch

Key Points

1.Brand Driven

2. Ideation to market launch takes 18-24 months

3. Limited design resource

Key Points

1. Consumer Driven

2. Fast iteration of ideation to market launch in 6 months

3. Unlimited design resource (crowdsourcing)

Design /

Idea Prototype Retailer

Final Product /

Mass

Production CONSUMER

Prototype 2 Retailer

Prototype 3

Prototype 4

Retailer

Retailer

ROOY ModelTraditional Model

Step 1

Step 4 Step 3

Step 2

CONSUME

R

236,460Users

15,074Engaged Users

1,072Designers

1,473Submitted Designs

ROOY Platform

Users & Designers

ROOY Partnerships

- Working with only top tier manufacturing and

material

partners that supplies to major brands

- Capacity: As little as 100 pairs per SKU, scalable to

as

many as 100,000 pairs per SKU

- Material Partners: Vibram (Italy), Clarino (Japan),

Ortholite (USA), Tenderate (Korea)

Manufacturing & Material Partners Media & Institutions

- Partnered with world’s greatest sneaker magazines

to co-create contents and reach global audiences

- Grassroots partnerships with world’s most

prestigious design and fashion schools

ROOY Retail Partnerships

By Series, PARCO & DAIMARU (Tokyo,Osaka,Nagoya)

Featured Products & Designs

Launched product (8) Upcoming Releases (15)

ROOY Road Map

Revenue Growth

- Scaling through increasing

audience diversity

- Additional revenue stream

through platform application

- Mainstreaming ROOY brand

awareness

User Growth

& Conversion

- User focused content

generation

- ROI driven paid marketing

- Key media partnership

(including M&A)

ROOY Ecosystem

Completed

- Backend infrastructure

- Designer/creator & local brand

- Organic user engagement

User Growth & Conversion Plan (User focused content generation)

1. Using designer stories to create

user connectivity

Shoe Surgeon from Los Angeles Takashi Kanokogi from Tokyo Arsen Rock from Paris

User Growth & Conversion Plan (User focused content generation)

2. Originality increases consumer loyalty

Inspired by BicyclesInspired by Japanese

culture & traditionInspired by Pro-wrestling

User Growth & Conversion Plan (ROI driven paid marketing)

Purchased UsersEngaged

target users

Community

of people

Vote

Comment

Sharing

SEO/Content

Social Media

Blog

ROOY Conversion rate: 7.37%

vs.

Standard: 2%

User Growth & Conversion Plan : Key media partnership

3.2M Users

Contents Distribution

1.8M Users 360K Users

Upcoming Highlights

Saks Fifth Flag Ship Pop-up Brand PartnershipCelebrity Partnership

USHER

Media Coverages

Creative Equality: Rooy Splits

Royalties With Its Footwear

Designers

靴の新デザイン発掘プラットフォーム「ROOY」が日本上陸、パルコと組んでクラウドファンディングを開

始

Seattle's ROOY is making a

totally new kind of sneaker

This Company Is Helping

Aspiring Designers Bring

Their Ideas To Life

How Rooy Turns

Sneaker Dreams Into

Reality

3 Growing Fashion Industry

Trends Every Entrepreneur

Should Be Following

Japan Office

4-12-25 Minamiazabu Centre 2F,

Minami-Azabu, Minto-ku,

Tokyo, Japan 160-0047

US Office (Headquarters)500 Yale Ave, N.

Seattle, WA, USA

98109

Korea R&D Center

#302 Centum Green Tower,

78 Centum Jungang-ro, Haeundae-gu,

Busan, Korea 48059

Contact: IR@rooy.com