rosalind goodrich 16 december 2014 1 research uptake exploratory workshop waves wealth accounting...
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Rosalind Goodrich16 December 2014
1Research uptake exploratory workshop
WAVESWealth accounting and valuation of ecosystem services
• IIED contributing to analysis of political economy around natural capital accounting
• Advising on strategic and practical communications to raise awareness and engagement in project countries
• Working with WAVES Secretariat to devise refreshed branding, portfolio of products, social media strategy and knowledge platform at ‘global’ level
• IIED added value: partnership working; clear brand values ie accessible, audience specific materials; strategic approach. Listening to ‘demand’ side as well as ‘supply’.
Rosalind Goodrich16 December 2014
2Research uptake exploratory workshop
NBSAPs 2.0Mainstreaming biodiversity and development
• One member of comms team working on project
- Internal comms w project countries
- External comms w other countries revising NBSAP
- External comms to UN agencies
• Added value: know project staff well; specific tailored products online and in print; social media presence
Rosalind Goodrich16 December 2014
3Research uptake exploratory workshop
G Global Water Initiative – West Africa
• Full time comms person hired by project
sits within communications team. • Line managed by project; ‘supported’ by
research communications manager• Added value: greater integration of comms
with research
Rosalind Goodrich16 December 2014
4Research uptake exploratory workshop
IRF
• IIED comms officer doing comms work on behalf of network
• Line managed by research comms manager
• Added value: IRF more integrated into IIED content strategy