Rosie De LeonMike DiazErica Williams GeorgeRowdy

D&D

Travel Inc.

Business ModelBusiness Model

• Brand PackagingBrand Packaging– Olympic Global Olympic Global

event and event and BakersfieldBakersfield

– Transportation, Transportation, Hotel, and Event Hotel, and Event PlanningPlanning

– Global Scale with Global Scale with a Bako twista Bako twist

Money MakerMoney MakerMarketing ObjectivesMarketing Objectives

• Increasing Cash Increasing Cash FlowFlow

• Olympic Olympic experienceexperience

• Providing an Providing an exclusive serviceexclusive service

• Community Community OutreachOutreach

• Cultural mixingCultural mixing

Achieving Marketing Achieving Marketing StrategiesStrategies

• Strategy: Make a Strategy: Make a ProfitProfit– Discounted rate Discounted rate

from vendorsfrom vendors• Strategy: Make the Strategy: Make the

Olympics Olympics experience possible experience possible for locals.for locals.– Offering expertise Offering expertise

and competitive and competitive pricingpricing

Brand PackagingBrand Packaging

• Why Brand Packaging Why Brand Packaging works for our Bizworks for our Biz– RelationshipsRelationships– Profits $$Profits $$– Another Model?Another Model?

• Why Brand Packaging Why Brand Packaging works for our clientsworks for our clients– CostCost– ConvenienceConvenience– ExpertiseExpertise– Ease of mindEase of mind

Global MarketGlobal Market

• Why Global?Why Global?– All experiences All experiences

will be at a will be at a Global levelGlobal level• Chinese CultureChinese Culture• Monetary Monetary

Conversion (Less Conversion (Less Cash)Cash)

Olympics PackageOlympics Package

• Dates: August 8Dates: August 8thth – – August 24August 24thth

– Client chooses length Client chooses length of stayof stay• Gold, Silver, Bronze Gold, Silver, Bronze

PackagesPackages

• Events: All EventsEvents: All Events• Extras: Pride Extras: Pride

Package, ExpertisePackage, Expertise

B2B SolutionsB2B Solutions

• FinancingFinancing• Other Vendors:Other Vendors:

– Meadows FieldMeadows Field– AirlinesAirlines– Hotels Hotels – Ticket VendorsTicket Vendors– Media for AdvertisingMedia for Advertising– Misc. VendorsMisc. Vendors

Executing the PlanExecuting the Plan

• ImplementationImplementation– CommunicationCommunication– CoordinationCoordination– CreativityCreativity– StaffingStaffing

Executing the PlanExecuting the Plan

• BudgetingBudgeting• RewardsRewards• Information

Market SegmentationMarket Segmentation

• Target Target MarketingMarketing

• Our Target Our Target Market:Market:– InterestsInterests– BakersfieldBakersfield– Socioeconomic Socioeconomic

FactorsFactors

PositioningPositioning

• Olympics BenefitOlympics Benefit• Valuable PackageValuable Package• More valuable More valuable

than other events than other events occurring during occurring during the same time the same time periodperiod

PricePrice

• ExternallyExternally– Good value with Good value with

regards to regards to competitioncompetition

• InternallyInternally– ProductProduct– PromotionPromotion– CostCost– Organizational Organizational

ObjectivesObjectives

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