ross fishman legal network keynotes, cle, ethics, and law firm marketing training programs

www.fishmanmarketing.com

Copyright © 2012 Fishman Marketing, Inc. All rights reserved.

Ross Fishman, CEO | Fishman Marketing, Inc. | +1 847.432.3546 | [email protected]: RossFishman.com • LinkedIn.com/in/rossfishman • Google.com/profiles/rossfishman123 • Twitter.com/rossfishman

INTEGRATED LAWFIRM MARKETING

In this tough global economy, it’s not a question of which marketing tool works best, it’s how to blend them all together to achieve specific, mea-surable revenue goals.

Law firms must combine need to combine online, social media, and SEO efforts with traditional marketing and PR to achieve business objectives worldwide.

This cutting-edge presentation will show how traditional and new-media platforms can work together to deliver solid, measur-able, and cost- effective results, quickly — in a wide range of countries and cultures.

FROM LINKEDIN TO LINK-BUILDING:

Social Media is the hottest subject in law marketing worldwide, but few seem to know what it all means or how to fit the pieces all together.

How can all firms use the Internet to gener-ate more international referrals? Does “traf-fic” really lead to revenue? What types of firms should care about Google searches?

In this powerful presentation, Ross discusses these topics and more, from SEO link-build-ing to eye-tracking website research. Built off of actual domestic and international law firm case studies from Rio to London, and the latest B2C and B2B research, Ross will identify which components are necessary, and how to use the most-effective tools and technology.

SEO, DIGITAL & ONLINE MARKETING

CREATIVE DIFFERENTIATION

A marketing program should help you stand out, and create or enhance the relation-ships that bring in business. It must ex-ecute a dynamic and

differentiating strategy. Sadly, too many firms stop with the clichés, like columns, globes, handshakes, and skylines.

In a fun, fast-paced, and visually stunning hour, Ross will show how to develop your own unique message, blasting through over 100 real-life examples of the best (and worst) pro-fessional-services and automotive marketing. Attendees will leave energized, educated, and entertained, with a clear understanding of ex-actly how to differentiate your firm or practice

This entertaining and educational program has repeatedly been called “the best market-ing program ever,” by managing partners worldwide.

Campaigns + Keynotes:

the Best speeChes and

marKeting toolsspeCifiCally designed for legal networKs

STANDING OuT IN A cROwDED GLObAL MARKETFITTING ALL ThE pIEcES TOGEThER

dynamiC presentations for networKs

Ross Fishman, JD

IT’S NOT “MARKETING VS. BUSINESS DEVELOPMENT” — IT’S ABOUT STRATEGYWhen the economy began declining, law firms discarded Marketing in favor of sales-oriented activities, called “Business Development.”

Marketing should develop a strategy that directly supports the firm’s rainmakers. Marketing is the blueprint that shortens the sales cycle, gets everyone working together, and helps them bring in more business more quickly. Without it, it’s like giving everyone a hammer, but not a blueprint. You get lots of frantic activity, not a great building.

When Marketing and Business Development teams work together correctly, it’s an unstoppable combination. This visually powerful presentation will show precisely how to accomplish that goal.

Associate-Marketing Training - Developing a Plan

Boutique or Specialty Law Firm Marketing

Branding, Positioning & Differentiation

Business-Development Skills

Client Roundtables (organizer/moderator)

Client Service & Client Retention

Creativity & Innovation for Law Firms

Cross-Selling for Lawyers

Facebook, LinkedIn & Google Tools

Generational Issues in Law Firms

Litigators - Marketing a Litigation Practice

Marketing 101 - the Fundamentals

Marketing Audits:Is your firm doing the right things?

Marketing in a Recessionary Economy

Marketing Plans for Individuals or Practice Groups

Networking Training

Niche & Industry Marketing

Public Relations Basics - Tips & Techniques

Sales Training - Turning Contacts into Clients

Working a Room


“Our members raved about his presentation and

want to see him again.”Tanna Moore, President and CEO, Meritas

ROSS FISHMAN, J.D.ADDITIONAL PRESENTATIONS

YOUR MARKETING GOAL SHOULD BE “DOMINATE A TARGET MARKET” How much more money would you earn if you were known as the most knowledgeable lawyer in a particular industry? How much more revenue would your firm generate if you thoroughly dominated a specific practice area or industry?

Great marketing can help a lawyer, practice, office, or firm dominate its chosen market(s), and quickly. It’s easier than you think, but it requires a clear strategy, aggressive marketing, thorough training, and ongoing coaching and support.

There’s a simple formula for radical success that few firms follow. But it’s one any firm can do, once they’re ready to be great. This proven technique works for firms of any size and prac-tice mix. This entertaining and educational presentation will show how, using 100 powerful visuals and examples of a wide range of firms.Sum veliquisl irilit praesecte core facidunt alisci blaore minit vel

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Even Paradise Needs Lawyers.

The best part of our International Lawyers Network conference…a huge success.

Branville McCartney, Managing PartnerHalsbury Chambers, Bahamas

Outstanding…Amazing…At the Law Firm Alliance he turned skeptics into believers. The EC chair called it the “best program

[he’d] ever attended.”Pamela McCarthy, Marketing Director

Klehr Harrison, Philadelphia

Fresh ideas…entertaining, interesting, and provocative. We plan to have him back.

Hon. Phil Carlton, CEOState Capital Group

Dynamic and engaging. Outstanding evaluations from diverse cultures.

Matt Share, Marketing Director ALFA International

Practical, unique solutions. Humor, creativity and real-life stories.

A lawyer who “speaks from experience.” Our members raved and want to see him again.

Tanna Moore, President and CEOMeritas

Excellent; dare I say superb. Insightful, direct and practical — delivered at ILN with

substance and good humor. Herbert Pinchuk, Senior Partner

Robinson Sheppard Shapiro, Montreal

A “Eureka” experience at the LFA. Key techniques, with concrete examples.

When you stop laughing, you realize how much you learned. Michael S. Meisel, Marketing Partner

Cole, Schotz, Meisel, Forman & Leonard, NYC

Entertaining, powerful, and thoughtful. Energizing and engaging.

The breakout was standing-room only. Ross excited 120 lawyers.

Lindsay Griffiths, Director of Network DevelopmentInternational Lawyers Network, New York

Outstanding Lex Mundi presentation. Gave us the confidence and the tools to accomplish our marketing challenges. Santiago Mejía, Socio-Coordinador General

Mejía-Armenteros & Abreu, Dominican Republic

Outstanding. Our lawyer and accountant members loved

Ross. Interesting and entertaining. We will bring him back.

Giles Brake, Marketing DirectorMSI Global, London

Proven international relevance. Straightforward, humorous, informative, and effective.

Practical tools to implement change. A delight to work with.

Highly recommended speaker and advisor. Hallie Mann, Executive DirectorLawyers Associated Worldwide

Your interactive Branding presentations in Bangkok were a huge success.

Attendees from 25 Asian countries. They’re still talking about it!

Kamlesh Prakash, Program OfficerAsian Productivity Organization (APO), Tokyo

Ross’s presentations are always excellent. One of ALA’s favorite marketing speakers.

Rosemary Shiels, Professional Development Program Manager

Association of Legal Administrators

NETWORK SPEAKING TESTIMONIALS




It’s not easy to earn a FORC shield. It takes years of experience in insurance regulatory law. Recommendations from many insurance industry leaders. A rigorous vetting by insurance industry experts. If you are looking for the high standards and expertise of a FORC lawyer, just go to FORC.org and search our member directory.

FEDERATION OFREGULATORYCOUNSEL

FORC_Posters.indd 1 10/18/10 6:20 PM

It’s not easy to earn a FORC shield. It takes years of experience in insurance regulatory law. Recommendations from many insurance industry leaders. A rigorous vetting by insurance industry experts. If you are looking for the high standards and expertise of a FORC lawyer, just go to FORC.org and search our member directory.

FEDERATION OFREGULATORYCOUNSEL

FORC_Posters.indd 2 10/18/10 6:20 PM

STRATEGY, BRANDING, AND ADVERTISING FOR NETWORKS


Lawyers Associated Worldwide (LAW) is a global association of over 100 independent law firms located in 150 major commercial centres worldwide. Members are full-service business law firms with the expertise to help clients with all their business and litigation needs. If you need a skilled lawyer anywhere in the world, go to www.lawyersworldwide.com.

YOU CAN FIND SOME OF THE BEST LAWYERSIN THE MOST UNEXPECTED PLACES.







Ross Fishman, CEOFishman Marketing, Inc.+1 [email protected]

Blog: RossFishman.comLinkedIn.com/in/rossfishmanGoogle.com/profiles/rossfishman123Twitter.com/rossfishman

Called “one of the country’s leading experts on law firm marketing” by Lawyers Weekly USA, Ross is known as one of the legal profession’s most innovative marketers and strategists.

Known for his “educational and entertaining” pre-sentation style, he has conducted more than 250 firm retreats and training programs on five continents, from Tobago to Thailand — including once present-ing on three continents within 24 hours. Ross has presented dozens of times to local and national ALA audiences since the 1980, regularly receiving some of the conferences’ high-est speaker evaluations.

Ross was a commer-cial litigator from 1985-90 before moving to Winston & Strawn to practice marketing full-time, later becoming Marketing Partner of

Ungaretti & Harris. Called “the creative mind behind a host of law firm campaigns that have redefined the field” (San Jose Business Journal), Fishman Marketing has launched effective campaigns for nearly 100 firms from Istanbul to Iceland.

FM campaigns have received dozens of international marketing awards, including the LMA’s grand prize, the Best of Show award, five of the ten times ever pre-sented. Recipient of a peer-selected LMA 1998 Life-

time Achievement Award, Ross was the first legal marketer in-ducted into the LMA’s Hall of Fame. A Fellow of the College of Law Practice Management, Ross has written over 250 by-lined articles.

A 1986 member of the federal Trial Bar (N.D. Ill), he received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory Law School.

“Ross has a stronger sense of what will create ‘buzz’ than anyone else in the market.”

Rick Klau, Google, Inc.

ROSS FISHMAN, J.D.ROSS FISHMAN, J.D.

For more information:

ROSS FISHMAN, J.D.FOR MORE INFORMATION

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