rotary international soccer challenge business plan
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ROTARY DISTRICT 6970
2011
SOCCER CHALLENGE
John Paul Martinez- Rotary Ambassadorial Scholar
Rotary – Downtown Jacksonville, Florida Club Business Plan Project “Soccer Challenge” Site Sustainability
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I. Table of Contents
I. Table of Contents ........................................................................................................2 II. Executive Summary.....................................................................................................3 III. General Overview.......................................................................................................4 IV. Competitive Advantage..............................................................................................5 V. Location……… ...........................................................................................................7 VI. Peace Corps Volunteers & Location.........................................................................8
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BUSINESS PLAN: Piura, Peru II. EXECUTIVE SUMMARY Youth sports programs have developed successfully in Piura, Peru when there is a presence of a strong volunteer network (family and friends) and sufficient amounts of money to provide the basic needs of the game. As the towns of San Clemente, Pedgregal and Faique have shown, this usually happens in the first ring suburbs where parents and income are readily (if not easily) available. Over 40,000 children participate in youth soccer programs in Piura, Peru. Soccer revealed a significant interest by children in the sport of soccer and highlighted problems that needed time to understand and resolve. It was evident that parent participation was sparse. Successful programs in the first ring suburbs are successful because of the presence of volunteers (mostly parents) to effectively run the programs. Parents coach, referee, maintain fields and provide transportation among dozens of other vital tasks. In addition, many of those programs have a few “paid” positions that result in at least one individual dedicated to the administrative needs of the volunteers and outside donations. Of course, this requires a dedicated source of revenue that is hard to develop in an already struggling community.
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III. General Overview With the assistance of Rotary and current Peace Corps volunteers already stationed within the department of Piura, Peru we can provide activities and opportunities for young people, regardless of race, religion or economic status, in rural communities. The teens themselves with the supervision of the Peace Corps volunteer will design and implement youth sports activities, programs with academic and social standards that will develop young people into well rounded members of their community. Mission Statement: To enhance the lives of young adults living within urban communities in Piura, Peru through sports and activities that is rooted in fun, educational, and ethical principles. Through Rotary’s generous donations and the assistance of established Peace Corps volunteers we hope to give our children the discipline, knowledge, and opportunities to be successful in their adult lives. Goals: 1. Create a robust, sustainable set of programs within the department of Piura for kids of all ages, races, genders, income levels. 2. Enhance the lives of people in rural communities through sports mainly soccer the nation’s sport. 3. Develop a business plan for the privatization of urban sports programs by mobilizing and unifying all community resources. Objectives: 1. Create a soccer house league for the city by the fall of 2010 2. Create an after school soccer program by the fall of 2010 3. Integrate non-athletic components into all programs such as educational Assistance, counseling, medical evaluation and referral and community service. Business Philosophy: We want to empower the children within the communities of Piura, Peru to grow up to be successful citizens, leaders and parents in their community. Offering hope and opportunity for a bright future for everyone.
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Current Landscape: Sustainable sports activities for young people, especially the underprivileged, are few and far between in Piura, Peru. Soccer, our initial activity of choice, is underserved. Most of the opportunities that the school systems provide are losing momentum due to funding issues. The majority of the school systems spend entirely all of its revenue on teacher salaries thus, decreasing athletics programs and after school programs will have an even greater difficulty existing. Through Peace Corps and its established connections within the municipalities within the department of Piura, Peru our soccer donations will be rooted in the idea that the businesses, government and community agencies should and will provide the resources needed to sustain these vital programs for the kids. Competitive Advantage: Young adults, community leaders, Peace Corps volunteers and parents will be assembled within a diverse group of successful people and organizations who are willing to commit time and financial resources to the development of the soccer challenge. There are currently 16 locations in which Peace Corps volunteers are already situated and contributing to society. They are as follows:
Site Peace Corps Volunteer
San Clemente Erin Homiak
Vice Stephanie Wessels Rinconada / Llicuar
Jessica Ames
Pedregal Elizabeth Hutchinson Narihuala
Kerry Gaiz
Casa Grande Eric DeDenato La Arena Jen Scholl
Frias Marian Nguyen Faique Vince Hartman
Chancaque
Madeline Wu
Piura City
Susan Lawton
Bigote
Alex Wentworth-Ping
Paccha
Heather Query
Santo Domingo
Ryan Schnalzer
Pambarumbe
Glenn Stanley
Chipillico Lindsey Parsons and Rebecca Sayre
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Timeline… � Gathering of equipment (Soccer balls) - Begins in the fall of 2011 � Passing equipment throughout rural communities - Begins in the fall of 2011 � Recreational Summer Camp - Begins in fall of 2011 � League Programs - Begins in the fall of 2011 Equipment needed � Cones � Scrimmage vests � Soccer balls � Soccer nets and/or soccer sticks for goals Coaches needed � 2 Peace Corps volunteers per group of 15 kids � 1 teacher / adjunct professor to oversee sight
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Location
Peru Piura, Peru The location of the events has been solicited by Peace Corps volunteer currently working within the country. Being that more than 16 locations will be visited Peace Corps volunteers will be meeting John Paul Martinez, within the capital city of Piura, Peru to gather the funds, to purchase the soccer balls, and then to transport them back to their communities in which the Rotary Ambassadorial scholar will meet with them.
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San Clemente (Erin Homiak), Pedregal (Elizabeth Hutchinson),
Frias (Marian Nguyen),
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Faique (Vince Hartman),
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Bigote (Alex Wentworth-Ping), Pambarumbe (Glenn Stanley)