rough rider

Rough RiderRough Rider

Baton Rouge Baton Rouge Recruiting BattalionRecruiting Battalion

1st and 2nd Quarter 20121st and 2nd Quarter 2012

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ON THE COVER:ON THE COVER: Staff Sgt. Wesley Hubbard, 1/378th Staff Sgt. Wesley Hubbard, 1/378th Lafayette Army Reserve Unit, trains local Future Lafayette Army Reserve Unit, trains local Future Soldiers for the Oath of Enlistment ceremony before the Soldiers for the Oath of Enlistment ceremony before the U.S. Army Red Stick Bowl on Dec. 17. (photo by Fred U.S. Army Red Stick Bowl on Dec. 17. (photo by Fred Lawshe)Lawshe)

Features:

Baton Rouge Battalion Rough Rider

BATTALION COMMANDER PAGE 3COMMAND SGT. MAJ. PAGE 4FROM THE FIELD PAGE 5FEATURE NEWS PAGE 6COMPANY NEWS PAGE 8BATTALION NEWS PAGE 12ARMY NEWS PAGE 14WHERE Y’AT? PAGE 15

In This Issue:

66U.S. Army Red Stick BowlU.S. Army Red Stick Bowl

88Future Soldier ChallengeFuture Soldier Challenge

Rough Rider is an authorized publication under the provisions of AR 360-01 for the U.S. Army Recruiting Battalion, Baton Rouge. The contents are not necessarily offi cial views and/or endorsed by the United States Government, Department of the Army or the Baton Rouge Army Recruiting Battalion. It is published quarterly by the advertising and public affairs offi ce, Baton Rouge Recruiting Battalion, located at 10101 Park Rowe Avenue, Suite 575, Baton Rouge, Louisiana 70810. Telephone (225) 757-7168; Fax (225) 767-7762.

Stories and/ or photographs related to recruiting activities or other areas of interest, including letters to the editor are welcome.

BATTALION COMMANDER

Lt. Col. Jose TorresCHIEF, ADVERTISING & PUBLIC AFFAIRS

Roger HarmonA&PA SPECIALIST

Jennifer VillaumeA&PA ASSISTANT

Frederick Lawshe, Jr.

STEM rolls into OxfordSTEM rolls into Oxford 1212

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Battalion Commander │RRBattalion Commander │RR

Hello Rough Riders!

Wow! Where did the time go? I am so proud of each and every one of you for everything you do for our team. I hope everyone took the opportunity to enjoy the holidays and to recharge the batteries to re-engage our mission. We fi nished Fiscal Year 11 and started Fiscal Year 12 with tremendous momentum but we must main-tain it to reach our goals. Recruiting qualifi cations are increasingly tougher and our recruiting skill must be as sharp as it can be. As we experience budgetary cuts and possible reductions in our formations, opportunities to our youth will go to the best and brightest. Hence the need to apply precision in everything we do, especially in our prospecting efforts. We will continue to provide you with the training and resources required to perform your duty but we will have to look for innovative ways to spread our message and ensure our youth understand the opportunities the Army has to offer. At this time we are planning to have our Annual Training Conference from 20-22 April. Our fund-ing request is going through the process and we expect to have it approved in time to provide everyone with enough travel planning time. We will experience some leadership changes in Baton Rouge, Jackson, and New Orleans Companies. I want to take this opportunity to congratulate these great leaders who have done great things for the team. I wish you the best in your future endeavors. We continue to place our Soldiers and Families at the forefront of our priorities. Thanks to married couples who attended the marriage retreat in Gulfport. CSM Mack and I were very pleased with the large at-tendance and look forward to our next event in June. We are also in preparation of our Organization Day - Olympics style - with a variety of track and fi eld events and other events for family members and children – so, start your training now. It is going to be a lot of fun! I am looking forward to a successful year. There is no doubt we will achieve every single goal. Again, precision prospecting is the key to success. I look forward to work together with you to make our team the best organization in USAREC. Hooah!

Lt. Col. Torres speaks to Memphis Future Soldiers at the Liberty Bowl in December.Lt. Col. Torres speaks to Memphis Future Soldiers at the Liberty Bowl in December.

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Army Values│RRArmy Values│RR

5 Rough Rider

From the Field │RRFrom the Field │RRResiliency TrainingResiliency TrainingThe fi rst day of the Master Resilience Course

started on May 9 and with the opening remarks and information laid out before me I knew I was ready to learn.

According to Merriam-Webster, resilience is defi ned as an ability to recover from or adjust easily to misfortune or change but for me it means so much more.

As a child without positive examples of how to deal with adversity, the only way I knew how to cope was to either withdraw or lash out in anger. As I grew older, I slowly began to learn how to deal with day to day stressors.

Because of this class, I have learned to be resilient. I have learned to deal with life.

Resilience training offers strength based positive psychology tools to aid Soldiers, leaders, and families in their ability to grow and thrive in the face of challenges and to help them bounce back from adversity.

The intent is to build core competencies that enable mental toughness, optimal performance, strong leadership, and goal achievement. By providing Soldiers with Resilience Training it keeps with the Army’s Comprehensive Soldier Fitness motto: “Strong Minds and Strong Bodies”.

In the past the Army’s focus has always been on physical fi tness but mental health was reserved only for those who had severe mental limitations. Resilience Training sends the message that our Soldiers’ mental health and stability is just as important as their physical health.

It didn’t take long for the lessons I had learned to start taking effect of my day to day life. I was in the middle of a conversation that began to get heated due to philosophical differences. I found myself getting into a defensive posture, stressing over the importance of being right. Immediately my mind went to the Master Resilience skill of ATC: Activating Events and Consequences of Thoughts. There is a thought that drives emotions in turn causing a reaction that may have good or bad consequences. This skill teaches to identify this emotion, pause, reassess the situation and formulate a helpful response. Because of my training, I was able to diffuse the situation and the relationship did not suffer because of a bad reaction.

One of my favorite acquired skills is “hunt the good stuff”. It is a strategy designed to combat negative bias and create positive emotion. Every day we were required to think about three things that happened to us and to refl ect on what was good about those events. This helped us to realize that no matter how bad things seem, there are good things to focus on instead. This skill helps create positive and upbeat thoughts in the face of adversity.

Developed in conjunction with the University of Pennsylvania, Master Resilience Training is mandatory for all Soldiers and is accomplished in several phases. Traditional Army units receive pre-deployment, post deployment and sustainment training throughout the year and must receive Resilience training every quarter.

Army Resilience is taught in four modules. Module one focuses on resilience competencies of self awareness, self regulation, optimism, mental agility, strength of character and connections. Module two focuses on thinking skills that build mental toughness. Module three identifi es top character strengths to overcome challenges. And, module four focuses on building strong relationships through key communication skills. After completing the modules throughout the course of the year, Soldiers will be more resilient and better prepared to deal with day to day stressors.

Over the course of the next year, I will teach you skills you can use to overcome your own challenges. We all should be proud that the Army has taken giant step towards creating healthy Soldiers, leaders, and families.

by Sgt. 1st Class Reginald Carnigeby Sgt. 1st Class Reginald Carnige

Sgt. 1st Class Carnige training at the Station Commander’s Leadership Sgt. 1st Class Carnige training at the Station Commander’s Leadership Course in February.Course in February.

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Feature News│RRFeature News│RR

Grassroots Advisory Board gets involved in the U.S. Army Red Stick BowlGrassroots Advisory Board gets invoBATON ROUGE, La. -- For 10 years, the U.S. Army Red Stick Bowl has showcased high school talent on the football fi eld, however, this year the Baton Rouge Advisory board showcased their talent by promoting the game off the fi eld and into the community.

The board all-stars assisted Baton Rouge recruiters to increase community involvement as part of a 6 month plan to include a workforce roundtable, media outreach and a charity gumbo sale right up to game day execution.

“The Red Stick Bowl has been fully embraced by our community. This year our Advisory Board was involved in a whole new way, not only on game day but also throughout the year,” said Lt. Col. Jose Torres, Baton Rouge Battalion commander.

The U.S. Army Red Stick Kiwanis Golf Tournament kicked off the events in April by teaming an Advisory board member with a high school coach and principal during the tournament. Recruiters were present to speak to each team before they took to the green and afterwards at the awards dinner. As a result of the interaction, Recruiters were invited to make presentations at hard to penetrate schools.

“Our members were involved with our educators outreach in the Baton Rouge area which augmented recruiting operations in the schools and COI network development in the community,” said Torres.

Next in the plan was media involvement. Erin Cofi ell, Cox Sports TV sports reporter, interviewed local recruiters on the sidelines of Louisiana High School Athletic Association games fostering awareness of the Red Stick Bowl both on and off the fi eld.

Cofi ell also produced a commercial for the Red Stick Bowl, showcasing Zachary High School

cheerleaders, which aired on local Baton Rouge channels.

Radio partners promoted the event at the start of football season on ESPN radio, the High School Scoreboard and 100.7 the Tiger.

In an effort to draw in local business partners, Grassroots Board Co-Chair, Dr. Lisa Vosper, and Army Reserve Ambassador Stanley Reeves hosted an Employer Partnership Offi ce workforce roundtable in November. This event combined PaYS partners and local businesses to discuss the challenges and

opportunities of hiring veterans and reservists.

Based on the results of the meeting, a local job fair is in the planning stages for spring with the Louisiana Department of Veterans Affairs, the Louisiana Workforce Commission, Troops to Teachers and the Fort Polk Army Career Placement offi ce.

The biggest piece of the plan was to include community groups such as Kiwanis and Blue Star Mothers to further embed recruiters into the community.

“It is important that we recognize and develop the bond between citizens and the volunteer service men and women who are serving in our community. They are brothers and sisters to each other, and they are sons and daughters to us,” said Jacques Villaume, Red Stick Kiwanis and Advisory Board co-chair.

“As Kiwanians, we should go the extra distance to make sure they feel comfortable here and volunteer to assist with their projects such as the Red Stick Bowl. Events like the Red Stick Bowl bring respect and inclusion to the two communities,” said Villaume.

Red Stick Kiwanis made the club motto “changing the world, one child and one community at a time” more than words by providing support and motivation at the players’ breakfast.

Jacques Villaume, Charlie Jordan and Matt Robinson, Jacques Villaume, Charlie Jordan and Matt Robinson, members of Red Stick Kiwanis, sell tickets for Gumbo. members of Red Stick Kiwanis, sell tickets for Gumbo. Proceeds benefi ted the Wounded Warrior and Blue Star Proceeds benefi ted the Wounded Warrior and Blue Star Mothers of Louisiana.Mothers of Louisiana.

by Jennifer Villaumeby Jennifer Villaume

7 Rough Rider

Grassroots Advisory Board gets involved in the U.S. Army Red Stick Bowlolved in the U.S. Army Red Stick BowlFormer NFL and Louisiana State University

football player, Brian Kinchen, spoke to the players, coaches and distinguished guests about the importance of setting goals for life after football.

Kinchen is currently a coach and teacher at Ascension Christian High School.

“It was great seeing the kids’ reaction to hearing a Superbowl champion and local legend,” said Villaume. “They were really paying attention and hearing Kinchen’s words about the importance of being a mentor, not just a player.”

Each player and coach received an autographed copy of Kinchen’s book “The Long Snapper”. The books were provided through the efforts of Red Stick Kiwanis.

To provide an inclusive community event, Advisory Board chairman Ken Bradford, Director for the Louisiana Department of Education’s Offi ce of College and Career Readiness, produced a gumbo sale before the game.

Through the efforts of Kiwanis, Blue Star Mothers, parent volunteers and local educators they were able to cook and serve more than 250 bowls of gumbo during the game. Over $500 was raised to benefi t the Wounded Warrior Project.

“There were many ways the community came out to support this event and it was simply amazing to see all of the collaboration and teamwork that took place in order to provide this opportunity for both student athletes and Future Soldiers,” said Bradford.

During the game, the Battalion hosted a reception for the Advisory Board members, community leaders, Kiwanis representatives, teachers and school superintendents. The reception allowed for free fl ow interaction between the groups to support and promote Army programs, such as March2Success.

“We have been able to develop an Advisory Board team that understands our mission and our challenges. By providing clear and specifi c guidance, our executive board members were able to develop a supporting plan to our events and assign detailed tasks which were greatly executed,” said Torres. “We are very proud of these great volunteers who step forward to assist our efforts in providing the strength to our Army.”

Red Stick Bowl Highlights Red Stick Bowl Highlights

Roger HarmonRoger Harmon

BATON ROUGE, La. — The Black Knights defeated the Rough Riders 31 - 16 at the 11th annual U.S. Army Red Stick Bowl on Dec. 17 at Zachary High School.

Neil Weiner, Zachary High School head football coach, led the Rough Riders and Eric Held, head coach of St. Michael’s, was the head coach of the Black Knights.

“This game is very well respected and is a highly anticipated annual event. Our players are always anxiously awaiting the announcement of the teams. All of our area schools take great pride knowing their players and coaches are participants,” said Weiner. “The U.S. Army has been tremendous in making this week a special memory for all involved.”

The Rough Riders claimed a 10-9 lead at halftime on a 24-yard scoring pass from Scotlandville’s Kimani Smith to Terrance Taylor of White Castle and a 32-yard fi eld goal by Robert Landry of Ascension Catholic.

The Black Knights’ scoring came on a 45-yard pass from University High’s Kyle Crifasi to Cody Swain of McKinley High and a 26-yard fi eld goal by Dayne Denham of West Feliciana.

Highlights cont on pg. 15Highlights cont on pg. 15

Advisory Board cont. on pg. 15Advisory Board cont. on pg. 15

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Company News│RRCompany News│RR

March2Success goes mobile in Jackson, Ms.March2Success goes mobile in Jackson, Ms.qualifi ed applicants to enlist in the Army, MYI and other community leaders established the Mobile Learning Unit earlier this year.

The Mobile Learning Unit is a large van that houses four computers featuring the March2Success program. For larger settings, the mobile unit has the capability to dismount and provide instruction to large audiences.

“The van will increase our recruiters’ footprint in the Jackson public school district,” said Capt. LaTasha McCullar, Jackson company commander. “It will enable us to take this program everywhere to register students and help them achieve better scores.”

McCullar and the Jackson Advisory Board are working to implement the program as part of the Jackson public school curriculum.

“Only 10 percent of Mississippi high school students in the class of 2011 met all four benchmarks for college readiness in English, reading, math and science. March2Success can help these students and we want to make it as accessible as possible,” said McCullar.

JACKSON, Ms. -- The 2011 graduating class in Mississippi had an average composite score on the ACT of 18.7 against a national average of 21.1, posing a question for the Jackson Recruiting Company: how can we help these students achieve better scores to recruit qualifi ed candidates into the Army?

Gus McCoy, the Jackson Army Advisory Board chairman, stepped up to the challenge of increasing standardized test scores with a new innovation, the Mobile Learning Unit featuring March2Success.

McCoy, president of the non-profi t organization, the Jackson Metro Youth Initiative (MYI), believes a travelling van will give March2Success accessibility outside of the classroom setting for parents, mentors and community organizations to contribute to the academic success of their students.

“My organization thrives on collaboration with other organizations,” said McCoy. “Part of our mission involves having youth plan their careers and prepare themselves for college or whatever their future is supposed to be.”

In his efforts to support the growth of local youth and promote the recruiter’s mission of fi nding

Jennifer VillaumeJennifer Villaume

9 Rough Rider

Local Soldier receives Purple HeartLocal Soldier receives Purple Heart

Maj. Gen. (R) Bob Chesnut pins on the Purple Heart to Staff Sgt. Walton McJordan in a ceremony in Jackson, Ms.Maj. Gen. (R) Bob Chesnut pins on the Purple Heart to Staff Sgt. Walton McJordan in a ceremony in Jackson, Ms.

JACKSON, Ms. — Five years after his deployment to Iraq, Staff Sgt. Walton McJordan was awarded the Purple Heart in a ceremony at the Jackson, Ms. Federal courthouse on November 28, 2011. “McJordan has been waiting fi ve years for this honor,” said Sen. Roger Wicker, who was instrumental in securing McJordan’s award. Riding in a convoy in Ramadi, Iraq, McJordan’s vehicle was struck by an improvised explosive device. He was medically evacuated to Germany, then the United States to be treated for spinal and knee injuries. Army Reserve Ambassador, retired Maj. Gen. Bob Chesnut, presented McJordan with the Purple Heart while Capt. LaTasha McCullar, Jackson Company commander, recited the narrative of the award to his family, friends and peers. A veteran of the Gulf War, McJordan reenlisted into the Army Reserves in 2006 in the 210th Mobile

Public Affairs Detachment as a photojournalist to document the war. “I have always wanted to do my part and I have always used my camera,” said McJordan. “So, going back into the Army made sense after the events on September 11.” He was medically retired from the Army in 2010 after multiple surgeries. “I would be the fi rst one to grab a pen and sign up again if they would let me,” said McJordan. McJordan has been serving with the Jackson Police Department for over 20 years, currently on the mobile crime scene investigation unit. “He is an extremely hard-working and dedicated offi cer. The City of Jackson is blessed to have him within their ranks,” said Jackson Police Department Commander, Rick Seavy. The Purple Heart is the nation’s oldest military decoration awarded to those wounded or killed while serving.



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New Orleans gets Crossfi tNew Orleans gets Crossfi t

Future Soldiers worked out with weighted ball sit ups, tuck Future Soldiers worked out with weighted ball sit ups, tuck jumps, 25 yard burpee broad jumps, box jumps and more for a jumps, 25 yard burpee broad jumps, box jumps and more for a complete workout of 30 minutes. complete workout of 30 minutes.

The New Orleans Company took a new approach to fi tness this winter by implementing a Crossfi t challenge into their Future Soldier fi tness plan. “We chose to do a Crossfi t Challenge with our Future Soldiers because the exercises performed are great strength builders,” said Maj. Mitch Mabardy, New Orleans company commander. “A lot of the exercises are the same ones they will see at Basic.”

According to Crossfi t.com, the workouts are a principal strength and conditioning program for many police academies and tactical operations teams, military special operations units, champion martial artists, and other elite and professional athletes worldwide.

Classes typically include a warm-up, a skill development segment, and a high-intensity workout that lasts around ten to twenty minutes.

This challenge consisted of three 8 minute rounds with two exercises per round to include tuck jumps, bear crawls, military push presses, twenty fi ve yard weight pushes, burpees and sit-ups.

“The Future Soldiers learned that hard work and dedication to fi tness will improve their performance in basic training,” said Mabardy. “And, thanks to the Crossfi t Crusade coaches, three Future Soldiers received free memberships to local Crossfi t gyms based on their effort.”

Jeannie Finch DimitriJeannie Finch Dimitri


Crossfi t coaches and Recruiters motivate the Future Soldiers on Crossfi t coaches and Recruiters motivate the Future Soldiers on the box workouts.the box workouts.



11 Rough Rider

Lafayette takes a stand against bulliesLafayette takes a stand against bullies

Lafayette Army Recruiters joined Lafayette High School Lafayette Army Recruiters joined Lafayette High School in a “Stand Up To Bullies” campaign on December 14, in a “Stand Up To Bullies” campaign on December 14, 2011 involving all students within the high school. The 2011 involving all students within the high school. The Recruiters showed the students that they wills stand with Recruiters showed the students that they wills stand with them to respect one another using “The Army Values.” them to respect one another using “The Army Values.” Team Lafayette provided a banner and pledge sheets for Team Lafayette provided a banner and pledge sheets for the students and faculty to sign to show their support. the students and faculty to sign to show their support. The banner was presented to Lafayette High School to The banner was presented to Lafayette High School to proudly display in the main hall.proudly display in the main hall.

Mr. Sinanan; Staff Sgt. Sonnier, Mr. Lemoine, Lafayette Mr. Sinanan; Staff Sgt. Sonnier, Mr. Lemoine, Lafayette Parish Superintendent; Mrs. Colomb, English Teacher; Parish Superintendent; Mrs. Colomb, English Teacher; Griffi n Broussard, student; Nicholas Sinanan, student; Griffi n Broussard, student; Nicholas Sinanan, student; Dr. Leonard, Lafayette HS Principal; Sgt. 1st Class Dr. Leonard, Lafayette HS Principal; Sgt. 1st Class Willmouth; Mrs. Hargrave, English Teacher; Ms. Willmouth; Mrs. Hargrave, English Teacher; Ms. Brown, Patriotic Club Teacher stand with completed Brown, Patriotic Club Teacher stand with completed banner.banner.

Sgt. Jackson and Staff Sgt. Sonnier assisting students and Sgt. Jackson and Staff Sgt. Sonnier assisting students and explaining the “Army Strong, Taking a Stand Against Bullies” explaining the “Army Strong, Taking a Stand Against Bullies” pledge sheets.pledge sheets.

Staff Sgt. Sonnier and Future Soldier, Pvt. Lindon Staff Sgt. Sonnier and Future Soldier, Pvt. Lindon assisting students and explaining the “Army Strong, assisting students and explaining the “Army Strong, Taking a Stand Against Bullies” pledge sheets.Taking a Stand Against Bullies” pledge sheets.

The signed banner presented to Lafayette High School.The signed banner presented to Lafayette High School.

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The STEM vehicle rolls into OxfordThe STEM vehicle rolls into OxfordOXFORD, Ms. – After months of testing, engineering and production work, the Army’s STEM vehicle rolled onto the campus of the Mississippi School for Mathematics and Science on January 30.

STEM is offi cially known as the Science, Technology, Engineering, and Mathematics vehicle and is designed to publicize STEM careers.

“My immediate thoughts of having the USAREC Stem Vehicle in the station area of operation were of having an asset specifi cally to target gifted students,” said Sgt. 1st Class Jerome Davis, Columbus Ms. station commander. “These students and high schools are focused based on mathematics, science and technology studies. I thought this would give us an opportunity to cultivate a partnership with school administration and students in a school we have not been able to penetrate.”

Out of the sixty fi ve students who visited the van, recruiters generated fi ve appointments.

“This asset opened the student’s natural curiosity to more advanced and technological career fi elds in the United States Army. The STEM vehicle removed some of the stigma young people have of enlisting into the Army for combat jobs,” said Davis. “The hands-on aspect of the asset enabled our Soldiers to explain which military occupational specialties were aligned with science and math within the Army.”

The STEM vehicle was chosen specifi cally for The Mississippi School for Mathematics and Science

because it is the state’s only public, residential, co-educational high school for academically talented juniors and seniors.

“The Columbus Recruiting Station made sure that they entertained each student in the most professional manner as all these students are college bound and have promising futures,” said Capt. Grace Richards, Booneville company commander. “Through the STEM van, we were able to break ground with this high school and were able to offer our partnership efforts with the principal and the school staff.”

The STEM is a modifi ed tractor trailer equipped with high defi nition TV’s and touch screen

computers. The asset

is designed to demonstrate how civilian scientists and engineers ensure America’s national security, right along with uniformed Soldiers, said Louie Lopez, STEM outreach coordinator for the U.S. Army Research, Development and Engineering Command.

The recruiters who drive the truck wear futuristic-looking mock body armor designed, tested and built by the U.S. Army

Edgewood Chemical Biological Center’s Advanced Design and Manufacturing unit at Aberdeen Proving Ground.

The vehicle is split into three rooms, which transports students to 2045. In the fi rst room, video screens display fi ctional news clips of civil unrest in which prospects are informed an attack on a power plant in Eastern Europe.

The students then enter room two where they

Students from the Mississippi School for Mathmatics and Science wait in line to Students from the Mississippi School for Mathmatics and Science wait in line to experience the STEM vechile in Oxford, Ms.experience the STEM vechile in Oxford, Ms.

13 Rough Rider

are given a three-minute briefi ng and join a virtual team of Army offi cers, noncommissioned offi cers and civilian scientists to develop a new technology to defeat the threat. It requires students to use Army technology to complete the task and showcases teamwork critical to Soldier success.

In room three, students break into four person teams to design a unique futuristic response to the crisis using the touch-screen computers. The teams are then scored on how effectively their solution alleviates the confl ict.

Students can immediately upload their responses to the STEM experience Facebook page through a quick response (QR) code on the brochures and branded graphics.

Regardless of MOS, every recruiter has STEM experience through exposure to state of the art technology. From reading blueprints as a combat engineer to utilizing 3D imaging equipment as a combat medic, every Solider has a story to tell to enhance the STEM for each student.

“Mission was accomplished with the STEM vehicle encouraging students and faculty to take a different perspective on what young men and women can do in the United States Army,” said Davis.

“The faculty and staff were truly impressed by the representation of technology in the truck,” said Davis. “We have a great outcome. Principal Germaine McConnell requested to schedule a SASVAB for the school. He also invited us to conduct high school presentations based on what he experienced with the STEM vehicle.”

After the STEM experience a student of the Mississippi School for Art After the STEM experience a student of the Mississippi School for Art and Science poses with the driver.and Science poses with the driver.

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MREs and Tabasco - a great pairingMREs and Tabasco - a great pairing

Lafayette Company Recruiters and Future Soldiers listen to the Army Lafayette Company Recruiters and Future Soldiers listen to the Army Story of Ronald Johnson and his time during the Vietnam War.Story of Ronald Johnson and his time during the Vietnam War.

Ready to Eat meals stand waiting for the MRE cookoff Ready to Eat meals stand waiting for the MRE cookoff prepared by Future Soldiers.prepared by Future Soldiers.

LAFAYETTE, La. -- Cajuns have learned that anything will taste better with a dash of Tabasco on the top. It is a skill that is not learned in Basic Training, but in kitchens across Acadiana. The Lafayette Recruiting Company incorporated that Cajun skill set into the Future Soldier function at the University of Louisiana at Lafayette homecoming in November. “This was a great opportunity to show off to the community what wonderful Future Soldiers we have in our program and to show our Future Soldiers that the community, businesses, specifi cally McIlhennys, and ULL supports them and their decision to serve their community and their country.” said Capt. Kevin Brummett, Lafayette Company commander. The Future Soldiers teamed up to win the “Battle of the MRE’s” using only the MRE that was handed them and the tiny bottle of Tabasco. A beef stew casserole and Ranger pudding dessert won the fi rst place by Future Soldiers of the Lake Charles Recruiting Station. The prize was a Company

Future Soldier Challenge ribbon for the station guidon. Mr. Bob Pillon, a Vietnam Veteran and Silver Star awardee, told his Army Story to the Future Soldiers about the many missions he fl ew during his tours. McIlhenny Company donated over 500 bottles of Tabasco Sauce and cookbooks to give to Future Soldiers before basic training.

Story by Jennifer VillaumeStory by Jennifer Villaume

15 Rough Rider

Highlights cont. from pg. 7 Highlights cont. from pg. 7

As a direct result of the reception, Dr. James Llorens, Southern University Chancellor, agreed to set up March2Success on computer stations throughout the campus.

Maj. Gen. David Mann, United States Recruiting Command commander, enhanced the efforts of the board by attending the game and preceding functions. He interacted with Soldiers, Future Soldiers and the Baton Rouge COI network to deliver targeted messages to the community leaders, media and educators stressing the importance of building a strong Army through strong community relations.

By pulling together the strengths of all members of the Advisory Board, each member was able to perform different but specifi c tasks to make the event a success.

“We are excited to involve our community partners in the planning and execution of this game,” said Maj. Michael Corley, Baton Rouge company commander. “After all, it is a community game, with coaches, parents and students all taking part.”

Advisory Board cont. from pg. 7Advisory Board cont. from pg. 7

Red Stick Bowl players enjoying their copies of “The Long Snapper”, the story of Brian Kinchen, donated by Red Red Stick Bowl players enjoying their copies of “The Long Snapper”, the story of Brian Kinchen, donated by Red Stick Kiwanis for the players breakfast Dec. 17.Stick Kiwanis for the players breakfast Dec. 17.

Gerad Carlin blocked Denham’s point-after touchdown attempt to account for the one-point difference at halftime. The Black Knights’ Devante Davis came up with an interception to stop the Rough Riders fi rst drive of the third quarter. The Black Knights’ Kendall Barnes went back to punt on fourth down, sidestepped a rusher who appeared to have a clean shot at a block, and boomed a 60-yard punt that was downed on the 1-yard line.

The Black Knights interception for a score came from Belaire High’s Jarvis York who picked off Denham Springs High’s Kyle Cedotal and ran 34 yards for the touchdown. The Black Knights added two more touchdowns to put the game out of reach. Cedotal came back to connect with Taylor for a 39-yard touchdown for the fi nal margin. Wando Stampley of East Feliciana’s had a third quarter pick for the Rough Riders.

“The entire week was a great experience. Our team fell short on game day but it was honor to work with the young players, coaches, especially Coach Murphy, and the representatives from the U.S. Army,” said Weiner. Dex Templet of East Ascension was selected as the Black Knights’ most valuable interior lineman. Other players who received most valuable awards were Devante Davis, Woodlawn High School (Black Knights, Outstanding Skill Athlete), Joey Jarreau, Central High School (Rough Riders, Outstanding Interior Lineman), and Livonia’s Mark Lewis (Rough Riders, Outstanding Skill Athlete).

The Red Stick Bowl matches area high school all-star football players from 48 high schools in the Baton Rouge and surrounding areas. The players are split into two teams, the Black Knights and the Rough Riders. The game enables next-level competition to those standout players who may have not made it to state championships.

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Battalion News│RRBattalion News│RR

Small Unit Recruiting comes to Small Unit Recruiting comes to Baton Rouge CompanyBaton Rouge Company

BATON ROUGE, La. – As part of the command initiatives, Baton Rouge Company will be the fi rst to implement Small Unit Recruiting operations starting in April 2012. The intent of SUR is for every Soldier in the recruiting station to work together as a team to achieve shared objectives rather than individual achievements. “It is a streamlined process of recruiting,” says 1st Sgt. Neal McMillan, Baton Rouge Company, “It is a division of labor by recruiting strengths.” According the Operations Order, centers should be located in socially and economically integrated communities. The centers should be situated within enduring locations with ample market supportability, not subject to quick shifts in the supporting population. Baton Rouge Company was chosen to implement SUR because it is a true metro center with all stations located within a 20 mile radius. “It is not about closing stations, but about how we do our duty,” explained Lt. Col. Torres, Baton Rouge Battalion commander, during station

commander training on small unit recruiting. The Cortana and Denham Springs stations are centrally located to the majority of high schools assigned to the Baton Rouge Company, so these were selected to be the small unit centers. “The SUR will allow for a better degree of command and control,” says McMillan. “We now have two leaders instead of six, allowing a concise fl ow of information from the bottom up.” Recruiters across the company have been broken down into three teams, according to subject matter expertise. The Engagement Team will be the “face of recruiting”. This team will present to high schools, engage prospects at events and job fairs, and talk to parents and teachers one on one. Once the prospect’s commitment is engendered, the Recruiter Support Team will handle packet submission, testing and MEPs processing. Baton Rouge Recruiting Center and the Denham Springs Recruiting Centers will house the primary Recruiter Support Team.

From there, the Future Soldier will be a part of the Future Soldier Leader team. This team will be focused on training and motivating the Future Soldiers before basic training. “I like the way this is shaping up in our area,” says McMillan. “With the leadership teams we have in place, I am confi dent this will be successful.”


George Duryee, Battalion MMA, briefs the Battalion and Baton Rouge Command teams on the new concepts of Small Unit Recruiting.

17 Rough Rider

Upcoming Battalion Events:

WHERE Y’AT??Definition:

2. New Orleans slang to politely ask how things have been going for a person in general

BBpcoming

WHEREHERE

Interactive Semi, Booneville, Mar. 19-23Adventure Semi, New Orleans, Mar. 26-30

Army Rock Band, Booneville, Mar. 26Hubfest, Hattiesburg, Mar. 30-Apr. 2

Adventure Semi, Memphis Apr. 2-6Our Community Salutes, Jackson, Apr. 5

Change of Command, Jackson, Apr. 6Our Community Salutes, Baton Rouge, Apr. 10

Adventure Semi, Baton Rouge, Apr. 16-20MEV, Booneville, Apr. 16-20

Annual Training Conference, Baton Rouge, Apr. 20-23MEV, Memphis, Apr. 23-27

Interactive Semi, Shreveport, Apr. 23-26Jazz Fest, New Orleans, Apr. 27 – May 6

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