route shout press kit
TRANSCRIPT
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8/7/2019 Route Shout Press Kit
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PRESS KIT
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8/7/2019 Route Shout Press Kit
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Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
CONTENTS
Press Releases
Fact Sheet
Backgrounder
Biographical Sketch
Q&A
Contacts
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8/7/2019 Route Shout Press Kit
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Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
For Immediate Release Contact: Heather Estes
412.362.0201
Innovative Public Transportation Technology Sweeps the Nation
PITTSBURGH, PA-April X, 2010--Deeplocal, an innovation studio that helps companies rapidly develop
and implement new ideas and technology, is experiencing great success with its mobile-based service
The Deeplocal team is working to have RouteShout available nationwide. Currently, riders can access the
Diego.
Vehicle Location (AVL) companies that incorporate the product into their transportation systems. Agenciesregarding arrival times. The product also provides an opportunity to generate new revenue through the
has been experiencing budget issues nation wide.
Evolution at Deeplocal at [email protected]
Deeplocal is an innovation studio that helps companies rapidly develop and implement new technologies by applying the ingenuity
of art to the challenges of business. Having spun out of Carnegie Mellon Universitys art and technology research lab, Deeplocals
client list includes Nike, Volkswagen, GigaPan.org, TheMotherhood.com, Kennywood, Pittsburgh Post-Gazette, Childrens Museum
of Pittsburgh, Carnegie Mellon University, Port Authority of Allegheny County, and more. Find more information at http://www.
deeplocal.com.
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8/7/2019 Route Shout Press Kit
4/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
For Immediate Release Contact: Heather Estes
412.362.0201
Innovative Public Transit Service Reaches
available in and providing public transit riders an easier way to know when a bus is going to arrive.
-idly develop and implement new ideas and technology. Deeplocal is working to have RouteShout available
Vehicle Location (AVL) companies that incorporate the product into their transportation systems. Agen-regarding arrival times. The product also provides an opportunity to generate new revenue through the
has been experiencing budget issues nationwide.
-
-lution at Deeplocal at [email protected]
Deeplocal is an innovation studio that helps companies rapidly develop and implement new technologies by applying the ingenuity
of art to the challenges of business. Having spun out of Carnegie Mellon Universitys art and technology research lab, Deeplocals
client list includes Nike, Volkswagen, GigaPan.org, TheMotherhood.com, Kennywood, Pittsburgh Post-Gazette, Childrens Museum
of Pittsburgh, Carnegie Mellon University, Port Authority of Allegheny County, and more. Find more information at http://www.
deeplocal.com.
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8/7/2019 Route Shout Press Kit
5/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
FACT SHEET
About RouteShout:
scheduled or estimated arrival times using text messaging and smart phones. RouteShout is a
service developed by Deeplocal, an innovation studio located in Pittsburgh, Pa.
About Deeplocal:
Deeplocal is innovation studio that helps companies rapidly develop and implement new
How RouteShout Works:
Transit agencies provide RouteShout with their timetable data and RouteShout makes the data
available to transit riders via text message or smart phone application.
Accessing RouteShout:
access later.
text the RouteShout number that is posted on signs at bus stops. Once the message is sent to the
number, the rider will get a response listing the arrival times.
Riders:
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8/7/2019 Route Shout Press Kit
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Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
Transit Agencies:
on it. Agencies can sell and place advertising directly on outgoing text messages. Ads are booked
advertising.
RouteShout as their own product. Companies can rebrand RouteShout to match their existing
Try RouteShout for Free:
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8/7/2019 Route Shout Press Kit
7/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
BACKGROUNDE
HISTORYDeeplocal is an innovation studio that helps companies rapidly develop and implement new ideas and
ACCOMPLISHMENTS
SERVICEScompanies by providing their riders with a text message service, call-in or mobile application service that allow
start sports pick-up games in local neighborhoods.
FUTUREbusiness enhancing service imaginable. From creating robots to simple mobile applications, Deeplocal has
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8/7/2019 Route Shout Press Kit
8/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
BIOGRAPHICAL SKETCHTim White
scheduled or estimated arrival times over text message and smart phones.
United States as well as Germany.
Deeplocal.
program, he worked at PRS GmbH in Germany, assisting the company with product marketing.
honors.
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8/7/2019 Route Shout Press Kit
9/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
Q&A WITH TIM WHITE
ABOUT TIM:As Vice President of Sales and Services at Deeplocal, Tims primary job is to assist Deeplocal withsales, marketing and customer service for RouteShout.
Pittsburgh and Germany. Most recently, Tim led and built the customer service, account management,
client education and professional services teams at Landslide Technologies, a pioneer in sales process
automation. Earlier in his career, he was responsible for leading a joint economic development
initiative for Carnegie Mellon and the University of Pittsburgh focused on assisting university spin-out
companies.
What is RouteShout?Routeshout is the leading mobile phone provider of bus arrival times servicing 118 cities nationwide.
Why and how was it created?Routeshout was created in Deeplocals Innovation Studio based on a pilot project with the Port Authority of
Allegheny County in Pennsylvania.
How does it work?For GPS enabled phones, Routeshout displays the closest bus stops for riders. After selecting a stop, the bus
arrival times for the next two hours are displayed. These applications can be access at www.m.routeshout.comfor mobile web browsers or by downloaded the Routeshout app on iPhone and Android. RouteShout is also
as Routeshout SMS. For SMS riders text, a bus stop key word to 25252 for upcoming arrival times for that
stop. Text Demo to 25252 for a demo message.
Can route changes and delays be announced through RouteShout?Yes, there is a subscription based alerts system controlled by the transit agency. Alerts can be sent to all riders
who have subscribed to RouteShout via text message or have downloaded the RouteShout application for smart
phones.
We will continue to build on the iPhone, Android and mobile web interfaces.
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8/7/2019 Route Shout Press Kit
10/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
Pittsburgh, Cleveland, Sacramento, San Diego, Washington D.C., St. Louis, New York, Milwaukee, and Los
Angeles just to name a few. Currently, RouteShoute is available in a total of118 cities.
Why should transit agencies use it?RouteShout provides transit agencies a means to communicate better with their riders, as well as a way for
riders to access information without needing to call transit service lines. The service is also highly cost effective
and simple to use for both transit agencies and riders. As a rider, all you need is a cell phone to access route
information.
Why should bus riders use it?To know when the bus is scheduled or estimated to arrive. RouteShout allows bus riders to know when a bus is
time and veteran riders to learn of delays or route changes on their usual routes.
RouteShout provides out of the box integration from a world class mobile phone developer that has harnessed
the expertise of talented engineers with unmatched experience with mobile technologies who have come
together to create this product. It provides a great way to disseminate information as well as an effective
advertising platform.
advertising.
Gumband API is Deeplocals proprietary SMS platform that supports Routeshout. Gumband is a simple REST-
like API that allows your applications to send and receive SMS text messages. Gumband isnt an email to SMS
gateway or some other quasi-solution; Gumband allows you to send and receive SMS text messages over a short
code. The Gumband API can be used to add text message functionality (subscribe alerts, text commenting, text
interface) to an existing product, application, or service.
Transit Agencies or AVLs can white label the Routeshout product. RouteShout White-label allows companies to
rebrand RouteShout SMS to match their existing offerings. Transit stops will need to display physical signage
showing the keyword thatis associated with each stop and accessible by SMS text message.
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8/7/2019 Route Shout Press Kit
11/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
RouteShout is available across multiple platforms and growing in popularity across the country. Committed to
excellence, upgrades are constantly being made to even better meet the needs of users.
Is RouteShout expensive to adopt?Its free for smart phone applications.
RouteShout has received a lot of positive feedback from transit agencies and the media. Many of the agencies
Deeplocal has worked with have been very excited to implement the RouteShout technology into their
transportation systems. The media has also been very responsive. RouteShout has been featured in Wired,
How does the free trial work?
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8/7/2019 Route Shout Press Kit
12/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
PHOTOS & CAPTIONS
RouteShout is a mobile-based service that allows public transit riders to easily access bus route
by texting the bus stop name to the RouteShout number. Both the name and number are displayed on
RouteShout is a mobile-based service that allows public transit riders to easily access bus route
location and time-based advertising.
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8/7/2019 Route Shout Press Kit
13/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
ADVERTISEMENTS
Radio (15 seconds)more, visit routeshout.com.
Radio (30 seconds)
TV (15 seconds) AUDIO
ears and looks annoyed.
starts using RouteShout iPhone
application. The man with the
he is on mute. The woman smiles and
gets on her bus. Bus pulls away,
leaving the megaphone man behind.
Find out how at RouteShout.com Screen is white, RouteShout logo and
web address shown.
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Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
TV (30 seconds)
AUDIO
her ears and looks annoyed.
yelling in the background.
is muted.
Find out more at RouteShout.com Screen is white, RouteShout logo and
web address shown.
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15/15
Bus Arrival Times by Text Message and Smartphone
www.routeshout.com /by Deeplocal, Inc.
6101 Penn Avenue Suite 602/Pittsburgh, PA 15206 USA/412-362-0201
CONTACT
Heather EstesDirector of Product Evolution
Vice President of Sales and Services