rovo smartwatch
TRANSCRIPT
Personal efficiency enhancer
Smartwatch from the .klatz team
ROVO
THE PROBLEM: OUR SOLUTION:
Short battery life (average 1-2 days, 7 days max) 10 days without charging
Screen activated on-demand(except Pebble) Always-on screen
Smartphone-like approachwith complicated menus, customization and apps
No MENUS, only interactive watchfaces as second screen
for existing services
OUR CUSTOMERSSmartphone users
Office workers
Man mostly (because of design)
Google Calendar users
Task-tracking services users
To-do lists services users
Inbox users
Personal efficiency fans
SMARTWATCH MARKETPebble - 35% of the smartwatch market
13%
23%
29%
35%
PebbleSonySamsungOthers
Smart wearable bands, worldwide, units (%) by vendor Q1 2014
Research by
Our target: 15% of the smartwatch market in two years
Our main competitor is:
ROVO VS PEBBLE
Price$149 $199 (Pebble Steel)
Body material
Stainless steel Stainless SteelScreen size
1.73 inch ( 320 x 240 px) 1.26 inch (144 x 168 px)Screen color
16 gray levels Mono-color
Screen design
Curved Flat
why we are better
ROVO VS PEBBLE
Battery capacity350 mAh 130 mAh
Lifetime10 days 7 days
TouchscreenYes No
Operation systemFreeRTOS + Java engine Proprietary, based on FreeRTOS
Hardware independent ecosystem Hardware dependent ecosystem
Using Java for apps development Using C for apps development
why we are better
EMOTIONAL TOUCH OF THE PRODUCT:
Pebble: - belonging to the future- being an innovator- being geeky
Rovo: - being well organized - being tricky and feeling lifehacker- keeping your life in control
OUR APPROACHTakes working and proven smartwatch usercases and implement it better then competitors.
Existed usercases first
Working out the boxJust install app and connect it with your accounts
The extension for existed and popular servicesEach of the services have a huge audience and some part of it will try another way to access the service.
Standalone fitness trackingNo apps required. Keeps all data in the watch
No menusOnly informative watchfaces and swaps between it
THE WATCHFACES No menus, just informative and interactive watchfaces with a swipes between
Default watchfacePress button to unlock
Mail (or Inbox)Google Calendar
FitnessUtilites and appsNotifications
TO-DO list
REVENUE MODEL AND EXPECTATIONSSource of revenue - device sales
Expe
cted
sales
0 pcs
20 000 pcs
40 000 pcs
60 000 pcs
80 000 pcs
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016
Prime cost - $48 Retail price - $149
MARKETING AND GROWING STRATEGY
Strong and regular communication with press
Crowdfunding asadditional promotion wayBuilding a strong
community
Entering retail market at the beginning 2016
Participation in specificevents and exhibitions
Cross-promotionwith supported services
and other products
Founder of several startups and serial entrepreneur. An expert in Digital Analytics and software GUI. One of his most interesting projects: steganographypro.com
Electronic engineer with 20 years of creation of different industrial electronic devices and multiple DIY projects.
Dmytro Goncharenko, Founder and CEO
Co-founder of several startups, coder, and DIY electronics fan. Roman managed the creation of several software products, and has even written his own code and developed architecture.
Roman Yarovyi, Founder and CTO
Founder and owner of several enterprises. Dmitriy has worked in production of jewelery and LED lamps for more than 18 years. In addition, Dmitriy is involved in the R&D to improve the methods of product of green energy.
Dmitriy Prosvirnov, Founder and CFO
Dudnik Vladimir,Electronics engineer
Industrial design engineer. 2 years engineering experience in automotive industry and 3 years in DIY projects (sound-processing).
Ponomarov Oleksandr,Industrial design engineer
More about team
Previous project:www.klatzwatch.com
WE ALWAYS VERIFYOUR WORK WITH TOP-QUALIFIED
EXPERTS:
ARTKBOUR PARTNER AND MENTOR
IN INDUSTRIAL DESIGNAND MANUFACTURING
www.artkb.net www.ictech.com.ua
IKTOUR PARTNER AND MENTOR
IN ELECTRONICS DESIGNAND MANUFACTURING
ROVO USE TECHNOLOGIES BY:
WHERE WE ARE
Body prototype - final design is ready, CAD model is ready for prototyping, also we have preliminarily physical prototypes
Development boards - PCB design is ready,waiting for ordering
Embedded software and Android app - concept is ready
ROVOCAD model
Our goal on the seed stage (4 months):
Manufacture and sell Rovo smartwatch (100pcs).
Develop Android app with basic functions (notifications and integration of the Google Calendar)
Develop basic watch embedded software (notifications, Google Calendar, calculator, timer)
Get press coverage
Get minimum 300 pre-orders with ShopLocket
Get customers feedback, provide tests and improve the product
Get ready for mass manufacturing
Term for the seeds stage: 4 months
Required investments (seeds stage): $41k
THE PROJECT
