royal canadian legion brand manual

There Is Strength And Power In Numbers.

Corporate Identity and Brand Standards ManualDocument Last Updated: 05/2013

© Royal Canadian Legion 2013 | I f you have any quest ions regarding the use of the Legion ident i ty contact Dominion Command at market [email protected]

B R A N D C O M P O N E N T S L E G I O N C O R P O R A T E I D E N T I T Y

Positioning

Our Corporate TaglineThere is Strength and Power in Numbers.

The core component of our new brand:

• Our mission is to serve Veterans, which includes serving military and RCMP members and their families, to promote remembrance and to serve our communities and our country.

CorporateLegion Black

PMS Black C

C M Y K67 64 67 67

R G B45 42 38

WEB SAFE#2d2a26

CorporateLegion Red

PMS 186 C

C M Y K12 100 91 3

R G B207 16 45

WEB SAFE#cf102d



Logos without Tagline

ArtworkDigital files with .eps extensions should be used for printed materials. Those with .jpg extensions should be used primarily for on-screen viewing. Please con-sult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Legion logo can be found at legion.ca/logos

Application SizesThe minimum application size for the Legion logo is 1.0 inch or 2.54 centimeters. The length is measured from the left side of the “L” to the right side of the Poppy.

Legion Logo Properties and LimitsThe Legion logo should occupy its own space. Always maintain a generous “safe” area equal to half the height of the logo on all sides. Note the clearly defined spacing limits in the examples.

Logo Colour OptionsYou have five basic options from which to choose:

• Colour version

• Greyscale version

• One colour version

• Reversed with red Poppy version

• Reversed version, in which the entire logo is shown in white against a dark background.

A P P L I C A T I O N S I Z E S

.5x min..5x min.

.5x min.

.5x min.

1.0” min.

.3519” min.

2.54 cm min.

.8939 cm min.

X

C O L O U R O P T I O N S



Use of the Provincial Command Logos follow the same guidelines as the Standard Legion Logo.

Provincial Command Logos

ALBERTA-NORTHWEST TERRITORIES COMMAND

BRITISH COLUMBIA/YUKON COMMAND

EUROPE ZONE

MANITOBA AND NORTHWESTERN ONTARIO COMMAND

NOVA SCOTIA/NUNAVUT COMMAND

NEW BRUNSWICK COMMANDDIRECTION DU NOUVEAU-BRUNSWICK

NEWFOUNDLAND ANDLABRADOR COMMAND

ONTARIO COMMAND

PRINCE EDWARD ISLAND COMMAND

DIRECTION DU QUÉBECQUEBEC COMMAND

SASKATCHEWAN COMMAND

EASTERN ZONE OF USA

WESTERN ZONE OF USA




French version of the logo is available. Preferred use of the logo is without the accent.

Application SizesThe minimum application size for the Legion logo is 1.0 inch or 2.54 centimeters. The length is measured from the left side of the “L” to the right side of the Poppy.

Legion Logo Properties and LimitsThe Legion logo should occupy its own space. Always maintain a generous “safe” area equal to half the height of the logo on all sides. Note the clearly defined spacing limits in the examples.


• Colour version






.5x min..5x min.

.5x min.

.5x min.

1.0” min.

.3519” min.

2.54 cm min.

.8939 cm min.

X

C O L O U R O P T I O N S

French Version



Logos with Tagline


Application SizesThe minimum application size for the Legion logo with tagline is 2.2615 inch or 5.7441 centimeters. The length is measured from the left side of the “T” to the right side of the Poppy.


• Colour version






2.2615” min.

.694” min.

5.7441 cm min.

.5x min..5x min.

.5x min.

.5x min.

X


There Is Strength And Power In Numbers.1.7627 cm min.


S E E C O L O U R O P T I O N S O N P R E V I O U S P A G E



Poppy

A compact version of the logo has been

created. Although the Poppy appears to

be a shortened version of the full-size logo,

it is, in fact a different design.

The Poppy, when used as a symbol of

Remembrance in Canada cannot be used by

any organization or individual for any purposes

without the express written permission of

Dominion Command. All requests for use of

the Poppy Symbol are to be addressed to the

Secretary of the Poppy and Remembrance

Committee at Dominion Command. The Legion

does not have trademark rights to the biological

representation of the Poppy or any other

representations of the Poppy. Only the Poppy

symbol indicated here is under the control of

The Royal Canadian Legion.

For questions, or to obtain usage approval,

contact Dominion Command.

ArtworkThe Poppy artwork can be acquired by contacting Dominion Command.

RuleYou have five basic options from which to choose:

• Colour version





Poppy Mark Proportions and LimitsAlways maintain a generous “safe” area equal to half the height of the “Poppy logo” on all sides of the logo. Note the clearly defined spacing limits in the examples.

.5x min..5x min. .5x min.

.5x min.

X



Incorrect Logo Treatments

Legion Logo UseFor approved logo usage, please refer to the previous pages.

Legion Logo MisuseNever use anything but the approved and provided logo.

• Never attempt to create your own Legion Logo.

• Never reproduce the logo in non-approved colours.

• Never stretch or alter the logo’s proportions.

• Never attach anything to the logo.

• Never use part of the logo; it is an integral unit; always keep it whole, unless approved by Dominion Command.

• Never use the logo as part of a sentence or phrase.

• Never alter the horizontal orientation of the logo.

• Never use the logo with too little space around it.

• Never print on top of the logo.

• Never use the logo as a watermark.

Golf Tournament

You are the “heart” of the brand

I M P R O P E R U S A G E




B L A C K A N D W H I T E O P T I O N

.5” min.

.75” min.

.6875x min.

x

1.375” min.

ArtworkDigital files with .eps extensions should be used for printed materials. Those with .jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before sub-mitting artwork for production. Electronic files for the Legion logo can be found at legion.ca/logos

Application Sizes

The minimum application size for the Legion Badge is .75 inch or 1.930 centimeters. The length is measured from top to bottom of the badge.

Legion Badge Properties and LimitsThe Legion logo should occupy its own space. Always maintain a generous “safe” area equal to

half the height of the logo on all sides. Note the clearly defined spacing limits in the examples.

Logo Colour Options

You have two basic options from which to choose:

• Colour version• Greyscale version

Ladies Auxilary Badge

Same as rules apply for the Ladies Auxilary Badge. You have two basic options from which to choose:

• Colour version• Greyscale version

Pantone C M Y K R G B Grey% Hex # Websafe

186C coated stock 0 100 81 4 185 0 53 50% F20017 FF0000 032U uncoated stock 0 90 86 0 196 57 53

286C coated stock 100 66 0 2 58 81 154 90% 0D3692 003399 301U uncoated stock 100 45 0 18 51 95 155

465C 20 32 58 0 198 175 121 30% CB9F5B CC9966 872U metallic

1405C 0 36 100 63 104 82 13 70% 5E3C00 663300

127C 0 7 50 0 248 236 154 10% FFED7B FFFF66

Official Colours for the Legion Graphics

1.269 cm min.

1.930 cm min.

L A D I E S A U X I L A R Y B A D G E

RED

BLUE

GOLD

BROWN

LIGHT



Typefaces

Georgia RegularHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Georgia ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Georgia BoldHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Georgia Bold ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

As an integral part of the Legion’s brand

the following Georgia font should be used.

This font is one of the Legion’s unique

handwriting and adds emphasis to the

personality of this new identity. Please

refer to the following samples for usage.

TYPEFACE – GEORGIA

( S A M P L E C H A R A C T E R S )



Typefaces

Sense ThinHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Thin ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Extra LightHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Extra Light ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense LightHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Light ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense RegularHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense MediumHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Medium ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense BoldHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Bold ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Extra BoldHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Extra Bold ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense BlackHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

Sense Black ItalicHorizontal Scale: 100%Kerning / Track: 0ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!”#$&%()+/?@

As an integral part of the Legion’s brand

the following Sense fonts should be used.

This font is one of the Legion’s unique

handwriting and adds emphasis to the

personality of this new identity. Please

refer to the following samples for usage

TYPEFACE – SENSE

( S A M P L E C H A R A C T E R S )

royal canadian legion brand manual

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