royal palm residences, taguig city
TRANSCRIPT
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DISCLAIMER
The presentation contained herein intends only to serve as a training material to Sellers, providing them a general knowledge about the product. All or any part of this presentation should not be used for selling purposes or any other initiatives aimed at marketing and/or selling the project.
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• Project Type : Residential condominiums
• Product Type : Hybrid development
• Unit Type : 2-BR, 3-BR, 3-BR Tandem
• No. of Buildings : 8 Mid-rise & 2 Hi-rise
• No. of Units : 714
• Price Range : P2.3M – P5.2M
• RFO : May 2009 (First 2 Towers)
Project Overview
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PROJECT IN FOCUS
Location Map
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• Business District o BGC – 3.65 Km
o Makati – 7.5 Km
o Ortigas – 8.14 Km
• Commercialo Market! Market! – 3.65 Km
o Glorietta/Greenbelt – 7.61 Km
o Tiendesitas – 8.78 Km
o SM Megamall – 9.95 Km
• Schools
o Colegio de San Agustin – 5.14 Km
o Assumption College – 8.01 Km
o CEU Makati – 8.32 Km
• Hospitalso Makati Med – 9.18 Km
o Ospital ng Makati – 3.05 Km
o St. Luke’s Hospital – 4.40 Km
Area Distances
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nlyPRIMARYTARGET MARKET
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nlyDemographics
Married couples between the ages of 30 –
40 years old with 1 to 2 kids, from toddler to
elementary level, occupying from middle to
top management positions in reputable
companies. They are currently residing in
the Metro or Mega Manila area and own a
family car.
Primary Target Market:
Early-Nesters
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Psychographic
They are family-centered individuals that value comfort and time for the family. They frequent nearby malls and other family leisure spots in the metropolis and enjoy occasional out-of-town family trips with friends and relatives.
They intend to purchase their first home within the next 2 years, seeing their new house as both a family investment, where they can nurture the family, and a family legacy that they can leave to their children and grandchildren.
Early-Nesters
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Strategic Location
Amenities Area
Affordability
Flexible payment terms
Upgraded Property
Management services
Get home and have an early dinner with
your wife & kids
Spend some quality time teaching your
kids lessons/homework from school
Play soccer with neighbors and friends
at the open playfield area.
Relax after a hard week of work at the
sauna.
Go shopping every month like you use
to without worrying where to get your
next house purchase payment.
Watch a whole day at the Clubhouse
with the whole family. Go swimming,
watch a movie, go on a picnic.
Accessible to the
workplace. Travel time &
traffic are minimized
allowing you & your family
to spend more time on
bonding moments &
activities you love
Offers a wide variety of
active play and passive
relaxation for a more
balanced life
A true value-for-money
purchase that gives you a
lot at a price that will not
empty your bank account.
Spend quality time with
family and lead a hassle-
free life as RPR’s PMO
takes care of the little
things for you
Young urban couple starting a
family needs to find work &
family life balance to nurture
their budding relationship
Young starting family seeking
a balance in their
recreational and leisure
activities
A startup family searching for
a good home deal that would
allow them to still keep the life
they lead and b able to
pursue other interests.
A young couple, busy with
their budding careers, wants
to spend their time away from
work with the family
Link to Product/ AmenityActivities & ExperienceBenefitEmotional Need
Early-Nesters
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nlySECONDARYTARGET MARKET
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nlyDemographics
Married couples between the ages of 40 -
45 years old with teenage kids occupying
top management positions in reputable
companies and/or own and run a family
business. They are currently residing in
Metro Manila and own several cars.
Secondary Target Market
Full-Nesters
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Psychographic
They are career-driven, family-centered individuals that value time with the family, security, comfort and convenience. They travel a lot, here and abroad, either for business or leisure. They are members of respected business organizations as well as exclusive organizations such as golf and yacht clubs. They frequent important social gatherings and big business conferences.
They may already own several properties, be it a condo unit near CDBs or a leisure estate outside the metropolitan area, though they still intend to buy a property either for themselves – as halfway home –and/or for their kids – to be near the best colleges.
Full-Nesters
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24-hr security
Gated Entrance
Perimeter Fence
Amenities
Parks, gardens and picnic areas
Strategic location
Upgraded Property management
services
Your kids are safe and free to
have a stroll and play within
RPR. Less worries for the
busy parents
Take a dip with you and your
kids in the swim
Have picnics at the picnic
areas or watch a movie with
friends at the mini-theater
Enough time to fetch your
kids to school before going to
work
Get a relaxing massage in
your own home for stress
relief and maximum
relaxation
RPR offers tranquil and fully
secured home environment
enveloped in a nature-rich
setting.
No need to travel to far away
resorts and recreational areas
as we have a huge resort- like
amenities complete with state
of the art facilities and property
management services
Accessible to exclusive
schools, modern hospitals,
popular malls, etc.
Working parents yearn for
a secured & peaceful
environment for their
family to live in
Parents who wants to
enjoy quality time with
their family in the comforts
of their own homes
Working couple looking for
a place that is accessible
and comes with a
personalized service
Link to Product/ AmenityActivities & ExperienceBenefitEmotional Need
Full-Nesters
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nlyPROJECT NAME & LOGO
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PROJECT NAME
ROYAL PALM RESIDENCES
� Royal Palm is genus of palm tree common in Thailand, from which Royal Palm Residences takes its design inspiration, and other tropical regions such as Florida, the Caribbean, Central and South America.
� It is a single stemmed tree with pinnate leaves and an oblong-shaped fruit that has the ability to release their leaves during strong winds to prevent it from toppling.
� It follows the names of Projects within Township Central, and most of our Projects outside of it, which carry the names of common tree species (i.e. Cypress, Mahogany Place, Rosewood Pointe, Sycamore)
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BUILDING NAMES
� Taken from Thailand’s famous beaches and island resort destinations:
• Karon
• Kata
• Railay
• Phuket
• Yanoi
• Samui
• Nui
• Rawai
• Kamala
• Pansea
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LOGO
• This logo consists of 3 main elements, namely text, a graphical icon and color.
• The text is simple and regal. The stylized letters R and M (featuring an architectural
detail found in almost all their structures) lend a uniquely Thai flavor to the text
rendering
• The lotus is an image that has long been associated with the Thais' Buddhist ideals
of peace, harmony and well-being. It is strategically positioned on top of the letter O,
giving one the impression of a crown, which ties back to the concept's "Royal"
theme.
• The colors used – purple and gold – connote royalty and is a traditional
color combination used throughout Thailand.
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nlyVALUE PROPOSITION
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VALUE PROPOSITION
What : A Thai-inspired, tropical-resort residential condominium
Where : nestled within DMCI Homes’ Township Central of the progressive City of Taguig
How : offering a haven for a balanced, healthy lifestyle
Who : for the upwardly-moving, young achievers and professionals
Why : seeking holistic wellness
When : in a time of increasing stress from the fast-paced life in the city
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nlyAn ambient residential community
comprising of 8 mid-rise and 2 hi-rise structures located in close proximity to the country’s growing financial districts of BonifacioGlobal City and Makati City,
trendiest mall destinations in Bonifacio High Street and Greenbelt, top educational institutions such as Colegio de
San Agustin and Assumption and key thoroughfares like EDSA and C-5.
A stone’s throw away from
everything you need
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Living within this clustered, medium-density development is
a relentless treat for the senses
as old world charm is experienced and reminisced in
every piece of its Thai design architecture adorned by
intricate finial roof designs, organic-earth colors and
eclectic Thai ornaments further
enriched by the elegant fusion of elements from modern time
splendor.
Thai-inspired design
architecture
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nlyIt prides itself with an impressive
collection of multi-functional rest and recreational amenities dispersed across a one-hectare expanse centrally located to offer maximum visibility and direct
accessibility. An amalgamation of 13 indoor facilities and 22 outdoor amenities offering a broad selection of vibrant play and
tranquil relaxation gives this residential development its unique character and appeal.
Tropical-resort themed
amenities portfolio
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A multi-sensory delight that is immortalized by 1,000 SQ.M of
various water amenities
consisting of soothing leisure pools, captivating water
cascades, interactive water play and idyllic water ponds festooned
with oriental foliage and Thai fixtures spread throughout the
central amenities area creating a
revitalizing ambiance and inspiring community milieu.
Integrated water features
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nlyCarrying the flag of innovation for which DMCI
Homes has been
associated with, Royal Palm Residences
introduces a first-of-its-kind list of personalized service
offerings employed in a mid-rise residential
development ranging from
payment assistance to do-it-for-you services.
Upgraded Property
Management services
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nlyPROJECT IN FOCUS
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Rosewood Pointe
KARON
MR - 5 Floors
Entrance
RAILAY
MR - 5 Floors
NUI
MR - 5 Floors
PANSEA
MR - 5 Floors
YA
NO
IM
R -
5 F
loo
rs
PH
UK
ET
MR
-5 F
loo
rs KAMALA
HR - 19 Floors
RAWAI
HR - 19 Floors
SA
MU
I
MR
-5 F
loo
rs
KATA
MR - 5 Floors
PROJECT IN FOCUS
Site Development Plan
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Not less
than 8m
Rosewood Pointe
Not less
than 20m
PROJECT IN FOCUS
Site Development Plan
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• Organic – all elements are in harmony with nature & the living environment
• Promoting Serenity – relaxing Thai colors and landscaping elements
• Distinct façade details– Roof:
• finials & triangular roof ornaments
• steep gabled roof descending from an elongated pinnacle, into curved flame-shaped eaves
– Sandstone details
• Landscaping – yellow & gold details resembling Buddhist influence
PROJECT IN FOCUS
Site Development Plan
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nly• Grand entrance
• 24-Hour security
• Wi-fi at the Clubhouse
• Perimeter wall
• Electrified fence
• Overhead Water Tank and Cistern
• Garbage collection facility
• Back-up generator at the Clubhouse
• PM Office
PROJECT IN FOCUS
Development Features
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• Outside corridor feature
• Single loaded design
• Elevator per Bldg.
• Balcony in all end units
• Fire exits at both wings
• Thai-inspired Bldg. facade
• Drying area at roof deck
• Central light court with skylight
• Covered parking at Lower ground
PROJECT IN FOCUS
Building Features
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KARON
71.0 71.0 sqmsqm
50.0 50.0 sqmsqm
62.0 62.0 sqmsqm
100.0 100.0 sqmsqm
Stairs Elevator
Facing Amenities
** only 19 units / floor
PROJECT IN FOCUS
Typical Building Floor Plan
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KATA
71.0 71.0 sqmsqm
50.0 50.0 sqmsqm
62.0 62.0 sqmsqm
75.5 75.5 sqmsqm
Elevator Stairs
** only 18 units / floor
Facing Amenities
PROJECT IN FOCUS
Typical Building Floor Plan
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High-rise
Mid-rise
1521078710020202103030TOTAL
76226Rawai*
76226Kamala*
6920Samui
801010Railay
6920Pansea
6920Nui
642020Phuket
106420Yanoi
801010Karon
20501010Kata
64.0078.0051.5070.0039.5075.5050.0062.0071.00BLDG
PROJECT IN FOCUS
Unit Mix
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11%11%2%2%65%65%11%11%11%11%%
3BR3BR3BR3BR2BR2BR3BR3BR3BR3BRTYPE
55
100100
707010101010Karon
2020505010101010Kata
75.575.550.050.062.062.071.071.0BLDG
65120TOTAL
35%65%%age
2570Karon
4050Kata
3BR2BRBLDG
PROJECT IN FOCUS
Unit Mix
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PROJECT IN FOCUS
Unit Floor Plan – 50.0 sqm.
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PROJECT IN FOCUS
Unit Floor Plan – 62.0 sqm.
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PROJECT IN FOCUS
Unit Floor Plan – 71.0 sqm.
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PROJECT IN FOCUS
Unit Floor Plan – 75.5 sqm.
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PROJECT IN FOCUS
Unit Floor Plan – 100.0 sqm.
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Painted ficemboard finishToilet & Bath
Granite finish countertop, with complete cabinet system
D. KITCHEN AREA
Painted plain cement finishLiving / Dining / Kitchen / Bedrooms
b. WALL FINISHES
Painted finishInterior Walls
Painted plain cement finish above tileToilet & Bath
Ceramic TilesBalcony
c. CEILING FINISHES
TURNOVER FINISHES
Unglazed Ceramic TilesToilet & Bath
Low-maintenance resilient flooring with baseboard
Living / Dining / Kitchen / Bedrooms
a. FLOOR FINISHES
PROJECT IN FOCUS
Unit Finishes
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nlySolid TKD panel type door on metal jamb with
aluminum screen doorEntrance Door
Aluminum framed sliding glass panel with insect
screenBalcony Door
TURNOVER FINISHES
Solid TKD panel type door on metal jambBedroom / Toilet & Bath Doors
E. DOORS
OTHER UNIT DETAILS
– Approximate ceiling heights
• 2.5m in bedroom / living areas
• 2.4m in T&Bs
– Aluminum sliding windows with insect screen
– Provision for electricity, water, phone & cable TV connections
PROJECT IN FOCUS
Unit Finishes
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Leisure Pool Basketball CourtKoi Pond
Themed Gardens
Lap and Kiddie Pool
Children’s PlaygroundSkating Rink
PROJECT IN FOCUS
Outdoor Amenities
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Picnic Grove & BBQ Area
Entry CourtPool Deck
Lotus Pond
Tai Chi Grounds
Sand PitGazebo
PROJECT IN FOCUS
Outdoor Amenities
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nlyFollowing the Thai
tradition of having
houses raised on
posts, the Clubhouse
imitates a pavilion
on stilts floating in
water.
PROJECT IN FOCUS
Clubhouse: Concept
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• Recreation Room
• Business Center
• Entertainment Room
• Bar & Kitchen
• Multi-Purpose Hall
Front Elevation
PROJECT IN FOCUS
Clubhouse
• Lounge Area
• Open Function Hall
• Function Rooms
• Fitness Gym w/ Dance Studio
• Reception
• Sauna
• Locker Room
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Fitness Gym with Dance Studio
Recreation Room
Business Center
Locker Room
Sauna
Reception
Open Function Hall
PROJECT IN FOCUS
Clubhouse: Ground Floor Plan
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nlyMain Function Hall
Function Rooms
Entertainment Room
Lounge
Bar & Kitchen
PROJECT IN FOCUS
Clubhouse: 2nd Floor Plan
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• Move-in assistance
• Leasing Program
• Car wash service
• Shuttle service
• Utilities application and payment assistance
• Realty Tax payment assistance
• Roving security personnel
• General maintenance of common areas
• Newspaper delivery
• Proximity cards
• Taxi call-in service
• Organizing of community events
• PMO staff to have a uniform
PROJECT IN FOCUS
PMO Services
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PROJECT IN FOCUS
PricingUnit Types Price Range Price Range (Cash)
Karon
2-Bedroom (Inner Unit, 50 sqm) Php 2.373M - 2.734M Php 2.136M - 2.461M
3-Bedroom (End Unit, 62 - 71 sqm) Php 3.407M - 4.291M Php 3.066M - 3.862M
3-Bedroom (Tandem Unit, 100 sqm) Php 5.074M - 5.266M Php 4.567M - 4.739M
Kata
2-Bedroom (Inner Unit, 50 sqm) Php 2.373M - 2.461M Php 2.136M - 2.439M
3-Bedroom (End Unit, 62 - 71 sqm) Php 3.407M - 4.359M Php 3.066M - 3.923M
3-Bedroom (Inner Unit, 75.50 sqm) Php 3.888M - 4.070M Php 3.499M - 3.663M
Parking Price
Covered Parking
Karon - 72 slots
Kata - 68 slots
Php 355,000
Street Parking Php 238,500
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• Model Unit
– 1st wk of April
• Karon & Kata Bldg.
– RFO in May 2009
• 2nd QTR 2008
– Completion of Guardhouse
• May 2009
– Completion of Clubhouse
Excavation of Kata Building
Guardhouse
PROJECT IN FOCUS
Construction Milestones
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PRESENTATION