rozee.pk top employers 2012
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If you are not a brand,
you are a commodity.
“- Philip Kotler
”
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Market Intelligence You Can Rely On
This document is the copyright o Naseeb Onl ine Services (Pvt) Ltd © 2012. All r ights reserved. Any redistr ibution or reproduction o par t
or all o the contents in any orm is strictly prohibited. You may not, except with our express written permission, distribute or exploit the
contents in any manner. Nor may you transmit it or store it in any website or other orm o retrieval system, electronic or otherwise.
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The ROZEE.PK Top Employer Rankings o Pakistan 2012 study statistically measures top o mind employer brand
strength. The purpose o this study is to help businesses understand their relative perception in the labor market
and to celebrate those that have achieved exemplary success.
Employer branding continues to take center stage on the War or Talent. Companies with the strongest employer
brands are oten able to acquire the brightest talent more efciently, exhibit higher productivity, increase employee
retention and even attract more customers.
We are exposed to employer brand strength every day on ROZEE.PK by observing the number o candidates that
apply to each job posting. With over 25,000 job applications processed each day on our platorm, we have aunique vantage point. Not surprisingly, identical positions at dierent organizations in the same city and industry
oten attract a vastly dierent number o candidates. This is employer branding in action.
A strong employer brand is not just an asset or Human Resources departments but has a direct correlation
to a company’s ability to succeed in the market place. We hope this report is useul to your organization in its
continued quest or excellence.
Monis Rahman
Chairman & CEO
CEO’S MESSAGE
Market Intelligence You Can Rely On
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Market Intelligence You Can Rely On
TABLE OF CONTENTS
Executive Summary .............................................................................................................................................1
Overview ..........................................................................................................................................................1
Impact Of Employer Brand Strength .........................................................................................................1
Key Findings ..................................................................................................................................................2
Research Methodology ......................................................................................................................................3
Respondents Profile ............................................................................................................................................4
Demography ..................................................................................................................................................4
Age ............................................................................................................................................................4
Gender ......................................................................................................................................................4
Geographic Location .............................................................................................................................5
Social Structure ............................................................................................................................................6
Level of Education ..................................................................................................................................6
Working Status ........................................................................................................................................6
Type of Work ............................................................................................................................................6
ROZEE.PK Top Ten Employers 2012 ...............................................................................................................7
Top Employers by Industry ............................................................................................................................... 8
Top Employers in the Agriculture/Fertilizer/ Pesticide Industry ...........................................................8
Top Employers in the Automobile Industry ..............................................................................................8
Top Employers in the Banking Industry ....................................................................................................9
Top Employers in the Construction/Cement/ Metals Industry ..............................................................9
Top Employers in the Education/Training Industry ...............................................................................10Top Employers in the Electronics Industry...............................................................................................10
Top Employers in the F.M.C.G. Industry .................................................................................................11
Top Employers in the Financial Services Industry.................................................................................11
Top Employers in the Information Technology Industry ......................................................................12
Top Employers in the Manufacturing Industry .......................................................................................12
Top Employers in the Media/Communications Industry ......................................................................13
Top Employers in the Mining/Oil & Gas/Petroleum Industry ...............................................................13
Top Employers in the NGO/Social Services Industry ...........................................................................14
Top Employers in the Pharmaceuticals/Clinical Research Industry ..................................................14
Top Employers in the Telecommunication/I.S.P Industry ....................................................................15
Top Employers in the Textiles/Garments Industry ................................................................................15Top Employers in the Travel/Tourism/ Transportation Industry ...........................................................16
Segmented Top Ten Employers ......................................................................................................................17
Top Ten Employers by Genders ...............................................................................................................17
Top Ten Employers by Females .........................................................................................................17
Top Ten Employers by Males .............................................................................................................18
Top Ten Employers by Age Bracket ........................................................................................................19
Top Ten Employers by Respondents Under 30 ..............................................................................19
Top Ten Employers by Respondents Over 30 ................................................................................21
Top Ten Employers by Geographic Location ........................................................................................23
Top Ten Employers in Lahore .............................................................................................................23
Top Ten Employers in Karachi ............................................................................................................24
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Top Ten Employers in Islamabad/Rawalpindi Metropolitan Area .................................................25
Top Five Employers in Faisalabad .....................................................................................................26
Top Three Employers by Geographic Location ...............................................................................26
Top Ten Employers by Working Status ...................................................................................................27Top Ten Employers by Full-Time Employed Respondents ............................................................27
Top Ten Employers by Full-time Student Respondents .................................................................29
Top Ten Employers by Type of Work ......................................................................................................30
Respondents Employed in a Professional or Higher Technical Work ........................................30
Respondents Employed as Manager or Senior Administrators ....................................................31
Top Five Employers by Respondents Employed as Clerical Staff ...............................................32
Top Five Employers by Respondents Employed in Sales or Services .......................................32
Top Ten Employers by Level of Education ............................................................................................33
Top Ten Employers by Respondents with a University Level Degree .......................................33
Top Ten Employers by Respondents with a Postgraduate Level University Degree ...............34
Top Ten Employers by University Attended ..........................................................................................37
Top Ten Employers by Employed Respondent’s Industry ..................................................................38
Telenor Pakistan .....................................................................................................................................38
Unilever Pakistan ...................................................................................................................................38
United Nations Pakistan .......................................................................................................................39
Engro Pakistan .......................................................................................................................................39
Nestle Pakistan ......................................................................................................................................40
Mobilink GSM .........................................................................................................................................40
Pakistan Tobacco Company Ltd ........................................................................................................41
Bank Alfalah Ltd .....................................................................................................................................41
Abbott .......................................................................................................................................................42Oil and Gas Development Company Ltd ..........................................................................................42
Respondents’ Reasons for Selection ............................................................................................................43
Reasons for Selection of Top Employers 2012 .....................................................................................43
Reasons for Selection of Top Employers by Industry ..........................................................................44
Banking ....................................................................................................................................................44
F.M.C.G. ...................................................................................................................................................45
NGO/Social Services ............................................................................................................................46
Telecommunication ................................................................................................................................46
About Rozee Research ......................................................................................................................................48Office Locations ..........................................................................................................................................48
About YouGov ....................................................................................................................................................48
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Market Intelligence You Can Rely On
ROZEE.PK Top Employer Rankings 2012 presents ndings o the survey conducted by ROZEE.PK with the
assistance o YouGov, a leading global opinion pollster based in UK. The purpose o the survey was to analyze
the perception o Pakistan’s educated workorce regarding top employers in Pakistan. The question posed to
them was:
If you could work for any company In pakIstan, whIch would It be?
A total o 9,068 respondents took the survey in the span o 16 weeks and answered their preerence or the top
employer in Pakistan. Respondents had to choose one employer rom the list o 1,169 companies or speciy an
alternate choice. For this reason, a weighted analysis is presented in this research to provide a air picture o
those companies that received the highest number o votes by respondents.
The ability o an employer to attract talent has been believed to be associated with its brand strength. For the rst
time in Pakistan, ROZEE.PK carried out empirical research to analyze whether this theory holds true in case o
Pakistan’s labor market. The applications received per job posting by employers in a respective unctional area
were measured against their employer brand ranks as per the ROZEE.PK Top Employer Rankings 2012 survey
fndings. The results revealed that a top preerred employer that posts a job in a unctional area receives considerably
more applications per job posting than an unbranded employer that posts a job in the same unctional area.
The employer that appears in the top ten ranks o the ROZEE.PK Top Employer Rankings 2012 receives on
average more than 20 times applications per job posting. This rate is airly consistent across identical jobs
being posted in a unctional area by dierent employers o varying employer brand strengths. The applicant
ratio (applications received per job) declines as we move down the ranks. Indeed, such is the power o a highly
branded employer that it is able to attract the most talent rom the pool o job-seekers in the market. However,those employers that appear urther down in the ranks receive substantially less applications because o their
low employer brand awareness.
OVERVIEW
IMPACT OF EMPLOYER BRAND STRENGTH
EXECUTIVE SUMMARY
43.0
138.0
281.8
Weak EmployerBrand
Top 100 Top 25 Top 10
Employer Brand Strength vs.Ability to Attract Talent
N u m
b e r o f A p p l i c a n t s A t t r a c t e d
960.3
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2
The top three highest ranked employers belong to the NGO/Social Services, Fast Moving Consumer Goods
(FMCG), and Telecommunication sectors. These top three employers attracted almost 50% o the total votes
given to the ROZEE.PK Top Ten Employers 2012.
The FMCG sector had the highest popularity amongst respondents as our employers rom this industry
make the ROZEE.PK Top Ten Employers 2012 list.
Student respondents have a higher inclination towards preerring employers in the FMCG sector than
employed respondents.
The top ranked employer in the NGO / Social Services industry attracted 77% o the total votes given to
the top three employers in NGO / Social Services category.
Despite the wide distribution o respondents hailing rom dierent cities, age groups, genders and proessions,
all disproportionately converge on selecting the ROZEE.PK Top Ten Employers 2012.
There is a noticeably high correlation between the respondents’ cities to their choice o Top Employers by
Geographic Location; the top employer in each o the our major cities is also based in that city.
Females with a postgraduate level university degree are signicantly more inclined to choose a bank as a top
employer than their male counterparts; no bank makes the Top Five Employers by Males list or Females with
a Graduate University Degree list.
63% o the Top 30 Universities represented by respondents selected the top two overall ranked employers as
their most preerred employers. This indicates a high degree o preerence or the overall leading two employers
by university graduates.
Corporate Social Responsibility receives the least amount o overall votes by respondents as the reason or
choosing their preerred employer.
O the respondents who preer employers in the NGO / Social Services sector, a noticeably higher percentage
select Corporate Social Responsibility as their top reason or selection as compared to respondents rom
other sectors.
Demographics o respondents broadly represent the educated workorce o Pakistan.
68% o respondents hail rom the our major cities o Pakistan: Lahore, Karachi, Islamabad-Rawalpindi
Metropolitan Area and Faisalabad.
88% o respondents were males whereas 12% emale respondents took the survey.
42% respondents all between the age group o 25-29, 24% belonged to the age group o 18-24, while 34%
belonged to the age bracket beyond 30.
72% o the respondents are ull time employees.
92% o the employed respondents have a Bachelors or higher level university degree, whereas 52% o them
held a Masters or higher university level degree.
39% o the employed respondents were employed in proessional or higher technical work, whereas 38%
were employed as managers or senior administrators.
KEY FINDINGS
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Market Intelligence You Can Rely On
With the assistance o YouGov, a leading global opinion pollster, an online survey was conducted to gauge
consumer preerence regarding the employers o Pakistan. The questionnaire was answered by registered users
o ROZEE.PK via an e-mail invitation, and it comprised o a total o twenty three questions. The questions were
all directed to acquire an accurate picture o the demographics o the respondents, their preerence regardingthe employers as well as the motive behind their preerence.
The survey was initiated on November 2, 2011 and continued until February 22, 2012 and a total o 9,068 people
responded. For data integrity and consistency, a +/-2% margin o error is placed on the entire sample. A diverse
host o statistical sotware was employed to gain maximum reliability that included SPSS, Tableau, Microsot
Excel and proprietary sotware o YouGov and ROZEE.PK.
Each o the top employer rankings presented are weighted* according to the highest number o votes received
within a respective category or sub-category. The analysis has been divided into the ollowing broad categories
to better understand the preerence o respondents or top employers according to their:
Demographics (age, gender, geographic location)
Social Structure (level o education, working status, type o work, university attended, industry o operation)
Industry o operation
Reasons that contributed to the respondents’ selection o their preerred top employers
We note that the survey sample cannot be categorically identied as being representative o the complete
ROZEE.PK job-seeker database or complete educated workorce population. However, as the survey sample
size is large and broadly representative o the overall target workorce demographics, this actor should not
signicantly bias the ndings stated in this report. That is to say, the ndings are not being generalized beyond
the demographic and psychographic prole captured by this online survey.
We also note that this report does not present an exhaustive analysis. We have been selective so as to highlight
results o interest to a general audience. Rozee Research is well positioned to service commercial requestsor more advanced analysis o the existing data-set, or to conduct resh surveys using the existing membership
database.
RESEARCH METHODOLOGY
* For each analysis estimated in this repor t, the votes o respondents are weighted so they refect a true standing o an employer within acategory with respect to the other employers shown in the same list. For certain categories, a top three or a top ve analysis is computedwhere the base was too low to incorporate more employers.
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Market Intelligence You Can Rely On
4
A large majority o respondents (42% o the total sample) belong to the age group o 25-29, clearly refecting the
demography o users who visit ROZEE.PK to search or jobs, and broadly represents the proessional workorce.
A diverse sample o audience responded to the survey with 88% males taking the lead.
Below is a demographic prole o the respondents that has been characterized by age, gender, geographic
location, education level, work status and type o work.
RESPONDENTS PROFILE
88%
12%
42%
24%
19%
15%
18-24 25-29 30-34 35 and over
DEMOGRAPHY
AGE
GENDER
76% o f t he responden ts
be longed to t he a
ge
brac k e t a bo ve 25.
Male Female
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Market Intelligence You Can Rely On
While respondents represented more than 193 cities, 68% hail rom Karachi, Lahore, Islamabad-Rawalpindi
Metropolitan Area and Faisalabad. Amongst the our major metropolitan areas, 29% o the respondents are rom
Karachi, 24% rom Lahore, 11% rom Islamabad-Rawalpindi Metropolitan Area and 3% rom Faisalabad.
Faisalabad
Islamabad-Rawalpindi Metropolitan Area
Lahore
Karachi
11%
24%
3%
29%
GEOGRAPHIC LOCATION
Responden ts represen ted
more than 193 cities wi th
68% hailing rom K arachi,
Lahore, I s lamabad-
Ra walpindi and Faisalabad
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Market Intelligence You Can Rely On
6
A major ity o the working-class population (92%) holds a Bachelors or higher level university degree. 52% o theemployed respondents held Masters or higher level university degree.
O those who took the survey, 72% belong to the class o ull-time employed proessionals while the rest are
students, employed part-time or not currently working.
O the employed respondents, 39% are involved in Proessional or Higher Technical Work ollowed by 38% o
those who work as a Manager or Senior Administrator.
5% Working Part Time
72% Working Full Time
7% Full Time Student
17% Not Working
SOCIAL STRUCTURE
EDUCATION LEVEL
WORKING STATUS
TYPE OF WORK
O those who took the
sur ve y, 77% belong to
the class o emplo yed
pro essionals while the
res t are ei ther s tuden ts
or unemplo yed.
92% o f all the emplo yed
responden ts had a t leas t
ob tained a bachelors degree.
92%
52%
8%
Bachelors Or HigherUniversity Level Degree
Masters Or HigherUniversity Level Degree
Less Than University
39%
38%
6%
6%
12%
Professional or Higher
Technical Work
Manager or Senior
Administrator
Sales or Services
Clerical
Other Position
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Market Intelligence You Can Rely On
16.72%
16.49%
14.49%
13.89%
10.49%
9.66%
4.98%
4.79%
4.26%
4.23%
1
2
3
4
5
6
7
8
9
10
Telenor Pakistan is voted to be the top employer out o the total sample o 1,169 employers. Making the
ROZEE.PK Top Ten Employers 2012 list were our FMCG giants: runner-up Unilever Pakistan, Engro Pakistan,
Nestle Pakistan and Pakistan Tobacco Company Ltd. Only one organization each rom the NGO / Social Servicesector, Banking sector, Oil & Gas sector and Pharmaceuticals sector respectively makes it to the top ten list, clearly
refecting the preerence o Pakistan’s educated workorce towards the FMCG and Telecommunication sectors.
ROZEE.PK TOP TEN EMPLOYERS 2012
Telenor Pakistan
Unilever Pakistan Ltd
United Nations Pakistan
Engro Pakistan
Nestle Pakistan
Mobilink GSM
Pakistan Tobacco Company Ltd
Bank Alfalah Ltd
Abbott
Oil & Gas Development Company
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8
In the Automobile industry, Atlas Honda takes up a massive share o weighted votes with 66% respondents
voting or it as their preerred employer. Indus Motor Company Ltd is rated 2nd in the rank or Top Employers
in Automobile Industry.
100
80
60
40
20
0
66.45%
23.87%
9.68%
Atlas Honda
Indus Motor Company Ltd
Pak Suzuki Motor Company Ltd
TOP EMPLOYERS IN THE
AUTOMOBILE INDUSTRY
TOP EMPLOYERS BY INDUSTRY
In this section a weighted top three employer analysis or each industry is computed based on the preerence o
respondents or their preerred employer. The results are weighted to show a relative comparison between the top
three companies listed.
TOP EMPLOYERS IN THE
AGRICULTURE/FERTILIZER/PESTICIDE INDUSTRY
In the Agriculture/Fertilizer sector, Fauji Fertilizer Company Ltd took a weighted share o 66% among the rest o its
contenders. Fatima Group is rated second best amongst the three with Dawood Hercules ollowing close behind.
100
80
60
40
20
0
66.39%
21.01%
12.61%
Fatima Group
Dawood Hercules
The popularit y o Fau ji
Fer tilizer in the A gricul ture
Indus tr y ar supersedes
tha t o f the o ther t wo in the
lis t b y tak ing 66% share in
this ca tegor y.
In t he A u tomo b i le Indus tr y,
A t las Honda ta k es t he ‘ top
emp lo yer’ honor w i t h 66%
s hare.
1
2
3
1
2
3
Fauji FertilizerCompany Ltd
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Market Intelligence You Can Rely On
In the Banking Industry, a weighted 44% o respondents consider Bank Alalah to be the better employer than
its other contenders in the industry. MCB ollows with 28.13% respondents’ weighted votes; Habib Bank ollows
close behind with 27.78% o weighted votes. Other notable names, which, although obtained signicant number
o votes, are unable to reach the top three spot: Allied Bank, Meezan Bank Ltd and United Bank Ltd.
Descon Engineering Ltd is voted to be the Top Employer in the Construction Industry seizing this spot with 67%
o weighted votes. Nespak ollows with 27%.
100
80
60
40
20
0
66.67%
26.83%
6.50%
Bank Alfalah Ltd
TOP EMPLOYERS IN THE
CONSTRUCTION/CEMENT/METALS INDUSTRY
Wi th a weigh ted 44%
responden ts’ vo tes, Bank
A lfalah no t onl y is the top
vo ted emplo yer in the
Bank ing Indus tr y bu t is
the onl y bank tha t appears
in the ROZEE.PK Top Ten
Emplo yers 2012 lis t.
67% o we i g h t e d
responden ts vo ted or
Descon Engineering L td
as their pre ferred emplo yer
among the three in the
ca tegor y.
TOP EMPLOYERS IN THE
BANKING INDUSTRY
100
80
60
40
20
0
44.10%
28.13%
27.78%
1
2
3
1
23
MCB Bank Ltd
Habib Bank Ltd
Descon Engineering Ltd
Nespak
Attock Cement of Pakistan
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Market Intelligence You Can Rely On
10
100
80
60
40
20
0
52.08%
29.17%
18.75%
In the Education/Training industry, a hety weighted percentage o 52% respondents vote or Beaconhouse School
System to be their top preerred employer. Lahore University o Management Sciences takes the second placewith almost hal the weighted votes (29%) received by Beaconhouse, and Institute o Business Administration
receives 19% votes.
Siemens Pakistan sweeps up 63.6% o the respondents weighted votes to stand as the Top Employer in the
Electronics Industry. Ericsson Pakistan Ltd appears at the 2nd place with 28.4% weighted votes.
Beaconhouse School System
LUMS-Lahore Universityof Management Sciences
IBA - Institute ofBusiness Administration
Siemens Pak is tan tak es
lead in the Elec tronics
Indus tr y wi th more than
50%weigh ted responden ts’
vo tes claiming i t as their
pre ferred emplo yer.
In the Educa tion andTraining
Indus tr y, Beaconhouse
School S ys tem reigns wi th
52% vo tes.
TOP EMPLOYERS IN THE
EDUCATION/TRAINING INDUSTRY
TOP EMPLOYERS IN THE
ELECTRONICS INDUSTRY
100
80
60
40
20
0
63.6%
28.4%
8.0%
1
2
3
1
2
3
Siemens Pakistan
Ericsson Pakistan Ltd
Samsung Engineering
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F.M.C.G. giant Unilever Pakistan Ltd (40%) is rated as the top employer in its respective industry o operation with
Engro Pakistan ollowing close behind with 34% weighted votes. Nestle Pakistan sweeps 26% o respondents’weighted votes; Procter & Gamble Pakistan and Pakistan Tobacco Company Ltd do not make this list, although
they also obtained signicant votes.
Unile ver Pak is tan tops
wi th 40% responden ts’ weigh ted vo tes as a
pre ferred emplo yer in the
F.M.C.G. sec tor.
SNL Pakistan takes the lead in the Financial Services industry with weighted 59.38% respondents voting it to be
the top employer amongst its other our competitors. Pak-China Investment Company Ltd takes up the second
position with 13% weighted votes, ollowed by Pak-Oman Investment Company Ltd, Jahangir Siddiqui and Atlas
Asset Management who tie or the 3rd position with 9% weighted respondents voting them as their preerred
employer.
100
80
60
40
20
0
12.50%
9.38%
9.38%
9.38%
59.38%
SNL Pak is tan leads
wi th 59% responden ts’
weigh ted vo tes in the
Financial Ser vices Indus tr y.
Unilever Pakistan Ltd.
Engro Pakistan
Nestle Pakistan
100
80
60
40
20
0
33.97%
40.33%
25.69%
TOP EMPLOYERS IN THE
F.M.C.G. INDUSTRY
TOP EMPLOYERS IN THE
FINANCIAL SERVICES INDUSTRY
1
2
3
1
2
3
33
SNL Pakistan
Pak China InvestmentCompany Ltd
Pak-Oman InvestmentCompany Ltd
Jahangir Siddiqui
Atlas Asset Management
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Market Intelligence You Can Rely On
12
Mic roso t c ap tu re s
a weigh ted 33% o
responden ts’ pre erence
i n the I n o rma t i on
Technolog y Indus tr y.
In the Manu ac turing
Indus tr y, ICI Pak is tan
is the leading emplo yer
wi th 64% responden ts’
weigh ted vo tes.
Microsot leads with 33% weighted votes in the Inormation Technology sector. Following closely are AbacusConsulting
and Netsol Technologies Ltd with approximately 30% and 31% weighted votes respectively. Other notable namesthat received signicant votes are Teradata Pakiatan and 3D Cellular.
100
80
60
40
20
0
In the Manuacturing Industry, ICI Pakistan takes up a signicant share (64%) o weighted respondent votes thus
snagging top preerred employer slot. Dawlance Group o Companies reserves the second spot or itsel with
23% while Service Industries Ltd and Millat Tractors tie or the third top employer rank with weighted 6% votes.
100
80
60
40
20
0
22.94%
6.42%
64.22%
6.42%
Dawlance Group of Companies
Services Industries Ltd
Millat Tractors
ICI Pakistan
TOP EMPLOYERS IN THE
INFORMATION TECHNOLOGY INDUSTRY
TOP EMPLOYERS IN THE
MANUFACTURING INDUSTRY
1
2
3
1
2
33
Microsoft
NetSol Technologies Ltd
31.54%
30.20%
38.26%
AbacusConsulting
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Market Intelligence You Can Rely On
Geo TV Network is preerred as the Top Employer in the Media/Communications Industry with weighted 38%
votes. ARY Digital/News ollows behind with weighted 35% votes and Aaj News with weighted 27% votes. ExpressMedia Group and Dawn Media Group receive a signicant number o votes ollowing behind the top three.
Oil & Gas Development Company is voted as the top preerred employer in the Mining/Oil & Gas/Petroleum
sector. Shell Pakistan and Pakistan State Oil vie or the second preerred employer in the industry with Shell
Pakistan taking the lead with less than 1% dierence.
100
80
60
40
20
0
26.36%
25.97%
47.67%
Geo T V Ne t work tak es
up 38% o responden ts’
weigh ted vo tes to be
ra ted as top pre erred
emplo yer in the Media /
Communica tions Indus tr y.
Weigh ted 48% responden ts
choose OGDCL as their
pre erred emplo yer in
the Mining /Oil & Gas /
Pe troleum Indus tr y.
TOP EMPLOYERS IN THE
MEDIA/COMMUNICATIONS INDUSTRY
TOP EMPLOYERS IN THE
MINING/OIL & GAS/PETROLEUM INDUSTRY
Geo Tv Network
Aaj News
Ary Digital/ News
100
80
60
40
20
0
34.52%
27.25%
38.23%
Oil & Gas Development Company
Shell Pakistan
Pakistan State Oil
1
2
3
1
2
3
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14
Uni ted Na tion cap tures
a massi ve share o responden ts’ pre erence
for emplo yers in the NGO /
Social Ser vices Indus tr y
wi th weigh ted 77% vo tes.
A bbo t t reigns wi th 61%
responden ts’ weigh ted vo tes
in Pharmaceu tical Indus tr y.
United Nations is strongly voted as the top preerred employer in the NGO / Social Services sector. Aga Khan
Foundation is voted by 18% o the weighted respondents while a weighted 5% vote or Save the Children.
100
80
60
40
20
0
17.92%4.75%
77.33%United Nations Pakistan
Aga Khan Foundation (Pakistan)
Save the Children
Abbott takes up the number one spot within the category or the Top Employer in the Pharmaceuticals/Clinical
Research Industry, and also appears in the ROZEE.PK Top Ten Employers 2012 list. GlaxoSmithKline Pakistan
Ltd is voted second in the ranking while Getz Pharma Ltd takes up the third spot.
100
80
60
40
20
0
31.86%
6.86%
61.27%
TOP EMPLOYERS IN THE
NGO/SOCIAL SERVICES INDUSTRY
TOP EMPLOYERS IN THE
PHARMACEUTICALS/CLINICAL RESEARCH INDUSTRY
1
23
1
23
Abbott
GlaxoSmithKline Pakistan Ltd
Getz Pharma Ltd
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Market Intelligence You Can Rely On
Telenor Pakistan, takes up the number one with more than hal o the weighted votes given to the top three
employers in this category. Mobilink ollows behind with 33% weighted votes and Uone becomes the third topemployer as preerred by respondents.
Other notable names who despite obtaining signicant respondents votes do not appear in the the top three list
are PTCL, Warid Telecom, Wateen Telecom and Wi-Tribe Pakistan Ltd.
Nishat Mills Ltd reigns as the top employer in the Textile/Garments industry. Interloop Ltd being the top preerred
employer in Faisalabad aces a close competition here with Gul Ahmed and leads with just a 2% dierence.
Telenor Pakistan
Mobilink GSM
Ufone GSM
100
80
60
40
20
0
31.65%
29.11%
39.24%
Gul Ahmed
Telenor Pak is tan tak es up
57% weigh ted vo tes to lead
as a pre erred emplo yer
in the Telecommunica tion
Indus tr y follo wed b y Mobilink
GSM wi th 33% responden ts’
weigh ted vo tes.
Nisha t Mi l ls L td is
pre ferred b y weigh ted 39%
responden ts mak ing it the
leading emplo yer in the
Te x tiles /Garmen t Indus tr y.
100
80
60
40
20
0
32.75%
10.45%
56.79%
TOP EMPLOYERS IN THE
TELECOMMUNICATION/I.S.P INDUSTRY
TOP EMPLOYERS IN THE
TEXTILES/GARMENTS INDUSTRY
1
2
3
1
2
3
Nishat Mills Ltd
Interloop Ltd
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16
P a k i s t a n I n t e r n
a t i o n a l A i r l i n e s
c o m e s o u t v
i c t o r i o u s a s
a p r e f e r r e d e
m p l o y e r b y
w e i g h t e d 5 0 % r e s p o n
d e n t s.
Pakistan International Airlines receives the most votes in this category ollowed closely by Airblue.
100
80
60
40
20
0
Pakistan International Airlines
Airblue
TOP EMPLOYERS IN THE
TRAVEL/TOURISM/TRANSPORTATION INDUSTRY
1
2
3
41.22%
8.11%
50.68%
Hashwani Hotels Ltd
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To better understand the preerence o employers or each demographic classication (age, gender, type o work,
level o education, employment status), a top ranking analysis is presented below. The number o rankings in
each list are based upon the number o associated responses to ensure statistical integrity o the ndings.
O the 12% emales who took the survey, about 21% have voted or United
Nations Pakistan to be the top employer amongst nine others selected.
A total o our FMCGs are listed under the top ten employer banner byemales. Females were more inclined than their male counterparts towards
the NGO/Social Services sector with the inclusion o both the UN and Aga
Khan Foundation.
SEGMENTED TOP TEN EMPLOYERS
TOP TEN EMPLOYERS BY GENDERS
TOP TEN EMPLOYERS
Fema les s ho w a h ig h
pre ference for emp lo yers in t h
e
NG O /Soc ia l Ser v ices s
ec tor b y
vo t ing for Un i ted Na t ions as
t he ir mos t pre ferred emp lo yer.
BY FEMALES
United Nations Pakistan
Telenor Pakistan
Nestle Pakistan
Mobilink GSM
Bank Alfalah Ltd
Aga Khan Foundation (Pakistan)
Engro Pakistan
Procter & Gamble Pakistan
1
2
3
4
5
6
7
7
8
9
10
Unilever Pakistan Ltd
Habib Bank Ltd
MCB Bank Ltd
10Faysal Bank
19.28%
17.99%
12.60%
10.28%
6.94%
6.43%
5.66%
5.66%
4.11%
3.86%
3.60%
3.60%
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18
88% males responded to the survey, and o these about 17% have voted or Telenor to be their top preerred
employer in Pakistan, ollowed by Unilever Pakistan that acquires approximately 16% votes rom the malerespondents. Although a similar trend o preerences is visible in both classications, Pakistan Tobacco Company
Ltd, Oil and Gas Development Ltd Company and Abbott are voted to appear in the Top Ten Employers by Males
list only, whereas, Aga Khan Foundation, Procter & Gamble and Habib Bank Ltd appear in the Top Ten Employers
by Females list only. Also noteworthy is that our banks were ranked as the top employers by emales, whereas
as only one was selected by males.
TOP TEN EMPLOYERS
BY MALES
Telenor Pakistan
Engro Pakistan
United Nations Pakistan
Nestle Pakistan
Mobilink GSM
Pakistan Tobacco Company Ltd
Oil & Gas Development Company
Bank Alfalah Ltd
Abbott
16.98%
15.82%
14.91%
13.32%
10.26%
9.87%
5.56%
4.57%
4.40%
4.31%
1
2
3
4
5
6
7
8
9
10
O f t h e 8 8 % m a l e s
t h a t r e s p o n d
e d
t o t h e s u r v e y
a w e i g h t e d m
a j o r i t y
r e v e a l s t h e
i r p r e f e r e n c
e f o r
T e l e n o r P a k i s
t a n.
Unilever Pakistan Ltd
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Market Intelligence You Can Rely On
TOP TEN EMPLOYERS
BY RESPONDENTS UNDER 30
T h e r e ’ s a
n o b v i o u s
s h i f t i n
p r e f e r e n c e
f o r t o p
e m p l o y e r
w i t h t h e d e
m o g r a p h i c
t r a n s i t i o n :
R e s p o n d e
n t s u n d e r
t h e a g e o f
3 0 v o t e f o r
U n i l e v e r P
a k i s t a n L t d
w h e r e a s t
h o s e o v e r
t h e a g e o
f
3 0 p r e f e r U
n i t e d N a t i o
n s a s t h e i r
t o p e m p l o
y e r.
TOP TEN EMPLOYERS BY AGE BRACKET
Telenor Pakistan
Engro Pakistan
United Nations Pakistan
Nestle Pakistan
Mobilink GSM
Bank Alfalah Ltd
Procter & Gamble Pakistan
Abbott
Oil & Gas Development Company
18.57%
16.32%
13.31%
12.24%
10.88%
8.99%
5.50%
4.85%
4.79%
4.55%
1
2
3
4
5
6
7
8
9
10
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20
TOP FIVE EMPLOYERS
BY MALE RESPONDENTS UNDER 30
No banks make the Top Five Employers by Male or Female Respondents under 30 lists. Clearly the preerence o
male respondents under the age o 30 towards the FMCG sector is strong as three employers rom the respective
industry make the Top Five Employers by Male Respondents under 30. On the other hand, emale respondents
under the age o 30 seem more inclined towards working in the Telecommunication sector as they rank TelenorPakistan and Mobilink GSM in their top ve employers list.
TOP FIVE EMPLOYERS
BY FEMALE RESPONDENTS UNDER 30
20.41%
15.82%
10.71%
30.61%
22.45%
0% 10% 30%20% 40%
% votes
20.75%
16.03%
15.04%
Telenor Pakistan
Engro Pakistan
United Nations Pakistan
Nestle Pakistan
24.98%
23.21%
0% 10% 30%20% 40%
% votes
Unilever Pakistan Ltd
United Nations Pakistan
Telenor Pakistan
Nestle Pakistan
Mobilink GSM
Unilever Pakistan Ltd
1
2
3
4
5
1
2
3
4
5
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Market Intelligence You Can Rely On
TOP TEN EMPLOYERS
BY RESPONDENTS OVER 30
T h e p r e f e r r e d e m p l
o y e r s l i s t i
s
q u i t e s i m i l a
r f o r b o t h
c a t e g o r i e s.
H o w e v e r,
f e m a l e r e
s p o n d e n t s
o v e r t h e a
g e o f 3 0 r
a n k U n i t e d
N a t i o n s a s
t h e i r p r e f e r r e
d e m p l o y e r
w h e r e a s t h
e i r m a l e c o
u n t e r p a r t s
c h o o s e T e l e
n o r P a k i s t a
n.
A prominent switch is visible in the preerence o respondents under30 with that o respondents over 30. While the ormer votes or
Unilever Pakistan to be the top employer in Pakistan, and chooses
Telenor Pakistan second in the rank, the latter (respondents over 30)
votes or United Nations Pakistan as the top employer in Pakistan.
Only one bank makes both the list o Top Ten Employers by Age
Bracket: Bank Alalah ranks number 7 on the Top Ten Employers
by Respondents Under 30 and on number 10 on the Top Ten
Employers by Respondents Over 30.
Telenor Pakistan
United Nations Pakistan
Engro Pakistan
Mobilink GSM
Nestle Pakistan
Pakistan Tobacco Company Ltd
Aga Khan Foundation (Pakistan)
Oil & Gas Development Company
Bank Alfalah Ltd
CocaCola Beverages Pakistan Ltd
Shell Pakistan
16.64%
15.70%
13.44%
11.56%
9.77%
8.83%
5.64%
5.55%
3.29%
3.20%
3.20%
3.20%
1
2
3
4
5
6
7
8
9
10
10
10
Unilever Pakistan Ltd
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22
TOP FIVE EMPLOYERS
BY FEMALE RESPONDENTS OVER 30
TOP FIVE EMPLOYERS
BY MALE RESPONDENTS OVER 30
Yet again no banks make the list or Top Five Employers by Male or Female respondents over 30. Females over
the age o 30 are more inclined towards working in the NGO/Social Services sector as both United Nations and
Aga Khan Foundation (Pakistan) appear in their list o top ve employers.
10.98%
9.76%
7.32%
Telenor Pakistan
Nestle Pakistan
Aga Khan Foundation (Pakistan)
Engro Pakistan
Mobilink GSM
United Nations Pakistan
0% 10% 30%20% 40%
10.98%
12.20%
37.80%
10.98%
% votes
20.77%
17.83%
15.08%
Telenor Pakistan
Engro Pakistan
United Nations Pakistan
Mobilink GSM
24.31%
22.46%
% votes
0% 10% 30%20% 40%
Unilever Pakistan Ltd
Unilever Pakistan Ltd
1
2
3
4
5
1
2
3
4
5
3
3
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Market Intelligence You Can Rely On
TOP TEN EMPLOYERS BY GEOGRAPHIC LOCATION
There is a clear disparity in the preerence or top employers by the our
major cities o Pakistan. Respondents rom Karachi vote or Unilever
Pakistan Ltd as the top employer o Pakistan, whereas respondents romLahore are o the view that Nestle Pakistan makes a better employer
amongst the rest. It comes as no surprise that respondents rom Islamabad/
Rawalpindi (31%) vote or Telenor Pakistan as their preerred top employer
and respondents rom Faisalabad (16%) vote or Interloop Ltd as these
respective employers are also based in these cities.
Interesting point to note here is how Unilever Pakistan Ltd and Telenor
Pakistan appear in the top fve employers in each our chosen cities.
There’s a visible correla tion
be t ween the loca tion o f
compan y and the pre ference
o f responden t for top emplo yer
in tha t respec ti ve loca tion.
TOP TEN EMPLOYERSIN LAHORE
Telenor Pakistan
Nestle Pakistan
Mobilink GSM
Engro Pakistan
Bank Alfalah Ltd
United Nations Pakistan
Descon Engineering Limited
Atlas Honda
ICI Pakistan
22.33%
17.56%
11.94%
10.25%
10.11%
6.32%
5.90%
5.62%
5.20%
4.78%
1
2
3
4
5
6
7
8
9
10
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24
TOP TEN EMPLOYERS
IN KARACHI
Engro Pakistan
Abbott
Procter & Gamble Pakistan
Telenor Pakistan
United Nations Pakistan
Pakistan State Oil
Siemens Pakistan
Shell Pakistan
Mobilink GSM
Pakistan InternationalAirlines (PIA)
28.76%
21.12%
8.50%
7.65%
6.55%
5.22%
5.10%
4.37%
4.37%
4.25%
4.13%
1
2
3
4
5
6
7
8
8
9
10
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Market Intelligence You Can Rely On
TOP TEN EMPLOYERS
IN ISLAMABAD/RAWALPINDI METROPOLITAN AREA
1
2
3
4
4
5
6
7
8
8
9
10
United Nations Pakistan
Telenor Pakistan
Mobilink GSM
Pakistan Tobacco Company Ltd
Oil & Gas Development Company
Unilever Pakistan Ltd
Engro Pakistan
Schlumberger
Ufone GSM
Fauji Fertilizer Company Ltd
Nestle Pakistan
4 IT
10Pakistan Telecommunication
Company Ltd
27.78%
18.60%
10.63%
6.52%
6.52%
5.31%
4.35%
3.86%
3.62%
3.62%
3.38%
2.90%
2.90%
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26
TOP THREE EMPLOYERS BY
GEOGRAPHIC LOCATION
Interloop reigns in Faisalabad as the top employer ollowed by Engro Pakistan and Unilever Pakistan. It is
commendable to see Unilever appearing in the top three employers list in three major cities o Pakistan. It is
considered the top employer in Karachi, whereas it is ranked third in Lahore and Faisalabad. Telecommunication
giants, Telenor Pakistan and Mobilink, as well as United Nations are top three preerred employers in Islamabad.
10.47%
6.98%
6.98%
0% 10% 20%
10.47%
10.47%
12.79%
10.47%
17.44%
13.95%
% votes
TOP FIVE EMPLOYERS
IN FAISALABAD
Telenor Pakistan
Mobilink GSM
Unilever Pakistan Ltd
United Nations Pakistan
Interloop Ltd
Engro Pakistan
Allied Bank Ltd
Nestle Pakistan
MCB Bank Ltd
1
2
3
4
4
4
4
5
5
Interloop LimitedEngro Pakistan
Unilever Pakistan Ltd
Nestle
TelenorUnilever Pakistan Ltd
Telenor
United NationsMobilink GSM
Unilever Pakistan Ltd
Engro PakistanAbbott
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Market Intelligence You Can Rely On
TOP TEN EMPLOYERS BY WORKING STATUS
A comparison o the preerence o respondents according their current employment status is presented below. In
addition to this, a detailed study is carried to capture the preerence o genders by their employment status.
72% o f t he en t ire sam
p le
be longs to t he fu l l t ime emp lo yed
responden ts, w h ic h i
s w h y a
s im i lar pa t tern o f pre f
erences
is re vea led here as w
as in t he
R O Z E E. P K Top Ten Emp lo yers
2 012 l is t.
Full time employed proessionals contribute to the highest amount o
votes rom the group o working respondents, which is refected in
the act that a majority chose Telenor Pakistan, hence rating it as the
overall Top Employer o Pakistan 2012. Unilever Pakistan Ltd appears
as a runner-up whereas another FMCG giant, Engro takes third position
rom the top.
TOP TEN EMPLOYERS
BY FULL-TIME EMPLOYED RESPONDENTS
Telenor Pakistan
Engro Pakistan
United Nations Pakistan
Mobilink GSM
Nestle Pakistan
Pakistan Tobacco Company Ltd
Bank Alfalah Ltd
Oil & Gas Development Company
Procter & Gamble Pakistan
17.50%
16.57%
14.66%
14.12%
10.00%
9.85%
5.20%
4.36%
3.92%
3.82%
1
2
3
4
5
6
7
8
9
10
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Market Intelligence You Can Rely On
28
25% emplo yed female
responden ts vo te for Un
i ted
Na tions while 24% vo te for
Telenor Pak is tan L td as t
heir
pre ferred emplo yer.
21.25%
18.20%
14.05%
Telenor Pakistan
Engro Pakistan
United Nations Pakistan
Mobilink GSM
0% 10%5% 20%15% 25% 30%
24.38%
22.13%
% votes
14.52%
8.60%
8.60%
United Nations Pakistan
Telenor Pakistan
Nestle Pakistan
Bank Alfalah Ltd
Mobilink GSM
0% 10%5% 20%15% 25% 30%
24.19%
25.81%
18.28%
% votes
TOP FIVE EMPLOYERS
BY FULL-TIME EMPLOYED RESPONDENTS-MALES
TOP FIVE EMPLOYERS
BY FULL-TIME EMPLOYED RESPONDENTS-FEMALES
Unilever Pakistan Ltd
1
2
3
4
5
1
2
3
4
5
5
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Market Intelligence You Can Rely On
On the other hand, ulltime students rate Unilever Pakistan as top employer, with perception towards Telenordropping to the sixth position (with 7.77% votes).
TOP TEN EMPLOYERS
BY FULL-TIME STUDENT RESPONDENTS
Unilever Pakistan Ltd
5.46%
United Nations Pakistan
Nestle Pakistan
Engro Pakistan
360 Training(Softech Coporation Pvt Ltd)
Telenor Pakistan
Abbott
Ufone GSM
Aaj News
Procter & Gamble Pakistan
Atlas Honda
1
2
3
4
5
6
7
7
8
9
10
10
15% ull time s tuden ts pick
Unile ver Pak is tan as their
pre erred emplo yer; onl y
one bank mak es Top Ten
Emplo yers b y Ful l- t ime
S tuden t Responden ts lis t.
Faysal Bank
14.51%
11.92%
10.88%
9.84%
8.29%
7.77%
7.25%
7.25%
6.22%
5.70%
5.18%
5.18%
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30
TOP TEN EMPLOYERS BY RESPONDENTS EMPLOYED IN
PROFESSIONAL OR HIGHER TECHNICAL WORK
TOP TEN EMPLOYERS BY TYPE OF WORK
The analysis presented below shows the top ten preerred employers list or respondents who are employed in
Proessional or Higher Technical Work as well as those employed as Managers or Senior Administrators.
For data consistency, a top ve employers’ analysis is presented or employed respondents in Clerical and Sales
or Services positions.
Telenor Pakistan
United Nations Pakistan
Engro Pakistan
Mobilink GSM
Nestle Pakistan
Pakistan Tobacco Company Ltd
Bank Alfalah Ltd
Oil & Gas Development Company
Abbott
16.75%
15.85%
14.18%
12.63%
10.70%
7.60%
5.15%
4.77%
4.64%
3.87%
3.87%
1
2
3
4
5
6
7
8
9
10
10
Te lenor Pa k is tan is t
he top
pre ferred emp lo yer o f t
hose
emp lo yed in Pro fess ion
a l or
H ig her tec hn ica l wor k a
s we l l as
for t hose in Manager o
r Sen ior
A dm in is tra tor p
os i t ions.
Unilever Pakistan Ltd
Fauji Fertilizer Company Ltd
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Market Intelligence You Can Rely On
TOP TEN EMPLOYERS BY RESPONDENTS EMPLOYED AS
MANAGERS OR SENIOR ADMINISTRATORS
Telenor Pakistan
Engro Pakistan
United Nations Pakistan
Nestle Pakistan
Mobilink GSM
Procter & Gamble Pakistan
Pakistan Tobacco Company Ltd
Bank Alfalah Ltd
CocaCola Beverages Pakistan Ltd
18.50%
16.30%
16.08%
12.56%
11.34%
8.15%
5.07%
4.74%
3.96%
3.30%
3.87%
1
2
3
4
5
6
7
8
9
10
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32
TOP FIVE EMPLOYERS BY
RESPONDENTS EMPLOYED IN SALES OR SERVICES
18.5% o respondents working in senior level positions and 16.75% o those involved in technical work vote or
Telenor Pakistan as their preerred employer in Pakistan respectively. Unilever Pakistan Ltd and United Nations
give each other tough competition; where United Nations becomes the top choice or those working in clerical
positions and Unilever Pakistan becomes the choice o proessionals involved in sales and services.
TOP FIVE EMPLOYERS BY
RESPONDENTS EMPLOYED AS CLERICAL STAFF
Emplo yed responden ts, work ing in
Clerical posi tions, vo te for Uni ted
Na tions Pak is tan whereas those
work ing in the Sales or Ser vices
di vision pick Unile ver Pak is tan
as their top pre erred emplo yer.
No bank s mak e the lis t o f top ten
emplo yers b y emplo yed ci tizens in
Sales or Ser vices.9.48%
7.76%
7.76%
Mobilink GSM
Engro Pakistan
Bank Alfalah Ltd
Telenor Pakistan
Nestle Pakistan
United Nations Pakistan
Abbott
Oil & Gas Development Company
0% 10%5% 20%15% 25% 30%
10.34%
10.34%
11.21%
11.21%
22.41%
9.48%
% votes
16.24%
11.11%
9.40%
Telenor Pakistan
Engro Pakistan
Mobilink GSM
Nestle Paksitan
ZONG
0% 10%5% 20%15% 25% 30%
23.08%
23.93%
16.24%
% votes
1
2
2
3
3
4
4
5
5
1
2
3
3
4
5
Unilever Pakistan Ltd
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TOP TEN EMPLOYERS BY LEVEL OF EDUCATION
TOP TEN EMPLOYERS BY
RESPONDENTS WITH A UNIVERSITY LEVEL DEGREE
U n i v e r s i t y
d e g r e e
g r a d u a t e s p i c
k T e l e n o r
P a k i s t a n L t d a
s t h e i r t o p
e m p l o y e r; n o b
a n k s a g a i n
a p p e a r i n t h i s
t o p t e n l i s t.
Engro Pakistan
Telenor Pakistan
Mobilink GSM
United Nations Pakistan
Nestle Pakistan
Pakistan TobaccoCompany Ltd
Abbott
Procter & Gamble Pakistan
Geo TV Network
18.57%
16.08%
14.27%
12.68%
11.55%
8.27%
5.21%
4.87%
4.30%
4.19%
1
2
3
4
5
6
7
8
9
10
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34
Distinction by level o education attained by the working class reveals the
preerence o employed respondents that have acquired university level
education or Telenor Pakistan whereas respondents with a postgraduate
university degree vote or Unilever Pakistan. No banks appear in the top
ten list o employers by employed university graduates and only one (Bank
Alalah) is mentioned by 5.7% employed respondents with a post graduate
university degree.
TOP TEN EMPLOYERS BY RESPONDENTS WITH A
POSTGRADUATE LEVEL UNIVERSITY DEGREE
Responden ts w i th a
Pos tgradua te uni versi t y
le vel degree vo te or
Unile ver Pak is tan and
also selec t a bank (Bank
A lalah ) in their respec ti ve
top ten lis t o pre erred
emplo yers.
Telenor Pakistan
United Nations Pakistan
Engro Pakistan
Nestle Pakistan
Mobilink GSM
Bank Alfalah Ltd
Pakistan Tobacco Company Ltd
Oil & Gas Development Company
Procter & Gamble Pakistan
17.51%
16.46%
15.54%
12.26%
11.08%
8.26%
5.70%
4.98%
4.33%
3.87%
1
2
3
4
5
6
7
8
9
10
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Market Intelligence You Can Rely On
TOP FIVE EMPLOYERS BY
FEMALES WITH A GRADUATE UNIVERSITY DEGREE
TOP FIVE EMPLOYERS BY
MALES WITH A GRADUATE UNIVERSITY DEGREE
A l t ho ug h t he y de
p ic t a
s i m i la r p re e re nce
l is t o r to p
f ve e m p lo ye rs; e m
a les w i t h
a pos t-g rad ua te u
n i ve rs i t y
deg ree a re mo re i nc l i n
ed
to wa rds wo r k i ng i n ba n k
t ha n t he i r ma le co u n t
e r pa r ts.
Telenor Pakistan appears as a top employer in both lists, and yet again
no banks make the list o Top Five Employers by Males with a Graduate
University Degree or the list o Top Five Employers by Females with a
Graduate University Degree.
22.06%
14.71%
11.76%
Telenor Pakistan
United Nations Pakistan
Mobilink GSM
Nestle Pakistan
0% 10%5% 20%15% 25% 30%
26.47%
25.00%
% votes
18.73%
14.95%
Telenor Pakistan
Engro Pakistan
Mobilink GSM
United Nations Pakistan
0% 10%5% 20%15% 25% 30%
25.09%
23.71%
% votes
17.53%
1
2
3
4
5
1
2
3
4
5
Unilever Pakistan Ltd
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Market Intelligence You Can Rely On
36
TOP FIVE EMPLOYERS BY FEMALES
WITH A POST-GRADUATE UNIVERSITY DEGREE
TOP FIVE EMPLOYERS BY MALESWITH A POST-GRADUATE UNIVERSITY DEGREE
U ni t e d N at i o ns i s v o t e d by f e mal e s w i t h a po st -gr ad uat e uni v e r si t y l e v e l d e gr e e , w he r e as t he i r mal e c o unt e r par t s pi c k T e l e no r P ak i st an as t he i r t o p pr e f e r r e d e mpl o y e r .
There is a strong inclination by males with a post-graduate university degree or employers to work in the FMCG
industry, with three employers rom the respective industry making their top fve preerred employers list.
16.37%
15.20%
10.53%
United Nations Pakistan
Telenor Pakistan
Nestle Pakistan
Bank Alfalah Ltd
0% 10% 20% 30%
30.41%
27.49%
% votes
19.58%
18.41%
15.13%
Telenor Pakistan
United Nations Pakistan
Engro Pakistan
Nestle Pakistan
0% 10%5% 20%15% 25% 30%
23.60%
23.28%
% votes
1
2
3
4
5
1
2
3
4
5
Unilever Pakistan Ltd
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Market Intelligence You Can Rely On
The analysis below shows the top ten employers that got votes by the most employed respondents who studied
in the selected 30 universities. Employed respondents belonging to a ew universities had votes tied or their
choice o top employer which is why these universities appear twice in the rankings.
One can note how Telenor Pakistan is the avorite o most respondents who studied in these respective universities,
with respondents rom ten unique universities voting it to be their preerred employer. Unilever Pakistan appears
to be the second best with nine top universities o Pakistan ranking it as a avorite o the respondents rom
these universities. Abbott and Pakistan Tobacco Company Ltd have not been voted by the majority o employed
respondents who studied in these respective universities, and hence ailed to make this list o employers.
TOP TEN EMPLOYERS BY UNIVERSITY ATTENDED
Telenor Pak is tan appears
mos t fa vorite and reno wned
emplo yer across various
uni versit ies in Pak is tan
wi th responden ts from 10
unique uni versi ties vo ting i t
as their pre ferred emplo yer.
BUITEMS, Quetta
COMSATS Institute of Information Technology, IslamabadForman Christian College, Lahore
Government College University, Lahore
Institute of Business Administration, Karachi / Sukkar
Institute of Business Management, Karachi
Institute of Management Sciences, Peshawar
Islamia University, Bahawalpur
Lahore School of Economics, Lahore
Lahore University of Management Science, Lahore
Mohammad Ali Jinnah University, Karachi
National University of Modern Languages, Islamabad
NUST Pakistan, Islamabad
NED University of Engineering and Technology, KarachiPreston University, Pakistan, Karachi
SZABIST, Karachi
Sir Syed Engineering and Technology, Karachi
University of Agriculture, Faisalabad, Faisalabad
University of Central Punjab, Lahore
University of Engineering and Technology, Lahore
University of Engineering and Technology, Taxila
University of Karachi, Karachi
University of Management and Technology (Pakistan), Lahore
University of Peshawar, Peshawar
Bahria University
Iqra UniversityNational University of Computer and Emerging Sciences (FAST)
University of Engineering and Techonology, Peshawar
University of the Punjab, Lahore
Bahauddin Zakariya University, MultanA
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
AAAB
AC
AD
T
e l e n o r P a k i s t a n
U n i l e
v e r P a k i s t a n L t d
U n i t e d N
a t i o n s P a k i s t a n
E n g r o P a k i s t a n
N e s t l e P a k i s t a n
M o b i l i n k G S M
B
a n k A l f a l a h L t d
O i l &
G a s D e v e l o p m e n t C o m p a n y
A b b o t t
P a k i s t a n T o b a c
c o C o m p a n y L t d
C
Z
K
AB
M
N
T
AC
V
AD
AD
G
AA
L
O
P
Q
R
W
X
B
H
Y
E
F
I
U
A
J
S
E
D
AC
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38
The top ten employer analysis shown below is based on the preerence o employed respondents according
to the industry they are employed in or their preerred employer. Only top ve industries are chosen that mostrespondents worked in.
TELENOR PAKISTAN
UNILEVER PAKISTAN LTD
O the employed respondents that chose Telenor Pakistan as their preerred employer, 46% work in the
Telecommunication sector, and 26% belonged to the I.T industry.
100
80
60
40
20
0
27%
5%10%
12%
46%
Banking / Finance
Advertising / Marketing /Public Relations
Consumer Goods
Telecoms
ITO f the emplo yed responden ts
who vo ted for Telenor Pak is tan
as their pre ferred emplo yer, 46%
belong to theTelecommunica tion
indus try and 27% hail from the
I.T indus tr y.
Unile ver Pak is tan recei ves mos t
vo tes from the responden ts
emplo yed in the Consumer
Goods indus tr y.
Unilever Pakistan is voted as a preerred employer by 31% o the employed respondents in the Consumer Goods
industry, and 28% o the employed respondents rom the Banking/Finance industry voted or Unilever Pakistan.
100
80
60
40
20
0
28%
10%
14%
17%
31%
IT
Advertising / Marketing /Public Relations
Education / Academia
Consumer Goods
Banking / Finance
TOP TEN EMPLOYERS
BY EMPLOYED RESPONDENT’S INDUSTRY
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30% o f emplo yed responden ts
from the Charir y / Volun tar y sec tor
incline to wards the emplo yer o f
their o wn indus tr y o f opera tion-
Uni ted Na tions Pak is tan.
I nc l i n a t i o n o 27%
emplo yed responden ts
rom the Consumer Goods
indus tr y and 23% rom
A d ver tising indus tr y is
to wards Engro Pak is tan.
The top ve industries represented by employed respondents who voted or United Nations Pakistan, are the
Charity/Voluntary sector (30%), Education/Academia (26%), I.T (18%), Banking/Finance (15%) and Government/
Civil Service (12%).
100
80
60
40
20
0
26%
12%
15%
18%
30%
IT
Banking / Finance
Government / Civil service
Charity / Voluntary sector
Education / Academia
Those employed in the Consumer Goods industry yet again pick an employer rom the FMCG sector as their
preerred employer- 27% o the employed respondents that voted or Engro Pakistan belonged to the ConsumerGoods sector.
100
80
60
40
20
0
23%
9%
13%
19%
27%
9%
IT
Telecoms
Oil, Gas & Petrochemicals
Advertising / Marketing /Public Relations
Banking / Finance
Consumer Goods
UNITED NATIONS PAKISTAN
ENGRO PAKISTAN
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40
It’s surprising to see Nestle Pakistan getting the majority (29%) o votes rom the employed respondents working
in the Banking/Finance sector.
Unlike the other FMCGs on the list o Top Ten Employers 2012, Nestle is the only employer that receives most
votes by respondents rom the Banking/Finance sector, a sector that is not its own industry o operation.
100
80
60
40
20
0
27%
10%
11%
13%
29%
10%
Industrial manufacturing
Telecoms
IT
Consumer Goods
Advertising / Marketing /Public Relations
Banking / Finance
Un l i k e o t her F M C Gs on t he Top
Ten Emp lo yers 2 012 l is t, Nes t le
is t he o n l y emp lo yer t ha t
is vo ted
t he mos t b y responden ts from
t he Ban k ing / F inance sec tor.
Mobilink GSM is vo ted b y a
massive 46% o f emplo yed
responden ts rom the Telecommunica tion indus tr y
as their pre ferred emplo yer.
A correlation is visible between the choices o employed respondents or their preerred employer with their own
industry o operation to that o the employer’s industry. With 46% employed respondents rom the telecommunication
industry voting or Mobilink GSM as their preerred employer.
NESTLE PAKISTAN
MOBILINK GSM
100
80
60
40
20
0
21%
5%
11%
12%
46%
Banking / Finance
Education / Academia
Consumer Goods
IT
Advertising / Marketing /Public Relations
Telecoms
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O f t he e m p lo yed re
s po nde n ts
t ha t vo ted fo r
Pa k is ta n
To bacco Co m pa n y
L td, 2 6%
be lo ng to t he A d ve
r t is i ng /
Ma r k e t i ng sec to r.
A ma jorit y o the emplo yed
responden ts rom the
Bank ing /Finance sec tor
incl ine to wards Bank A lalah L td as their pre erred
emplo yer.
Pakistan Tobacco Company Ltd, although an FMCG in nature, is voted mostly (26%) by the employed respondents
in the Advertising/Marketing sector.
Employed respondents rom the Consumer Goods industry appear 4th in this ranks as only 15% o the employed
respondents rom Consumer Goods sector vote or Pakistan Tobacco Company as their preerred employer.
O the employed respondents that chose Bank Alalah as their preerred employer, a massive 67% belong to the
Banking/Finance sector.
100
80
60
40
20
0 3%
11%
8%
5%
67%
Banking / Finance
Education /Academia
Telecoms
IT
Government /Civil
Automotive
Pharmaceuticals
PAKISTAN TOBACCO COMPANY LTD
BANK ALFALAH LTD
100
80
60
40
20
0
19%
12%
15%
16%
26%
Consumer Goods
Telecoms
Industrial manufacuring
Banking / Finance
IT
Advertising / Marketing /Public Relations
12%
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42
O the employed respondents that voted or Abbott 24% respondents belong to the pharmaceuticals industry
and 10% work in the IT and Banking/Finance sector each.
A direct correlation between the employed respondents’ industry o operation to their preerred employers’
industry is clearly visible here as 28% o employed respondents that voted or Oil & Gas Development Company
Ltd belong to the Oil, Gas & Petrochemicals sector.
OIL & GAS DEVELOPMENT COMPANY LTD
2 4 % o f t h e e m p l o y e
d
r e s p o nd e n t s
f r o m
t h e P ha r ma c e u t i ca
l s
i nd u s t r y s h o w t h e i r
p r e f e r e n c e f o r A
b b o t t
a s t h e i r p r e f e r r
ed t o p
e m p l o y e r.
O f the emplo yed responden ts
tha t vo ted for OGDCL, 28%
belong to the Oil, Gas &
Pe trochemicals sec tor and
19% belong to the Bank ing /
Finance sec tor.
100
80
60
40
20
0
11%
19%
17%
28%
Oil, Gas & Petrochemicals
Banking / Finance
IT
Telecoms
Construction
Industrial manufacturing
Advertisin g / Marketing/ Public Relations
3%
10%
7%
5%
24%
100
80
60
40
20
0
Banking / Finance
IT
Pharmaceuticals
Advertisin g / Marketing/ Public Relations
Education / Academia
Industri al manufacturing
Retail
Medical / Health Services
ConstructionConsumer Good s
Govern ment / Civil service
Business consultancy
Charity / voluntary sector
Textiles
ABBOTT
7%
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Compensa t ion and bene f ts
is w ha t appea ls t he mos t to
responden ts w ho c hoos
e
Telenor Pa k is tan as t he
ir
pre erred emp lo yer.
Respondents’ reason or choosing employers have been classifed into fve major categories, to better understand
motivation in selecting their preerred employer.
REASONS FOR SELECTION OF TOP EMPLOYERS 2012
Telenor Pakistan is rated at the top oremostly because o the compensation and benets that are perceived to
be higher than the rest. On the other hand, it is signicant to note how Unilever Pakistan is rated to be a better
employer on the basis o its brand image-the attribute that is ranked number three as a reason or preerence
or United Nations and Engro Pakistan. O the ROZEE.PK Top Ten Employers 2012, compensation and benets
are perceived to be the major contributing actor to work or Telenor Pakistan and Pakistan Tobacco Company
Ltd only. Brand Image is what appeals to the majority o respondents who voted or Bank Alalah, the only bank
in the ROZEE.PK Top Ten Employer 2012 list, as their top employer.
RESPONDENTS’ REASONS FOR SELECTION
TelenorPakistan
UnitedNationsPakistan
EngroPakistan
NestlePakistan
00
80
60
40
20
0
21.46%
12.67%
21.86%
21.75%
22.25%
18.80%
12.64%
23.38%
21.68%
23.49%
18.70%
18.28%
20.34%
20.16%
22.52%
18.11%
13.93%
22.24%
21.92%
23.80%
19.18%
12.59%
22.23%
21.03%
24.96%
MobilinkGSM
Pakistan TobacooCompany Ltd
anBAlfalah
Ltd Abbott
Oil & GasDevelopment
Company00
80
60
40
20
18.68%
13.10%
22.64%
22.20%
23.38%
18.17%
11.04%
22.71%
22.19%
25.89%
18.72%
18.12%
21.29%
19.17%
22.71%
17.74%
12.97%
23.60%
21.75%
23.93%
16.49%
13.86%
22.22%
21.30%
26.13%
Reasons
Brand Image
Career Growth
Better Work Environment
Social Responsibility
UnileverPakistan
Ltd
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44
The purpose behind the analysis presented below is to better understand the reasons or selection or an employerwithin the same industry o operation.
Due to data limitations, only a ew selected employers have been studied in this analysis.
REASONS FOR SELECTION OF
TOP EMPLOYERS BY INDUSTRY
BANKING
BankAlfalah Ltd
MCB Bank Habib Bank Allied Bank
100
80
60
40
20
0
18.72%
18.12%
21.29%
22.71%
16.95%
15.70%
21.61%
21.35%
24.40%
19.21%
16.09%
20.89%
19.86%
23.95%
17.42%
15.33%
22.30%
20.91%
24.04%
Brand Image p la ys a s trong ro le
to ma k e Ban k A l fa la h
appear
as a be t ter emp lo yer
t han i ts
compe t i tors and a lso
for i t to
appear in t he R O Z E E
. P K Top
Ten Emp lo yers 2 012 l is t.
Brand Image
Career Growth
Better Work Environment
Social Responsibility
Reasons
Bank Alalah, the only bank to be rated in the ROZEE.PK Top Ten Employer 2012 list, is perceived so because
o its brand image. However, or MCB Bank Ltd, Habib Bank Ltd and Allied Bank Ltd, career growth is what is
perceived to appeal the most to respondents. The brand image is not the major contributing actor or the choice
o the runner-ups in the category or Top Employers in the Banking Industry.
19.17%
Ltd d dLt Lt
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F.M.C.G.
C o m p e n sa t i o n a n
d b e n e f t s
i s t h e t h i rd p r e e r r
ed a t t r i b u t e
o r t h o s e r e s p o nd e n t s w
h o
c h o s e U n i l e v e r P
a k i s ta n a s
t h e i r t o p e m p l o y
e r.
Although they all belong to the same industry, or these top ve rated employers in the FMCG industry, the
top contributing reason or selection varies or each o them. Where Unilever Pakistan has been selected by
respondents because o its perceived brand image, Engro Pakistan and Procter & Gamble Pakistan is rated
by respondents because o the perceived career growth it oers to its employees. Compensation and benetsbecomes the most important contributing actor or only those respondents who perceived Pakistan Tobacco
Company Ltd as their preerred top employer.
Brand Image
Career Growth
Better Work Environment
Social Responsibility
Reasons
UnileverPakistan EngroPakistan
NestlePakistan
PakistanTobacco
Company Ltd
Procter& GamblePakistan
100
80
60
40
20
0
18.80%
12.64%
23.38%
21.68%
23.49%
18.11%
13.93%
22.24%
21.92%
23.80%
19.18%
12.59%
22.23%
21.03%
24.96%
18.17%
11.04%
22.71%
22.19%
25.89%
18.78%
10.80%
24.11%
21.35%
24.96%
dLt
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Market Intelligence You Can Rely On
46
NGO/SOCIAL SERVICES
TELECOMMUNICATION
The top reason or
selec tion o top emplo yer
in the Telecommunica tion
indus tr y seems di vided be t ween compensa tion and
bene f ts, brand image and
career gro w th.
The top perceived reasons or selection o top three employers in the Telecommunication Industry are dierent
rom each other. Where Telenor Pakistan, the leading employer in the ROZEE.PK Top Ten Employers 2012 list,
is voted so because o the perceived compensation and benets it oers; Mobilink GSM, the second rankedemployer in the telecommunication industry is voted because o the career growth; and Uone GSM is voted third
in the list o Top Three Employers in the Telecommunication Industry because o its brand image.
Brand Image
Career Growth
Better Work Environment
Social Responsibility
Reasons
United nations, the only employer rom the NGO/Social Services sector to appear in the ROZEE.PK Top Ten
Employers 2012 list has been chosen by respondents because o the perceived career growth it oers to its
employees. Where compensation and benefts is the second most contributing reason or selection o respondents
or United Nations, it receives the least number o votes by respondents who selected Aga Khan Foundation
as their perceived top employer. Respondents have selected Aga Khan Foundation mainly because o its brand
image; a actor that is rated third as choice o selection or United Nations.
Brand Image
Reasons
Career Growth
Better Work Environment
Social Responsibility
Responden ts who vo ted
for Uni ted Na tions as their
pre ferred emplo yer did
so ma jorl y because o f the
career gro w th i t o f fers.
UnitedNations
Pakistan
Aga KhanFoundation
(Pakistan)100
80
60
40
20
0
18.70%
18.28%
20.34%
20.16%
22.52%
18.47%
15.89%
21.82%
21.25%
22.56%
TelenorPakistan
MobilinkGSM
UfoneGSM
100
80
60
40
20
0
21.46%
12.67%
21.86%
21.75%
22.25%
18.68%
13.10%
22.64%
22.20%
23.38%
20.46%
12.52%
21.90%
21.30%
23.83%
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Market Intelligence You Can Rely On
48
YouGov (MENA) is a ull service market research agency, serving the Middle East, North Arica and Pakistan. A
member o YouGov PLC, YouGov (MENA) is headquartered in Dubai, with oces in Baghdad, Jeddah, Riyadh
and Dammam. YouGov (MENA) boasts the region’s largest pure research panel o over 230,000 respondents.
YouGov (MENA) has its own feldwork operations in Iraq, Saudi Arabia & the UAE, ensuring that clients requirements
can be met cost eectively and accurately. YouGov (MENA) has a rst class reputation or both Qualitative and
Quantitative research, delivering end to end solutions or local, regional and international clients. YouGov (MENA)
runs weekly online Omnibus services in key markets & is the most quoted research agency in the region.
ABOUT YOUGOV
ABOUT ROZEE RESEARCH
Rozee Research is the market intelligence research arm o ROZEE.PK, one o the most visited online destinations
in Pakistan. Over 48,000 companies and 3 Million proessionals connect through ROZEE.PK’s platorm which
has resulted in 500,000 hirings through 20 Million job applications since its inception in 2007.
ROZEE.PK is a division o Naseeb Online Services (Private) Ltd, a venture capital backed Internet new media
company. The management collectively has over 60 man-years o experience running Internet businesses.
The deep demographic and business insights available through ROZEE.PK’s platorm allows Rozee Research to
leverage a unique vantage point to conduct highly targeted market surveys and outreach. Rozee Research has
delivered numerous consumer and business research studies or clients ranging rom telcos, FMCG’s and banks.
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