rp analysis(1)
TRANSCRIPT
Prospect Of Business
Competitive Landscape
Zameen.com Rightproperty.pk Website traffic
strength are 3.5 million per month.
Registered estate agents 10,000
Individual property listing 700,000
Registered properties more than 200,000
Website traffic strength are 400-500 per week.
Registered estate agents 401
Individual property listing 1,332
Total listing 28,000
Competitive Analysis Basic Packages
Right Property Premium Listing#
ListingImages/Listing
Video/Listing Price
GST 16%
Total
P.L. Cost Expiry Validity
1 25 1 250 40 290 2901
month1 months
25 25 1 2000 320232
0 92.81
month1 months
50 25 1 3800 608440
8 88.161
month1 months
Highest rank on search and location browsing (No Minimum Contract)
Zameen Premium Listing#
ListingImages/Listing
Video/Listing Price
GST 16%
Total
P.L. Cost Expiry Validity
1 30-40 - 100 - - -1
month1 months
►P.L Cost= Per listing cost
Zameen Hot Listing vs RP Featured Property Listing
Right Property Featured property Listing
# Listing Images/Listing Video/Listing PriceGST 16% Total P.L. Cost Expiry Validity
5 50 3 3000 480 3480 696 1 month 6 months
20 50 3 6000 960 6960 348 1 month 6 months
50 50 3 10000 1600 11600 232 1 month 6 months
Highest rank on search and location browsing (No Minimum Contract)
Zameen Hot Listing
# Listing Images/Listing Video/Listing PriceGST 16% Total P.L. Cost Expiry Validity
1 30-40 - 1000 - - - 1 month 1 month
Zameen Super Hot vs RP Featured PropertyRight Property Featured Companies
# ListingImages/Listing Video/Listing Price
GST 16% Total
P.L. Cost Expiry Validity
25 50 3 10000 1600 11600 464 1 month6 months
50 50 3 18000 2880 20880 417.6 1 month6 months
100 50 3 30000 4800 34800 348 1 month6 months
Highest rank on search and location browsing
Zameen Super Hot
# ListingImages/Listing Video/Listing Price
GST 16% Total
P.L. Cost Expiry Validity
1 30-40 1 5000 - - - 1 month 1 month
Zameen Special BundlesServices Bronze Silver Gold PlatinumPremium Listing 25 50 100 100
Hot listing 5 10 15 20
International listing 2 5 10 20
Refresher credits 50 100 150 250
Zameen outburst √ √ √ √
Featured agency - - - √
Right banner for location
- - - √
Leader board impressions
- - - 25000
Cost 6565 10730 21840 43200
Micro-siting Zameen vs Right Property
Services Speical Lite (Zameen)
Special Pro (Zameen)
Right Property
Premium Listing
25 50 100 (Top Companies)
Outburst √ √ √
Agency Profile √ √ √
Total discount 54000 (Saving 35000)
72000(Saving 44000)
-
Final Cost 19000 28000 40000
Micro-siting Zameen vs Right Property
Zameen Micro-siting Right Property Micro-siting
Rs.5,000 Rs. 10,000
Condition is to avail any lite/pro package
Condition is if we avail 100 top company bundle
Comparison of servicesRight Property ZameenMicrosite 10000Images in all packagesVideos in all packagesListing expiry 1 month
Microsite 5000Refresher CreditsZameen outburst
logo, profile, agentFeatured AgenciesRight Banner for
locationLeaderboard
impressionsListing expiry 1 month
SWOT Analysis STRENGTH• Personalize Services• Interactive Website• Aggressive Sales
Department
OPPORTUNITY • Huge un-tapped industry
WEAKNESS• Poor Marketing presence • Less registered estate agents• Less website traffic.• Lack of promotional
activities. • Presence Of Active users• Mobile appsTHREATS• New entrants • Property market uncertainty• Big competitors
• (Zameen & Lamudi)
Thank You