rp hybrid cloud dummies

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2/36These materials are © 2014 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited.

http://www.netapp.com/


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by Lawrence C. Miller, CISSP

Hybrid Cloud

NetApp Special Edition

These materials are © 2014 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited.


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Hybrid Cloud For Dummies®, NetApp Special Edition

Published by

John Wiley & Sons, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com

Copyright © 2014 by John Wiley & Sons, Inc., Hoboken, New Jersey

No part of this publication may be reproduced, stored in a retrieval system or trans-mitted in any form or by any means, electronic, mechanical, photocopying, recording,scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976United States Copyright Act, without the prior written permission of the Publisher.Requests to the Publisher for permission should be addressed to the PermissionsDepartment, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Referencefor the Rest of Us!, The Dummies Way, Dummies.com, Making Everything Easier, andrelated trade dress are trademarks or registered trademarks of John Wiley & Sons,Inc. and/or its affiliates in the United States and other countries, and may not be usedwithout written permission. NetApp, the NetApp logo, Go further, faster, Data ONTAP,FlexPod, and SnapMirror are trademarks or registered trademarks of NetApp, Inc. in

the United States and/or other countries. All other trademarks are the property oftheir respective owners. John Wiley & Sons, Inc., is not associated with any productor vendor mentioned in this book.

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ISBN 978-1-118-99212-8 (pbk); ISBN 978-1-118-99263-0 (ebk)

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

Publisher’s AcknowledgmentsSenior Project Editor: Zoë Wykes

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Business Development Representative: Karen L. Hattan

Project Coordinator: Melissa Cossell

Special Help from NetApp: Pamela Kerman, Eleanor Lorenzo-Roxas, Brad Nisbet,

Maria Gillies, Stacey Pang


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Contents at a Glance

Introduction .................................................................. 1

About This Book ............................................................1

Foolish Assumptions .....................................................1

Icons Used in This Book ................................................2

Beyond the Book ............................................................2Where to Go from Here .................................................2

Chapter 1: Moving to a Hybrid Cloud

Business Model ........................................................... 3

Recognizing the Need ....................................................3

Understanding the Inhibitors .......................................4

The Changing Role of IT ................................................6

Differentiating Cloud Models ........................................8

Chapter 2: Data Management in the

Hybrid Cloud ................................................................. 9

Addressing the Need for Seamless Cloud Services .......9

Acknowledging the Difficult Nature of Data .............10

Managing and Controlling Data ..................................11

Chapter 3: Connecting Hybrid Clouds

with NetApp ................................................................ 13

Extensive Customer Choice ........................................14

Universal Data Platform ..............................................16

Dynamic Data Portability ............................................19



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Chapter 4: Ten Benefits of a NetApp

Hybrid Cloud ............................................................... 21

Accessibility .................................................................21

Scalability ......................................................................22

Innovation .....................................................................22

Efficiency .......................................................................23

Agility ............................................................................24

Reliability ......................................................................24Security .........................................................................25

Performance .................................................................25

Savings ..........................................................................26

Flexibility.......................................................................27



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Introduction

A s cloud deployments evolve and fragment into anera of interconnected clouds, the changing role of

information technology (IT) as the architect and brokerof services is more critical than ever before. To harness

the hybrid cloud, IT organizations need the right toolsand technologies to make hybrid cloud strategies aflexible and efficient reality for their organizations.

About This Book Hybrid Cloud For Dummies, NetApp Special Edition, con-

sists of four short chapters that explore data challengesin the hybrid cloud model and innovative solutions tothose challenges.

Foolish Assumptions It’s been said that most assumptions have outlived

their uselessness, but I assume a few things nonethe-less! First, I assume that you know a little somethingabout cloud computing trends and models. As such,this book is written primarily for IT executives andmanagers such as Chief Information Officers (CIOs),Chief Technology Officers (CTOs), IT directors, andtechnical managers.



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Icons Used in This BookThroughout this book, you occasionally see icons thatcall attention to important information that’s particu-larly worth noting. Here’s what to expect:

This icon points out information that may wellbe worth committing to your nonvolatilememory, your gray matter, or your noggin —along with anniversaries and birthdays.

Thank you for reading, hope you enjoy the book,please take care of your writers. Seriously, thisicon points out helpful suggestions and usefulnuggets of information.

Proceed at your own risk . . . well, okay — it’sactually nothing that hazardous. These helpful

alerts offer practical advice to help you avoidmaking potentially costly mistakes.

Beyond the BookYou can learn more about NetApp’s hybrid cloud solu-tions at www.netapp.com/us/solutions/cloud/

index.aspx.

Where to Go from HereIt’s been said that a journey of a thousand miles beginswith a single step. Your journey to the cloud probablyisn’t quite a thousand miles, and it begins with a turn of

the page.


http://www.netapp.com/us/solutions/cloud/index.aspxhttp://www.netapp.com/us/solutions/cloud/index.aspxhttp://www.netapp.com/us/solutions/cloud/index.aspxhttp://www.netapp.com/us/solutions/cloud/index.aspx


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Chapter 1

Moving to a Hybrid CloudBusiness Model

In This Chapter

▶ Looking to the cloud for business solutions

▶ Getting past cloud adoption hurdles

▶ Transforming IT into a service broker

▶ Defining public, private, and hybrid clouds

T his chapter explores some of the business challengesthat CIOs are addressing with cloud computing

models, some of the barriers to adoption, the evolvingrole of IT as a service broker, and the different cloudmodels.

Recognizing the Need Today, Chief Information Officers (CIOs) must addressa range of challenges to meet increasingly demandingbusiness and operational objectives, as businessesstrive to remain competitive and look for new marketopportunities. CIOs are looking to new IT service



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delivery models like hybrid cloud (I explain the differ-ent cloud models later in this chapter) to do the

following: ✓ Keep up with technology and innovation changes

while driving down the costs of relentless datagrowth and aligning capabilities across thecompany.

✓ Reduce overhead costs while growing the busi-

ness and attracting and retaining skilledemployees.

✓ Lower risk when deploying new mission-criticalapplications by ensuring that data is kept secureand business disruptions are minimized.

✓ Manage complexity across the data center.

✓ Improve IT responsiveness and increase servicelevels for business applications to meet rapidlyevolving business demands.

✓ Achieve regulatory compliance to avoid stiff pen-alties and maintain public trust and confidence.

A cloud-based IT delivery model can speed upapplication deployment and provide flexibleenvironments to accommodate the dynamicand unpredictable needs of organizations andcustomers.

Understanding the Inhibitors Why are CIOs looking to the cloud to help solve complex

business and technology challenges? The cloud promisesto create better operational efficiencies, speed applica-tion deployment, and provide the flexibility that you needto respond quickly to changing business requirements.



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However, when it comes to moving to a cloud model,many risks are perceived.

Deploying a cloud model can be very challenging. Atthe top of the list, keeping your data secure is a keyconcern. For example, can you protect your vital datafrom getting into the wrong hands, and also protect itfrom viruses? But security isn’t the only inhibitor todeploying to the cloud. Other inhibitors include thefollowing:

✓ Complexity: With the explosion of web services,mobile devices, and new technologies to reach morecustomers anywhere and across various channels,managing the complexity of your expanding datacenter environment across multiple clouds is a sig-nificant challenge. Selecting the right service offer-ings at the right service levels on different datamanagement frameworks across a blend of cloudresources can be a daunting task.

✓ IT agility: IT service delivery is about meeting theneeds of the business. As those needs change, ITmust adapt and respond quickly. For years, ITorganizations have been working toward deliver-

ing agility within the data center. And now, as thepublic cloud is folded into IT strategy, the abilityto move applications, workloads, and data amongcloud resources requires connections betweenthose resources — a cloud data fabric — toextend this agility to the cloud.

✓ Data control: Building your own virtualized data

centers and private cloud means that your organi-zation can retain control of its data. Extendingyour environment to the public cloud necessitatesgiving up some control of infrastructure and



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applications, but you can never give up the respon-sibility you have to control your business data.

Your hybrid cloud strategy must support the busi-ness and provide the right levels of data perfor-mance, cost, security, access, protection, andgovernance.

If a skills gap exists in your IT organization,you might be reluctant to move to the cloud.Selecting the right consulting services partnerto help you design, deploy, and manage yourcloud environment can help you address sucha gap.

Although choosing a cloud service provider tocomplement a set of IT services is indeed ameans to deliver a flexible, dynamic environ-

ment, it doesn’t necessarily mean ongoing flex-ibility among different cloud providers. Formany organizations, cloud provider lock-in canbe a significant hurdle to adopting a public cloudstrategy, but the right set of management toolscan help address this hurdle.

The Changing Role of IT In the past, CIOs have viewed their IT organizations asbuilders of services for the business. But CIOs are deal-ing with more complexity than ever before, and thiscomplexity is driving them to rethink the role of IT.

Today, CIOs are moving from being builders of apps and

operators of data centers to becoming brokers of infor-mation services to the business. They are embracing



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new technologies and new service models that allowthem to deliver IT faster, cheaper, and smarter, and to

make their companies more competitive. Enterprise IT organizations don’t want to build

and run data centers. Instead, they are trans-forming into brokers of services that span on-and off-premise resources with a cloud-firststrategy to manage data, not data centers.

The rapid transformation to service broker is evidencedby a September 2013 IDG Research survey that showsonly 43 percent of total organizational data resides inthe cloud today. But within 18 months, almost two-thirdsof all organizational data is expected to reside in thecloud (see Figure 1-1).

Source: Market Pulse: Moving from IT Service Builder to IT Service Broker, IDGResearch, Sept 2013.

Figure 1-1: Organizational data is moving to the cloud.



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Differentiating Cloud Models Cloud computing models are broadly defined as public,private, and hybrid.

A public cloud is an on-demand IT service in which com-puting resources are delivered over the Internet by anexternal cloud service provider. These resources (suchas infrastructure, platform, and software) are shared bythe service provider’s various customers. The publiccloud includes hundreds of cloud service providers, aswell as hyperscale cloud providers such as AmazonWeb Services (AWS) and Microsoft Azure.

A hyperscale cloud provider offers a distrib-uted computing environment that can scaleexponentially in terms of compute and

storage.A private cloud is one in which a single (or extended)enterprise provides on-demand IT services as an inter-nal resource pool that is shared within theorganization.

A hybrid cloud leverages both public and private cloudmodels, and potentially traditional data center infrastruc-

ture, operations, and applications as well, to provide anenterprise with an efficient, customized solution to meetits particular business needs. Hybrid cloud requires sig-nificant integration and/or coordination among the orga-nization’s internal and external environments to properlyaddress data, process, management, and securityrequirements.



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Chapter 2

Data Management in theHybrid Cloud

In This Chapter

▶ Connecting cloud resources

▶ Dealing with data challenges

▶ Maintaining data stewardship

T his chapter talks about the need for seamless cloudservices, the difficult nature of data, and the impor-

tance of managing and controlling your organization’sdata assets.

Addressing the Need for Seamless Cloud Services

The attraction of the cloud — infinite, flexible, andinexpensive compute and storage — is too great to

ignore. Inevitably, organizations are moving toward acloud strategy that consists of private, public (includ-ing hyperscale) cloud, or some hybrid combination ofthese cloud models.



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At the same time, organizations must be able to choosewhere their data resides while maintaining data steward-

ship with control over how their data is used. Organiza-tions need control and flexibility. Moving to the cloudtherefore requires the ability to seamlessly connectmultiple cloud resources that span public and privatecloud architectures. Managing these cloud resources iscritical for organizations.

Hyperscale cloud computing might seem like a

distant panacea, but the reality is that mostorganizations will soon be consuming IT fromall three cloud resources — private, public(including hyperscale), and hybrid — for theforeseeable future.

Acknowledging the Difficult Nature of DataBy its nature, data is persistent and stateful. Data must bestored continuously and made rapidly accessible to com-pute to support business applications and analytics —but it doesn’t move easily. In comparison, compute is

stateless and can be dialed up or completely turned off,as needed.

The distance between compute and data also createslatency, which lowers performance. Thus, for manyapplications, having the data close to the compute is



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important. Compute resources can be leveraged frommany sources in the cloud, but to effectively use these

resources, data must be moved close to compute.But data doesn’t like to be moved. Migrating data cantake days for anything but the smallest moves, andevery move risks data corruption. The most reliableand efficient way to move large amounts of data is stillvia a USB drive or tape. Sending data over a networktakes much more time and requires expensive network

bandwidth connections. And many cloud providerscharge for network usage, further increasing the costsof data movement.

Finally, data services that are common in the enter-prise, such as data protection, QoS (Quality of Service),deduplication, and cloning, frequently aren’t availableor easily managed across disparate cloud services.This limits the types of applications that can move tothese resources.

Most importantly, data has significant value —to both the organization and potential attackers.Data protection — the confidentiality, integrity,and availability of data — is a constant challenge

for all organizations.

Managing and Controlling DataData is the most complex, critical, and valuable elementof all the components in any data center. And for an ITservice broker, managing and controlling data across ahybrid cloud model isn’t easy.



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Hybrid data center inhibitors include the following:

✓ Inconsistent data containers

✓ Inefficient transport

✓ Inability to address data governance

Although enterprise organizations are embracing ahybrid data center model that spans private and publiccloud resources, they still need to maintain control of

data governance, access, performance, availability, pro-tection, and security, while maintaining or improvingoperational efficiency.



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Chapter 3

Connecting Hybrid Cloudswith NetApp

In This Chapter

▶ Recognizing the value of choice

▶ Leveraging a universal data platform

▶ Moving data seamlessly in a hybrid cloud

N etApp’s approach to hybrid cloud facilitates theseamless connection of cloud resources, with a

highly efficient transport between systems and cloudsand a single purview of data management over a cloud

data fabric. This chapter takes a look at NetApp’s datamanagement vision, which combines breakthroughtechnologies to deliver cloud solutions based on threekey elements (or components): extensive customerchoice, a universal data platform, and dynamic dataportability.



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Extensive Customer ChoiceNetApp has a broad ecosystem of cloud provider, appli-cation, and technology partner options to supportdiverse customer needs.

Organizations can leverage seamless datamanagement across their own data center,near the cloud, or in the cloud with a blend ofprocurement options, and adjust easily andefficiently to align with changing businessneeds.

Organizations can build the foundation of their privatecloud environments with any of the leading virtualizationframeworks including those from VMware, Microsoft,Citrix, Oracle, and Red Hat (see Figure 3-1).

Figure 3-1: Data ONTAP supports all major virtualization and

cloud management platforms.

From a cloud management perspective, NetApp part-ners with all the leading orchestration and automation

providers, including VMware, Microsoft, Citrix, HP,IBM, BMC, CA, and Cisco, and works with open sourceinitiatives including OpenStack and CloudStack. As



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organizations consider where and with whom to lever-age Data ONTAP in the public cloud, they can choose

from more than 400 NetApp-based cloud services deliv-ered by more than 300 service providers around theglobe. NetApp further extends choice in the publiccloud by partnering with hyperscale cloud providerssuch as AWS and Microsoft Azure to offer private stor-age solutions for industry-leading public clouds.

With the versatility of Data ONTAP, organizations get

the elasticity and savings of public cloud computewhile retaining control of their data on dedicated enter-prise storage. By keeping their data on NetApp storagein select tier-one data centers next to rather than in thepublic cloud, organizations also get a cloud infrastruc-ture that performs as though it resides on premises.The NetApp seamless data portability and services,

such as Equinix Cloud Exchange, make it easy for orga-nizations to switch clouds.

Organizations can choose how to deploy the universaldata platform among multiple clouds, including DataONTAP running on optimized NetApp storage and onthird-party storage, and as a virtual storage appliancein a cloud. All of these options, when combined, create

a powerful framework for IT organizations to createinnovative solutions among multiple, otherwise dispa-rate, cloud resources. They also allow best-in-classfunctionality for seamless data management and pres-ervation of control in a hybrid cloud environment.



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Finally, organizations can team with NetApp ProfessionalServices and a wide choice of partners to realize more

quickly the benefits of Data ONTAP and to increase thereturn on their storage and cloud investments. Benefitsinclude the following:

✓ Architecting infrastructures that enable IT as aservice

✓ Accelerating the path to nondisruptive operations

✓ Driving greater operational and cost efficienciesby leveraging industry expertise and provenmethodologies

✓ Deploying validated architectures based on bestpractices

✓ Speeding return on investment

✓ Freeing up internal IT resources to take you fromstrategic planning and IT transformation to man-aging and continually optimizing your operations

NetApp allows you to confidently manage andmaintain control of your data across any cloud,accelerating innovation and IT responsiveness.

Universal Data PlatformNetApp’s universal data platform enables you to startwith a private cloud and evolve to a hybrid cloud envi-ronment. You retain the storage efficiency, availability,and scalability of NetApp’s clustered Data ONTAP



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operating system, which provides standardized dataservices including

✓ Data protection

✓ Provisioning

✓ Efficiency

✓ Replication

✓ Quality of Service (QoS)

NetApp simplifies data management and provides con-sistent data services across clouds with clustered DataONTAP, delivering secure multitenancy, proven storageefficiency, seamless scalability, and nondisruptive oper-ations. NetApp Storage Virtual Machine (SVM) technol-ogy breaks down the physical barriers that bind data tospecific hardware. This allows organizations to deploy

Data ONTAP across cloud resources in a variety offorms, including on the NetApp unified and optimizedFAS platform, within the FlexPod converged infrastruc-ture, on third-party storage arrays with V-Series, or as avirtual storage appliance running Data ONTAP in thecloud within a software-defined storage framework (seeFigure 3-2).

Figure 3-2: NetApp’s universal data platform.



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NetApp’s versatile single-storage platform can bedeployed across all types of private and public cloud

resources on a variety of vendor hardware platforms toeliminate format and compatibility barriers to datamovement. With management that they are familiarwith across all instances of Data ONTAP, organizationscan confidently leverage Data ONTAP performance toimprove operational efficiency, lower cost, and reducerisk in their enterprise cloud environments.

Organizations have multiple choices for deployingONTAP, including on FAS systems in their own datacenter, on FAS systems with service providers, or run-ning as software on service provider infrastructure,with a variety of buying options.

Cloud ONTAP allows organizations to run ONTAP soft-ware directly in the cloud with on-demand access tomeet changing business needs. Cloud ONTAP extendsthe capabilities of Data ONTAP to the cloud, furtherenabling a common set of data services across theorganization’s cloud resources. Data ONTAP facilitatesmovement of data between private and public clouds viathe provisioning capabilities of the Cloud OnCommandManager customer portal.

The universal data platform works acrossNetApp solutions, third-party arrays, and com-modity disk — next to the cloud and in thecloud.



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Dynamic Data Portability Built-in data portability means that data is free to movedynamically across all private and public (includinghyperscale) cloud resources. Businesses realize greaterefficiencies by balancing workloads and resources inreal time.

NetApp’s integrated, multiprotocol asynchronous stor-age replication technologies enable connectivity to anyenvironment and highly efficient data transport betweensystems and between clouds (see Figure 3-3).

Figure 3-3: NetApp dynamic data portability efficiently

moves data.

With Data ONTAP as the universal data platform acrosstheir clouds, organizations will be able to respondinstantly to ever-changing demands with NetApp’s inte-grated data portability technologies, which dynamicallymove data and applications among cloud resources and



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providers. By leveraging NetApp SnapMirror technol-ogy, and other innovative technologies for on-the-fly

translation between hypervisor environments, userscan quickly and efficiently move data between cloudresources. This gives them the flexibility to maintainchoice among best-in-class cloud providers and tobalance workloads across any cloud resource.

NetApp gives customers the ability to quickly and reli-ably shift between capital and operating expenditures

(CAPEX and OPEX). With NetApp, organizations can useon-premises private cloud storage in a CAPEX model andeasily shift to and from an OPEX model as data is moved,leveraging the flexibility and economics of public cloudcompute and applications. NetApp’s data portabilitycapabilities also allow organizations to easily replicatedata between private or public cloud resources for inte-

grated data protection and innovative disaster recovery. With NetApp’s universal data platform and

dynamic data portability, organizations canremove barriers between private and publicclouds, creating a reliable data fabric thatenables data stewardship to be maintainedacross all resources.



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Chapter 4

Ten Benefits of a NetAppHybrid Cloud

In This Chapter

▶ Benefitting business-wise with NetApp hybrid cloudsolutions

H ere are ten real-world examples of how NetAppcustomers are enjoying significant business bene-

fits using NetApp technology.

AccessibilityNetApp infrastructure helped Revlon simplify its existingenvironment by building a cloud architecture to transformbig data from a burden to a competitive advantage —even while cutting costs — with more than $70 million incost savings and cost avoidance in two years. Revlonemployees now enjoy a new relationship with data. Fromanywhere and at any time, they can connect to the infor-

mation they need to do their jobs more efficiently andeffectively.

Find out more about how Revlon uses NetApp solutionsto manage 3.6 petabytes of data and 800 virtual servers



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that process an average of 14,000 transactions persecond at http://www.netapp.com/us/media/

cs-revlon-na-168-0213.pdf.

ScalabilityAs an enterprise-class cloud services provider, Peakrequires a flexible, cost-effective storage solution androbust storage management capabilities to stay more

nimble than its competitors. According to Chief ExecutiveOfficer (CEO) Luke Norris, “NetApp clustered Data ONTAPhelps us optimize our storage environment, securely hostmultiple customers on individual storage systems, andeasily scale to support 400 percent growth over the pastthree years.”

See how Peak facilitates 100 percent uptime service-

level agreements (SLAs) and reliable performanceacross secure, dedicated, and multi-tenant environ-ments using NetApp, VMware, and Cisco technology athttp://www.netapp.com/us/media/peak-success- story.pdf.

InnovationMelrose, a small city near Boston, decided to create anew regional IT center that could deliver value-addedservices to several nearby towns and cities using sharedcomputing and storage resources. With technology thatincluded the NetApp FlexPod data center platform,Jorge Pazos, Chief Information Officer (CIO) of the City

of Melrose, said, “We are reinventing the way local gov-ernment does business in the state of Massachusetts.


http://www.netapp.com/us/media/cs-revlon-na-168-0213.pdfhttp://www.netapp.com/us/media/cs-revlon-na-168-0213.pdfhttp://www.netapp.com/us/media/peak-success-story.pdfhttp://www.netapp.com/us/media/peak-success-story.pdfhttp://www.netapp.com/us/media/peak-success-story.pdfhttp://www.netapp.com/us/media/peak-success-story.pdfhttp://www.netapp.com/us/media/cs-revlon-na-168-0213.pdfhttp://www.netapp.com/us/media/cs-revlon-na-168-0213.pdf


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This will enable us to speed the delivery of IT services,generate new revenue streams, and reinvest profit in

programs for the citizens of Massachusetts.”Take a look at how the city of Melrose achieved a40 percent reduction in cost with a public cloud infra-structure at http://www.netapp.com/us/media/cs-na-142.pdf.

EfficiencyPrairie Health Ventures, an alliance of hospitals andhealthcare organizations, chose to simplify its increas-ingly complex healthcare information system, electronicmedical record/electronic health record system, andhospital medical images environments with VMwarebacked by NetApp storage. Prairie Health Ventures’

Prairie Vault solution is a flexible, secure, cloud-basedbackup service created for its alliance members andpowered by NetApp. According to Chad Jeffrey, the CIOat Prairie Health Ventures, “NetApp was a much cleaner,more scalable, and fully integrated solution with abso-lutely everything we needed to provide the level of fastservice our members require. When we built in all the

‘extras’ needed from the other vendors, NetApp cameout far ahead on price as well.”

Find out how Prairie Health Ventures achieved up to90 percent storage space savings with cloud-basedbackup service powered by NetApp at http://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-108108-16&m=css-6623.pdf.


http://www.netapp.com/us/media/cs-na-142.pdfhttp://www.netapp.com/us/media/cs-na-142.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-108108-16&m=css-6623.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-108108-16&m=css-6623.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-108108-16&m=css-6623.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-108108-16&m=css-6623.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-108108-16&m=css-6623.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-108108-16&m=css-6623.pdfhttp://www.netapp.com/us/media/cs-na-142.pdfhttp://www.netapp.com/us/media/cs-na-142.pdf


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AgilityBBM Canada (Sondages BBM in Québec) is a not-for-profitmember-owned tripartite industry organization that lever-aged NetApp storage as the cornerstone of the IT infra-structure that BBM uses to collect, analyze, and distributetelevision and radio ratings data to its members in thebroadcast industry. Said CIO Tom Saint, “The landscapechanges quickly in our business. With a cloud-based offer-

ing built on NetApp storage, we’re able to change just asquickly. Whether it’s developing new products, makingbusiness decisions, or addressing customer requests,we’re responding faster and more dynamically than everbefore.”

See how BBM slashed provisioning time from 2 weeksto 15 minutes at http://www.netapp.com/us/

system/pdf-reader.aspx?pdfuri=tcm:10-61014-16&m=bbm-canada-cloud.pdf.

ReliabilitySayers is an industry-leading IT services and solutionsprovider that needed to respond quickly to market

demands and stay ahead of the competition. With itscommitment to excellence, teamwork, and trust, Sayersturned to NetApp to help build a robust cloud infra-structure to serve more than 400 customers. StatedChief Architect Bill Tohtz, “When you have varyingworkloads in the cloud, it’s critical and traditionally dif-ficult to commit small subsets of resources and ensure


http://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-61014-16&m=bbm-canada-cloud.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-61014-16&m=bbm-canada-cloud.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-61014-16&m=bbm-canada-cloud.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-61014-16&m=bbm-canada-cloud.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-61014-16&m=bbm-canada-cloud.pdfhttp://www.netapp.com/us/system/pdf-reader.aspx?pdfuri=tcm:10-61014-16&m=bbm-canada-cloud.pdf


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that they’re performing well. Clustered Data ONTAPenables us to do this easily from a management

perspective.”Find out how cloud infrastructure built on clustered DataONTAP yields 100 percent uptime for Sayers at http://www.netapp.com/us/media/css-6647.pdf.

SecurityKing County, located in Puget Sound, Washington, isnearly twice as large as other counties in the UnitedStates. In order to serve more than 1.9 million people inthe county, King County selected the NetApp FlexPodplatform with Microsoft Private Cloud, a shared infra-structure solution, to help them migrate departmentsand standardize on a virtualized environment to enhance

service delivery. Bill Kehoe, CIO of King County, said,“FlexPod with Microsoft Private Cloud allows us to extendservices to taxpayers in a more reliable, secure, and scal-able way. As public servants, that’s what we are allabout.”

Check out how King County delivers a secure, sharedinfrastructure on FlexPod with Microsoft Private Cloud

and saves $700,000 annually at http://www.netapp.com/us/media/cs-6643.pdf.

PerformanceWith a comprehensive portfolio of software solutionsand managed and professional services, Virtustream

partners with customers that span industries and


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geographies to deliver cloud solutions tailored to theirunique requirements. Virtustream leveraged its deep

virtualization and cloud computing expertise, as wellas its own proprietary cloud management solution, todeliver flexible private, public, and hybrid cloud solu-tions. These solutions are based on NetApp technologywith dynamic IT services that enhance performance by50 percent. According to Simon Aspinall, Chief ofVertical Markets, “The NetApp FAS6210 is extremely

well suited to the requirements of cloud service provid-ers and the enterprise cloud requirements of custom-ers. Teamed with clustered Data ONTAP 8.1, we canprovide the highly flexible, scalable, and manageablestorage platform needed to support our on-demandcloud model.”

Discover how Virtustream enhances performance by

50 percent with dynamic IT services for public andprivate clouds at http://www.netapp.com/us/media/virtustream.pdf.

Savings The University of Loughborough, one of the United

Kingdom’s largest universities, has more than 13,000 stu-dents, 21 academic departments, and 40 research cen-ters. The university administration was challenged withdelivering highly available systems to researchers andstudents anywhere and anytime. The university workedwith NetApp and its partners Logicalis and Cisco tobuild a platform for innovation. Said IT Director Dr. Phil

Richards, “The FlexPod solution based on NetApp and


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Cisco technologies helped save us $3.6 million in datacenter costs. We’re able to allocate that budget to world-

class research and to providing the educational pro-grams that can make a difference in the lives of our stu-dents today and tomorrow.”

Learn how the University of Loughborough saves$3.6 million and accelerates research with hybrid cloudbuilt on NetApp at http://www.netapp.com/us/media/loughborough.pdf.

FlexibilityAs a globally recognized, top-level research institute,the University of Bonn in Germany needed more flexibil-ity for its computing resources to serve more than30,000 students because of increasing computationally

intense research projects. In addition, it was looking foran IT environment that allowed faculty and doctoralcandidates to access their files on their own end-userdevices or from home. To accomplish this goal, theUniversity of Bonn adopted a private cloud environmentbased on high-performance Fujitsu PRIMERGY servers,NetApp storage systems, and virtualized PCs. Peter

Middelhauve, CIO of the Department of Economics,stated, “The private cloud environment from Fujitsu andNetApp gives us a high degree of flexibility. Whereas inthe past new hardware constantly had to be acquiredfor a special project, now we can use the same hard-ware for a variety of research projects.”

Check out how the University of Bonn provides a flexi-

ble and secure private cloud solution to more than30,000 students at http://www.netapp.com/us/media/cs-fujitsu-uni-bonn.pdf.


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