PREPARED FOR THE

APPOINTMENT OF:

‘SENIOR ACCOUNT STRATEGIST’

A B O U T R P M

O V E R V I E W

Established in 1993

Independently owned

170 independent people

Creative, strategic, doers

Working globally, based in London

£20M turnover in 2015 / 2016

OUR CLIENTS

O U R M I S S I O N

To create value for businesses by

specialising in how people

experience their brands.

Creating experiences

that connect brands

with consumers and

culture.

Defining and

delivering better

retail and shopper

experiences.

Shaping

brand purpose and

new product

experiences.

E X P E R I E N C E - F I R S TP L A T F O R M S

E N H A N C E D S H O P P E R E X P E R I E N C E

E X P E R I E N C E D E F I N E D B R A N D S

WHAT WE DO

A S N A P S H O T O F O U R W O R K R E L E V A N T T O T H I S R O L E

O N & O F F TR A DE C A M PA IGN S

EXPERIENC E F IRST PL ATF ORM S

B UIL D IN G B R A N DS F RO M B TL

PRO DUC T IN N O VATIO N & L AUN C HES

DIAGEO | WHAT TO EXPECT

CAPTAIN MORGAN | ONLY ONE CAPTAIN MORGAN

S T E P P I N G I N T O C U L T U R E

A reactive tactical campaign successfully joined the conversation during this historic football moment delivering social reach of50 million with only 5% paid media. 11,000 limited edition bottles flew from the supermarket shelves in Leicester and 200 in the hands of key influencers.

J&B | 365 ESSENTIALS

WINNING AT RETAIL

The task for RPM was to reinvigorate J&B’s presence in the

on-and off-trade. As part of the global 365 Essentials

programme developed in partnership with Diageo we were

able to do this by focussing on intrinsic semiotics, leverage the

key brand assets and drive cut through by focussing on fewer,

bigger, better touch points. We put J&B back into growth and

across all Carrefour outlets sales increased 24%.

CONNECTING SMIRNOFF IN CULTURE

From saying ‘original’ to doing ‘original’ we helped the

world’s largest vodka brand to reconnect with

Millennials through a global nightlife platform that put

Smirnoff back into the heart of the conversation.

DIAGEO | SMIRNOFF

STORY-TELLING EXPERIENCES

Create compelling retail experiences to tell the stories

of Johnnie Walker and convert a new generation of

shopper and brand adorers. We also developed smart

bottle technology to tell stories in-store and in the

consumption moment via mobile.

DIAGEO | JOHNNIE WALKER

A B O U T T H E R O L E - S E N I O R A C C O U N T S T R AT E G I S T

A SNAPSHOT OF WHAT WE DO IN STRATEGY

Problem analysis,

concentrated

comms strategy,

behaviourally

mapped activation

plan and strategic

rationale we see

briefs end to end.

Big thinking

capability from

global research

partners to owned

planning tools, we

find the insights that

really inspire the

brief.

Collaborative, agile

approach to

strategy because

its ingrained in how

we get from

business problem

to creative craft.

S T R A T E G I C D O E R S

I N S I G H T F U L C R E A T O R S

A G I L E W A Y S O F W O R K I N G

We have a

collaborative, agile

approach to strategy

because its ingrained

in how we get from

business problem to

creative craft.

C O L L A B O R A T I V E W O R K E R S

Collaborative, agile

approach to

strategy because

its ingrained in how

we get from

business problem

to creative craft.

A G I L E W A Y S O F W O R K I N G

We have in roads to

the tech world, we

publish stories about

experience, we run

RPM’s Strategic

Academy and we

provide consultancy

to our clients.

P R O G R E S S I V E T H I N K E R S

THE ROLE | SENIOR ACCOUNT STRATEGIST

Who this will suit best?

Perhaps you have been working client side and always desired to work in an agency, perhaps you’re an agency side strategist who is bored with ‘BTL’ as an undervalued medium or perhaps you simply share our belief that thepower of experience will change perceptions, behaviours and business performance?

Day to day responsibilities?

This is an opportunity to be a Senior Account Strategist working closely with Diageo as your key account. You will be working in the strategy team and close with the Diageo account team and creative teams as well as production teams.

This role demands someone who is willing to lead strategic thinking and work collaboratively to answer briefs but also to guide thinking and help clients see potential for new opportunities. You will work to further our position as a strategic partner and will possess/develop the ability of agency strategist but also a client consultant.

Although you will work closely with Diageo as key account you will get time across other RPM accounts and new business opportunities.

You will report to and be mentored by the Head of Strategy but in a senior capacity you will also act as a nurturing influence across the strategy team.

Your development needs will be meet via internal training and mentorship as well as external training.

Type of work?

RPM is very much a strategic partner for Diageo such as developing approaches to winning at retail to developing innovation pipelines. Briefs are a mix of global, western European and local market across a broad remit covering on and off trade marketing, brand innovation and experience platforms of which digital is interwoven.

It will suit someone who can spot relevant trends, run proactive research, develop new tools or ways of thinking to inspire Diageo beyond just answering briefs. You will need to think strategically from a brand, commercial and context perspective.

You will know how to measure and evaluate your campaigns working with your clients to develop ROI programmes.

Type of person?

As a collaborator, you will want to run workshops and involve the whole team in the process. You’re rigorous in output; detailed and articulate in your presentations. A natural curiosity you’re always looking that bit deeper than the others to find that killer insight. Hands on you don’t just work in the office you visit the environments you are working in and want to stimulate your thinking. Agile approach you adapt to change and embrace the energy of a bustling agency. A straight talker you don’t care for politics or nonsense. You’re a positive solution finder with a never say never attitude.

In summary.

We are looking for an experienced strategist who can lead strategic thinking across brand, commercial and chiefly context planning – you need to know your on trade from your off trade. If you have experience working with alcoholic drinks brands, believe in creating value for business through experience and want to connect brands with shoppers in retail and consumers in culture - please apply.

T H A N K Y O U

R P M , T H E O L D T R E A C L E F A C T O R Y , 2 4 - 4 0 G O O D W I N R O A D , L O N D O N , W 1 2 9 J W

r p m l t d . c o m