HHC LIVE!

Bhavini Raithatha

Archit Patel

Shuang Han

Leo Bozzuto

Eric Zaccaro

MBA Class of 2013, Group 2School of Business University of Connecticut

Group 2:Proposal of using RSS Technology at Hartford HealthCare

Contents

WHY?

Benefits for HHC

Benefits for Patients

HOW?

How it works?

How it looks?

WHAT?

RSS Technology

RSS for HHC

CONCERNS?

Barriers

Technology Risks

Solutions

RSS Technology:RSS is a technology that allows users to link not just a page, but subscribe it to receive notification every time the page is updated.

Key features: Cooperate – no single control point:

RSS enabled Web 2.0 application offers web service interfaces to reuse the data service of other users, giving no control to any single entity.

Value addition – users responsibility: Involves users both implicitly and explicitly in adding value.

Data Source - unique and hard to recreate: The applications are data-driven and gives a competitive advantage by generating a

unique data source. Innovation – driven from inside:

New features are added as part of normal user experiences. Users act as real-time testers. Multiple Devices – unlimited accessibility:

Applications serve across handheld devices, PCs and internet servers.

WHAT?

Sources:1. http://oreilly.com/web2/archive/what-is-web-20.html

WHAT?

RSS for HHC:

Overview of the process:

Use of Web 2.0 to harness collective intelligence of patients.

Create a blog for each type of medicine, used by patients.

Once logged in, patients comment on their anecdotal experiences with that medicine in regards to side effects, a better alternative, etc.

Patients can “subscribe” to that particular medicine’s blog through an RSS feed. - anytime the blog is “updated” each subscriber would receive a “notification” (an email update or push notifications on a smart phone)

The application could be broadened to include blogs on medical procedures, ailments, insurance policies, as well as patient opinions about HHC doctors.

How the application works:

HOW?

Benicar

Mesar

Olmetic

Comment

Subscribe

Subscribe

Log on

NotificationsNotifications

Notifications

Subscribe

HOW?

Sources:2. http://www.patientslikeme.com

How the application looks like:

HOW?

How the application looks like:

Sources:2. http://www.patientslikeme.com

WHY?

Benefit for HHC

Increase publicity

Attract more patients

Increase inside awareness

Increase patient loyalty

More interaction with patients

WHY?

Benefits for Patients

Faster information about medicines

Confidence of taking medicine

Awareness of effect of taking medicine

Sharing concerns about medicine

More connection with doctors

CONCERNS?

Quality of content

Learning and technology preference of users

Difference in usage between ‘older’ and ‘younger’ users

Lack of time

Privacy of users

Legal regulations

Popularity of our RSS feed

Automated or manual moderation

User friendly

Receive auto updates

Access from smartphone

Display name different from real name

Maintain good quality of contents

Advertise and encourage users

Posting of malicious sites

Injection of malicious scripts in the feed

Vulnerable to security attack

Filtering and Stripping for html tags before updating to the webpage

Security assessment of the server and network

Use and suggest most secured RSS reader to subscribers

CONCERNS?

Conclusion

Build online HHC Community

Improve interactions between patients and doctors

Improve patients experience with HHC