Wild Asia’s Responsible Tourism Initiative

Responsible Tourism Awards

Making businesses work for our natural areas, people and our environment

A sponsorship proposal by: Dr Reza Azmi (Founder & Executive Director, Wild Asia)

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What we often forget

Fundamentals of tourism

What we don’t see

What we don’t see

What we don’t see

“Golf courses, developers nibble at Asia's rice paddies”(May 2008, Reuters)

The Opportunity

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Changing traveler trends

71% - think holidays

should benefit people of the destinations.

85% - think holidays

should not damage the environment

77% - want holidays to

experience local culture and foods

ABTA Annual Travel Market Survey (2002)

Lower your cost“Installation of efficient water recycling systems have saved about US$10,000 a month”

Bali Inter-continentalGreen Globe Case Study

Better management, saves costs

Build customers “If I know the resort is taking steps to protect the environment, I’ll definitely support it and most likely refer the place to my friends”

John Paul Sta Maria, 26Business Development Manager

Be seen to tackle big problems

What we have learnt...

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Committed to conservation

Committed to local people

Committed to livelihoods

Partner our Awards

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Launched in 2006

• Pilot award in 2006• Only Asian award for Responsible Tourism • Over 22 entries from Australia, Indonesia, Laos,

Malaysia, Sri lanka, Thailand

Going on four…

• 2008 - over 48 entriesfrom Cambodia, Indonesia, India, Laos, Malaysia, Philippines, Sri Lanka, Thailand, Vietnam

• Gearing up for our fourth year!

RT in the media!

Extensive coverage: From online to mainstream media channels

Our partners since 2006

RTA09 roll out plans

• Awards to be announced April 2009.

• Closing event held in conjunction with CSR Asia’s International Annual CSR Summit (Kuala Lumpur) 28th October 2009.

• Regional training workshop “RT in Action” for tourism professionals and business owners. Held @ CSR Asia’s International Annual CSR Summit(Kuala Lumpur) on the 29-30th October 2009.

Total target: USD 35,000

RTA09 launched in April!

Media releases & features

“Ecochecks” site visits (Jun-Aug)

All 8 finalists to be visited.

“Award” presentation (Oct)

Cocktail reception @ CSR Asia’s Annual CSR Summit

28th Oct 2009.

“CSR in Travel” workshop (Oct)

Training Workshop @ CSR Asia’s Annual CSR Summit

29-30th Oct 2009.

Investment and exposure

• Every year, since 2006 we have been doubling our media exposure.

• In 2008 we had 88 media inserts with a media value of 3 million.

• Investing RM100,000 per annum generates 10 times or more PR value!

Benefits to Partners

• Invitation to speak at the Awards Presentation & Press Conference; participation at our “CSR in Travel” workshop.

• Banners or buntings with corporate name and logo prominently displayed at the Award ceremony.

• Press release on Title Sponsor’s supporting the Awards.

• 2-page write up on the Title Sponsor’s CSR initiatives for the website (www.wildasia.net).

• Advertising banner on Wild Asia website.

• Product sampling opportunity and giveaways authorized (in accordance with local laws).

Total target: USD 35,000

Summary of benefits

Partnership PackagesSummary of different partnership packages

Description Platinum

Partner

Gold partner Bronze Partner Silver Partner Media Partner

Sponsorship value MYR126,000

USD 35,000

MYR72,000

USD20,000

MYR36,000

USD10,000

MYR18,000

USD5,000

Media exposure

(print & online)

Speaking slot at RTA

press conference

√ √ - - -

Free delegate tickets to

CSR Asia Summit

2 1 - - -

Free delegate tickets to

RTA workshop

4 3 1 1 1

Logo exposure (all RTA

collaterals)

√ √ √ √ √

Logo & exposure on all

RTA press releases

√ √ √ √ √

Logo & exposure on RTA

homepage on

wildasia.net

√ √ √ √ √

Feature on partner’s CSR

activities on wildasia.net

√ √ √ - -

Internal 1-day “CSR in

Travel” or “green”

workshop for partners*

3 2 1 - -

*Workshop can be tailored to suit your corporate CSR requirements

Why partner us?

• “Green is the new black”!• Make your CSR efforts

known with Wild Asia.• Be seen at CSR Asia’s

International Annual Summit.• Be associated with our

Green Brand.• Be on the media spotlight.

Our timeline

Preparation Short listing

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Preparation Short listing & pre-publicity

Site Visits Awards Planning

RT communication (all year)Review of past years awardsConceptualize 2009 Awards

RT communication (all year)First Press releasesAnnouncement of 2009 awardsShort-listing of finalists

RT communication (all year)Site visits to finalistsPlanning of award presentation

Awards & seminar Publicity for RT Award winners

AwardsSite visits

Finally, why we do what we do

“If environmentalists aren’t willing to engage with big businesses, which are among the most powerful forces in the modern world,

it won’t be possible to solve the world’s environmental problems.”

Jared Diamond (Collapse)

Thank you!

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