rtb forum - breaking through the programmatic myths that are holding publishers back
TRANSCRIPT
Copyright © 2014 Improve Digital - All Rights Reserved 2
Europe’s leading SSP…
+80.000
Advertisers
+3,500 Buying
Partners
Offices in NL, UK,
ES, DE, & BE
Founded in
2008
+100
Employees
Cloud-
Based
Data-
Driven
+250 Publisher
Clients
Who is Improve Digital?
€Publisher Monetization Platform
Copyright © 2014 Improve Digital - All Rights Reserved 3
Selection of our Publishers
Copyright © 2014 Improve Digital - All Rights Reserved 12
• One thing
– What inventory do I have
– what buyers have access to that inventory?
• Another thing
– What systems do I currently use to manage my online advertising strategy?
• And a third thing
– How do I manage my yield?
What can you do tomorrow?
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Angela Pellaupessy
Country Manager Benelux
+31 62 48 64 107