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RTC Report

Cisco Spain 2012

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• Present Cisco value proposition in Video, Mobility and Cloud megatrends, together with our Partners and Strategic Alliances.

• Deliver high level keynotes, customer testimonials, partners and alliances “breakouts” and networking with our alliances, partners and customers

• Create a “World of Solutions” environment with more than 20 demonstrations delivered by our Partners and Cisco Engineers

FOTO

CARLA/LUIS

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• 1515 attendees and 2903 registered 52% (1430 last year)

• 31 Booths + 1 Non governmental Organization (IO)

• 23 Demos + 950 visiting the demonstrations

• 1100 USBs delivered with documentation

• 1174 tweets 349 people, Reach 130.227; Exposure 1.427.423

• 20 Journalists press conference.

• 8 Bloggers @ Social Media Day

• 8 General Managers from Alliances TV interviews

• 10 Journalists Onsite.

• PR impact: 39.622 EUROS AEV reaching 1,308.757 Audience

• Closure with Carlos Jean , famous Music EntepreneourFOTO

CARLA/LUIS

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5

6

7

8

FIN

Registro

Iridium

Intel

Telefónica

PlatinumBT

Unitronics

EMC

NetApp

Citrix

VMWare

GoldAcuntia, Aryse,

Azlan, Comstor,

Diasa, Impala,

Ingram Micro,

Informática el

Corte Inglés,

Nextira One,

APCSchneider

SilverCommscope,

Comparex,

Dimension Data,

Enghouse

Interactive,

Ermestel, Fast

Lane,

GlobalKnowledge,

IPM, Magirus,

Mira, Panduit,

Satec, SCC

Demos

World

Of

Solutions

Video

Mobility

Cloud

Telefónica – Juan Manuel Moreno

Closure - Carlos Jean feat. José Manuel Petisco

Coffee

Opening- José Manuel Petisco

Cisco – Evolución Tecnológica– Mª José Sobrini

Intel – Intel para el Corazón de un DC – Norberto Gallego

BBVA – Fernando Martínez

Cisco – Innovación hecha realidad: London 2012 - Mayte Márquez

Cisco – Smart Connected Communities - Ignasi Errando

Lunch

VMWare

Alejandro Solana

Citrix

Santiago Campuzano

NetApp

Javier Martínez

EMC

Alejandro Giménez

Unitronics

Ceferino Raposo

BT

Raúl Chico

Sponsors

DA

NIE

L D

E L

A C

ÁM

AR

A

9

Cisco Led

Innovation: New Solutions/products

All in one 11 demos

Cisco Exclusive zone

Executed by Cisco

Something different…

Partner Led

Partner added value Solutions

Power of the Cisco Channel

2 cinema rooms

12 demos delivered by sponsor

SE supervision

Hanna/UCS, FlexPod, Vblock, UCS IaaS, Cloud Computing, VDI Citrix, VXI,

Mobility, MXE/DMS/SaS, Energy Management, Virtual Desktops, Video,

Network Provisioning and Orchestration, IPv6 interconnect and PoP,

BYOD, New Hardware, TV Videoscape, SocialMiner, Show & Share, Jabber

and several Telepresence Kiosks