ru in presentation
Post on 19-Oct-2014
517 views
DESCRIPTION
Overview of the the 2010 Talent Connect Conference.TRANSCRIPT
http://www.youtube.com/watch?v=jieIRTD_BrU
The Dragonfly Effect The Dragonfly Effect: Quick, Effective Ways to
use Social Media to Drive Social Change Small Acts Create Big Change
Four essential steps that The Dragonfly Effect discusses:
Focus Your Goal Grab Attention Engage Take Action
Social Media is driving social change
Thinking we’re only one signature away from ending the war in Iraq. Learn more at http://www.barackobama.com. 2:04 PM Apr 29th, 2007 from web.
- Barack Obama’s first post to Twitter
Evolution of the World Wide Web
Web 1.0 Web 2.0 Web 3.0
– Personal Assistant – Web pages will become more of a service– Still a lot is unknown
Social Media
Exploded on the web Brought people to gather But also…
Brought the people to businesses and the
businesses to the people!
Social Media Portals
Twitter– Platform for public communication– Goal: Awareness and Sourcing
Barnes - Jewish Hospital: Patient Access Representative- (PRN, Days, Rot... ( #St.Louis , MO) http://bit.ly/i7mGWD #Clerical #Jobs #Job
automated by tweetmyjob.com
Social Media Portals
Facebook– Awareness, Brand Building, Candidate
Engagement, and is often used as referral sourcing – Engages candidates in chat or conversation – Ultimate goal is followers convert into hires
Social Media Portals
Blogs– Builds brand– Allows transparency– Generates referrals from other blogs
Social Media Portals
LinkedIn – A powerful sourcing tool best used for brand
awareness and referral sourcing– Professional network
vv
A Powerful Recruiting Solution
Searching for active and passive candidates Utilize your own personal brand.
– Your profile is up-to-date and complete– Customized the heading such as Barnes-Jewish
Hospital Careers– List articles, books, blogs, etc you’ve authored
Use Boolean
Use in the free version and also in the Recruiter version
OR, AND, NOT
Follow, Follow, Follow
Follow not only BJH Follow the competition Utilize the “sweet spot”
Create and Join Groups
Strategy from Microsoft Evangelists– Develop a Strategy (Job or Professional network group)– Engage internal Champions to help develop content– Name the community and outline messaging– Set up content related RSS Feeds– Set up methods of tracking– Invite members both in and out of LinkedIn– Begin conversing and course correction
Post Jobs to Groups
Share the job posting to each of your groups
– Find one of our jobs posted– Share Job with groups– Have to know exact name to share.
Personalize your “Inmails”
Mix these ingredients:– Targeted LinkedIn candidates who map well to your profile– Keep a clear subject line – Include your location, role, and “career opportunity” – Keep your message fairly concise, including:
Key details on job roles and why it might interest the person Instructions on how they can learn more (either link to our LI Job Post, or contact me for full JD)
Company Buzz
Join the Company Buzz Create a presentation about Barnes-Jewish
Hospital using Google Presentation
Use Other Social Media Portals with LinkedIn Zoominfo.com Pipl.com Spoke.com Twitter Applicant tracking system Not to forget telephone
Use the Answer Section
Especially the Advance Search option Look for potential candidates
Have COFFEE with LinkedIn
Pay attention to what is happening in your own community.
CEO of LinkedIn Jeff Weiner
Survey Results (October 2010)
0%5%
10%15%20%25%30%35%40%45%50%
VeryActive
Job Seeking
CEO of LinkedIn Jeff Weiner
Survey Results (October 2010)
0%5%
10%15%20%25%30%35%40%45%50%
VeryActive
Semi-Active
Job Seeking
CEO of LinkedIn Jeff Weiner
Survey Results (October 2010)
0%5%
10%15%20%25%30%35%40%45%50%
VeryActive
Semi-Active
Tiptoers
Job Seeking
CEO of LinkedIn Jeff Weiner
Survey Results (October 2010)
0%5%
10%15%20%25%30%35%40%45%50%
VeryActive
Semi-Active
Tiptoers Explorers
Job Seeking
CEO of LinkedIn Jeff Weiner
Survey Results (October 2010)
0%5%
10%15%20%25%30%35%40%45%50%
VeryActive
Tiptoers Satisfied
Job Seeking
Topics: Social Media & Recruiting
28
social media
recruiting strategy
recruitment branding
passive candidates
community
finding top talent
social recruiting collaboration
company culture
social networking
job boards
print classifieds
referrals
Most Essential Trends in Recruiting
29
Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing.
Feb 2010 Survey – 395 US respondents – internal leads of Talent Acquisition
What do you consider to be the three most essential and long-lasting trends in recruiting? What do you consider to be the three most essential and long-lasting trends in recruiting?
Utilizing Social NetworksLinkedIn Growth in Millions
0.85 1.64.4
8.5 10
33
57
2003 2004 2005 2006 2007 2008 2009 2010
90M+Quick Stats 850M monthly page views 20M monthly uniques 18th most visited site on the web
Impact: Innovative companies require innovative employees, you’ll find them here.
Truly global. Ever-growing.
100M+ members
USA: 52%USA: 52%
CAN: 4%CAN: 4%
BRZ:2%BRZ:2%
EU: 22%EU: 22%
IND: 8%IND: 8%
AUS: 2%AUS: 2%
+3M / mo
Healthcare Statistics
4 million Healthcare professionals on LinkedIn; top 10 industries
Relevant customers include: BJC, Mercy145, Mayo Clinic, Cleveland Clinic, Community Health, HCA
Keynote Speaker, Erik Weihenmayer
Called the blind adventure Only blind person to climb and achieve all 9 Summits
(the highest points) of the world. For example: achieving the highest point of Mount Everest
Everything we do must support our Vision
Shattering Expectations – Dream big– Reach for the impossible– Transform Lives– Important to have a Vision
Keynote Speaker, Erik Weihenmayer
Alchemy - Using Adversity as an Advantage – Calls to the Alchemists– Lead to Gold– Harness the energy of adversity
Keynote Speaker, Erik Weihenmayer
Teamwork - The Only Way To Cross A Glacier Is On A Rope Team– Not only best talent, but don’t buy into notion– Seeing is believing and vice versa– Live Linked Together or Fail Linked Together
Keynote Speaker, Erik Weihenmayer
Climbing Blind– We will find what we look for– No Guaarantees– Commit to Reach– Impossible to turn back
Keynote Speaker, Erik Weihenmayer
Pioneering Possibilities – Be a problem solver, and innovator– Create a plan and move forward– Learn ways to climb the ice
Keynote Speaker, Erik Weihenmayer
Summary– We are all linked together– One Goal in mind– Coaching and support of our peers
Keynote Speaker, Erik Weihenmayer
What Questions Do You Have?