ruben llinas portfolio

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A brief recap of my graphic design work during the past 3 years

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Page 1: Ruben LLinas Portfolio

m i a m i • b o g o t á • c a r a c a s

Page 2: Ruben LLinas Portfolio

You have to take care of them. Give them water. Keep them fresh to see them grow. We cultivate thetrust of our clients by producing great fruits: results.

THE GROUND

who are we?

Brandstorm is a multi-faceted design firm with expertise in all aspects of corporate communication, branding, marketingand image management. We work in all forms of media including print, digital media, environments and signage, filmand video.

Our purpose is to help you craft, communicate, and deliver your marketing message to your customers in a clear, strategicand intuitive way. Consistent branding, in print collateral and on the web, will maximize your impact and your marketingdollar! Creative graphic design solutions include: advertising, sales collateral, brand development, media kits, directmail, trade show pre- and post-show communications, website design, and email marketing.

Our success is defined by achieving your goals and objectives, surpass your expectations, and exemplify the diversityof our creative talent. But ultimately, our goal is to do good work for good people, have fun doing it, and make a fewfriends along the way.

Brands are like trees

THE SEEDS

capabilities & services

Brandstorm delivers a range of specialist services in both branding and interactive media.

Brandstorm helps you build, review or fine tune your brand strategy. Through a brand audit or analysis, we identifyessence and equity, clearly stating them in the brand platform. We determine a brand’s width and depth and lay it outin the brand architecture. We plan the way a brand speaks, and set it forth in a communication strategy. Finally, wemake sure your brand lives by standards that set it free, not keep it captive.

branding services

Every design solution requires a solid strategic foundation for success, no exceptions. The winning result is a carefulbalance of philosophical intent, aspiration and culture, with an infrastructure designed to grow, scale and lead.

Our branding services serve key client needs spread across all stages of modern brand building and management, fromidentification to the creation of brand meaning and brand equity.

Page 3: Ruben LLinas Portfolio

Strategy•Identity / Brand auditing•Brand strategy development•Communication strategy

Verbal identity•Corporate / Brand names•Nomenclature systems•Slogans / Taglines and descriptors

Visual identity•Basic applications (Stationery, signage & merchandising)•Print design (corporate literature, marketing literature, advertising, POSM, promotions, direct marketing)•Package design

Brand management•Brand manuals (Guidelines and standards)•Implementation and management (production, training, deployment)•Pitch consulting•Account integration and supervision

Brand Positioning / Advertising•Print & Outdoor•Radio & TV•BTL Media•Alternative Media

interactive media services

Our interactive media services rely on both our IT and branding competences. We bridge the two areas through ourknowledge of information architecture and usability.

Design•Application interface design (structure, layout and graphic design)•Information architecture and usability•CD/DVD and infokiosk-based materials•Online advertising campaigns

Page 4: Ruben LLinas Portfolio

THE RAIN

our approach

Our unique apprach is the fertilizer for great ideas to grow. It’s always customized, but generally includes the following:

Uncover the truth of the companyUnique look at vision and culture through the eyes of top management and employees

Learn what's valued by customersCurrent, former and potential customers reveal what they value in your industry

Assess marketplace realitiesCompetitive review shows where things stand

Develop a strategic plan based on learningIn-depth recommendations leading to most authentic claim that can be made by your company that has value in themarketplace. This is the beginning of the brand promise.

Making the promise a realityTell the corporate story to employees and customers. For employees, we create learning tools every bit as engagingas marketplace communications. For customers, we create materials that set the stage for the brand experience.

Review and promote continuouslyKeeps the brand top of mind throughout the year with staff and customers.

Development•Planning and documentation•Application development•E-commerce and third party service integration

Online branding•Online brand communication auditing and guidelines•Online branding plans•Online community building

Page 5: Ruben LLinas Portfolio

THE FRUITS

our work

Adrenaline. If your customer doesn’t feel it, we haven’t done our job. Our mission: cause action. Create an emotionalresponse that sparks decisions. Change behaviors. Generate connections.

•Sony Pictures Television International•Spain’s Best Beers - Mahou•HBO Latin America•United Nations Development Program (UNDP)•The Vidal Partnership NYC•MGM Networks•Icon Development Group•Sagamore Hotel South Beach•Domus One Development Group•The Related Group of Florida•Chick-n-Grill

Our work has been awarded in several festivals in Latin America, including FIAP Festival & Gramado Festival andworldwide with one PROMAX Gold Award for best Media Kit or Specialty.

Are you surprised we get a rush from what we do? Please review the following samples and see our passion expressedas work.

Page 6: Ruben LLinas Portfolio

001SPTI MEDIA KIT 2007 - 2008

COLLATERAL

Page 7: Ruben LLinas Portfolio

COLLATERAL

002SPTI MEDIA KIT 2006 - 2007

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002Description

003Description

003LATIN AMERICAN IDOL BROCHURE

COLLATERAL

004LATIN AMERICAN IDOL MEDIA KIT

Page 9: Ruben LLinas Portfolio

COLLATERAL

005HBO BROCHURE

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006CINEMAX BROCHURE

COLLATERAL

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COLLATERAL

007MGM BROCHURE

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002Description

003Description

008CASA CLUB TV BROCHURE

COLLATERAL

Page 13: Ruben LLinas Portfolio

COLLATERAL

009JUSTIN TIMBERLAKE INVITATION CONCERT

010AUDI INVITATION

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011MILLESIME BROCHURE

COLLATERAL

012ELOQUENCE BROCHURE

Page 15: Ruben LLinas Portfolio

BRANDING

013MUSICA CLAVE - LOGO MUSICA CLAVE - MEDIA KIT MUSICA CLAVE - WEBSITE

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BRANDING

SER - AD

014SER - LOGO SER - MEDIA KIT

Page 17: Ruben LLinas Portfolio

BRANDING

SER - TV SPOTSER - WEBSITE

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015MAHOU - LOGO

BRANDING

MAHOU - ADMAHOU - MEDIA KIT

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BRANDING

MAHOU - AD MAHOU - WEBSITE

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BRANDING

SOFIA GROUP - BUSINESS CARD

016SOFIA GROUP - LOGO SOFIA GROUP - WEBSITE

Page 21: Ruben LLinas Portfolio

BRANDING

MARINHEIRO RESTAURANT - STATIONARY MARINHEIRO RESTAURANT - AD

017MARINHEIRO RESTAURANT - LOGO MARINHEIRO RESTAURANT - WEBSITE

Page 22: Ruben LLinas Portfolio

018AMANO - LOGO

BRANDING

AMANO - STATIONARY AMANO - MEDIA KIT

Page 23: Ruben LLinas Portfolio

BRANDING

019ALEJANDRO CROKER - LOGO ALEJANDRO CROKER - MEDIA KITALEJANDRO CROKER - WEBSITE

Page 24: Ruben LLinas Portfolio

BRANDING

HIGHLAND PARK - BROCHURE

020HIGHLAND PARK - LOGO HIGHLAND PARK - STATIONARY

Page 25: Ruben LLinas Portfolio

BRANDING

DOMUS ONE - WEBSITE

021DOMUS ONE - LOGO DOMUS ONE - STATIONARY

Page 26: Ruben LLinas Portfolio

022WESTERN UNION - CARIBBEAN CAMPAIGN

ADVERTISING

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ADVERTISING

023ELOQUENCE - DIRECT MAIL ELOQUENCE - AD

Page 28: Ruben LLinas Portfolio

WEB & INTERACTIVE

024SPIDERMAN 3 - EVITE

025CASINO ROYALE 007 - EVITE

Page 29: Ruben LLinas Portfolio

WEB & INTERACTIVE

026BARBARA PALACIOS

027FASHION ART SHOW

Page 30: Ruben LLinas Portfolio

028ANIMAX - KARINA MEDIA KIT

SPECIAL PROJECT

ANIMAX - KARINA ILLUSTRATIONS

Page 31: Ruben LLinas Portfolio

SPECIAL PROJECT

ANIMAX - ILLUSTRATIONS