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Ruhrtriiiennale+
Base
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01
4.400 km2
+5,1 Mio inhabitants
+Dispersed venues
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02
Venues in former industrial areas
socio-demographic and economic issues
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03
Very homogenous group of visitors:
68% academics, 21% A –levels
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Image as high-culture-festival
Motive of “Seid umschlungen”
04
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Starting point• a great brief• an inspiring story• a relevant thematic
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How to “seid umschlungen”?
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The entire communication should be focused on activating
participation.
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An open dialogue with the viewerAlways guiding, never imposing.
An invitation.
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Communication tools
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I. THE MAP = THE PROGRAM
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THE MAP
A universal code, accessible to and understandable
by all
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THE MAP
An overview of a unified and interconnected Ruhr
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THE MAP
Your pocket-guide to the Ruhrtriennale: ‘With it, I always know what’s happening, where and when.’
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THE MAP
Multi-layered
temporal & spacial dimension digital & physical dimension
Where are you? Where am I?
What’s happening where?
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THE MAP
Editable & enriched by all
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THE MAP
A tool to discover; a treasure map
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THE MAP
The icon of the triennale; it brings everything together:
the region, the people, the programme
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a Teaser
the Artists / Piece
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a system which is
SimpleFlexible yet coherent
AccessibleContent-driven
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BALLROOMDARK
ROOM
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FREIHEIT?GLEICHHEIT?
BRÜDERLICHKEIT?
Liberté? Égalité? Fraternité?
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• Workshops• Dialogue• Iterative Design
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TANZ
Tanz : Mahler Projekt (AT)ab 01. September 2016: Jahrhunderthalle Bochum
Festival der Künste
Musik : Répons16. und 17. September 2016: Kraftzentrale, Landschaftspark Duisburg-Nord
Festival der Künste
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MONEYMONEYHONEY
Schauspiel : Geld. Trilogie meiner Familie 2ab 07. September 2016: Gießhalle, Landschaftspark Duisburg-Nord
Festival der Künste
BRUDER
Musiktheater : Die Fremdenab 02. September 2016: Zeche Auguste Victoria, Marl
Festival der Künste
BRUDER
Musiktheater : Die Fremdenab 02. September 2016: Zeche Auguste Victoria, Marl
Festival der Künste