rule 6: build a basket of killer options 3/2015. options −have multiple potential options (~ from...
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Rule 6: Build a Basket of Killer Options
3/2015
3/2015
Options
− Have multiple potential options (~ from 2 to 5)− Experiment & Test− Invest little (start small)
3/2015
Testing killer options
− Start from the doomsday scenario and with the clean sheet of paper− ”A true killer option”, not just increment− Compare size of the investment to the size of the potential market− Track progress constantly and be ready to kill projects− Block antibodies
3/2015
Cases
− Lotus Note (1984 - 1990)− Required e-mail, LAN, Windows multitasking− Small iterations
− Netflix− 1. Started as DVD-over-mail− 2. Download-over-night delivery− 3. Streaming
− 1. Lilyhammer− 2. House of Cards
− McDonald’s− Coffee− Hearth Express
3/2015
Large portfolio is not enough
− Portfolio managers have wrong targets− Only best possible return on investment− Avoid internal conflicts
− Hard to keep track of the whole portfolio− Hard to learn from mistakes