rules and guidelines - grain systems · a/rab or ana/cab on. ... billboard s ’ w. roval of billb...

12
2

Upload: dinhdiep

Post on 31-Aug-2018

214 views

Category:

Documents


0 download

TRANSCRIPT

 

 

2

2 0  

 

0 1 7 C

W E L C

As a GSIget startundersta

Ac

C2pe

C

Csd

Pa

C O - O P

C O M E !

I Dealer whted. But firsand:

All qualifyingconfirm part

Co-op funds 016 total Grogram. 20ligible brand

C O - O P F U N

.5% of 2016

.4% of 2016*Calendar year b

Claims and ubmitted inay of proce

Promotional re popular b

M E M O R

1 It is a Claim

2 Downlthe GS

3

Downleligibledisplayeligibil

A D V E

o qualifies fst, we’d like

g Dealers mticipation be

are earnedGSI sales m

017 co-op fds.

N D S A R E C

6* Invoiced

6* Invoiced basis. NOTE: The

reimbursemn Canadian essing. Cred

items, suchbut MUST b

I Z E T H I S

requiremen Form which

oad ad slickSI Marketing

oad logos. e for co-op ryed or easilylity.

E R T I S

for our co-o to share a

must opt-in tefore March

through inmust have funds may

C A L C U L A T

Purchases

Purchases DMC brand no lo

ments will bcurrency wi

dits will be p

h as clothinge purchased

W E B A D

t that each h is availabl

ks, radio scrg team for D

Only the brareimbursemy visible will

I N G R

op advertisin few import

hrough wwwh 15, 2017.

voiced purcexceeded be used to

E D : F O R

GSI

Interonger qualifies for

be processeill be conveposted in US

g and hats d from our a

D D R E S S :

claim be ace for downlo

ripts and othDealer use.

ands and cument. Brand

l void the ite

R U L E SEffect

ng programtant details

w.gsiag.com

chases of G$500,000

o promote a

T H E S E B R

rSystems, Zir co-op reimburse

ed in U.S. derted to USDSD to Canad

given away approved ve

GSIAG.COM

ccompaniedoad. More d

her materia

urrent logos logos that aem’s co-op r

S & Gtive January 1

, we know y that you ne

m/gsicoop

GSI productsin order toapproved m

R A N D S :

immerman, ement.

dollars ONLD at the ratdian Dealer

in conjunctendors. Det

M/DOWNLO

d by a compldetails on pa

ls prepared

s shown beloare not cleareimbursem

U I D E L1, 2017; subj

you’re exciteeed to read

to

s. A Dealerso qualify fomedia unde

FFI

LY. Claim fte published accounts.

tion with evtails on page

OADS

leted age 2.

by

ow are rly

ment

L I N E Sbject to revisi

ed to d and

ship’s r the r the

forms d the

vents, e 6.

on

2 0  

 

0 1 7 C

S U B M

We recomGSI Co-o

How?

Simply sattachedapproved

S U B M

All reimbForm. Cop policyto you.

before scverificati

For effici

coop@gs

Or mail t

GSI Co-o9575 N. Omaha,

C O - O P

M I T T I N G

mmend thatop team to e

end an emad. You will red, you must

M I T T I N G

bursement cClaims submy guidelines

cheduling aon of costs,

ient process

siag.com

to:

op Departm 109th Ave. Nebraska 6

A D V E

G P R E - A

t advertisingensure all re

ail to coop@eceive an em follow stan

G C L A I M

claims mustmitted withou

cannot be a

Claims mappearemissing submit y

Each clafrom vennotarizeDownloa

It is the dvertising. R, and timely

sing of your

ent 68142

E R T I S

A P P R O

g created byequirements

gsiag.com wmailed respodard proced

M S

t be submittut proper doapproved. A

must be subed. Late clai documentayour reques

aim should indor/public

ed script, phads page.

Dealer’s resReimbursem submission

claim, subm

I N G R

V A L R E

y you or yous to qualify f

with a copy oonse within dures to req

ted via emaocumentatioAny reason f

bmitted withms will be r

ation, you wst.

include: comcation and potos, etc.) C

sponsibility ment is contn of complet

mit your req

R U L E SEffect

E Q U E S T

ur local medfor reimburs

of the propo five days. E

quest reimb

ail or mail won or otherwfor claim de

hin 60 days rejected. If aill have an a

mpleted Claproof of perfClaim Form

to ensure ctingent uponte, correct s

quests via em

S & Gtive January 1

T S

ia be pre-apsement are

osed ad, radEven if your ursement.

ith a complwise non-comnial will be c

after the ada claim is deadditional 3

aim Form, coformance (tes are availa

co-op funds n available fsupporting d

mail:

U I D E L1, 2017; subj

pproved by tmet.

dio script, et ad is pre-

leted Claimmpliant withcommunica

dvertising haenied due to0 days to re

opy of invoicearsheets,

able on the

are availabfunds, documentat

L I N E Sbject to revisi

the

tc.

h co-ted

as o e-

ce

le

tion.

on

2 0  

 

0 1 7 C

A P P R

GSI has vary for escheduli

APPRME

PRINT ADVERT

Newspamagazin

 

C O - O P

R O V E D

divided adveach categong advertisi

ROVED EDIA

TISING

pers and nes

A D V E

M E D I A

ertising andory; it is imping or makin

COCOVE

50% reimbunet media coindividual)

Media chargexceed the pcard for the dand frequen

Bonus reimbopportunitiesavailable thryear. WatchDealer Newsdetails!

 

E R T I S

A

d promotionortant that yng a purcha

O-OP ERAGE

rsement of ost (group an

ges must not published ratdays, times cy advertised

bursement s may be roughout the the monthly

sletter for

I N G R

al items intoyou review tse intended

ELREQ

nd

te

d.

y

Ads mus

1. Specphot

2. Apprbranrequdeninot cor ea

3. CopyAvoidpagepagerecomini8.5 p

Ads may

Sale

Com(unleDeal

Comsuggavail

 

R U L E SEffect

o eleven catthe informad for reimbu

LIGIBILITYUIREMEN

st contain:

cific brand to/image.

ropriate eligibnd logo. Claimuests will be ed if brand loclearly displaasily visible.

y must be legd reducing fue ads to fracte ads. We ommend a

mum font sizpoints.

y NOT contai

es prices.

mpetitive logoess integral tler identity.)

mpetitive logogest brands alable for sale

S & Gtive January 1

tegories. Thtion listed fo

ursement.

Y NTS

DO

ble m

ogo is ayed

gible. ull tional

ze of

in:

os to the

os that are e.

1. t

2. Tt

T

3.

t

 

U I D E L1, 2017; subj

he guidelinesor each prio

OCUMENTREQUIR

One full-pagetearsheet forlisted on Cla

Tearsheets mthe ad, the pname and isTearsheets mprovided for date listed publication’s

Original or coinvoice from publications,the insertionad size, and of ad space.

L I N E Sbject to revisi

s or to

TATION RED

e r each ad im Form.

must show publication sue date.

must be each run

s invoice.

opy of the , showing

n date(s), net cost

on

2 0  

 

0 1 7 C

APPRME

DIRECT

Circularsand assomailing ldatabas

 

APPRME

BROADRADIO ATELEVIS

 

C O - O P

ROVED EDIA

T MAIL

s, flyers ociated lists and es

j

ROVED EDIA

DCAST AND SION

A D V E

COCOVE

50% reimbuprinting / procosts.

50% reimbuacquisition clists include: Farm JouFor details acontact, jmiducki@fa

USC-1 (E

50% reimbunet insertion(FSI)

Associated pare NOT eligreimburseme

COCOVE

50% reimbunet media co

Media chargexceed the pcard for the and frequen

E R T I S

O-OP ERAGE

rsement of oduction

rsement of licost. Approve: urnal nd costs

rmjournal.co

EDA)

rsement of n fee of flyers

postage costsible for ent.

O-OP ERAGE

rsement of osts.

ges must not published ratdays, times cy advertised

I N G R

ELREQ

st ed

om

s

s

Materia

1. Specphot

2. Appbranrequdennot cor ea

3. Copy

Materiacontain

Sale

Comsuggavai

ELREQ

te

d.

Radio anmust nomanufac

30-secoat least brand naspots rethree m

TV spotsvisual ofbrand lo

R U L E SEffect

LIGIBILITYQUIREMEN

als must cont

cific brand to/image.

ropriate eligind logo. Claiuests will be ied if brand lclearly displaasily visible.

y must be leg

als may NOT :

es prices.

mpetitive logogest brands ailable for sale

LIGIBILITYQUIREMEN

nd televisionot mention otcturers.

ond spots req two mentioname; 60-sec

equire at leasentions.

s must includf product and

ogo.

S & Gtive January 1

Y NTS

DO

tain:

ble m

ogo is ayed

gible.

os that are e.

1.

2.

3.

Y NTS

DO

n spots ther

quire ns of cond st

de d

1.

2.

U I D E L1, 2017; subj

OCUMENTREQUIR

Original or coinvoice for p

One original piece of the mail, circula

Paid invoice mailing list (applicable.)

OCUMENTREQUIR

Original statinvoice and toriginal affidthe station dspot length, times, progrand creativebroadcasted

A script bearnotarized ANANA/TVB or certification.

L I N E Sbject to revisi

TATION RED

opy of printing.

sample direct r or flyer.

for if

TATION RED

ion the

davit from detailing exact air-amming

e d.

ring the NA/RAB or ANA/CAB .

on

2 0  

 

0 1 7 C

APPRME

OUTDOOBILLBO

A billboadefined stationaleased foutdoor companymemberOutdoor Advertisof AmerimeasureTraffic ABureau oin SRDS

 

APPRME

BANNE

Banner abe placerelevant commerwebsitesothers wreflect thintereststarget m

C O - O P

ROVED EDIA

OR / OARDS

ard is as a ry sign, rom an board y that is a r of the ing Assoc. ca,

ed by udit or listed .

ROVED EDIA

R ADS

ads may ed on local

rce s or

which he s of your

market.

A D V E

COCOVE

50% reimbunet board re(space only.)

Associated cand/or instaare NOT eligreimburseme

COCOVE

50% reimbuadvertising f

No reimbursper-click or p

E R T I S

O-OP ERAGE

rsement of ntal charges )

creative llation costs ible for ent.

O-OP ERAGE

rsement of fees only.

ement for papay-per-action

I N G R

ELREQ

Must proproduct theme abrand lo

May notreferenc

Directio“Turn heEquipmeexceed 2

Minimum6’H x 12

Pre-appdesign irecomm

ELREQ

ay-n.

Minimumbanner iwith logo89x52 p

Must incDealer oLinks to NOT allothan two

If animalogo mucell of ea

May notreferenc

R U L E SEffect

LIGIBILITYQUIREMEN

ominently fea visual, mess

and appropriaogo.

t include nonces.

nal signage (ere for Bob’s ent”) may no20% of space

m billboard s2’ W.

roval of billbs highly

mended.

LIGIBILITYQUIREMEN

m size of webis 125x125 po no smaller pixels.

clude a link tor GSI websit other sites a

owed. No moo links per ad

ated, the branst appear onach frame.

t include nonces.

S & Gtive January 1

Y NTS

DO

ature sage / ate

-GSI

(e.g.

ot e.

size is

board

1.

2.

3.

Y NTS

DO

b pixels than

to te. are

ore d.

nd n each

-GSI

1.

2.

U I D E L1, 2017; subj

OCUMENTREQUIR

Original or copaid invoice

Photo of actbillboard(s).

Copy of contoutdoor comnotarized affperformancemedia compincluding indboard cost, land posting

OCUMENTREQUIR

Original invo

Screen shot website showbanner with date or link tbanner ad.

L I N E Sbject to revisi

TATION RED

opy of .

ual

tract with mpany and

fidavit of e from pany dividual location date.

TATION RED

oice.

of wing web visible to live

on

2 0  

 

0 1 7 C

APPRME

EVENTSSHOWS

Includesstaging apromotinand fairs

Includesdriven evhosted fexisting/customeas in-houtraining houses.  

APPRME

PROMOITEMS

Approvebrandedgiven awconjunctevents, sponsorspromotioprogram

MerchanNOT be r

 

C O - O P

ROVED EDIA

S AND S

s costs of and ng shows s.

s Dealer-vents or /potential ers such use and open

ROVED EDIA

OTIONAL

d, d items way in tion with

ships or onal

ms.

ndise may resold.

A D V E

COCOVE

50% reimbuapproved iteof pool fund

Eligible expe Space / Advertisi Signs, ba

posters

Labor, freighand equipmecosts are NOreimburseme

COCOVE

50% reimbucost of approto 10% of po

Eligible itempurchased fvendor.

E R T I S

O-OP ERAGE

rsement of ems up to 20s.

enses includetent rental ng

anners,

ht, mileage ent set-up

OT eligible forent.

O-OP ERAGE

rsement of oved items uool funds.

ms must be rom approve

I N G R

ELREQ

0%

e:

r

Must beto promproduct

Pre-appCo-op terecomm

ELREQ

p

ed

Approve

Direct: S

ChambeGroup (UCustom AmandaAHollis@(866) 45

GenumaCustom Jordy Bejbeale@(416) 49

R U L E SEffect

LIGIBILITYQUIREMEN

e 100% dedicmoting GSI ts.

roval from theam is highly

mended.

LIGIBILITYQUIREMEN

ed vendors:

ShopAGCO.c

erlain MarkeU.S. Dealers order rep:

a Hollis @cmgmktg.co58-1264

ark (CA Deal order rep: eale genumark.co98-2896

S & Gtive January 1

Y NTS

DO

cated

he GSI

1.

2.

Y NTS

DO

com

eting )

om

lers)

om

1.

2.

U I D E L1, 2017; subj

OCUMENTREQUIR

Original invo

Proof of partincluding phshow guide,

OCUMENTREQUIR

Original invo

Photo of finisproduct(s).

L I N E Sbject to revisi

TATION RED

oice.

ticipation otos, etc.

TATION RED

oice.

shed

on

2 0  

 

0 1 7 C

APPRME

YELLOW

 

APPRME

FACILITIDENTIF

 

APPRME

VEHICLIDENTIF

 

APPRME

SPONSO

Includessponsorevent oorganiza(such aslocal spteams,

C O - O P

ROVED EDIA

W PAGES

ROVED EDIA

TY FICATION

ROVED EDIA

LE FICATION

ROVED EDIA

ORSHIPS

s cost of ring an r ation s FFA,

ports etc.)

A D V E

COCOVE

50% reimbuspace fee upyear.

COCOVE

50% reimbucost of approto 10% of po

COCOVE

50% reimbucost of approto 10% of po

COCOVE

50% reimbuthe cost of s

Expenses suor ads not incost of the sare reimburs

Costs of foodor entertainmreimbursable

E R T I S

O-OP ERAGE

rsement of ap to $500 pe

O-OP ERAGE

rsement of oved items uool funds.

O-OP ERAGE

rsement of oved items uool funds.

O-OP ERAGE

rsement of ponsorship.

uch as bannencluded in theponsorship sable.

d, beveragesment are NOTe.

I N G R

ELREQ

ad r

ApproveMUST beDealer i

No comallowed

ELREQ

p

Requirefrom GS

ELREQ

p

Requirefrom GS

ELREQ

ers e

s T

Requirefrom GS

R U L E SEffect

LIGIBILITYQUIREMEN

ed brand logoe listed with nformation.

petitor logos.

LIGIBILITYQUIREMEN

s pre-approvSI Co-op team

LIGIBILITYQUIREMEN

s pre-approvSI Co-op team

LIGIBILITYQUIREMEN

s pre-approvSI Co-op team

S & Gtive January 1

Y NTS

DO

o(s)

s

1.

2.

Y NTS

DO

val m.

1.

2.

Y NTS

DO

val m.

1.

2.

Y NTS

DO

val m.

1.

2.

U I D E L1, 2017; subj

OCUMENTREQUIR

Original or copaid invoice

Tearsheet oflisting.

OCUMENTREQUIR

Original invo

Photo(s) of fproduct.

OCUMENTREQUIR

Original invo

Photo(s) of fproduct.

OCUMENTREQUIR

Original invo

Copies of allpromotionalmaterials.

L I N E Sbject to revisi

TATION RED

opy of .

f the ad or

TATION RED

oice.

finished

TATION RED

oice.

finished

TATION RED

oice.

l

on

2 0  

 

0 1 7 C

A D D I

AdvertisThe GSI scripts) f

Things toDon’t ris

CAfoin

OOtaV

HAreree

AOca

LGa

C O - O P

T I O N A L

ing Ideas Marketing tfor our Deal

o Avoid k a reimbur

Competitive Ads that incluor reimbursentegrated w

Out-of-Date LOnly current agline is “Pr

Value. Total S

Hard-to-ReadAds must be educing adsender the adasily visible

Ads FeaturinOutright priciampaign.

ocal CreativGSI does not

dvertising d

A D V E

L I N F O

team develoers to utilize

rsement den

Logos ude anotheement. The ithin the De

Logos and Tbrand logos

roven & DepSystems.”

d Ads legible. We s designed fd illegible. B will render

ng Wholegooing is NOT a

ve, Design ot reimburse developed fo

E R T I S

ops advertise, free of ch

nial. Be min

r manufactu only except

ealer’s signa

Taglines s (as shown pendableTM”

recommenfor full-page Brand logos your ad ine

ods Pricing allowed unle

or Productio for costs reor your bran

I N G R

ing materiaarge. Revie

dful of:

urer’s comption to this rature.

on page 1) . Do NOT u

d a minimu use down t

s that are noligible for co

ess as allow

on Charges elated to des

ds and avai

R U L E SEffect

ls (includingew on the D

pany or branrule is if a co

should be use previous

m font size to fractionalot clearly diso-op reimbu

ed in a spec

sign. To limiilable on the

S & Gtive January 1

g ad slicks aownloads p

d logo(s) arompetitor’s

used. The cs taglines su

of 8.5 pointl page sizessplayed or oursement.

cific, GSI-pu

t fees, takee Download

U I D E L1, 2017; subj

and radio page.

re NOT eligib logo is

current GSI uch as “Tota

ts. Avoid . Doing so c

otherwise no

ublished

advantage s page.

L I N E Sbject to revisi

ble

al

can ot

of

on

2 0  

 

0 1 7 C

A D D I

Co-op fuIf in doub

Ta

E

C

In

O

Q

Continued

C O - O P

T I O N A L

nds may NObt, contact t

axes (US or

mployee Un

Classified AdAds m

nternet site

Office supplie

F R E

Can I includ

Non-GSI pro

1.) The offeillus

2.) The bin a

3.) If themultyou met

a

c

A D V E

L I N F O

OT be used the Co-op te

GST), shipp

niforms/Awa

ds must include

developmen

es, including

E Q U E N

e informatio

oducts may b

product is pared by GSI. Intration and r

non-GSI prodad) for the GS

e non-GSI protiple productcan use a po: a. The ad mb. The ad mc. The ad m

E R T I S

for the folloeam for pre-

ping, service

ards

e a GSI logo

nt, mainten

g trash cans

N T L Y A

on or images

e included u

art of a packan these caseseferenced in

duct appearsSI equipmen

oduct is in a s in one issu

ortion of the s

must have its must have whmust appear s

I N G R

owing: -approval.

e charges, h

to qualify fo

ance or serv

s, light bulbs

A S K E D

of non-GSI p

nder the follo

age deal ands, non-GSI eq the copy. N

s only to provt included AN

separate ade, even on ospace for the

own border.hite space aroseparate from

R U L E SEffect

andling fee

or reimburse

vice provide

s, business

D Q U E

products in m

owing circum

d the type of quipment ca

NO competito

vide context (ND is not som

. Some Dealne page. If yo

e non-GSI pro

ound its entim others.

S & Gtive January 1

s.

ement.

er fees

cards, etc.

S T I O N

my advertisin

mstances:

equipment inn be includedr logos are a

(e.g. transpomething avai

lers choose tou purchase oduct IF the f

rety.

U I D E L1, 2017; subj

N S

g?

n question isd in the photllowed.

rt auger in a lable from GS

to run ads fo a large/full following rule

L I N E Sbject to revisi

s not to or

farm SI.

r page, es are

on

2 0  

 

0 1 7 C

Q

Q

A

Q

A

Q

A

Q

A

 

C O - O P

F R E

Can I be reim

GSI allows ydemo days,

Non-eligible

Events mustincluded if:

1.) The is no

2.) The bin) from

How can I fi

Simple! SenDealership,

How can I ve

The easiest soon as we

Where can I

On the Dow

Where can I

Any updatessubscriber, spreferred em

A D V E

E Q U E N

mbursed for

you to use up customer ap

items are lis

t be 100% de

non-GSI prodot offered by

non-GSI prod for the piece

m GSI.

nd out the a

nd an email t and we will r

erify claim st

thing to do iscan.

I obtain claim

nloads page,

I learn the la

s will be publsend an emamail address

E R T I S

N T L Y A

fairs and tra

p to 20% of yoppreciation e

sted in the “E

edicated to p

duct is part o GSI.

duct appearse of GSI equi

mount of co-

to coop@gsiareply with the

tatus or obta

s send an em

m forms and/

, of course! g

atest news ab

ished in our ail to coop@g.

10 

I N G R

A S K E D

adeshows?

our pool fundvents, FFA ev

Events and S

promotion of

of a package

s only to provpment being

-op funds I h

ag.com and ine info.

ain pre-appro

mail to coop@

/or advertisi

gsiag.com/do

bout the GSI

Dealer Newsgsiag.com; inc

R U L E SEffect

D Q U E

ds for event mvents, fairs, e

hows” table

GSI brands.

deal and the

vide context (g promoted a

ave remainin

nclude the na

oval for any a

@gsiag.com.

ng materials

ownloads

Co-op Adver

sletter, emailclude your na

S & Gtive January 1

S T I O N

marketing, inetc.

on page 6.

Non-GSI pro

e type of equ

(e.g. transpond is not of a

ng?

ame and num

ad or activity?

Ask anything

s?

rtising progra

ed monthly. ame, Dealers

U I D E L1, 2017; subj

N S

ncluding show

oducts may b

ipment in qu

rt auger witha type availab

mber of your

?

g and we’ll re

am?

If you are noship name an

L I N E Sbject to revisi

ws,

be

uestion

a farm ble

eply as

ot a nd

on